Gitarattan International Business School, New Delhi

Academic Circular No 2/2013

09th January, 2014 COND C! O" #$O%&C! 'O$() *BA S&*S!&$ I+ S! D&N!S ,$&+IS&DO./ecti0e 1. Students of MBA Semester IV are to carry out a project or! or r"te a d"ssertat"on as part of curr"cu#um. At the end of the semester the students are to su$m"t a r"tten project report. %h"s &"rcu#ar #ays do n 'u"de#"nes to conduct the project or! "nc#ud"n' "ts methodo#o'y and to standard"se the format of su$m"ss"on of the project report. %he o$ject"(es of the project or!)d"ssertat"on are* %o enhance ana#yt"ca# a$"#"t"es of students $y app#y"n' theoret"ca# concepts, too#s + techn",ues of mana'ement to a $us"ness s"tuat"on)pro$#em, %o de(e#op research s!"##s of students "n terms of us"n' stat"st"ca# too#s and research methodo#o'y, and %o de(e#op s!"##s "n techn"ca# report r"t"n'. ni0ersit1 Scheme 2or #ro/ect 3 &0aluation 2. As per the sy##a$" of MBA -.aper code MS/2020, students of Semester IV are to project report orth s"1 cred"ts. %he e(a#uat"on of project report has t o components, ("2. -a0 -$0 31terna# Interna# * #ro/ect +i0a -40 Mar!s0, $y e1terna# e1am"ner on the $as"s of ("(a + r"tten report. * Conduct 3 Su.mission #ro/ect $e4ort -40 Mar!s0 It "n(o#(es conduct of study + su$m"ss"on of report and presentat"on at the Inst"tute. r"te a

Sco4e o2 the #ro/ect 5. &ach student is re5uired to carr1 out the 4ro/ect wor6 in his/her 7*a/or8 area o2 s4ecialisation and su.mit the re4ort indi0iduall1 . 3ach student "s re,u"red to carry out the project or! under the 'u"dance of a facu#ty mem$er ass"'ned $y the unders"'ned. %he facu#ty 'u"de "## ass"'n the $road top"c and t"t#e as per the area of spec"a#"2at"on to the "nd"("dua# student. %he project or! ou#d $e $ased on pr"mary and)or secondary data. !o4ic once 2i9ed cannot .e chan:ed;

AN< #$&+IO S 'O$( O$ BO$$O'&D $&#O$! 'I== B& S **A$I=< $&%&C!&D AND IN A== CAS&S O" $&%&C!ION !>& 'O$( IS !O B& $&#&A!&D A"$&S>; #ro4osal/S1no4sis 4. %he project proposa#)synops"s shou#d $e a$out one)t o pa'e #on' and must $e su$m"tted "n r"t"n' to your respect"(e 'u"de. %he format of the proposa# "s attached as A44endi9 A. "inal $e4ort 6. %he 7u"de#"nes for methodo#o'y to $e adopted for conduct"n' the project are attached as A44endi9?B. %he format for comp"#at"on of project report "s attached as A44endi9?C. .roject reports are to $e comp"#ed as per #a"d do n 'u"de#"nes. Schedule 4. %he schedu#e, (ar"ous m"#estones and e(a#uat"on methodo#o'y "s '"(en "n the ta$#e $e#o . %he schedu#e "s to $e adhered to $y a## the students*
!o .e Com4leted .1 Date 18.01.2014 26.01.2014 05.02.2014 05.05.2014 Acti0it1 Br"ef"n' $y .roject &oord"nators Se#ect"on + A##ocat"on of funct"ona# area and %"t#e Su$m"ss"on of .roject .roposa#)synops"s to the respect"(e 'u"des, o$ject"(es, scope + methodo#o'y. :es"'n"n' ,uest"onna"re, data co##ect"on, esta$#"sh"n' re#e(ance + comp#eteness of data .r.t. to top"c; to $e assessed $y respect"(e 'u"des. &omp#ete &hapter/1 + 2. :ata ana#ys"s, "ts presentat"on + dra "nferences; to $e assessed $y respect"(e 'u"de. &omp#ete &hapter/5 + 4. ="rst :raft of the report to the respect"(e 'u"des. :"scuss"on "th 'u"des and return of corrected report. Su$m"ss"on of ="na# 9eport -one hard copy + &:0 to the respect"(e 'u"des and Interna# presentat"on to the comm"ttee compr"s"n' .ro' &oord"nator, respect"(e 'u"de and c#ass coord"nator. 31terna# V"(a $y the e1terna# e1am"ner. *ar6s Allotted / / 6 10 $emar6s

9efer Append"1 A. 9efer Append"1 B.

0<.04.2014 1<.04.2015 19.04.12014 25.04.2014 24.04.2014 .resentat"ons 28.04.2014 to 02.06.2014 to from

10 6 / 10

9efer Append"1 B. 9efer Append"1 B + &. / Interna# V"(a Voce

As not"f"ed $y the >n"(ers"ty !otal *ar6s

40 100

.roject V"(a.

-S &hatur(ed"0 :"rector 2

A44endi9?A ,$e2er #ara @#$O%&C! #$O#OSA=/S<NO#SIS

3ach student "s to su$m"t a r"tten project proposa# to the"r respect"(e 'u"des. %he project proposa# must compr"se the fo##o "n' aspects* 1. !itle o2 the #ro/ect) %"t#e shou#d $e mean"n'fu# and shou#d con(ey the $road aspects that "## $e co(ered "n the $ody and the scope of the project. It must "nc#ude the name of "ndustry)company and the funct"ona# area of mana'ement. =or e1amp#e* A S%>:? @A .39&3.%I@A @= .3@.B3 %@CA9:S CA%39 .>9I=I39 CI%D S.3&IAB 93=393A&3 %@ :3BDI AA: A&9 2. Or:anisation/Com4an1* Ment"on the name of or'an"sat"on)company and the funct"ona# area -e.'. mar!et"n', f"nance and human resource0 here you "ntend to do your project. Br"ef#y e1p#a"n the nature of the or'an"sat"on and "ts $us"ness. O./ecti0es 3 Sco4e* 31p#a"n the o$ject"(es and the scope of the project a#on' funct"ona# area that "## $e co(ered "n the study. *ethodolo:1* -a0 -$0 6. 31p#a"n the methodo#o'y for data co##ect"on. 31p#a"n the techn",ues proposed to $e used for data ana#ys"s. "th

5. 4.

!ools* 31p#a"n the soft are too#s e.'. S.SS)MS 31ce# or any other that you propose to use "n the project.

ONC& !>& !I!=& 3 !>& O$GANISA!ION IS "IA&D, I! CANNO! B& C>ANG&D.

A44endi9?B ,$e2er #ara B*&!>ODO=OG< O" #$O%&C! 'O$( %he methodo#o'y for carry"n' out the project "s '"(en "n the fo##o "n' para'raphs. 3ach student "s to comp"#e h"s)her study "n four chapters as deta"#ed $e#o * Cha4ter?1) Introduction %h"s chapter "s to "nc#ude the fo##o "n' aspects* A; #ro2ile Or:anisation/Com4an1* Br"ef#y e1p#a"n the nature of the or'an"sat"on and "ts $us"ness. It shou#d "nc#ude type of "ndustry + $us"ness "n h"ch the company "s operat"n', "ts ("s"on + m"ss"on, 'eo'raph"ca# + funct"ona# area of operat"on, s"2e of or'an"sat"on + "ts structure, turno(er, mar!et share + pos"t"on of the company "n the "ndustry, product ran'e, present #eadersh"p, stren'ths + ea!nesses, "f any. B; O./ecti0es o2 Stud1* It shou#d $e pra'mat"c and cons"stent "th the t"t#e of the study and ach"e(a$#e dur"n' the course of study "th"n the prescr"$ed schedu#e. Students are ad("sed to de(e#op the o$ject"(es "n consu#tat"on "th the"r respect"(e 'u"des. %he o$ject"(es must start "th act"on or"ented (er$s. A samp#e of o$ject"(es "s '"(en $e#o as e1amp#e* -a0 -$0 %o study the 'ro th of sa#es of 9@ Cater .ur"f"ers. %o compare the mar!et share of $randed and #oca# manufacturers of 9@ Cater .ur"f"er.

C; Sco4e o2 Stud1* %he scope of study shou#d c#ear#y ment"on the Eacti0itiesC that are actua##y performed "n the study. It shou#d "nc#ude the per"od of study, the funct"ona# area -D9, ="nance and Mar!et"n'0 and (o#ume of or! carr"ed out "n the study. C"th reference to a$o(e o$ject"(es, the scope of study cou#d $e as fo##o s -note th"s "s su''est"(e and not e1haust"(e0* F-a0 %o co##ect and ana#yse the sa#es data of 9@ Cater .ur"f"ers "n :e#h" re'"on of #ast f"(e years. =or th"s purpose secondary data from the pu$#"shed sources and the dea#ers "s co##ected. -$0 %o carry out mar!et sur(ey of customer percept"on for the use of 9@ Cater .ur"f"er. =or th"s purpose the 'eo'raph"ca# area se#ected "s : ar!a #oca#"ty. :ata "s co##ected throu'h a ,uest"onna"re that "s attached as Append"1 A.G D; *ethodolo:1* %he methodo#o'y "s to $e e1p#a"ned "n t o parts ("2. -a0 *ethodolo:1 used 2or Data Collection) In case a student uses 4rimar1 data, a ,uest"onna"re must $e prepared and "t has to $e made part of the project report. %he ,uest"onna"re shou#d $e cons"stent "th the o$ject"(es and the scope of the study and du#y 4

(etted $y the respect"(e 'u"de. %he ,uest"onna"re shou#d $e des"'ned "n a s"mp#e #an'ua'e so that the tar'eted popu#at"on must understand and a$#e to respond effect"(e#y. Samp#"n' techn",ue and the samp#e s"2e shou#d $e se#ected accord"n' to the pro$#em under study. %he just"f"cat"on for se#ect"n' part"cu#ar samp#"n' techn",ue must $e '"(en. In case of secondar1 data, "t shou#d $e co##ected accord"n' to o$ject"(es and scope of the study. .roper references of sources of data must $e comp"#ed and ment"oned a'a"nst each data used "n the study "n the fo##o "n' manner - "th reference to a$o(e e1amp#e0* F-"0 %he sa#es data of =or$es + Hent $rands of 9@ Cater .ur"f"er "s co##ected from the"r Annua# ="nanc"a# Statements for the per"od 2004/2010.G -$0 *ethodolo:1 used 2or Data Anal1sis) In th"s part the students shou#d e1p#a"n the concepts, too#s and techn",ues used for data ana#ys"s. %he rat"ona# and just"f"cat"on for us"n' a part"cu#ar too# and techn",ue shou#d $e e1p#a"ned. =or e1amp#e "f a student uses Standard :e("at"on as a stat"st"ca# too#, he)she shou#d e1p#a"n hy Standard :e("at"on "s chosen for measur"n' de("at"on. &; >14othesis* If the study "nc#udes the hypothes"s, "t must $e e1p#a"ned a#on' "th "ts test"n' method + s"'n"f"cance #e(e# at h"ch "t "s tested + hy.

Cha4ter?2) =iterature $e0iew A; =iterature $e0iew* %h"s chapter shou#d "nc#ude research f"nd"n's of ear#"er stud"es -Ind"an or fore"'n0 "th proper references re#ated to your top"c of study, h"ch can support your f"nd"n's or hypothes"s. B; !heoretical Descri4tion* If nature of project)d"ssertat"on "s such that "t does not need #"terature re("e , a $r"ef theoret"ca# descr"pt"on of concepts, too#s and techn",ues used "n project a#on' "th definition of key words and formu#ae etc shou#d $e "nc#uded. =or e1amp#e* 7#erce4tion) #erce4tion is the 4rocess .1 which or:anisms inter4ret and or:anise in4ut stimuli to 4roduce a meanin:2ul e94erience o2 the e9ternal world;8 Cha4ter?3) Data #resentation 3 Anal1sis A; Data #resentation* 9a data -pr"mary or secondary0 co##ected must $e reduced to standard formats such as ta$#es, charts, 'raphs, d"a'rams etc and "s to $e presented "n th"s chapter. %he too# for data presentat"on shou#d $e su"ta$#y se#ected so that "nterpretat"on and "nferences cou#d $e dra n eas"#y and $ecome se#f e1p#anatory. .roper t"t#es, #e'ends, sca#es, source -s0 etc must $e ment"oned a#on' "th each d"a'ram. B; Data Anal1sis) %h"s "s the most "mportant part of the study, here"n students are re,u"red to app#y esta$#"shed theoret"ca# concepts, too#s and techn",ues or use research f"nd"n's -d"scussed "n &hapter/20 to the data presented "n &hapter/5 and dra "nferences. Students are re,u"red to d"scuss rat"ona# and #o'"c for dra "n' "nferences. =or each "nference, proper #"n!a'es are to $e esta$#"shed e"ther "th the data ana#ysed "n &hapter/5 or "th the ca#cu#at"on -s0 to $e "nc#uded "n th"s &hapter. Chere(er, ca#cu#at"ons are to $e 6

carr"ed out, "t must $e pro("ded $efore dra "n' any "nference. %he "nferences are to $e presented "n narrat"(e form from each data set a#on' "th any #"m"tat"on -s0 due to data "nsuff"c"ency, "f any. Cha4ter?@) Summar1 3 Conclusions %h"s &hapter shou#d compr"se the fo##o "n'* A; "indin:s/$esults o2 the Stud1* %hese are to $e presented and supported $y facts + f"'ures "n narrat"(e form and $e cu##ed out from the &hapter/5. %he se,uence of the resu#ts must $e cons"stent "th the o$ject"(es of the study ment"oned "n &hapter/1. A#so, ment"on the ach"e(ement of o$ject"(es or other "se. B; =imitations* %he #"m"tat"ons cou#d $e ment"oned "n terms of data "nsuff"c"ency, t"me + e1pert"se constra"nts etc. C; Su::estions 3 Sco4e 2or 2urther Stud1 * Any scope for e1tens"on of the study to ne 'eo'raph"ca# areas, se'ments, t"me "th #ar'er data, "s to $e ment"oned under th"s head"n'. Cha4ter?B) $ecommendations In th"s chapter recommendat"on emer'"n' from the ana#ys"s of data and f"nd"n's of the study are to $e "nc#uded cons"stent "th the o$ject"(es of the study. Any mode# or approach de(e#oped for so#("n' the pro$#em "s to $e "nc#uded.

A44endi9?C ,$e2er #ara B"O$*A! O" !>& #$O%&C! $&#O$! "ormat

1. %he f"na# report shou#d $e r"tten and comp"#ed "n the fo##o "n' the se,uence*

-a0 -$0 -c0 -d0 -e0 -f0 -'0 -h0 -j0 -!0 -#0 -m0 !itle #a:e 2.

%"t#e .a'e &ert"f"cate -s0 Ac!no #ed'ement -s0 31ecut"(e Summary &ontents B"st of %a$#es B"st of ="'ures B"st of Sym$o#s B"st of A$$re("at"ons Body of the .roject 9eport -As per Append"1 B0 9eferences)B"$#"o'raphy Append"ces)Anne1ure

%he format of the t"t#e pa'e "s attached as Anne9ure?1.

Certi2icate 5. %he format of the cert"f"cate "s attached as Anne9ure?2. A cert"f"cate of the or'an"sat"on here the student has conducted the project may a#so $e attached separate#y after the Inst"tuteIs cert"f"cate. Ac6nowled:ement ,s4. In the FAc!no #ed'ementG pa'e, the r"ter reco'n"ses h"s)her "nde$tedness for 'u"dance and ass"stance $y the facu#ty 'u"de and any other mem$er -s0. &ourtesy demands that he)she a#so reco'n"ses spec"f"c contr"$ut"ons $y other persons or "nst"tut"ons such as #"$rar"es and research foundat"ons. Ac!no #ed'ements shou#d $e e1pressed s"mp#y, tastefu##y, and tactfu##y dul1 si:ned a.o0e the name; &9ecuti0e Summar1 6. 31ecut"(e Summary "s a $r"ef or condensed summary of the project for h"'her/#e(e# mana'ement pos"t"ons. It shou#d $e a$out 5/4 pa'es "n #en'th. It shou#d compr"se company prof"#e, o$ject"(es + scope of the project, methodo#o'y and too#s used, resu#ts)f"nd"n's, #"m"tat"ons, recommendat"ons and d"rect"ons for future de(e#opment, "f any. <

Contents 3 =ist o2 !a.les/"i:ures/S1m.ols/A..re0iation 4. %he format of &ontents and #"st of %a$#es)="'ures)Sym$o#s "s attached as Anne9ure?3.

Bod1 o2 the #ro/ect $e4ort) Guidelines 2or #ro/ect $e4ort/Dissertation 'ritin: <. %he 'u"de#"nes for r"t"n' the .roject 9eport -methodo#o'y0 are deta"#ed "n A44endi9?B. =o##o "n' aspects must $e adhered to* -a0 #a:e SiDe* 7ood ,ua#"ty typ"n' and dup#"cat"on. h"te A4 s"2e e1ecut"(e $ond paper shou#d $e used for

-$0 Cha4ter/#ara Num.erin:* %he chapters are to $e num$ered as &hapter/1, &hapter/2 etc. %he head"n')t"t#e of the chapter "s to appear $e#o the chapter num$er "n uppercase. .ara'raphs are to $e num$ered as 1,2,5 etc "n e(ery chapter separate#y. Su$/ paras are to $e num$ered as 1.1, 1.2, 1.5////, 2.1, 2.2, 2.5/////etc. Su$/su$ paras are to $e num$ered as 1.11, 1.12, 1.15, 2.11, 2.12, 2.15 etc. -c0 #a:e S4eci2ications) -"0 -""0 -"""0 -"(0 Beft Mar'"n 9"'ht Mar'"n %op Mar'"n Bottom Mar'"n * 1.26 "nch * 1.26 "nch * 1 "nch * 1 "nch

-d0 #a:e Num.ers) A## te1t pa'es start"n' from Body of the .roject 9eport shou#d $e num$ered at the .ottom center of the pa'es. -e0 Normal Bod1 !e9t) -"0 -""0 -"""0 "ont SiDe) 12, %"mes Ae 9oman, :ou$#e Spac"n', S"n'#e S"de Cr"t"n'. #ara:ra4hs >eadin: "ont SiDe) 12, %"mes Ae 9oman. #a:e/!itle "ont SiDe* 14

-f0 Structure o2 "inal $e4ort* A project report shou#d $e co(ered $et een <0 to 80 typed pa'es "n dou.le s4ace a$out 16,000 ords -e1c#ud"n' Append"ces and B"$#"o'raphy0 on A4 s"2e paper "th 12 font s"2e. 10 J (ar"at"on "s perm"ss"$#e. -'0 !a.le and "i:ure Num.er* %a$#e and f"'ure num$ers are to $e $ottom of the ta$#e) f"'ure as '"(en $e#o * -"0 -""0 -h0 !a.le No?1) Num.er o2 &m4lo1ees in Or:anisation ABC "i:ure No?1) Sales "i:ures o2 $O 'ater #uri2ier 200E?2010 r"tten at the

Bindin: 3 Color Code o2 the $e4ort) -"0 Dard Bound 9eport 8

-""0 -"""0

Bac!'round of the co(er pa'e / *aroon Betters "n S"#(er Ch"te

$e2erences/Bi.lio:ra4h1 8. 31amp#es are '"(en $e#o * 1. :.B. &arney, J.I. &ochran -19860, F%he 63SS S "tch"n' System* Arch"tectura# @(er("e ,G AT&T Technical Journal, (o#. E@, no. E, pp. 1559/1564. 2. A. Ste(ens -19920, C++ Database Development, MIS .ress, Ae ?or!, 1992, p. 54. 5. ."$m.com)"n do n#oaded on date/////////////

A44endi9/Anne9ure 9. %he append"ces are to $e attached at the end of the report and to $e num$ered as Append"1/ A, Append"1/B etc r"'ht just"f"ed at the top of the pa'e. Be#o the ord Append"1 r"te "n parenthes"s F9efer .ara AoKKG. %he para num$er shou#d $e the num$er "n the $ody of te1t here the reference of append"1 "s '"(en. 10. An append"1 may ha(e anne1ure -s0. %he anne1ures, "f any, are to $e attached "mmed"ate#y after the sa"d append"1. %he anne1ures are to $e num$ered as Anne1ure/1, Anne1ure/2 etc.

Anne9ure?1

!itle o2 the #ro/ect $e4ort ,Ca4ital =etters-=ont s"2e L 180

(Name of the organization, if any !ubmitte" in partial fulfillment of the re#uirements for the a$ar" of the "egree of

*aster o2 Business Administration ,*BA%o 7uru 7o$"nd S"n'h Indraprastha >n"(ers"ty, :e#h"

Guide) ,Guide Name- , Bold-

Su.mitted .1) ,Student Name- , Bold$oll No;)

Gitarattan International Business School ,Ca4ital =ettersDelhi F 1100GB

Batch ,2012?201@-

10

Anne9ure?2

Certi2icate
I, Mr.)Ms.KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK, 9o## Ao. KKKKKKKKKKKKKKKK cert"fy that the .roject 9eport):"ssertat"on -MS/2020 ent"t#ed FKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKG "s done $y me and "t "s an authent"c or! carr"ed out $y me at KKKKKKKKKKKKKKKKKKKKKKKKKKK or! has

-Aame of the or'an"sat"on or of the Inst"tute0. %he matter em$od"ed "n th"s project

not $een su$m"tted ear#"er for the a ard of any de'ree or d"p#oma to the $est of my !no #ed'e and $e#"ef.

S"'nature of the Student :ate*

&ert"f"ed that the .roject 9eport):"ssertat"on -MS/2020 ent"t#ed FKKKKKKKKKKKKKKKKKKG

done $y Mr.)Ms.KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK, 9o## Ao. KKKKKKKKKKKKKKKK, "s comp#eted under my 'u"dance.

S"'nature of the 7u"de :ate* Aame of the 7u"de* :es"'nat"on* Address* 7"tarattan Internat"ona# Bus"ness Schoo#, :e#h"/110086 Countersi:ned

:"rector).roject &oord"nator 11

Anne9ure?3 "O$*A! "O$ CON!&N!S 3 =IS! O" !AB=&S/"IG $&S/ S<*BO=S

CON!&N!S
S No 1 2 5 4 6 4 < 8 9 10 11 12 15 14 !o4ic &ert"f"cate -s0 Ac!no #ed'ement -s0 31ecut"(e Summary B"st of %a$#es B"st of ="'ures B"st of Sym$o#s B"st of A$$re("at"ons &hapter/1* Introduct"on &hapter/2* B"terature 9e("e &hapter/5* :ata .resentat"on + Ana#ys"s &hapter/4* Summary and &onc#us"ons &hapter/6* 9ecommendat"ons 9eferences)B"$#"o'raphy Append"ces)Anne1ure =IS! O" !AB=&S !a.le No 1 2 !itle Aum$er of 3mp#oyees "n @r'an"sat"on AB& =IS! O" "IG $&S "i:ure No 1 2 !itle Sa#es ="'ures of 9@ Cater .ur"f"er 2004/2010 =IS! O" S<*BO=S S No 1 2 S No 1 S1m.ol H Nomenclature 3 *eanin: S"'ma -Summat"on0 At the rate =IS! O" ABB$&+IA!IONS "ull Name &ustomer 9e#at"onsh"p Mana'ement 3arn"n's .er Share #a:e No #a:e No #a:e No / / / / / / /

A..re0iated Name &9M 3.S

12