Mesajele subliminale sunt sub limitele normale ale percepiei. Mesajele subliminale sunt de dou forme, audio (auditiv) i video (vizual).
Dac observai, cuvintele subliniate sunt PUTERNIC, PREEDINTE, PENTRU i PLDM. Dac am construi un mesaj din cuvintele subliniate am primi: PENTRU PREEDINTE PUTERNIC PLDM. PLDM PENTRU PREEDINTE PUTERNIC. PREEDINTE PUTERNIC. Alt gore-pisicolog este acel care ne ndeamn la credin, folosete aceeai tehnic de zombare:
n vreme ce citeti acest mesaj, credina ta crete iar pleoapele devin tot mai grele... Cuvintele subliniate sunt: CRED, BUN(), VALERIU PASAT (subliniat prin faptul c-i scris mrunt de tot, te face s caui ca s gseti). Mesajul e astfel formulat c te bag n trans n ncercarea de a gsi o logic i un sens n el. Se vede c nu att referendumul i intereseaz pe politicienii notri, pe ct dorina de ai odihni fundul n jilul de prezident. Cele mai puin manipulatoare reclame i le fac PDM (o reclam clasic, dar tot pentru Lupu preedinte, i nu Pentru dreptul de ai alege preedintele), i PL (care e lider i la stupiditatea mesajului transmis De ce fel de preedinte avem nevoie? Cinstit. Domnilor, noi votm pentru modificarea constituiei sau facem reclam unui preedinte cinstit?).
* Manipularea, ca arm politic Chiar nainte de a fi demonstrat tiinific influena pe care o au mesajele subliminale asupra creierului uman, teama de comenzile netiute a mpins legiuitorii s interzic folosirea mesajelor subliminale n reclame sau campanii electorale. Cu toate acestea, n timpul campaniei prezideniale americane din
2000, folosirea unui asemenea mesaj ascuns a iscat un imens scandal. ntr-un videoclip al republicanilor, care critica planul democratului Al Gore de acordare a medicamentelor pentru btrni, a fost introdus fraza: The Gore prescription plan: Bureaucrats decide (Planul Gore pentru medicamente: birocraii decid), din care, pentru o fraciune de secund, rmnea pe ecran finalul cuvntului bureaucrats adic rats (obolani). Sesizate n legtur cu tentativa de defimare a democrailor, autoritile au fcut o anchet, dar nu au dictat vreo sanciune. Beneficiarul clipului, George W. Bush, a respins acuzaiile ca fiind o prostie, dar creatorul spotului, dup ce a negat c mesajul ar fi aprut n mod voit, a recunoscut dup civa ani c a recurs la acest truc pentru a atrage atenia alegtorilor. Americanii n-au fost totui singurii care au amestecat mesajele subliminale cu politica. n 1988, n Frana, s-au auzit voci care au pus realegerea preedintelui francez Franois Mitterrand pe seama imaginilor subliminale cu acest politician difuzate de 2.949 de ori n deschiderea buletinului de tiri de pe canalul naional de televiziune, inserate fiind ntr-un material promoional. i la noi n ar, nregistrarea Alianei Dreptate i Adevr a ntmpinat probleme pe motiv c sigla sa urmrete manipularea alegtorilor, crora li s-ar induce tendina de a spune DA acestei formaiuni. Soluia gsit a fost punerea punctelor dup D, respectiv dup A, ceea ce nu a modificat prea mult situaia. Ba mai mult, ulterior a aprut i sloganul electoral "Aa DA preedinte". Subliminal Messages in Politics Posted on November 20, 2010 | 5 Comments The other day, my Communication Theory Professor made a presentation about subliminal messages in communication. Above, you will find a 30 second television advertisement from George W. Bushs presidential campaign. Many people argue that his communication team used subliminal messages to subtly attack his opponent, Al Gore. The ad blames the Clinton/Gore administration for the high cost of elderly prescription drugs. If you look closely, the word RATS is flashed for a split second, before the complete word bureaucrats appears. The word RATS is seen alongside images of Vice President Al Gore. Many people believe that this controversial ad
was intentional and meant to be processed by the American people at an unconscious or subliminal level. According to a BBC New Article, President Bush denied the ads subliminal message This kind of practice is not acceptable, declared Bush. Conspiracy theories abound in American politics, but I dont think we need to be subliminal about prescription drugs. After my Professor presented this video, he asked if anyone noticed the word RATS flash across the screen. About half the class picked up on the message the first time. My Professor then replayed the ad, and the class was generally, in shock. In my opinion, subliminal messages is meant to evoke fear a popular propaganda technique used throughout history. In my last post, I analyzed the Is This Tomorrow? political pamphlet, which depicted the Soviet Union as the evil empire through images of flames and fearful Americans fighting for their lives. This idea can make the American public uneasy. Many individuals are likely to take action, as a result. In 1974, the FCC said that subliminal advertising was not in the publics best interest. Although there is no definitive understanding on how the brain processes subliminal messages, I still find this ad a bit disturbing. The brains unconscious state is an extremely difficult concept to grasp. Many researchers including Bill Cook of the Advertising Research Foundation say that subliminal advertising is part of the popular science agenda like astrology and alien abduction. Although it has not been proven whether subliminal messages affect the way we think, advertisers may insist on using this technique.
Subliminals in Politics
The word SEX is frequently hidden in political propaganda, advertisements, and television and motion-picture frames. The simple three-letter symbol, usually invisible to consciousness, appears instantly perceivable at the unconscious level.
In the 1976 congressional election campaigns in Virginia's 10th District, SEX embeds were discovered in the campaign literature of all candidates except one who could not afford to hire an advertising agency. When a charge was made against the use of subliminal devices in campaign literature, the press around the Washington area generally rallied to the support of the candidates who had used the advertising agencies. Everyone was aghast at the audacious charge one newspaper referred to as a "sex hoax" campaign gimmick. Though many Virginia journalists privately admitted they could clearly perceive the embeds, they still claimed in print the whole idea of subliminal perception being used in an election campaign far too bizarre to be plausible. Yet these embedding techniques have been used in every political campaign of any magnitude in the United States and Canada for at least fifty years, if not much, much longer. SEX embeds can even be designed into campaign buttons.
Subliminal manipulation is often used to increase suggestibility of the audience. Bill Gates in his presentation on energy used the following sequence of letters. Needless to say, it was not chosen arbitrary.
This photo of George W. Bush has a multiply words "sex" and "obey" embedded subliminally on his face:
The words KILL, PAIN, and FEAR are usually reserved for hostile political leaders. For example on this notorious Time magazine cover from 12.21.1981 the colonel Gaddafi has "SEX" and "KILL" written on his face.
The famous "RATS" subliminal message that was used in Bush campaign in the 2000 election. It was flashed over a Gore prescription drug proposal. The excuse was that "RATS" it's just a part of the word "BUREAUCRATS". Click the image to watch video.
Now, dear reader, you have to understand that the word RATS was supposed to be noticed. The only purpose of it was to create an impression of real fight where Democrats and Republicans pull dirty tricks on each other. In reality, Bush and Al Gore represent the same entity and have the same force standing behind them. They are just different masks on the same face that give you an illusion of choice. No matter who you vote for, the government always gets in. So in 2004 campaign Bush seemingly was "fighting" Kerry but in fact, both belong to a satanic secret society "Skull and Bones". Watch the video where they both admit it.
US presidential elections, 2008. The Republican candidate John McCain popped up behind logo alongside his wife Cindy during opening theme in Fox news.
Watch video
France, presidential elections, 1988. Subliminal picture of President Franois Mitterrand appeared for several consecutive days in the title sequence of French national television daily news show.
The 2000 elections in Spain. As soon as the leader of People's Party (PP) appears on the screen the TV station logo is replaced with the inscription "Ms PP," (Most People's Party), while in the background appear words' pension ',' employment ',' health ',' progress', 'Europe', 'education', etc. Not so subtle but quite manipulative nevertheless.
During the 1986 World Cup right after the Spanish national team scored a goal and enthusiasm of the fans was at the peak the abbreviation PSOE (Spanish Socialist Workers' Party) appeared for an instant.
Here's an attempt to portray Obama in the media as some kind of saint or savior:
The idea of subliminal messaging being used in political advertising is not very comforting. The undecided population could (in theory) be swayed towards a particular candidate or proposition if their subconscious minds were infiltrated by subliminal stimuli in political propaganda. One prominent accusation was back in 2000, when Al Gore was running against George W. Bush for the presidency. There was TV advertisement for Bush's campaign where he attacked his opponent, Al Gore, by blaming him for expensive prescription drugs. Super imposed next to a picture of Gore, "rats" appears before the rest of the word follows to spell out "bureaucrats." This did not go unnoticed. When asked about the ad, Bush vehemently denied it, as did the creator of the advertisement, Alex Castellano. However, Castellano later admitted it was intentional, but that its
purpose was to bring attention to the word bureaucrats. The Republican National Committee retracted the ad to prevent further controversy, but people did not readily forget about the incident. The video can be viewed here, and while watching it I did notice the flashing of the word "rats," but I don't think I would've noticed it on my own. Maybe that is because I am susceptible to subliminal messages, or maybe it's because I am seeing what I want to see after being told it's there. Regardless of all that, I do find this video a little suspicious, and I think the statement from Castellano really convinces me that there is something more going on here. If there was no ulterior motive with the design of the advertisement, then he would have no need to make excuses. The fact that he denied any foul play, but then later acknowledged that there was a reason for the suspicious placement of words, gives some evidence for the attempted use of subliminal messages in the political world
Maine Political Signs Carry Subliminal Messages
10/05/2012 Reported By: Jennifer Mitchell
Every year about this time, you start noticing the little forests of political signs popping up on every greenbelt in the neighborhood. The reason is that there's a candidate who would like your vote. And according to those who scrutinize politics and media, there's also an unspoken message in the signs' color and design. Jennifer Mitchell reports.
You may notice this season that a growing number of political sign designs out there stray beyond the classic American palette of red, white, and blue. "I think in some cases they represent the presence of deliberate third parties," says Jon Ippolito, a media and design specialist with the University of Maine. He says that it's increasingly common to see lawn signs clad in purple, orange, and yellow. And green especially, he says, seems to be gaining traction as a symbolic campaign color. "Green being a symbol both of environmental consciousnes, growth also, and money, in the sense of economic boon," Ippolito says. "So we associate green with a company like Starbucks that represents both the economic and the kind of ecological, you know, Seattle vibe." That color symbolism within political campaigns may have had beginnings with Jimmy Carter, says Daniel Shea, director of the Goldfarb Center for Public Affairs and Civil Engagement at Colby College in Waterville. For his 1976 campaign, Carter surprised some by rolling out green signs in order to portray himself as a candidate of peaceful values. The color scheme of choice for Republicans, say experts, has always been, and remains, some variation on red, white, or blue - sometimes all three. All these colors, says Shea, can have psychological impacts on voters. "Red can mean excitement and energy," Shea says. "Blue is often used as a calming color. White is often thought to denote purity and integrity. Of course very few candidates pick yellow, right? Because yellow is danger." Nevertheless, yellow has a role to play for some candidates. Robert Caverly is campaign manager for U.S. Congressional candidate, Kevin Raye. "The Raye name out in Washington
County is synonomous with mustard, and that did play a role in the selection of the colors," he says. Then there are Arthur Verrow's lemon-colored signs for the District 21 State House race. Verrow's opponent, Will Rogers, has also chosen a non-traditional color schem, black and orange - chosen, he says, because he wanted to make sure that his signs "stood out a mile" from everyone else's. Orange on a sign, says Jon Ippolito at the University of Maine, may imply industry and energy - reminiscent of road crews or a big business like Home Depot, which also uses an orange color scheme. The color is also a hard one to ignore. "I'm of the opinion that signs are really for the campaign itself - you know, I don't think any campaign was ever won or lost on the basis of signs," says Dennis Bailey, a political marketing expert and former spokesman for Gov. Angus King. Bailey's not a big fan of signs. He says too much time is spent planning them, putting them out and engaging in what he calls "sign wars." There's also no evidence, he says, that they tell voters much of anything. But he puts them up anyway because a candidate's supporters insist on them. "I don't know if the public wants to see them so much, but as something to give the volunteers to do, and something to sort of rally the troops, they're a big part of a campaign," Bailey says. They work rather like advertising jingles, says Jon Ippolito at the University of Maine. Studies have shown that the more annoying the jingle, the more people remember it. Both Daniel Shea at Colby College and Ippolito agree that there are many ingredients that go into a successful political sign recipe - it's just not clear which ingredients resonate with wich voters, and exactly how many signs do the trick. Then there's the matter of retrieving all those political signs post election. They need to be taken down from most places within a week after the election. And for candidates who are not successful at the ballot box, all those signs can be recycled for a future run for office. But, on the other hand, they might want to rethink their designs. Photos by Jennifer Mitchell.