CORPORATE STRATEGY

Submitted By : Gokul Kumar (1012) Nihal singh suhag (1017) Prashant Amar (1018) Saurabh Pareek (1021) Submitted To : Prof .Bidyanand Jha

VISION: Creating Indias largest retailing network, generating large scale selling to Indian customers while delivering value to all stakeholders.

MISSION: To be Indias best food retailer by exceeding customer expectations through innovative products at great prices and focused design management for a satisfactory holistic experience.

We're driven by our responsibility to:

Respect the Environment Source with Integrity Make a Positive Difference in Our Community Reflect Our Nations Diversity Be a Great Place to Work, GOALS: Optimising and integrating the traditional approach into modern-day retail to identify critically important customer-value dimensions and game-changing trends in Indian retail Increase our selling space by 25% by completing an addition to our building within a year. Improve ambience scores on guest satisfaction scorecard by the end of the year. Converting shopper insights into action via world-class, equity based in-store design solutions Creating inspiring and forward thinking shopper-focused designs. Improve the environmental performance of the tools and technology used in its facilities, by its customers and by its suppliers.

VALUES: These values that clearly define what we believe: Bhartiyata: Infuse Indian brands with confidence and renewed ambition. Leadership: To be a leader, both in thought and business. Respect & Humility: To respect every individual and be humble in our conduct. Introspection: Leading to purposeful thinking. Speed: Responding to internal and external customers with a sense of urgency. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature.

Promises to our Customers: "To our customers we promise... 1) Team members who are knowledgeable, friendly, and helpful. 2) Great prices that are clearly marked. 3) A fast and easy shopping experience. 4) A treasure hunt of unique bargains. 5) A clean environment.

"Promises to our Employees: "To each other we promise... 1) to be decisive, accountable and results focused 2) Teamwork, mutual respect and integrity. 3) Open communication with candour. 4) To embrace change and to achieve sustainable solutions."

Aim
- To achieve inclusive, sustained and profitable growth along with customer satisfaction we as Level-1 Customer Centric Level-2 Periodic Innovation

Level-3

Linked Environment

THREE PILLARS
Customer Centric The ground level of every retail store is to know your customers". Insights into the soul of Indian consumers for this we put arrow marks for each and every product location and if a customer is confused and he/she is searching for something and not finding it, so staff member can help him out ASAP Periodic Innovation As India's retailer, we understand the importance of innovation. We will rethink strategies and realign businesses with increasing agility to provide diverse customer groups with refreshing retail experience every time by installing digital carpet with signals. Linked Environment Creating a collaborative environment combining our strengths with our suppliers and vendors helps us create immense value for our customers which in turn foster mutual growth. The need to stay abreast of the changing technologies, as previously noted, is paramount for success.

Location
The location which we are planning where we will start our store will be in Saket, New Delhi. The reason behind of choosing this location is that it is one of the prime locations which have high density of population because of the residential enclaves and commercial occupancy. According to a report the prices of the land is going down due to banking reasons. So being in the posh and highly dense locality it will be a suitable location for opening up of the store.

Strategic Agility Model

-Due to induction of pathway plan the time a consumer need to find their particular choice of product is reduced. -All check out stations are categorised by billing amounts as well as express check outs by smartcards.

Design management
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however it also incorporates elements of interior decoration, industrial design, ergonomics, and advertising graph design There are six basic store layouts and circulation plans that all provide a different experience: 1. Straight plan: this plan divides transitional areas from one part of the store to the other by using walls to display merchandise. It also leads the consumer to the back of the store. This design can be used for a variety of stores ranging from pharmacies to apparel 2. Pathway plan: is most suitable for large stores that are single level. In this plan there is a path that is unobstructed by shop fixtures, this smoothly guides the consumer through to the back of the store. This is well suited for apparel department stores, as the clothes will be easily accessible 3. Diagonal Plan: uses perimeter design which cause angular traffic flow. The cashier is in a central location and easily accessible. This plan is most suited for self-service retail. 4. Curved plan: aims to create an intimate environment that is inviting. In this plan there is an emphasis on the structure of the space including the walls, corners and ceiling this is achieved by making the structure curved and is enhance by circular floor fixtures. Although this is a more expensive layout it is more suited to smaller spaces like salon and boutiques 5. Varied plan: In this plan attention is drawn to special focus areas, as well as having storage areas that line that mall. This is best suited footwear and jewellery retail stores. 6. Geometric plan: Uses the racks and the retail floor fixtures to create a geometric floor plan and circulation movement. By lowering parts of the ceiling certain areas can create defined retail spaces. This is well suited for retail stores

Lightning can have a dramatic effect on the space. It needs to be functional but also complement the merchandise as well as emphasize key points throughout the store. The lightning should be layered and of a variety of intensities and fixtures. Firstly, examine the natural light and what impact it has in the space. Natural light adds interest and clarity to the space; also consumers also prefer to examine the quality of merchandise in natural light. If no natural light exists, a sky light can be used to introduce it to the retail space. The lightning of the ceiling and roof is next thing to consider.

Multiple Retailing

Multiple retailing is most often referred to as multi-channel retailing. Through this approach we operate a retail business in which we offer products to customers by multiple retail channels through super store. 1. Food and beverages 2. General merchandise 3. Grocery

Retailer Model
We are going to follow a triangle model for our retail store. It consists of 1. System 2. Logistic 3. Suppliers

System Our system is ERP based in this everything is covered from cost to sales price from discount to sales promotion each and everything is covered under one software so that from salesmen to sales manager everyone should find whatever they want. Logistics Procuring directly from the company or from the farm gates and supplying to our stores is the change in the game. We are starting a unique thing in which we are directly procuring from farm gates while pruning middle-man while being efficient increasing our profit margin as well as providing greater value to the consumers. Suppliers

We are tying up with the suppliers by getting more discounts and offerings and as well as their sales promotion offers on the basis of trust either the supplier backs off in the initial assignments or he continues with us forever. Product mix 1. Food 2. Beverages 3. Cleaners 4. Personal hygiene 5. Paper goods 6. Cards 7. Dcor 8. Home care 9. Plastic products 10. Staples 11. General merchandise (others)

Communication It is very important for any business. In our case it is important for a store manager to communicate to the customers about their needs and preferences.

EMPLOYEES
DESIGNATION : CEO HEAD OF FINANCE HEAD OF LOGISTICS & SCM HEAD OF MARKETING HEAD OF HRM HEAD OF ADMINISTRATION SALARY :

PERSONNEL: As we are launching only 1 outlet and a corporate office

POSITION: BRANCH MANAGER CASHIER SUPPLY MANAGER SALESPERSON

NUMBER : 1 6 2 20

DESIGNATION SALESPERSON SALES PEOPLE SECURITY CARRIER

WORKING HOURS : 6 8 8 8

RETAIL THRUST
The store will deal in two categories of products that are: 1) Food 2) Beverages 3) General merchandise These are the categories which will be sold in the store. The food department deals with all types of packed items, ready to use eatables and every food item whether it is vegetarian or non-vegetarian. Now talking about the beverages section, each and every type of beverage like carbonated drink, fruit drink, energy drink, powdered drink etc. general merchandise consist of all the categories like groceries, stationary, household, kitchen ware, personal care, health and hygiene. The retail thrust is based on two platforms which are: 1) Scale 2) Efficiency Like having the proper products on their shelf space and optimizing the all resources by providing the right product mix and right products on the shelf which customer wants and coming up to the efficiency part the main positive point is that there is no middleman in the whole transaction. All the raw materials and resources which are acquired are

directly from the farm gate i.e. direct from the farmer or the farms. So by the elimination of middleman the products are available on cheap price.

TARGET MARKET
The store basically targets the customers which are price sensitive. The customers which really go with the price of the products are the target market. There is no specific concentration on the segments of customers but it mainly focuses on the customers for whom price of the product really matters. We target mainly on classes and masses. The large and growing young working population is a preferred customer segment. We specifically targets working women and home makers who are the primary decision makers as well as our scope encompasses all classes and masses.

POSITIONING:
1st Quadrant

High service

Low price

High price

Low service