Corporative Presentation

History

1951 The establishment of our company and the beginning of its trademark and products growth 1955 The launch of the 1st strings mattress in Portugal 1959 MOLAFLEX gets in the hotel market equipping hotels, such as, Ritz, Sheraton and Tivoli 1960 The mascot Molinhas creation 1974 Passing to joint stock corporation 1986 - MOLAFLEX is acquired by the French group BERTRAND FAURE AUTOMOBILE (BFA) 1989 The Spanish group FLEX acquires to BFA the mattresses industrial and distribution areas 1996 The launch of the comfort range, redefining the firmness concept 1997/98 Awarded by the Portuguese Consumer Institute 1999 - MOLAFLEX is certified with the Quality Management System ISO9001

History

2000 The trademark rebranding and a new communication strategy 2001 New Head-office and Manufacturing Layout 50 Year Anniversary Celebration New Hotel Line 2001/03/04/05 The MOBIS Award The best mattress company of the year 2003 - DECO PRO TESTE considers the 2020 Classic Mattress the 1st choice in the quality/price relation 2006 55 Year Anniversary Celebration 2008 Migration of the Quality Management Systems Certifying Authority to AENOR 2009 The launch of FlexSense and Excellence ranges, assuring a global and innovative resting solution 2009 MOBIS Award The Best Image Campaign 2011 60 Year Anniversary Celebration and starting using Facebook to promote our trademark 2012 MOBIS Award The best mattress company of the year 2010/11/12/13 Awarded Product of the Year in the resting category

Grupo

Great numbers

Invoicing: 16 million Euros Production: 132 million mattress

Staff: 155 collaborators

Quality
MOLAFLEX developed, in exclusivity, several technologies and combinations in string and foam fields, in order to be adapted to each resting way. All solutions result from a close and proactive relationship with our customer, the market and its needs. Our Engagement: To offer the best resting through quality and differentiation. Our Aim: To attain maximum quality in our products, betting actively in innovation and in technological development. Our Guarantee: Our guarantee seal is a quality and confidence symbol that assures all products fulfil the biggest demands, offering:

The quality of an exclusive production system of high technology;

The maximum durability.

Quality & environment

The Molaflex Incorporated Management System includes the certifications: ISO9001 - Quality ISO14001 - Environment

Molaflex is a member of the Green Dot;

100% of our residues are recycled;

Molaflex is not a polluting company.

Let Us Buy Ours

Molaflex is the main mattress producer in Portugal;

Molaflex is the founder of Let us buy ours;

Molaflex combines more than 95% of the national components in its products.

The resting market share

Share of media spending

Spontaneous notoriety

Total notoriety

Strong points and opportunities

STRONG POINTS: The most prestigious trademark; Product leadership; Service leadership; Covering leadership; Commercial follow-up leadership; After sale leadership. PARTNERSHIP OPPORTUNITIES: Increasing business; Increasing business profitability; Having exclusive technologies with a big market demand; Developing response time to clients; The possibility of training our commercial team.

For many hotels, only excellence matters!

Make part of this exclusive club. Find out novelties that turn Molaflex into a biding reference for many prestige hotel unities.

For many hotels, only excellence matters!

Make part of this exclusive club. Find out novelties and technologies that turn Molaflex into a biding reference for many prestige hotel unities.

Hotel Catalogue

String Mattresses Technologies

MULTIELSTIC Continuous strings system with two differentiated and independent firmness areas. OOC ONE TO ONE CONTROL Independent bagged strings system with different firmness levels. BICONICAL Biconical independent and reinforced strings system in the shape of a double cone.

Foam Mattresses Technologies

AIRVEX The Airvex technology is exclusive from MOLAFLEX and it allows the oxygenation

of the technical foams mattresses.

MEMOSENSE The viscoelastic from MOLAFLEX shapes itself millimetricaly to each part of the body.

LATEX
The Latex from MOLAFLEX has a perfect equilibrium between comfort and firmness. HC PLUS The exclusive combination of adaptability and firmness.

Sommiers Technologies
FOLDING

Maximum profit of the space.

COMFORT Maximum adaptability. FIRMNESS Firmness and robustness. TAPIMOLA Great relation price/quality. LAMIFLEX Flexible and irrespirable plates

Complements

Pillows Eiderdowns Protections Heads for beds