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CASEASSIGNMENTKRISPYKREME[ALLQUESTIONS] GENERALQUESTIONS(thesequestionsarethesameforeachgroupmember) 1. Whatinyouropinionwerethemostimpactfulelementsthatcontributedtothepotential forfraudulentfinancialreportingatKrispyKreme?Identifyatleast3elementsand explainhoweachcontributedtothepotentialforfraudatKrispyKreme. 2. HowdoyoubelievetheinappropriatefinancialreportingatKrispyKremecouldhave beendetectedandpreventedbeforeitoccurred?Focusyouransweronorganizational structures,processes,personnel/departments,oroversightfunctionsthatcouldhave beenstructureddifferentlyorhaveacteddifferentlytodetectandpreventtheproblems. SPECIFICQUESTIONS(thesequestionsareuniqueforeachgroupmember) 1. (Structure/Organizational)KrispyKremesCFOpositionturnedover3timesin4years, withoneCFOsayinghewasuncomfortableintherole.Doesthisfrequencyofturnover attheCFOpositionsurpriseyou?Whyorwhynot?Howinyouropinionwouldthis dynamiccontributetoanenvironmentthatencouragedorfacilitatedthepotentialfor fraudulentfinancialreporting?

orting? 2. (Structure/Organizational)ThecasenotesthatKrispyKremesacquisitionslacked coordination,oversightandcriticalanalysis,didnotutilizeoutsidevaluationadvice, andproceededonagetitclosedatallcostsmentality.Didthesefactssurpriseyou? Whyorwhynot?Howdoyouthinkthesefactsmighthavecontributedtoeventual accountingerrorsintheacquisitionaccounting? 3. (Structure/Organizational)ThecasenotesthatKrispyKremeexperiencedextremely highbusinessandstockpricegrowthinthe20002004timeperiod,wasamedia darling,andhadanextremefocusonmeetingWallStreetsexpectations.Howinyour opinionwouldthesefactorscontributetoanenvironmentthatencouragedorfacilitated thepotentialforfraudulentfinancialreporting? 4. (Structure/Organizational)ThecasenotesthatKrispyKremehadanextremefocuson meetingWallStreetsexpectations.Inyouropinionisthereanythinginherentlywrong withmanagementofapubliccompanyhavingafocusonmeetingWallStreets expectations?Explainyourationale.

5. (Structure/Organizational)ThecasenotesthatinaculturedrivenbyWallStreet expectations,managementinherentlyknewthefinancialresultstheyneededtoachieve andformanyconsecutivequartersexceededWallStreetsconsensusexpectationsby exactlyonepenny.Dothesefactssurpriseyou?Whyorwhynot?Doyoubelieveitis appropriateforacompanytocalibrateitsearningstoachieveaspecificfinancialtarget eachquarterinordertomeetWallStreetsexpectations?Whyorwhynot? 6. (Structure/Organizational)Thecasenotesthatthecompanylackedresourcesthatwere adequatelyqualifiedintechnicalGAAPissuesandfinancialreporting.Itisalsoknown (fromtheProfessorsownexperience)thatthecompanyhadatendencytofirstdefine theGAAPanswertheydesiredandthenfindtheGAAPliteraturethatwouldsupport theanswer.Doesthecompanyslackofresources,anditsapproachtoresolvingGAAP accountingissuessurpriseyou?Whyorwhynot? 7. (Accounting/Disclosure)Thecase(pg9ofmaincaseandpgs67oftheAddendum) highlightsanissueintheDallasacquisitionregardingrevenuerecognitionon equipmentsoldtothefranchiseejustpriortotheacquisitiondatethatledtoround trippaymentissues.TheAddendumpagesindicatetheultimatecorrectaccounting (thelastunderlinedsentenceoftheconclusionpoint).Inyouropinionwhatarethe keyfact(s)thatsupporttheindicatedcorrectaccounting(thatthepreviouslyrecognized revenueandrelatedprofitwasreversed)?Whatinappropriateimpactdidthis transactionhaveonKrispyKremesbalancesheetandincomestatementbeforethe accountingwascorrected? 8. (Accounting/Disclosure)Thecase(pg9ofmaincaseandpgs89oftheAddendum) highlightsanissueintheMichiganacquisitionregardingpaymentsforamountsowed bythefranchiseetoKrispyKremethatledtoroundtrippaymentissues.The Addendumpagesindicatetheultimatecorrectaccounting(thelastunderlinedsentence oftheconclusionpoint).Inyouropinionwhatarethekeyfact(s)thatsupportthe indicatedcorrectaccounting(thatincomerecordedrelatedtotheseowedamountswas reversed)?WhatinappropriateimpactdidthistransactionhaveonKrispyKremes balancesheetandincomestatementbeforetheaccountingwascorrected? 9. (Accounting/Disclosure)Inyouropinion,doesaroundtriptransaction(wheretwo partiesexchangethesameamountofcashinabusinesstransactionsimultaneouslyor withinaveryshorttimeframe)inherentlyrepresentinappropriateaccounting?Whyor whynot?Canyouthinkofanyreasonswhyitcanbeappropriateaccountingfortwo partiestoexchangethesameamountofcashsimultaneouslyinabusinesstransaction andstillbewithinGAAPrules?

10. (Accounting/Disclosure)Thecase(pg8ofmaincaseandpgs4and5oftheAddendum) highlightsissuesintheMichiganandCaliforniaacquisitionsthatledtoitemsbeing accountedforinthepurchasepricethatshouldnothavebeen.TheAddendumpages indicatetheultimatecorrectaccountingineachsituation(thelastunderlinedsentenceof theconclusionpoint).Whatinyouropinionisthekeyfact(s)thatsupportthe indicatedcorrectaccountingineachcase?Whyinyouropinionwouldanitem improperlyaccountedforasacomponentofthepurchasepriceleadtomisleading financialreporting? 11. (Accounting/Disclosure)Thecase(pg10ofmaincaseandpg12oftheAddendum) highlightsanissueregardingimproperrevenuerecognitiononthesaleofdoughnut equipmenttocompanyfranchisees.TheAddendumpg12indicatestheultimatecorrect accounting.Areyousurprisedthatthecompanyattemptedtorecognizerevenueinthis manner,consideringtheaccountingrulesthataresummarizedonpg12?Whyorwhy not?Doyoufeelthattheaccountingrules(assummarizedonpg12)containsome subjectivitythatwouldallowthecompanytointerprettherulesassupportingtheir originalaccountingtreatment?Whyorwhynot? 12. (Accounting/Disclosure)Thecase(pg8ofmaincaseandpgs1314oftheAddendum) highlightsanissueregardingtheuseofthecompanysIncentivePlantohelpachieve earningsthatexceededWallStreetsexpectationsbyexactlyonepennyeachquarter. DidthecompanysuseoftheIncentivePlaninthismannersurpriseyou?Whyorwhy not?Doyoufeelthatthecompanysaccountingtreatmentcouldbejustifiedinanyway relatedtotheIncentivePlan?Whyorwhynot? 13. (Oversight)Thecasehighlightsmanagementslackoffocusonstewardshipofthepublic company,managementsfailuresinestablishingappropriateinternalcontrols,and managementfosteringanenvironmentofpushingemployeestoclosedeals,among otherdeficiencies.Didthecasesdescriptionofmanagementsapproachsurpriseyou? Whyorwhynot?Howinyouropinioncouldthemanagementstructureand managementsactionsbeenmodifiedtohelppreventinappropriatefinancialreporting atKrispyKreme? 14. (Oversight)ThecasedescribesmanagementscommunicationswiththeBoardof Directorsasbeinghighlevelandlackingindetail,anddescribestheCEOsboard presentationsasbeinguniformlyupbeatandlackingincandorregardingthecompanys trueperformance.Didthecasesdescriptionofmanagementsinteractionswiththe BoardofDirectorssurpriseyou?Whyorwhynot?

15. (Oversight)ThecasedescribestheBoardofDirectorsasbeingdistractedbythe companysearlysuccess,risingstockpriceandCEOcharisma,andcitesvariousother examplesofhowtheBoarddidnotadequatelydischargeitsoversightresponsibilities. DidthesecritiquesoftheBoardsperformancesurpriseyou?Whyorwhynot?Howin youropinioncouldtheBoardofDirectorshavemodifiedtheiractionstohelpprevent inappropriatefinancialreportingatKrispyKreme? 16. (Oversight)Thecasedescribesacompanywithlittlefocusoncomplianceoronan environmentofstronginternalcontrols.Specificexamplesincludealackofsenior technicalaccountingandreportingpersonnel,verylittlefocusonproperfinancial reporting,andaGeneralCounselwhodidnotseemtohaveadefinedroleinthe company.DothesecasefactsatagrowthcompanylikeKrispyKremesurpriseyou? Whyorwhynot? 17. (Oversight)Thecasenotesthatthecompanysoutsidelawfirmwasnotdeeplyinvolved insupportingthecompanysprocessofpreparingitspublicdisclosures,andthespecial committeeinvestigationsuggestedtheestablishmentofaDisclosureCommitteethat wouldbeoverseenbytheAuditCommitteeoftheBoard.Doesthelackofoversightby theoutsidelawfirm,orthelackofexistenceofaDisclosureCommitteepriortothe investigation,surpriseyou?Whyorwhynot?Doyouthinkthatmostpubliccompanies shouldinstituteaDisclosureCommittee?Whyorwhynot? 18. (Oversight)Althoughnotmentionedinthecasematerials,fromtheProfessorsown experiencethecompanysoutsideauditorsdidnotchallengeorquestionmanyofthe problematicaccountingissuesnotedthroughoutthecase,andtheauditfirmdidnot providetechnicalsupporttothecompanywhentheywerepreparingtheoriginal accountingforthesetransactions.Dothesefactssurpriseyou?Whyorwhynot?Doyou believethatthemajorityoftheproblematicaccountingissuesnotedthroughoutthecase wouldhavebeennoticeabletotheauditorsaspotentialproblemsiftheauditorshad investigatedtheaccountingforthesetransactionsatadetailedlevel?Whyorwhynot?

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