A STUDY ON CUSTUMER SATISFACTION TOWARDS ON-

LINE SHARE TRADING WITH SPACIAL REFRENCE TO

AGRA CITY

A
SYNOPSIS

SUBMITTED FOR THE FUFILLMENT OF THE BACHELOR

DEGREE OF COMMERCE (HONS.)

UNDER THE SUPERVISION OF SUBMITTED BY:

Dr. SANJEEV BHATNAGAR AMULYA RAJ
(DEPARTMENT OF BUSINESS 072011
MANAGEMENT)

DAYALBAGH EDUCATIONAL INSTITUTE

(DEEMED UNIVERSITY)
DAYALBAGH, AGRA (U.P.)
 A STUDY ON CUSTUMER SATISFACTION TOWARDS ON-
LINE SHARE TRADING WITH SPACIAL REFRENCE TO
AGRA CITY

INTRODUCTION AND DESIGN OF THE STUDY

Introduction:

“Money is better then poverty, if only for financial reason” – Woody Allen

India is a developing economy. It’s prospering in all spheres. Share Market is a

compelling determination of the economy and the financial situation of a country.

Share market is an area which fascinates each and every individual who is
craving for more money. Some common phrases are “If we want to earn just try
with share market. This is a good start to start education on investing – putting
your money where it can gain greater returns then just earning interest in a high-
interest account. Investments in shares or stock can be daunting as there is vast and
various amounts of information on investments and everyone is ready and willing
to take your money.

Steps are to be taken for start Share trading

As beginners we should understand one thing. If we are planning to invest in share

market, first we have to categorize our self.

Are we a long term investor ?

Are we a sort term investor ? (Daily trading).

Long term investor

Its here we invest. We are most secured in this case because we don’t consider to
be used for emergency. Any company will one day have a growth curve for more
we have more chances to lose more.

Short term investor (Risky)

Remember its here we play not invest.

1. Make investment break ups: If we have “x” RS in our hand don’t get
carried away to buy shares for all “x” RS. Always we should have fifty
percent in our hand.
2. Reinvest only when profits: Make the profit what we earn on the first
trader (if so happens)to buy extra share. Suppose if our stock didn’t go up
after first investment wait till (may be months) till our holding goes up.

Since the liberalization, privatization and globalization, the foreign

investment in our country is booming. Share Market is a dear indicator of the
developing trend prevailing in our country.

Statistics reveal that the trade volume has been increasing continuously,
coupled with the ups & downs which is a nature of share trading.

We are living in interlinked world. With growing volume of trade, it has

become a necessity that people are aware of the intricacies of the web world.

Objective of the Study:

1. To understand the attitude of the on-line share traders.

2. To measure the effectiveness of broking site.

3. To conduct an enquiry among the share trading public about their

experience with broking site.

4. To understand the dept up to which the on-line share traders are

clear and of on-line share trading.

RESEARCH METHODOLOGY
 “Research Methodology is the science of methods for conducting
research work”

Research methodology is a systematic way, which consists of series

of action steps, necessary to effectively carry out research and the desired
sequencing to these steps.
• Formulating the objective of the study
• Designing the methods of data collection
• Selecting the sample plan
• Collecting the data
• Processing and analyzing the data
• Reporting the findings

Objective of Study

Research Design

Sample Design

Data Collection

Data Analysis

Report of findings

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and

analysis of the data in a manner that aims to combine relevance to the research
purpose with economy in procedure. Research design is broadly classified into
three types as
• Exploratory Research Design
• Descriptive Research Design
• Causal Research Design

For the purpose of the present project the Descriptive type of research
design can be said to be most effective and most suitable, because in descriptive
type of study the main emphasis is laid down over the existing situations and not
over the causes which determine such effects.
 Thus for that purpose Descriptive type of study has been selected as it seems
to be most appropriate to fulfill the objective of the project.

SAMPLE DESIGN

In the present survey study the sample design contained the list of the
Stock dealers and Stock brokers

Later on in the project certain other persons were contacted who were
holding useful information regarding the concerned field of study.

For the purpose of data collection non random sampling method was
applied first. Later on the Snowball sampling method was also involved in the
project as it was very necessary that only relevant information was collected.
Otherwise it would have been only loss of efforts, money and of time.

DATA COLLECTION

The present project direct interview with sample element was chosen, so as
to make it sure that all probable attempts were made to collect the required
information.

The project is mainly based on the Primary data collected among the
sample elements. Primary data was collected among the samples with the help of a
questionnaire which was divided into two parts.

• The first part of the questionnaire was given to the sample to fill it by him.
• The second part of the questionnaire was holded by the interviewee and
which was filled by him after consulting the sample.

However some of the portion of the report required Secondary data. So

it was also collected from some other sources.

DATA ANALYSIS AND INTERPRETATION

 Data analysis is the next step after the field survey is over. This portion
of the research requires a lot of attention and patience, as the project may be
distracted from its objectives very easily if the analysis has not been performed
with due care and diligence. In this process all the information received is
transformed in to some meaningful form of presentation such as tables or charts.

The activity of data analysis should move according to following sub

heads:

1. Editing: The first task in data processing is the editing. (Errors

and Omissions).
2. Coding: Coding is the process of classifying the information
into meaningful categories. (Tabulating and Analyzing data.)
3. Tabulation: Tabulation comprises sorting of the data into
different categories and counting the number of cases that
belong to each category.
4. Analysis: Under this step various techniques and methods are
applied for finding out the desired meaning from the data that
has been collected from the survey.

REVIEW OF LITERATURE
1. ONLINE TRADING INFRASTRUCTURE
(Article from Business India)
The emergence of online exchanges has facilitated faster transaction by providing
online trading portals and brokerage house ease and flexibility. The Internet has
indeed opened up new opportunities for conducting the business. The worldwide
stock exchanges has made a major shift from the traditional method of trading and
now conduct a bulk of its business online through its brokers and partners. In the
developed countries majorly all the exchange transaction are conducted online. The
trend took off slowly in India and the National Stock Exchange (NSE) and the
Bombay Stock Exchange (BSE) two of the largest exchanges in India have been
conducting online trades successfully for some time.

2. WHY ONLINE TRADING ENTERED LATER IN INDIA?

(Article from Business India)

The Indian exchanges and brokering houses have been very slow in moving their
transactions online and the major reason has been the lot government regulations.
The initial delay was de to laying down the specification for creating Closed User
Groups (CUGs). This issue was resolved between the Department of
Telecommunications (DoT) and the Finance Ministry around 1998 and after the
soon came the online trading portals like ICICIDirect.com, motilaloswal.com,
sharekhan.com and smartjones.com. Connectivity related issue was perhaps the
most important technological factor.
Through online trading everyday large volumes of data is being transacted. At BSE
the awareage daily turnover in 2004-05 (April- March) was Rs 1244.10 crore and
the number of awareage daily tredes was Rs 5.17 lakh.

3. INDIAN EXCHANGES: NSE AND BSE

(Article from Capital Market)

The NSE and BSE are among the largest exchanges in the country handling vary
large daily trading volumes, support large amount of data traffic, and have a very
large nationwide network. The trading volumes in year 2000 was huge with the
awareage daily turnover in the capital markets segment at NSC is around Rs 2300
crore and in the derivative segment, around Rs 1300 crore. The awareage daily
traffic volume was around one million traders per day in the capital market
segment and around 50,000 traders per day in the derivatives segment and there
were around 13,000 registered users in both segment and an awareage of around
9500 users is logged in at a time. At BSE the daily turnover in 2004-05 (April-
March) was Rs 1244.10 crore and the number of awareage daily traders was Rs
5.17 lakh.
4. THE NETWORK DESIGN
(Article from Business Today)

Any online exchange should always be-on, safe, secure, redundant and should have
adequate backup & recovery processes. The Vice President of NSE-IT G.M
Shenoy tells that the basic design objective of NSE was to provide fair, equal and
transparent access all NSE nation wide location and to provide connectivity to the
trading members as soon as possible.
The telecom sector is fairly liberal nowadays but way back in 1993 the technology
was maturing and was very costly. The cost of lease lines was almost ten times as
much as it is today. Satellite technology was very costly. The cost of lease line was
almost ten times as much as it is today. Satellite technology was a bin since it
allowed quicker deployment then leased lines. Today NSE has the country’s
largest VSAT network with over 3000 VSATs and exports to grow to more then
4000 VSATs very soon.

5. NEAT-THE NSE ARCHITECTUR

(Article from Capital Market)

NSE has deployed NIBIS (NSE’s Internet Based Information System) for real-time
dissemination it of treading information over the Internet and NEAT a client-
server-based application to help its operations. All the trading information is stored
in NEAT an in-memory database at the server end for achieving minimum
response time and maximum system availability for user. The trading server
software run on a fault-tolerant STRATUS mainframe ad the client software runs
on Windows PCs.

6. RECOMMENDATION OF SEBI
(Article from Capital Market)

The SEBI has also played an important role in the issue of the guidelines regarding
online trading so that the changes of fraud and misrepresentation are minimized.
The some of recommendation are as follows:
 1. The online trading company must have a minimum net worth of Rs 50 lakh
2. The encryption technology should be there in the system used by the brokers
to ensure the provision for confidentiality, security, justifiability and
reliability of data.
3. The broker must maintain adequate back-up system and data storage
capacity which must be checked by the stock exchanges.

7. ISSUES IN SELECTION OF AN E-BROKER

(Article from Capital Market)

Individual investors compare the brokerage provided by various online traders.

Brokerage can be a key differentiation among different scheme offered by e-
brokers in the present competitive market place. For example icicidirect.com was
the first to enter into e-broking and charge the highest brokerage (for delivery
transaction) at 0.85 per cent per trade as compared to InvestSmart which charge
0.75 per cent and many more e-broking sites having different brokerage charge.

8. Growth

According to an article by Krishnamoorthy B in 2005 after inception of online

trading in India in the year 2000 online trading is gained momentum with trading
volumes growing by 150 percent per annum in the years 2003-2005. The volume
of all trades executed through the Internet on the National Stock Exchange had
grown from less then Rs 100 crore (Rs 1 bilion) in june 2003 to over Rs 700 crore
(Rs 7 billion) in july 2005 which was a handsome growth .

9. A Study of Fund Selection Behaviour of Individual Investors Towards

Mutual Funds - with Reference to Mumbai City
Kavitha Ranganathan
Madurai Kamaraj University
2006
Abstract:
Consumer behaviour from the marketing world and financial economics has
brought together to the surface an exciting area for study and research: behavioural
finance. The realization that this is a serious subject is, however, barely dawning.
Analysts seem to treat financial markets as an aggregate of statistical observations,
technical and fundamental analysis. A rich view of research waits this
sophisticated understanding of how financial markets are also affected by the
'financial behaviour' of investors. With the reforms of industrial policy, public
sector, financial sector and the many developments in the Indian money market
and capital market, Mutual Funds which has become an important portal for the
small investors, is also influenced by their financial behaviour.

REFERENCES

Dalal Street Journal’s STOCK MARKET BOOK

How to make money trading with charts Aswini Guljar

Investing rules from the markets Philip Jenks

Intelligent stock market investing N J Yasaswy

News And Magazines

• Business World

• Business Today
 • Business India

• Capital Market

• The Economic Time

• Business Line

WebSites
www.tradesplace.in

www.angelbroking.com

www.sharekhan.com

www.scribd.com

CHAPTER SCHEME

Chapter 1: INTRODUCTION AND DESIGN OF THE STUDY

Chapter 2: REVIEW OF LITEERATURE

Chapter 3: COLLECTION OF DATA

Chapter 4: FINDING AND ANALYSIS

Chapter 5: SUGGESTION AND CONCLUSION