Wednesday, February 5, 2014

Agenda 05/02/2014
19:00 19:10 19:30 20:00 20:30 21:00 21:30 22:00 22:30 19:10 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 > > > > > > > > > Warm Up Learn By Doing (Juliana Proserpio) Retomando Design Thinking (Ricardo Ru!o) Entendimento + Entrevistas Ponto de Vista Ideao Prototipagem Apresentao de Prottipos + Feedbacks I Like | I Wish | What If

Wednesday, February 5, 2014

WARM UP INDIO
Alinhamento em grupo e construo de energia

DESCRIO: 1 - Indivuldualmente e de mo dadas numa roda, pronunciem seus nomes somente com vogais (RICARDO) _ I _ A _ _ O. Mantenham o mesmo equilbrio de voz e girem no anti-horrio. Aumentem e diminuam o som de forma equilbrada. 2 - Todos juntos, pronuciem apenas as vogais da palavra TERRA (porm em tupiniquim pronuciamos as vogais ao contrrio A_E - que siginica TERRA).

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Design?
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ENTENDIMENTO do problema

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QUAL O PROBLEMA?

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QUAL O PROBLEMA?
Quero aumentar minhas vendas

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QUAL O PROBLEMA?

E R

L A

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ENTENDIMENTO?
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(DES)ENTENDIMENTO?
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Todo ponto de vista somente UM ponto de vista

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Todo ponto de vista somente UM ponto de vista

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O que vemos somente a ponta do iceberg

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Quando trabalhamos com diversos pontos de vistas estamos trabalhando com um sistema complexo

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Voc no pode resolver um problema, a menos que faa parte do sistema.

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DIFERENTES ABORDAGENS PARA INICIAR A PESQUISA

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BRAILE Express

Converse com as pessoas

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Garagens TECNISA

Observe diferentes perspectivas

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Experimente voc mesmo!

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Pensamentos sem contedo so vazios, intuies sem conceito so cegas... somente a partir da unio pode surgir a cognio

Immanuel Kant

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Ponto de vista

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Ideao

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PROTOTIPAGEM
(prototypos) forma primitiva (proto) primeiro (typos) impression

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PROTOTIPAGEM
(prototypos) forma primitiva (proto) primeiro (typos) impression

Forma primitiva ou primeira impresso

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Prototipos em papel

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http://www.escoladesignthinking.com.br/conteudo-turma-3/ Senha: turma3-2014

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Agenda 05/02/2014
19:00 19:10 19:30 20:00 20:30 21:00 21:30 22:00 22:30 19:10 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 > > > > > > > > > Warm Up Learn By Doing (Juliana Proserpio) Retomando Design Thinking (Ricardo Ru!o) Entendimento + Entrevistas Ponto de Vista Ideao Prototipagem Apresentao de Prottipos + Feedbacks I Like | I Wish | What If

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