Documente Academic
Documente Profesional
Documente Cultură
2009
Sun Securities Ltd
Sunil D. Tiwari
[BUSINESS PLAN]
Sun Financial Services Ltd. (SFSL) is a well-diversified, financial services company focused
on wealth creation such as institutional, corporate and retail customers. We offer diversified
Products and services like equity broking, commodity broking, investment banking, wealth
management and portfolio management.
SIP Centre
ICFAI National College, Mumbai
Final Report
MBA (2008-10)
By:
SUNIL D. TIWARI
Enrollment No: 8NBMM017
INC (MIRA ROAD)
Submitted To:
Enrollment Number 8 N B M M 0 1 7
Name Of Student S U N I L D T I W A R I
Program M B A
N F O R T M U M - 4 0 0 0 0 1
Tele – Fax
Phone number
Designation Of Company U N I T M A N A G E R
Guide
I express gratitude towards my project guide Prof. Raghukumari and Jagdish Gupta
for the continuous support and guidance. She has rendered for the successful
completion of this project.
In the end, special thanks to all members who are directly or indirectly associated
with the project.
In this report I have put in best of the information about my company “SUN
SECURITIES LTD” on a common platform, analyze their working and
performance, and highlight the companies profile together with its customers and
competitors.
Table of Contents
1. Executive Summary
Company Direction
Objectives
Management Team
Product Strategy
Mission Statement
2. Marketing Plan
Sales Strategy
Positioning
Pricing
Promotion
3. Product or services
4. Financial plan
5. Financial statement
Company Direction
We are here to provide quality financial services to our clients and provide value
for there money. We are here to help to those people who are looking for the path
to grow their money with less risk and high return values.
After expansion of the firm the company will begun to satisfy huge clients with its
quality services. A reliable way to locate opportunities is one of the needs that a
large percentage of our clients have asked for.
We are continually working for new and improved Lines for the near future for our
existing clients as well as tapping new one for the same. We will make the Best out
of us.
Company Overview
Since long time, people are looking to grow their money as fast as possible. Our
company will facilitate those customers. This facilitation can be either research or
technical support we will ensure customers satisfaction.
The legal form of Business Plan is the best way to do business for the founders of
this business and the customers who will join the company indirectly .i.e. main
focus should be on stake holders.
Our business headquarters is located at PO Box 401202, Ambadi road, vasai (w),
Thane-401202.
Core Purpose & Values
• Core Purpose:-To be a well respected and preferred global financial
service organization enabling wealth creation for all our customers.
• Values:-
Integrity: A company honoring commitment with highest ethical
and business practices.
Based on this we expect our projected revenues for the current fiscal year and our
projected annual growth and also we feel that within 5 years Business Plan will be
in a suitable position for future company growth.
Our core purpose and values, at this time, is to propel the company into a
prominent market position and to capture largest market shares
Management Team
Our CEO and advisory staff have a total of 10 years of financial market. Our chief
financial officer has more than 10 years of accounting, administrative, merger and
acquisition and banking experience with other financial institutions.
Amit Shah sells our financial products such as equity broking, commodity broking,
investment banking, wealth management and portfolio management. Miss Arwah
is an HR Head who manages our human resource and recruitment department.
Product Strategy
Wealth management
Equity broking,
Commodity broking,
Investment banking,
Portfolio management
Commodity Broking
Financing
IPO distribution
Sun Securities Ltd. enables you to enhance, promote, organize all aspects and
make your money grow. Our services offer you a chance to multiply your money,
help you to gain and control over it for a longer period of time. We help you to
handle difficult life situations in a positive manner. We can also show you how our
Business Opportunity can be yours. Take Control of Your money.
Sales Strategy:
As such, we are targeting those market segments or those individual who are
working or who have sufficient funds for trading i.e. we are focusing on high net
worth individuals. Because of the special market characteristics, our sales strategy
includes marketing people that are really ready to get started.
Following are the details mentioned related to market position, pricing, place and
promotion. We plan to review time to time to ensure that potential profits are not
being lost.
Positioning
We will provide research to our customer‘s through our management team. Its
unique advantages were everything you need to know to get started in the right
way.
We can reposition our competitors by ensuring that we have the best products and
we are over delivering on everything that we market.
The resulting selling basis for our product is our product is number 1 in this
market.
Pricing:
The prices for our products are determined first and foremost by what our
customers are willing to pay for what we are offering.
For the account opening competitors have also different charges these account
opening charges are as follows:
Competitors of Sun Securities Ltd have different brokerage these are as follows:
Features:
Call& Trade Y Y Y Y Y
News Alerts Y Y Y Y Y
Technical Tools Y Y Y Y Y
Research Reports Y Y (Rs.100 Y Y Y
p.m)
SMS Y(chargable) Y Free Y(chargabl free
e)
Margin Funding 16-18% 13-21% 10-12% 13-18% 13-16%
Place:
We are providing Services which are consumed simultaneously, which implies
that services are sold directly to the customer. Headquarter of Sun Securities
Ltd is at Mumbai and as of 2013, we will have network spread across 432 cities
and towns. We are also in discussion with our business associates to spread our
branches across the India.
Promotion: Promotion of Sun Securities Ltd is done by mass and media. Our
employees and agents are doing different kinds of promotional activities may be
in residential complex or in corporate areas to tap maximum clients in bulk at
one spot.
1. Print media
2. Newspapers
3. Hoardings
4. Pamphlet distribution.
Sales forecasting
Businesses are forced to look well ahead in order to plan their investments,
launch new products, and decide when to close or withdraw products and so on.
The sales forecasting process is a critical one for most businesses. Key
decisions that are derived from a sales forecast include:
Types of forecasting
There are two major types of forecasting, which can be broadly described as
macro and micro:
Micro forecasting is concerned with detailed unit sales forecasts. This is about
determining a product’s market share in a particular industry and considering
what will happen to that market share in the future.
Sales Forecasting is the process of estimating what your business’s sales are
going to be in the future.
Sales forecasting for an established business is easier than sales forecasting for
a new business; the established business already has a sales forecast baseline of
past sales. A business’s sales revenues from the same month in a previous year,
combined with knowledge of general economic and industry trends, work well
for predicting a business’s sales in a particular future month.
Product
We are offering 3 types of product they are:
1. Easy(Web Based)
2. Easy Investment(Web And Application)
3. Free Trade(Application)
Services
Live intra day / positional / and delivery calls on your terminal helps you
take informed decision.
Multiple market watch, with NSE / BSE cash and derivatives on single
screen Execution through Exe/Web based trading platform.
Online transfer of funds through multiple banks.
Technical Charts: Intra day / Daily / Weekly / Monthly / Quarterly / Yearly
View live NSE cash / derivatives and BSE cash on the same screen.
Access to latest research reports, daily market diary, pivot points and
Derivatives diary.
Qualified advisor helps you evaluate & restructure your portfolio
continuously. You can get a detailed perspective on the markets, sectors &
Individual companies from your advisor.
(Selected customers) Dealer / Advisor support during trading hours.
Easy:
Free Trade:
Easy Investment:
Retail Clients
Advise through RM
Supported by Research reports
Brokerage as per slab
Min. Criteria – 3 lakhs of cash / 6 lakhs of securities
Some of the Services our company provides after sales are as follows:
Target audience: The target customers of our business are those people who are
willing to grow their money and want better services. We are targeting high
individual clients. There is standard set by company for the different category of
business.
Age: Age is not criteria or any barrier for our business but for signing the contract
the person should be at least to the age of 18 or more.
Gender: The customer of our can be of any gender it is not specific that the
customer should be male or female.
Location: Location of the customer is does not matter all as we have our sales
person who can collect those contract from any location therefore location does not
matter in our company.
Competition
In broking sector there is instance competition is with Motilal oswal securities ltd,
ICICI direct.com, Kotak , Reliance money and India infoline. These companies are
their in the market form long time so I have tough competition form these
companies.
Companies like Kotak and motilal oswal securities ltd are the brand names and
they are providing facilities that are very rare in the market. Kotak and motilal
oswal provide very good research report so we have to maintain our standards.
3. Its Safe
Accounts are safe guarded with a unique security number. This number
works as a dynamic password to keep your account extra safe.
Following are the elements of the financial plan of the business through
which the requirement of the fund is done for the purpose of running the
business and they are as follows:
2. MEANS OF FINANCE
These are the elements of the financial plan without these elements we
cannot do our financial planning and all these elements are explained below
are as follows:
2) MEANS OF FINANCE
SHARE CAPITAL:
TERM LOANS:
DEBENTURES:
DEFERRED EXPENDITURE:
SUBSIDY
These are the means of finance to firm who want to collect fund to run the
business. As Fame is established firm in the market which is starting its
business in the field of yellow pages for that firm is issuing its share in the
market to collect the funds from the public and also trying to collect the fund
through the mode of term loans from the banks by showing the business plan
to the banks.
3) COST OF PRODUCTION
MATERIAL COST: Materials are the principal substances that go into the
production process and are transformed into finished goods. Material cost
covers around the 80% of the total cost of the production which is most
important in manufacturing any product. The raw material which is required
for our business is paper mostly because we require the papers for the
publication of the yellow pages.
LABOUR COST: Labor is the human, physical and mental effort that goes
into the production of a product.
If we see the initial investment of SSL will be around 5.0 crore. As in the
Financial sector the investment is very high, even the stock turnover ratio
will be on days or even single (1 day).
NET CASH
INFLOWS(IN
YEAR CRORES)
1 0.80
2 1.60
3 2.00
4 3.50
The payback period of the project will be equal to 3yrs and 1 months because the sum of
the sum of first 3years and 1 months is equal to the initial investments of Rs.5(IN
CRORES)
Since industry is covering the returns by the end of the 5th year. Hence above
project is more viable in nature.
Particular Total
Cost (In
CRORES)
Material consumed 1.00
Profit 0.75
Sales 3.00
Exp.
Interest paid (0.05)
Income tax paid (0.15)
Net cash from Operating 1.75
Activities
Cash Flow from Investing
Activities
Proceeds from sale of land 0.20
Proceeds from sale of available for 0.10
sales securities
Purchase of equipment for cash (0.50)
Net cash from Investing (0.20)
Activities
Cash Flow From Financing
Activities
Dividend paid (0.05)
Proceeds from Issuance of Bonds 0.35
payable
Net Cash Flow From Financing 0.30
Activities
Net Increase in cash 1.85
Cash at the beginning of the year 1.00
Cash at the end of the year 2.85
BALANCE SHEET AS ON YEAR ENDED