Teamcenter

NX

Samsung Electronics
Building an infrastructure to support global innovation

Industry Electronics and semiconductor Business initiatives Enterprise data management Business challenges Maintain market leadership through globally driven innovation Accelerate growth Keys to success Digital design and manufacturing process supported by PLM All project-related information stored and managed in one place Results 3,000 Teamcenter software users at 13 global business units Ability to collaborate without geographic barriers Information is easily accessed regardless of location Faster bill of material creation with fewer errors

Product lifecycle management solution enables collaboration and provides fast, secure access to all necessary information
Market leadership through innovation Samsung Electronics Co. Ltd., established in 1969, is one of the top-ten electronics manufacturers in the world. In terms of marker share, the company is the world-leading manufacturer of color TVs, TFT-LCDs, memory chips and color monitors. It holds the number-two position in CRT and DLP rearprojection TVs, laser printers and DVD players. It is number three in mobile phones, LCD TVs, microwave ovens and vacuum cleaners. Innovation has been key to this success, and innovation is what drives the company to this day. We believe that continuous innovation is the only way companies can achieve a sustainable competitive advantage going forward, says Taedong Kim, a senior engineer at Samsungs Electronics R&D Center. Our goal is to maintain our market leadership by launching innovative products in a timely manner, and offering products that far exceed those of our rivals in terms of affordability, quality and design.

Samsung is a truly global organization with 128,000 employees in 120 offices in 57 countries. In keeping with its focus on innovation, nearly one out of four employees is directly involved in developing tomorrows products at a growing network of 17 R&D centers located on almost every continent. We believe innovation must come from all members of the global, extended enterprise, Taedong adds. Innovation infrastructure In the early 1990s, realizing the www.siemens.com/plm

importance of digital design and manufacturing, Samsung implemented the I-deas design software solution, now referred to as NX I-deas. Several years later, the company began to build the supporting infrastructure including an in-house product data management (PDM) system called SPDM that was implemented in 1997. Today more than 10,000 people use SPDM in all global business units, R&D centers, design centers and overseas sites everyday. In recent years, the company decided to augment this PDM system with additional product lifecycle management (PLM) functionality the Teamcenter solution from Siemens PLM Software. The company has integrated Teamcenter with SPDM to bring the additional infrastructure functionality needed for effective, global innovation. Teamcenter provides collaboration technology to link the companys geographically dispersed sites as well as visualization functionality that lets non-CAD users view and work with design and engineering data. Samsung has approximately 3,000 Teamcenter users. The software has been implemented in all 13 global business units. On average, it took about four and half weeks to complete the Teamcenter implementation for each business unit. This included Teamcenter server setup and legacy data clean up and migration, followed by administrator and user training. Samsung was able to maximize product development efficiency by utilizing NX I-deas in the full product lifecycle from design to manufacturing. At the same time, Samsung significantly enhanced its product competitiveness by implementing an auto verification system to eliminate errors in the early development stages using Teamcenter mockup and clearance capabilities, resulting in improved product quality and faster product delivery.

Global collaboration Today all CAD data and project-related documents are stored in Teamcenter, enabling members of extended teams to access product information easily. With Teamcenter, information is easily shared between design and engineering teams, for example, and between multiple locations. Overseas subsidiaries also access product information this way. Teamcenter has removed limitations that hindered global collaboration in the past. For example, design and engineering teams had difficulty sharing data in the past. That is no longer the case now that data is centrally stored and managed. Other product information, which was difficult to control (such as assembly structures and CAE/digital mockup data), is now under Teamcenter management for fast, accurate access. Similarly work-in-process and released data are stored together in one integrated system. Other Teamcenter benefits have been realized in the area of bill of material (BOM) creation, validation and change. Now that this work is being handled within

Solutions/Services Teamcenter www.siemens.com/teamcenter NX I-deas www.siemens.com/nx Customers primary business Samsung Electronics Co. Ltd., established in 1969, is one of the top-ten electronics manufacturers in the world. www.samsung.com Customer location Seoul South Korea In every stage of product development, we have been able to solve problem areas by using Teamcenter. Taedong Kim Senior Engineer Samsung Electronics R&D Center

Teamcenter, the processes are faster and there is less chance for human error. Efficiency in BOM management has improved as design options are linked with model variants. And it is possible to maintain CAD-BOM consistency during engineering changes. In every stage of product development, we have been able to solve problem areas by using Teamcenter, says Taedong. Samsungs Teamcenter implementation has established a concrete foundation for digital design and manufacturing and set the stage for effective global innovation.

Siemens Industry Software Americas +1 314 264 8499 Europe +44 (0) 1276 413200 Asia-Pacific +852 2230 3308 www.siemens.com/plm
2013 Siemens Product Lifecycle Management Software Inc. Siemens and the Siemens logo are registered trademarks of Siemens AG. D-Cubed, Femap, Geolus, GO PLM, I-deas, Insight, JT, Kineo Collision Detector, NX, Parasolid, Solid Edge, Teamcenter, Tecnomatix and Velocity Series are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other logos, trademarks, registered trademarks or service marks used herein are the property of their respective holders. Z3 11954 6/13 B