Chapter 1

Aleesya Enterprise

CHAPTER 1: INTRODUCTION

1.1

Introduction to the business This section gives an overall introduction to the proposed business venture. Items that need to be covered under this section include
Name of the business Nature of business Nature of industry Aleesya Enterprise Partnership Food Producer

F
(SMEs) as an engine of growth and innovation by reducing regulatory costs borne by SMEs, building capacity in SMEs, supporting the creation of an entrepreneurial culture, strengthening enabling infrastructure, and enhancing access to financing. (Refer Tenth Malaysia Plan)

Industry profile

Permatang Pauh Commercial Park, Location of the business Pulau Pinang

F Date of business commencement

1 April 2013 (Monday)

Expect the unexpected..nothing impossible

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Aleesya Enterprise

Factors in selecting the proposed business: 1. 2. Future prospects of the business: 1. 2. The items discussed here should be supported by realistic and relevant data and information

1.2

PURPOSE OF BUSINESS PLAN (with elaboration)

1. To allow the entrepreneur to view and evaluate the proposed business venture in an objective, critical and practical manner

2. To analyze and evaluate the viability of a proposed venture

3. To convince relevant parties of the investment potential of the project

4. As a guideline for managing the business

5. To allocate business resources effectively

Expect the unexpected..nothing impossible

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Aleesya Enterprise

1.3

BUSINESS BACKGROUND

All information here must be clear and accurate. Abbreviations that may confuse the reader should be avoided

Name of the business Business address

: Aleesya Enterprise : Lot 22, Jalan Tiong, Bandar Seberang Jaya, 13700 Seberang Jaya, Pulau Pinang

Correspondence address

: http://www.aleesya.com.my admin@aleesya.com.my

Telephone number Fax number Form of business Main activity Date of commencement Date of registration Registration Number Name of Bank Bank account number

: 04-5807545 : 04-5807555 : Partnership : Produce and selling soy milk cookies : 1 April 2013 (Monday) : 12 March 2013 (Tuesday) : In Progress : Agro Bank : 010003200

Expect the unexpected..nothing impossible

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Aleesya Enterprise

1.4

PARTNERS BACKGROUND

The information here serves to highlight the business partners business credibility as well as their ability to manage the proposed business. Information about experience and training can make an important impression regarding the capability to successfully implement and manage the business

1.4.1 General Manager

Name Identity card number Permanent address

: : :

Correspondence address: including website/ email address Telephone number Date of birth Age Marital status Academic qualification : : : : : 1.Diploma in Business Studies, UiTM Shah Alam (2000 2003) Course attended : 1. Kursus Asas Keusahawanan Siswa (KAKS). Organizer: MASMEC, UiTM Pulau Pinang Expect the unexpected..nothing impossible
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Chapter 1
(3- 5 May 2011) Skills Experience : Negotiation Skill

Aleesya Enterprise

: Production Assistance, Moon Enterprise (2010)

Present occupation

: General Manager of Aleesya Enterprise

1.4.2 Administration Manager 1.4.3 Marketing Manager 1.4.4 Production Manager 1.4.5 Financial manager

1.5

BUSINESS LOCATION

1.5.1 Factors influencing Choice of Business Location 1.5.2 Office Location

Such information should include: a) Physical location of the project (e.g. whether it is located adjacent to the main roads and other designated premises).- attach map b) Building (e.g. type, structure, condition, size and cost of the building) attach photo of building c) Basic amenities (water, electricity, telephone lines)

Expect the unexpected..nothing impossible

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