Brock Talbot

Case of the Elusive Organ Budget

Detail
KEY PUBLIC University Students
STRATEGY
Motivate students to give money- campus events
TACTICS
Battle of the Bands- BYU Varsity Theater
Battle of the Bands- UVU Grand Ballroom
Radio station endorsement/DJ presence
"Patty's Heart" collection containers on campus
Radio PSAs
Website promotion
Facebook promotion
Twitter promotion
Newspaper pitch promo and follow-up
Posters on campus
Table tents
Blog posts on Battle of the Bands
Club window painting competition
Student association president email
Window competition vote collection containers
Campus newspaper announcement
Campus newspaper announcement- clubs raising $
Window painting event blog posts
Window painting Facebook posts
Window painting event tweets
Window painting event website post
KEY PUBLIC Elementary School Students Age 7-11 in PSD
STRATEGY
Raise money through mileage pledges: walk-a-thon
TACTICS
Letter from Provo School Superintendent
Emails to teachers and PTA members
Emailed instructions on how to make collection box
Establish online collection site
Website post on walk-a-thon, boxes & donations
Facebook posts w/ walk-a-thon, donation info
Walk-a-thon tweets
Walk-a-thon blog posts
PTA announcement to parents on fundraising event
Pledge sheets with explanation on getting pledges
T-shirts printed for walk-a-thon participants
Adult volunteers to walk with participants
Walk-a-thon banners and directional signs
Quarter-page information flyers for spectators
Walk-a-thon "Patty's Heart" collection boxes
KSL television remote at walk-a-thon
KEY PUBLIC Utah County Business Leaders
STRATEGY
Inform bus leaders of campaign through mass media
TACTICS
Media Kit
1) Backgrounder
2) Fact sheet
3) Bio & photo of Patty
4) Video (B-roll) of Patty
5) Event schedule
6) Contact sheet
7) Social media addresses
8) Donation info
9) Patty T-shirts
10) VNRS & feature stories
11) Miniature Patty's Heart
VNR on all major SLC television station on BOTB
VNR on all major SLC stations on walk-a-thon
Feature story for newspapers on united community
STRATEGY 2 Motivate bus leader donation- opinion leaders/businesses
TACTICS
Feature story on C of C support of business part.
Story for Provo/Orem C of C newsletter
Complementary counter-sized "Patty's Heart"
Personal letter from Val Hale to local businesses
Follow-up phone call from Parkers for participation
Spotlight of businesses in C of C newsletter
Banner for businesses giving donations
Personal thank you not from Parker family

Space Rental @ $330

Space Rental @ $250
DJ @ $350- Audio Downpour
10 conainers @ $7.85/ea- Leadbox
15 days @ $30/ea- KSL
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
No cost
25 @ $1.40/ea- Office Depot
200 @ $43.99- Paper Direct
Prepared by son
To be purchased by clubs
No cost
10 containers @ $7.85/ea
No cost
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
STRATEGY SUBTOTAL:

50 @ .47/ea- Office Depot

No cost
No cost
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
Done by Parkers' Son
Done by Email
7600 sheets @ .09/ea- Fedex (25% disc.)
3000 @ $2.65/ea- Discount Mugs (30% disc.)
No cost
30 @ 7.99/ea- Vistaprint
3000 flyers @ .09/ea- Fedex
15 containers @ $7.85/ea- Leadbox
No cost
STRATEGY SUBTOTAL:

20 copies @ .09/ea- Fedex

20 copies @ .09/ea- Fedex
40 photos @ .09/ea- Walgreens
Use our own equipment
No cost
No cost
Done by Parkers' Son
No cost
40 @ $2.65/ea- Discount Mugs (30% disc.)
Use our own equipment
100 @ .31/ea- ULINE
Use our own equipment
Use our own equipment
No cost
STRATEGY SUBTOTAL:
No cost
No cost
50 @ .31/ea- ULINE
No cost
No cost
No cost
40 @ 7.99/ea- Vistaprint
40 Letters @ .47/ea- Office Depot
STRATEGY SUBTOTAL:
CAMPAIGN SUBTOTAL:

Per Item Cost Total Projected Sponsored Credit

$330.00
$250.00
$350.00
$7.85
$30.00
$0.00
$0.00
$0.00
$0.00
$35.00
$43.99
$0.00
$0.00
$0.00
$7.85
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,054.69

$330.00
$250.00
$350.00
$78.50
$450.00
$0.00
$0.00
$0.00
$0.00
$35.00
$43.99
$0.00
$0.00
$0.00
$78.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,615.99

$0.00
$0.00
$350.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$350.00

$0.47
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.09
$2.65
$0.00
$7.99
$0.09
$7.85
$0.00
$19.14

$23.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$684.00
$7,950.00
$0.00
$239.70
$270.00
$117.75
$0.00
$9,284.95

$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$171.00
$2,385.00
$0.00
$0.00
$0.00
$0.00
$0.00
$2,556.00

$0.09
$0.09
$0.09
$0.00
$0.00
$0.00
$0.00
$0.00
$2.65
$0.00
$0.31
$0.00
$0.00
$0.00
$3.23

$1.80
$1.80
$3.60
$0.00
$0.00
$0.00
$0.00
$0.00
$106.00
$0.00
$31.00
$0.00
$0.00
$0.00
$144.20

$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$31.80
$0.00
$0.00
$0.00
$0.00
$0.00
$31.80

$0.00
$0.00
$0.31
$0.00
$0.00
$0.00
$7.99
$0.47
$8.77
$1,085.83

$0.00
$0.00
$15.50
$0.00
$0.00
$0.00
$319.60
$18.80
$353.90
$11,399.04

$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$2,937.80

Actual Projected

$330.00
$250.00
$0.00
$78.50
$450.00
$0.00
$0.00
$0.00
$0.00
$35.00
$43.99
$0.00
$0.00
$0.00
$78.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,265.99

$23.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$513.00
$5,565.00
$0.00
$239.70
$270.00
$117.75
$0.00
$6,728.95

$1.80
$1.80
$3.60
$0.00
$0.00
$0.00
$0.00
$0.00
$74.20
$0.00
$31.00
$0.00
$0.00
$0.00
$112.40
$0.00
$0.00
$15.50
$0.00
$0.00
$0.00
$319.60
$18.80
$353.90
$8,461.24