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INTRODUCTION
What is Business Research? It is a systematic inquiry that provides information to
guide managerial decisions. It is a process of planning, acquiring, analyzing and
disseminating relevant data and information and insights to decision makers in
ways that mobilize the organization to take appropriate actions that, in turn,
maximize business performance.
INTRODUCTION
Planning Drives Business Research • Goals: Decision on goals • Decision Support
System: Need to complete one or many exchanges (numerous elements of data,
organized for retrieval) •Business Intelligence System: is designed to provide the
manager with ongoing information about events & trends. • Strategy: the general
approach an organization will follow to achieve its goal. • Tactics: Specific
timed activities that execute a strategy.
INTRODUCTION
• Syndicated Data Providers: Tracks the change of one or more measures over time,
usually in a given industry. • Omnibus Researchers: An omnibus researcher fields
research studies, often by survey, at regular, predetermined intervals. An omnibus
study combines one or a few questions from several decision makers who need
information from the same population.
Research Report Components
Methodology
Define the problem Define the research objective Choose data sources Choose
research methods Construct sample Set budget and deadlines Undertake research
Analysis and evaluation
THE RESEARCH DESIGN
RESEARCH DESIGN
DESCRIPTIVE RESEARCH
CAUSAL RESEARCH
CROSS-SECTIONAL DESIGN
LONGITUDINAL DESIGN
Classification of Secondary data
Internal Data:
Ready to Use Requires further processing
External Data:
Published Materials Computerized Database Syndicated Services
Qualitative Research Procedures
Direct
Indirect
Focus Group
Depth Interviews
Projective Techniques
Association Techniques
Completion Techniques
Construction Techniques
Expressive Techniques
FOCUS GROUP INTERVIEWS
Unstructured Free Flowing Group Interview Start with Broad Topic and focus in on
Specific issues
SELECTING SAMPLE FOR FOCUS GROUP
Moderators
Develops Rapport - Makes People Relax Interacts Listens to What People Have to Say
Everyone Gets a Chance to Speak
Advantages:
Disadvantages:
Techniques:
Disadvantages:
Exploratory Research
Hypothesis
Conclusive Research
Decision
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
• OBJECTIVE: DESCRIBE MARKET CHARACTERISTICS OR FUNCTIONS • CHARACTERISTICS:
PREPLANNED & STRUCTURED DESIGNS LARGE SAMPLE SIZE
OBSERVATION METHODS
INCLUDES:
LONGITUDINAL DESIGN
ATTITUDE MEASUREMENT
PRIMARY SCALES OF MEASUREMENT
COMPARATIVE SCALE
RANK ORDER
Q - SORT
SEMANTIC DIFFERENTIAL
STAPEL
SAMPLING TECHNIQUES
SAMPLE
NON - PROBABILITY
PROBABILITY
SNOWBALL SAMPLING
Determine the Content of Individual Questions
Overcoming Inability to Answer
Overcoming Unwillingness to Answer
Choosing Question Structure
Choosing Question Wording