2014 Media Kit

A SPECIAL PLACE
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Winchester

Few places can lay claim to... being home to one of the worlds greatest restaurants and inns having residents that include former Cabinet secretaries, Senators, Congressman, Supreme Court justices, top corporate executives, prominent journalists and leading gures in the arts, among others being a country oasis, protected from mass development, that attracts people who could chose to live anywhere...

Rappahannock County can.

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Whether its a farmer looking for a new Clarke pick-up or a weekender planning an extensive home renovation, both likely share one thing in common: Due to the countys unique land-use Rappahannock culture, Rappahannock residents do most of their Culpeper shopping in nearby counties. Madison Theres one way to reach this n R. pida Ra lucrative group: advertising in Orange the Rappahannock News. Greene
Berryville
50 17 81

Purcellville Leesburg

Loudoun
15

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Ashburn

Middleburg
50

Front Royal

66

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Prince William Fauquier

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Sperryville
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Harrisonburg

Culpeper

17

Stafford

Madison

33

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Freder
95

Stanardsville

Orange

522

Massaponax

Staunton
81

Gordonsville

Waynesboro

Charlottesville

33

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OUR MARKET
Median value of owneroccupied housing units, 2008-2012, in Rappahannock County Surrounding counties: Fauquier: $363,600 Culpeper: $265,600 Madison: $227,700 Page: $178,600 Warren: $231,700
Source: U.S. Census Bureau

OUR AUDIENCE
Rappahannock County unemployment rate, Nov. 2013 Surrounding counties: Fauquier: 4.1% Culpeper: 5.2% Madison: 3.7% Page: 8.7% Warren: 4.9%

$417,700

Home ownership rate, 2008-2012, in Rappahannock County In Virginia: 67.8%

77.4%

Mean family income, 2008-2012, for full-time Rappahannock residents* * Does not reect part-time residents, who skew even higher-income

$61,974

3.9%

READERSHIP, NOT CIRCULATION, DRIVES RESULTS*

The most common question were asked by advertisers is, Whats your circulation? Although were proud that based on paid circulation, the Rappahannock News reaches the majority of county households, were always quick to say that readership is whats most important in driving results for their business. Circulation is the number of copies delivered directly through paid subscriptions or purchased at local stores. Readership is the number of people who read the paper on a per issue basis. The difference is a result of what is called pass-along. Based on industry research, almost every copy of a community paper such as the Rappahannock News gets read by at least 2.3 people.

Estimated Rappahannock News paid audience*

5,982

ABOUT COMMUNITY NEWSPAPER READERS Community market adults who say newspaper ads are inuenctial in making purchasing decisions 65% Community market adults who rarely or never rely on radio for purchasing decisions

Estimated Rappahannock County population 16+

6,205 2,601

78%

Community market adults who rarely or never rely on television for purchasing decisions 70% Community market adults who rarely or never rely on Internet for purchasing decisions 45% Community market adults who read classied advertising Community market adults who read public notice adveritising 81% 75%

Source: Va. Employment Commission

Rappahannock News paid circulation

Total Rappahannock County households 2008-2012

3,276

Average amount of time spent with each edition of the newspaper 38.95 minutes Percentage who read all or most of each paper 73%
Sources: National Newspaper Association database, 2010; Editor & Publisher, 2008; NNA/Reynolds Journalism Institute annual readership research, 2011; U.S. Census Bureau

Circulation breakdown (12-month average): Press run: 2,544; In-county mailed subscriptions: 1,373; Retail sales: 858; Paid digital: 235; Out of county mailed: 132; Other mailed copies: 4; Complementary: 17; Not distributed/sold: 161. Percent paid: 99%
Source: U.S. Postal statement, Sept. 26, 2013

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DISPLAY PRICING
Rate per column inch: $14.30 (open) $16.82 (agency) To determine the total inches of your ad, multiply the number of columns by height of the ad

OUR DIGITAL PORTFOLIO

www.rappnews.com is the most visited web site in Rappahannock County
Average monthly unique visitors, Jan. 1 - Dec. 31, 2013

17,560

Average monthly page views, Jan. 1 - Dec. 31, 2013

30,131

1/8 page 2 x 4 2 x 2 2 x 5 Source: Google Analytics

2 columns x 2: $57.20

2 columns x 4: $114.40

2 columns x 5: $143.00

2 columns x 7.5 1/8 page: $214.50

Leaderboard 728 x 90 pixels & Skyscraper 160 x 600 pixels $50/week (positions rotate ads for up to three advertisers)

1/4 page

1/2 page

1/2 page

Full page
Sponsored: Vets Corner What Is Acupuncture? Acupuncture has been used for dogs and cats as long as for humans.

Rates reect digital add-on to print buy and digitalonly homepage placement. Please ask about additional web-only options.

3 columns x 10.5 1/4 page: $450.45

6 columns x 10.5; 3 columns x 3 columns x 21 1/2 page (Horizontal & Vertical): $900.90

6 columns x 21 Full page: $1,801.80

Front Page
Bottom Strip 6 cols x 2.5: $500 6 cols x 4: $600 Jewel Box 2 cols x 5.25: $500 6 weeks: 10%; 13 weeks: 15%; 26 weeks: 20%; 52 weeks: 25%
CONTRACT DISCOUNTS

Sponsored Content $65/week (includes social media promotion and link in weekly e-mail newsletter)

2 x 5.25

6 x 2.5

6 x 4

Space reservation deadline: Tuesday, 9 a.m.

Tile 300 x 250 pixels $30/week (position rotates ads for up to three advertisers)

4-Color rates $175 per page/ad Contract discounts do not apply

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EXPAND YOUR REACH

Reach an audience of up to 650,000 readers weekly in the region surrounding Rappahannock through our partnership with Times Community Media:

SPECS & DEADLINES

Community, communicated.

Editorial and Advertising office: 309 Jett St., PO Box 59 Washington, VA 22747 Voice: 540.675.3338 Fax: 540.675.3088 rappnews.com

9:00 a.m.

2 publications: 20%; 3-4 publications: 30%; 5 or more publications: 35%

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COMBINATION DISCOUNTS

PRE-PRINTS & INSERTS

CLASSIFIED ADS
Please call or email our partners at the Fauquier Times to purchase a classied ad in the Rappahannock News:

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Investor Warren Buffett on the power of newspapers in a changing media world: Newspapers continue to reign supreme, however, in the delivery of local news. If you want to know whats going on in your town whether the news is about the mayor or taxes or high school football there is no substitute for a local newspaper that is doing its job... Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensable to a signicant portion of its residents.

Community, communicated.