QUESTIONAIRE: A STUDY ON PERCEPTION OF CONSUMERS TOWARDS CSR ACTIVITIES IN RETAIL INDUSTRY I am a final year student of MBA (Marketing) of Lovely

Professional University. This questionnaire aims to investigate A study on !er"e!tion of "onsumers to#ards $%& a"tivities in &etail Industry'. ALL INFORMATION GIVEN WILL BE USED FOR ACADEMIC PURPOSE ONLY AND KEPT CONFIDENTIAL. This su !"# $%&'(i&s T)REE s"$'i%&s %* +u"s'i%&s (&, i' '(-"s (.%u' /0 1i&u'"s 2( %u&, 30 +u"s'i%&s4 '% $%156"'" (&, 56"(s" $i $6"7'i$- 'h" (55 %5 i('" (&s8" . SECTION A: GENERAL INFORMATION 9:; h"( , ( 6%' 9 <;%*'"& h"( , 9=;s%1"'i1"s h"( , 9 3;%&6# ( 6i''6" 9/; &"!" h"( , ( )o# mu"h is your level of a#areness of the $%& a"tivities * +, +- +. +/ +(

/. Through #hi"h "hannel did you hear a0out $%&* + Internet + 1e#s!a!er2maga3ines + T42 &adio + 5ord of mouth

.. 5hi"h "hannel of "ommuni"ation you trust the most for $%& a"tivities* + Internet + 1e#s!a!er2maga3ines + T42 &adio + 5ord of mouth

-. 5hi"h $%& a"tivity of any "om!any6 you remem0er (if any)* 777777777777777777777777777777777777777777777777777777777777777777777777777 9:;S' %&>6# A> "" 9<;A> "" 9=;N"i'h" (> "" &% ,is(> "" 9 3;Dis(> "" 9/;S' %&>6# ,is(> "" ,. )o# mu"h do you agree #ith the follo#ing $%& a"tivities that a!!eals you the most* A. Environmental concerns Water conservations projects Energy savings and Emissions Reduction Economic development Social concerns Rural Development Disaster and relief work

B. C. D. E.

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5hen one goes to a retailer to 0uy a !rodu"t from a variety of "hoi"es then an individual may get influen"ed 0y a !arti"ular $om!any8s $%& a"tivities to "hange his 2her !rodu"t 0uying "hoi"e 9:; s' %&>6# i&*6u"&$", 9 <;%*'"& i&*6u"&$", 9=;s%1"'i1"s i&*6u"&$", 9 3;%&6# ( 6i''6" i&*6u"&$", 9/; &%' 1u$h i&*6u"&$", 9. )o# mu"h you may get influen"ed 0y su"h a"tivities #hile 0uying your !referred !rodu"ts* , - . / ( SECTION B: CONSUMER ATTITUDE TOWARDS RETAILERS 9:;S' %&>6# A> "" 9<;A> "" 9=;N"i'h" (> "" &% ,is(> "" 9 3;Dis(> "" 9/;S' %&>6# ,is(> ""

: < = (> (( (/

I #ill 0uy retailer;s !rodu"ts #ho are doing $%& a"tivities as I think !art of my money is going to hel! the needy I feel more fulfilled 0y sho!!ing at the store kno#ing that they make an effort on $%& a"tivities. I am not taking mu"h time to think a0out the $%& issues involved #ith the retailer #hen I am sho!!ing )o# mu"h do you agree to !refer to 0uy the !rodu"t of the "om!any #hose !rodu"t is marginally higher in !ri"e 0ut is doing $%& a"tivities* )o# mu"h do you agree to 0uy the !rodu"t of the "om!any #hi"h is having small 0rand name 0ut it is doing $%& a"tivities* It;s very likely that you;ll re"ommend so"ially res!onsi0le retailer to others.

+, +- +. +/ +, +- +. +/ +, +- +. +/ +, +- +. +/ +, +- +. +/ +, +- +. +/

+( +( +( +( +( +(

)%8 1u$h ,% #%u (> "" '% .u# 'h" 5 %,u$' %* 'h" "'(i6" 8h%: (. ((, (9 (: (< (= /> Is using "lean energy in its !ro"esses* +, +- +. +/ +( +( +( +( +( +( +1o +1o

?enerate no o!erational and "onstru"tion #aste to landfill and +, +- +. +/ fo"uses on #aste re"y"ling Use reusa0le !a!er 0ags to minimi3e avoida0le #aste (e.g. !lasti" +, +- +. +/ 0ag) @onate money for various "harita0le "auses +, +- +. +/ $ontri0ute to disaster relief #ork +, +- +. +/ %u!!ort humanitarian !roAe"ts in develo!ing "ountries (e.g. !overty +, +- +. +/ redu"tion6 "hild la0our !rote"tion) )ave you ever "ontri0uted to#ards $%& a"tivities* +Bes )ave you ever 0een informed a0out the use of your "ontri0ution +Bes (money2"ommodity given 0y you) for the $%& a"tivities

SECTION C: PERSONAL INFORMATION

1.

3.
3. 4. 5. 6. 7. 8. 9.

N(1" : E1(i6 i, C%&'($' &u1." G"&," M( i'(6 S'('us A>" G %u5 O$$u5('i%& E,u$('i%& I&$%1"

+Male +Married +(>D/> +Business +(>th +G (La"

+Cemale +%ingle +/(D.> +%ervi"e +(/th +(D.La" +.(D-> +%tudent +?raduation +.D,La" +-( E A0ove +Fther77777777 +PostD?raduation +>,La"

Th(&- #%u *% #%u (''"&'i%& (&, (ssis'(&$" i& $%156"'i&> 'h" +u"s'i%&&(i "