Research Conference on

Revisiting Management Functions: Lesson learned and the road ahead

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change- Charles Darwin

Past few years have been very eventful. While we see the innovation taking the centre stage, newer companies such as Apple, Google globally and Airtel in India emerged and changed the rule of the game. Technology on one hand made the life simpler; it made the business even complex in a way it is carried out. First web revolution followed by Mobile and now cloud computing posed a new challenges to the academicians and business managers who are now required to revisit the practices they have themselves devised over the past few years. This calls for a radical approach wherein they are to look back and learned from the experiences in the past and adjust themselves with the changing scenario to make them competitive enough to survive this complex situation and come out as a winner. It is in this back drop this conference is organised where all the stakeholders, students, academicians, Policy makers, executers and industry stalwarts would share the common platform to deliberate over the changing landscape of business and the role of management functions in such situation. Therefore we at MERC Institute of Management invite your esteem presence for the Research Conference on Revisiting Management Functions: Lesson learned and the road ahead. About MERC Institute of Management: Managerial Excellence Resource Centres MERC Institute of Management has been set up by Prof. Anand Palkar and Dr. Apoorva Palkar with a vision to create Business Leaders in all segments of Corporate India, who are not only Global Professionals, but more importantly, great Human Beings. The institute intends this objective by imparting high quality management education and training to the students and professionals both in conceptual knowledge and professional skills. The institute also aspires to promote research in the theory and practice of management. Call for Papers: Papers and cases based on research, experience or promising ideas of the stated objectives and themes of conference are invited for presentation at the Conference. Theme identified is indicative and participants are encouraged to write on their areas of passion in the management discipline. Abstract of the paper is to be submitted by the due date, as the part of first round. Full papers based on the accepted abstracts need to be submitted subsequently.

Conference Themes: Emerging Trends in E-Commerce & Mobile Commerce Online Video Marketing New Marketing Challenge Metamorphosis In Marketing Technology and marketing Social commerce & social shopping Vendor managed inventory Transaction processing system in retail industry Rural Marketing in age of Online World Changing accounting practices across the world Return on Talent (RoT) Innovations in transaction banking Workplace Learning Leadership & Career Development Technology, E-Learning & Virtual HRD Futuristic HR Practices for Organizational Competitiveness Managing technology & innovation Social entrepreneurship Knowledge Management Corporate responsibility, ethics & accountability

Conference Highlights: Each participant would be given a certificate. Selected papers would be published in B-Shastra International Journal of Management (A Research Journal of MERC Institute of Management) with ISSN Number Abstract and Full Paper submission: Abstract must include a clear indication of the purpose of paper, major results, and implication, and key reference, not exceeding 250 words. The full paper should be typed in MS Word format and with double space, Times New Roman font with font size 12. The title page of the papers should give authors full name, affiliation, telephone/fax number and the e-mail address. A soft copy of abstract and subsequent Full Paper should be sent to info@merc.co.in Important dates: Abstract Submission Paper Submission Date of Conference September 25, 2013 November 15, 2013 November 23, 2013

Conference Registration Fee: Rs. 500.00 per paper For registration and other information please contact Prof. Saurav Suman- 9657470216 Prof. Naval Lawande- 9921878455 Program Director: Prof. Anand Palkar MERC Institute of Management, 167, Bhukum, Opp. Shell Petrol Pump, Pune-412115 Phone: 020-67920700 Email: Info@merc.co.in