MARKETING PROJECT TOPICS

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36.

Study on consumer behavior with special reference to preference of brands in cellular phones" A study of attributes in accepting specialty pharmaceutical products among medical practitioners Effects of negative word of mouth communication on brand equity A study on motivational significance of various reward and recognition programs" A study on the impact of loyalty programs on consumer purchase behavior and loyalty" Marketing strategy adopted for selling different mobile Market potential for turnkey conferencing Market feasibility Effective retail distribution in insurance Dealership network & effectiveness of distribution system Customer satisfaction electronic products Customer behavior Customer awareness Customer preference towards promotional activities Brand image Comparative study on brand loyalty Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping back stage, on-stage Improving service quality using service blueprinting

37. Competition analysis 38. Service standards 39. Study on effectiveness of employees role in service delivery 40. Effectiveness of channels (distributors/ dsas) in service delivery 41. Effectiveness of channels (on-line/ internet) in service delivery 42. Customer data analysis 43. Study of institutional markets 44. Effectiveness of promotion schemes 45. Measurement of brand awareness and brand perception 46. Customer loyalty study 47. Study of purchase influencing factors 48. Customer profiling 49. Advertising effectiveness study 50. Customer satisfaction survey 51. Consumer perception survey 52. Service quality study 53. Service blueprinting 54. Service process mapping back stage, on-stage 55. Improving service quality using service blueprinting 56. Competition analysis 57. Service standards 58. Study on effectiveness of employees role in service delivery 59. Effectiveness of channels (distributors/ dsas) in service delivery 60. Effectiveness of channels (on-line/ internet) in service delivery 61. Customer data analysis 62. Study of institutional markets 63. Effectiveness of promotion schemes 64. Measurement of brand awareness and brand perception 65. Customer loyalty study 66. Study of purchase influencing factors 67. Customer profiling 68. Advertising effectiveness study