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HOLLYWOOD

Partnership Opportunities 2014

The Hollywood Fringe Festival returns in 2014 to turn a spotlight on performing artists in the media capital of the world. Best Upstart Theatre Festival
--LA Weekly

HOLLYWOOD
What Is The Hollywood Fringe Festival?
The Hollywood Fringe Festival is an annual, open-access event celebrating freedom of expression and collaboration in the performing arts community. Each June during the Hollywood Fringe, the arts inltrate the Hollywood neighborhood: Fully equipped theaters, parks, clubs, churches, restaurants and other unexpected places either host or provide services for hundreds of productions by local, national, and international arts companies and independent performers. June 2014 will mark the fth year of the festival. The Hollywood Fringe was immediately embraced by the local arts community during its inaugural festival in 2010. A registered 501(c)(3) non-prot, the organization quickly became known for meeting the needs of local artists by providing a networking opportunity for dozens of theater companies otherwise made disparate by distance. This success was reected by local media: The festival was called an artful feast by the LA Times, a roaring success by Backstage, and a triumph by LA Weekly during its rst year. Participation in the Hollywood Fringe is completely open and uncensored, which has only intensied the events popularity. First, this free-for-all approach underlines the festivals mission to be a platform for artists instead of a self-serving curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the most diverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment where artists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurialism in the arts. Put another way, LA Weeklys Steven Leigh Morris has said that the Hollywood Fringe is the purest program we have that embodies the open market of ideas and entertainments. It is now a regular occurrence each June for thousands of patrons and artists to converge in Hollywood to see what new works are about to break out. With over 35,000 tickets sold in 2013 (a 40% increase over 2012) and $250,000 going back to artists and venues, the Hollywood Fringe has not only become one of the largest uncensored arts festivals in the United States, but also an integral part of the Los Angeles arts scene. Its difcult to put into words what makes the Hollywood Fringe so special. Many say it is the festivals mission. Others point to the events young, passionate community. Perhaps a Los Angeles Times reporter stated it best: My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented and kind individuals, sharing in a love for the arts as well as life that went well beyond the stage. By helping small companies and solo performers to produce and promote their shows, and by providing a network that puts artists in touch with one another, the Fringe seeks to advance the goals of its website mission statement: See Shows. Make Friends. Have Fun. --Los Angeles Times

www.hollywoodfringe.org

HOLLYWOOD
Why Partner With The HFF?
www.hollywoodfringe.org

The Hollywood Fringe has an expansive mission that seeks to champion underground artists, challenge the limits of established performers and spur growth in the local community. The festival has become a rallying point for artists and provides a critical mass of audience that is young, outgoing and energetic. The Hollywood Fringes business model relieves the organization from depending on outside sources of funding to survive, but the organization relies on its partnerships to sustain growth. If your business is interested in expanding programming for developing artists, extending cultural opportunities for local patrons or exposing your brand to a youthful and vibrant community, there are advantages to partnering and collaborating with this young organization. Over the rst four years of the festival, audiences have doubled, from 17,000 in 2010 to 35,000 in 2013. Seats Sold Audience Age Breakdown
2013: 35,000 2012: 20,000 2011: 20,000 2010: 17,000
0 5000 10000 15000 20000 25000 30000 35000
36-45 24% 26-35 25% 46-55 20% 56-65 18% 65+ 6% 18-25 7%

Your brand will connect with: 35,000+ patrons 1,000,000+ page views 10,000+ email subscribers 5,500+ facebook users 3,700+ twitter followers

53% Female -- 47% Male

After only four years, the Hollywood Fringe Festival has proven it can bring an increasingly large and diverse community into one square mile of Hollywood every June. This outgoing Fringe community spends tens of thousands of dollars in Hollywood and its surrounding areas. In this way, the festival serves as a boon to local venues, retail stores, restaurants, and other local businesses. Some of the most successful locations have earned tens of thousands of dollars directly from their participation in the Fringe. The patrons and participants of the festival have shown a loyalty to the Fringe that impresses, continuing to search for and cultivate the Fringe spirit all year long. By partnering with us, your companys brand would be xed in the minds of our audience. As the Fringe is a 501(c)(3) non-prot, your cash sponsorship is fully tax-deductible. With steady upward growth in performances, audience, ticket sales and media coverage, the Hollywood Fringe is poised for another huge success in 2014. Join the Fringe movement!

Promotional Impressions/Media Coverage


Broadcast: 1.25 million+ Print: 1 million+ Online: 10 million + A triumph... --LA Weekly Facebook: 25 million+ 19,000+ Tweets

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Food & Beverage Sponsorship
www.hollywoodfringe.org

Fringe Central Station has always served as the main hub for Fringe social activity and in 2013 over 11,000 patrons joined us at Bryans Bar, and thats only those who ordered drinks. As a sponsor on any level, you will enjoy high-prole brand placement and major exposure of your company to thousands of arts lovers from across Los Angeles and around the world. We want you to be just as much a part of the Fringe as the artists themselves, and by becoming a sponsor, you will also have the chance to receive VIP treatment at Fringe Central Station/Bryans Bar, VIP tickets to Fringe-run events, and much more! The best way to gain visibility for your brand at Bryans Bar is to sponsor one or more nights of our festivities. Every night at Fringe Central Station is a distinct affair and we will work with you to pair your brand with the evening you sponsor. Our staff includes much-lauded mixologists who have devised specialty cocktails for the diverse events at Fringe. Our specialty cocktails are always a big hit and are a great way to popularize new avors or variants on your existing brand.

WEEKENDS/OPENING/CLoSING PARTIES - 2 CASES LIQUoR/wINE; 4 KEGS BEER/CIDER; $1500


There is simply no better way to reach our audience than to sponsor our high-trafc nights, when up to 600 guests attend the festivities. Your in-kind donation will place a specialty cocktail featuring your brand at the top of our menu or, in the case of beer and wine, your brand will be offered as the exclusive brand for your night. Specials are always a big hit with the Fringe crowd and are a great way to instill brand loyalty with our patrons. Additionally, well hang a branded banner prominently over the bar menu and utilize your branded bar coasters or cups.

WEEKDAYS/SUNDAYS - 1 CASE LIQUoR/WINE; 2 KEGS BEER/CIDER; $500


Due to the high-volume of performances at our festival, there is always something happening. Weekday nights and Sundays are no exception and Fringe Central Station sees strong patronage on these evenings. Your inkind donation will place a specialty cocktail featuring your brand at the top of our menu or, in the case of beer and wine, your brand will be offered as the exclusive brand for your night. Specials are always a big hit with the Fringe crowd and are a great way to instill brand loyalty with our patrons. Additionally, well hang a branded banner prominently over the bar menu and utilize your branded bar coasters or cups. In addition to the cash sponsorships detailed above, we realize that many beverage companies deal in in-kind donations of supplies. In our universe, any contribution is welcome. A single bar mat donated is as valuable as a donation of product or money. Tangible items on our wish list that would help us run at peak efciency include: Product/mixers Bar equipment such as ice machines, kegerators, and lowboys Branded merchandise/swag such as cups, barmats, keychains, and bottle openers Bryans Bar -- #2 Theatrical Event of 2011 --LA Weekly

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Event Sponsorship Opportunities
* OPENING NIGHT PARTY - $2,500
You sponsor the grand kickoff of Fringe 2014. Over 600 guests will attend this gala event. Sponsoring the opening night party places your logo front and center at the entrance to Fringe Central Station. VIP attendees will receive your merchandise/materials in their gift bags. Our MC for the evening will announce your business several times over the course of the night, including before a speech by Festival Director Ben Hill.

www.hollywoodfringe.org

* FRINGE AwARDS CEREMoNY & CLoSING NIGHT - $2,500


You sponsor the grand nale of Fringe 2014. Over 600 guests will attend this gala event. Sponsoring the event places your logo front and center at the entrance to Fringe Central Station as well as over the stage for the Fringe Awards. VIP attendees will receive your merchandise/materials in their gift bags. Our MC for the evening will announce your business several times over the course of the night.

* FRINGE EVENTS - $2,500


You sponsor an event where Fringe participants are gathered for an extra-special night of socializing. For Fringe Prom audiences don their formal wear for an evening of dancing. For our Rock of Stages party, rock-themed costumes accompanied live-band karaoke. Sponsoring an event places your logo front and center at the entrance to Fringe Central. VIP attendees will receive your merchandise/materials in their gift bags. Our MC for the evening will announce your business several times over the course of the night.

*Denotes Exclusive Sponsorship

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Location Sponsorship Opportunities
* FRINGE CENTRAL STATIoN BANNER/ENTRY - $5,000
Your sponsorship will place your banner immediately beneath a 40 long Hollywood Fringe banner over the main entrance to Fringe Central Station for the duration of the festival. Over 35,000 patrons traverse the threshold during the festival and our entrance typically faces Santa Monica Boulevard in the heart of Hollywood.

www.hollywoodfringe.org

* FRINGE CENTRAL BoX OffIcE/CoNcIERGE - $2,500


You sponsor the central box ofce and information center of the festival, where patrons can purchase tickets for every Fringe show. Located at the entrance to Fringe Central Station, the Fringe Box Ofce/Concierge is the information desk for the festival where patrons can have all of their questions answered and purchase Fringe merchandise. Your logo will be prominently placed above the service counter and your materials will be available for patrons to peruse, a privilege normally reserved exclusively for the Fringe Printed Guide.

* BRYANS BAR - $2,500

You sponsor the much-loved Fringe bar, which sees over 35,000 patrons over the course of the festival. LA Weekly called Bryans Bar the #2 theatrical event of 2011. Your logo will be placed above the menu for the bar and will be painted on the front of the bars surround.

* FRINGE CAbARET STAGE - $2,500


You sponsor the stage where artists of all disciplines entertain the masses at Fringe Central Station nightly. Located adjacent to the bar, the Cabaret Stage is a focal point of the space and is the home of the Fringe Awards and all Opening/Closing night performances. Your logo is placed above the stage throughout the festival for our over 35,000 patrons.

* FRINGE PATIo - $1,500


You sponsor the outdoor congregation area for Fringe Central Station. Packed nightly with artists and audience, the patio is a pleasant environment for conversation and features a nightly food truck. Your banner will be prominently placed and illuminated in the patio for the duration of the festival.

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Item Sponsorship Opportunites
* FRINGE STEP AND REPEAT - $5,000
Each year Fringe produces a step and repeat used as a backdrop for photos and interviews. Place your brand in the Fringe Hollywood-style.

www.hollywoodfringe.org

* FRINGE PRINTED GUIDE BAcK CoVER - $2,500


The Fringe Printed Guide is a comprehensive 112-page handbook for all things Fringe. Each year we print and distribute 10,000 copies. Your sponsorship places your full-color advertisement on the back cover.

*FRINGE FLYER TAbLE SKIRT/PLAcARD - $1,500/$200


A giant table is provided for shows to display their marketing materials, visited by nearly all of our 35,000 patrons as they plan their Fringe experience. Your sponsorship places your brand on the skirt for this table ($1500) or an upright picture frame amongst the yers ($200/day).

FRINGE BANNER - $750


Your brand will be displayed at the Fringe in an area of Fringe Central Station devoted to posters advertising Fringe shows and banners contributed by our media partners.

FRINGE ScREENS - $300/DAY


During the festival, Fringe-run venues are equipped with at-screen monitors displaying the schedule of upcoming shows. Your brand will be placed on these monitors as part of a rotating banner ad at the top of the screen.

Program Sponsorship Opportunites


STUDENT FRINGE - $1,500
Student Fringe brings middle and high school students to the Hollywood Fringe through exciting day-long events including performances, workshops and Q&A sessions conducted by Fringe artists. Foster good-will for your brand by supporting this important outreach program bringing arts education to the students of LAUSD. Your brand will be prominently placed at Student Fringe venues and mentioned throughout the days proceedings.

FRINGE SHUTTLE - $2,500


Your sponsorhip furnishes the Fringe community with free transportation to and from major Fringe venues. Your branded sign will be displayed on the side of the Fringe shuttle and your materials/branding will adorn the interior.

FRINGE GREEN - $3,000


In 2013, the Fringes Zero Waste program diverted 86% of its waste from local landlls, and in 2014, we aim to beat that! Your companys branding will be displayed at all Zero Waste events (Opening and Closing nights and Fringe Prom) and at every recycling box at Fringe Central Station.

FRINGE TV - $500/EPISoDE
Fringe TV is a multi-episode news-style coverage of all things Hollywood Fringe, including interviews with Fringe participants and video coverage of Fringe events. Your logo will be placed on a title card at the beginning and end of each episode.

HOLLYWOOD
Sponsorship Benets
FRINGE LEGEND $10,000
Brand placement on our website and printed guide Brand placement on Fringe Homepage as HFF partner Full page ad in the Fringe Printed Guide Brand placement on Fringe Map Brand placement in every Fringe Newsletter Brand placement in FringeTV episodes 100,000 web impressions 8 VIP Tickets to every Fringe-run event in 2014

www.hollywoodfringe.org

The Hollywood Fringe Festival provides four sponsor benet tiers which can be met with any of the aforementioned sponsorship opportunities or cash donations. Hollywood Fringe is a 501(c)(3) non-prot organization.

FRINGE CHAMPIoN $5,000


Brand placement on our website and printed guide Half page ad in the Fringe Printed Guide Brand placement in FringeTV episodes 50,000 web impressions 6 VIP Tickets to every Fringe-run event in 2014 20 Brand placements in Fringe Newsletter

An Artful Feast --Los Angeles Times

FRINGE HERo $2,500


Brand placement on our website and printed guide Quarter page ad in the Fringe Printed Guide Brand placement in FringeTV episodes 25,000 web impressions 10 Brand placements in Fringe Newsletter 4 VIP Tickets to every Fringe-run event in 2014

FRINGE FRIEND $1,000


Brand placement on our website and printed guide Quarter page ad in the Fringe Printed Guide Brand placement in FringeTV episodes 10,000 web impressions 5 Brand placements in Fringe Newsletter 2 VIP Tickets to every Fringe-run event in 2014

You have to be an a**hole not to love this festival, which is the embodiment of free-market supply and demand. --LA Weekly

For more information please contact Kan Mattoo, Development Director kmattoo@hollywoodfringe.org 323.633.4225