National College of Business Administration & Economics

(Lahore Metropolitan University-Proposed)

Sales Managment
Final Project: Indenting service Submitted To:
Prof. WALEED AHMED Group 04

Group Members:

Hafiz M.Asif M.Waqas Karim Fareena Imtiaz Saqib Iqbal Adeel jawed Khadeeja khalid

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Contents:
Acknowledgement Company profile Why this business Target Market SWOT Analysis USPs Marketing Mix Marketing Strategies Sales Promotion Competitors Financials

Next Five Year Growth

Acknowledgement

We are grateful to Allah, our Lord and Cherisher, for guiding us to conceptualize, prepare and complete the project Indenting Services. Indeed, without His Help and Will, nothing is accomplished.

We would like to gratefully and sincerely thank Mr. WALEED AHMED for his guidance, understanding, and most importantly his patience during course studies and project completion. He encouraged us to not only grow as professionals but also as an independent thinkers and performers. We are not sure many students are given the opportunity to develop their own individuality and self-sufficiency by being allowed to work with such independence. For everything youve done for us, Mr. WALEED Ahmad, we thank you. We would also like to thank all of the members of the class for being helpful and friendly.

Finally, and most importantly, we would like to thank our parents for their support, encouragement, quiet patience and unwavering love. Their tolerance of our occasional unpleasant moods is a testament in itself of their unyielding devotion and love. We thank our parents for their faith in us and allowing us to be as ambitious as we wanted. It was under their watchful eye that we gained so much drive and an ability to tackle challenges head on.

COMPANY PROFILE Company Name: Life Bridge Chemicals. Tagline: Services with efficiency Trade mark

Life Bridge

Tool free # : 1818 Introduction: Life Bridge Chemicals, one of the growing Pharmaceutical indenting houses of Pakistan located in a developed, industrial city of Pakistan i.e. Lahore. Life Bridge is achieving excellence in business from Lahore, Islamabad, Rawalpindi, Peshawar, Multan, Faisalabad, Gujranwala, Sargodha, Attock. At the door step of new opportunities, It grows, progresses and unfolds a totally new kind of concept where the key-word is the competent personalized professional service, besides quality. We are aware that pharmaceutical customers expect the finest quality of products. To maintain the flawless production operations with consistent quality and yields and we have made it assured. From our perspective as an Indenting company, that means guide our clients for the import of pharmaceuticals raw having good quality and cost efficacy so that they can achieve maximum share in market. Life Bridge always endeavors to have tie-up with vendors having world class manufacturing facilities along with necessary documentation. What we emphasize on well reputed Source which is truly reliable, authenticate. Vision statement: Life Bridge Chemicals is not just an Indenting company. We are a dedicated team striving to bring growth to our community and take leadership position in Business Activities. Mission statement: We are committed to building long-term relationships based on integrity, performance, value, and client satisfaction. We will continue to meet the changing needs of our clients with our quality services delivered by the most qualified people. To emerge as the most dependable suppliers of pharma Industry, with an absolute focus on Quality, Delivery, Economy, and total customer care.

Brand Personality: Life Bridge is sophisticated, kind/humble, helping, economical, educated and caring. It wears former clothes and serve to the upper middle class. It wants healthy lifestyle and promotes sporty events.

ORGANIZATIONAL STRUCTURE :
GENERAL MANAGER

MARKETING

CEO MANAGER

OPERATION MANAGER

FINANCE MANAGER

MARKETING OFFICER

OPERATION ASSISTANT

ACOUNTANT

HAFIZ ASIF WAQAS KARIM FAREENA IMTIAZ ADEEL JAWAED KHADEEJA KHALID SAQIB IQBAL HASSAN ARIF

GENERAL MANAGER MARKETING MANAGER OPERATION MANAGER FINANCE MANAGER MARKETING OFFICER OPERATION ASSISTANT ACCOUNTANT

Why this business: We have chosen this business because our initial investment is low and expected revenues are high. There is no such company preparing Active Pharmaceutical Ingredients and 90% of Pharmaceutical Companies in Pakistan import APIs. Pakistan is importing more than 3 Billion dollars APIs each year and its a good opportunity for us to start this business because Pharmaceutical industry is rapidly growing in Pakistan.

Why our customers will trust us: We will handle customer complaints swiftly and keep them informed about the current situation. We will treat customers with respect. We will investigate all documents thoroughly and objectively. We will provide clear guidelines about the process We will record and monitor all complaints. We will provide better services to those who are already dissatisfied from other Indenters. We will provide samples sampling to our customers.

Core Values: To satisfy customers requirement by providing different services like after sales service for the customer. Respect every one, Recognize goods deeds and Reward achievements. Continuous Learning, Development & Improvement for Self, Company & Country. Result is basic standard to judge performance.

Target Market: Local Pharmaceutical Companies of Lahore, Islamabad, Rawalpindi, Peshawar, Multan, Faisalabad, Gujranwala, Sargodha and Hattar.

Launching Plan: Due to competition of competitors in this industry, Life Bridge Chemicals will start a huge launching campaign. Life Bridge Chemicals will focus on these. Service Development Department: Life Bridge Chemicals will set Service Development Department, which will responsible for the co-ordination with Suppliers. Company owner/Procurement Managers Promotion: For the promotion of its services, the company will arrange some seminars and get to gathers and arranges meetings and buffet dinners. Technicians Training: For the promotion of its services, the company will provide after sale services to its customers for the period of one year. This is a good way for word of mouth advertising.

SWOT Analysis Strength: Team work. Committed people. Employment and training opportunities. Well educated and skilled labor force is now widely available across the country.

Weakness: Newly established business. Less Experienced.

Opportunity: Variety of chemicals. Authorized agent of Doxycycline HCL. New and existing dissatisfied customers. Financial supports like loan, insurance and growth in income of peoples in support of construction industry.

Threat: Government Policies. Price War. Giant Competitors. Long term market instability and uncertainty.

USPs Timely Shipment: We will ensure to provide shipments in given lead time by customers. Secure Documentation: We have skilled people those will ensure documentation as per the requirements of Ministry of Health. Best Price: We will quote best prices with quality materials as per our competitors Quality Product: We will provide quality materials and search Energetic Team: We have young energetic team to deal with customers and they are committed to words customer satisfaction. GMP Approved Sources: We will provide materials from GMP (Good Manufacturing Practices) approved and search new sources from all over the world.

Marketing Mix The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives.The marketing mix are may be define as fallow Price Product Promotion Place People Process Physical Environment

Product: Moxifloxacin, Doxycycline, Montilukast Sodium, Dextrose Anhydrous (Glucose) Price: Our prices will vary from product to product Place: Local Pharmaceutical Companies of Lahore, Islamabad, Rawalpindi, Peshawar, Multan, Faisalabad, Gujranwala, Sargodha and Hattar.

Promotion: Email to concern import managers about new products and prices. We will submit samples of APIs from various suppliers with their introduction. Face to Face marketing by our representatives. Advertisement through Face book /Twitter/MySpace. Brushers and Pamphlets. News paper (JUNG, EXPRESS. NAWA E WAQT & KHABRAIN). Pharmaceutical magazine.

Physical Evidence: State of the art building having environmental friendly location at Gohar Center Wahdet Road Lahore. Having a theme of green color which show the nature in it and our nature of work.

Process:

People: Our employees are educated, skilled, trained and well dressed. Who have all the knowledge about the products, they know how to deal with the customer and solve their queries. We will provide time to time proper trainings to our employees to overcome the gaps. Marketing Strategies IMCS: Media Environment: We will advertise in Pharma Guide of Pakistan. Consumer Promotions: We will submit samples of APIs from various suppliers with their introduction. We will be responsible for the quality of material and handle rejected materials with patience.

Marketing communication & Program Options: We will participate in Pharmaceutical Expo in Karachi, and Lahore. Our directors will visit Pharmaceutical CPHI in India and China each year and meet with different suppliers to promote our business.

Personal Selling: Our marketing personal will visit to Import/Procurement managers of Pharmaceutical Companies and will give presentation on related suppliers.

Event Management: We will arrange Quality Conference every year in which we will invite Directors of different companies and those suppliers who are interested in Pakistan market.

Public Relations and Publicity: Diaries, Calendars, Pencil Boxes, Paper Weight. We will invite Import/Procurement Managers on dinner. We will send greeting cards on different occasions along with gifts especially on Eid.

Direct Response Advertising: Mail/Email. Telephone

Sales Promotion We are having two type of sales promotion which are as follow. If any customer purchase are services in bulk we will not charge them more then 1% commotion. If any customer make a deal with us we will donates 2% of our profit to Shukat Khanam Cancer Hospital. Competitors: The fear of competition is always an important factor for any business. As the customer and business increases in the market the competitors increases in the markets and the survival of business in the market becoming more difficult. As with other businesses, competition also affects the business of Competition is increasing now a days due to many factors. Direct Competitors Indirect Competitors

Direct Competitors: As Indentor of APIs we are providing different chemicals and thus have many competitors who are providing same services: GUDIA (Pvt) Ltd. Neon Chemicals. Causeway international.

Indirect Competitors: Traders present in India and China are also our indirect competitors who are directly dealing with Pakistani Pharmaceutical companies.

Next 5 Years Plan: We want to increase our business in all over the country. We want introduce our services to multinational pharmaceuticals companies. In next five years we want to increase our profit ratio.

Next 10 Year Plan: To increase in the chemical agencies agreements. We indent pharmaceutical machinery.

Next 15 Year Plan: We will go to forward integration and open our own pharmaceutical company.