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Agenda
# Course $pening # %AP CR& $vervie'
( %AP CR& )eneral *nformation and Highlights ( %AP CR& 7.0 +ey Capa,ilities ( %AP CR& 7.0 -nhancements ( %AP CR& 7.0 .asic %creen -lements
Getting to Kno
!ach "ther
# /et0s ma!e an introduction round and give the follo'ing information to the other participants1
( 2our name ( 2our assignment 'ithin the Accenture organi3ation ( 2our level ( 2our office ( A short overvie' of the topics and pro4ects you have 'or!ed on ( 5hy you are here in the course
#our !$pectation
# Please 'rite do'n your e7pectation of the course and put the results on the ,oard.
Agenda
# Course $pening # %AP CR& $vervie'
( %AP CR& )eneral *nformation and Highlights ( %AP CR& 7.0 +ey Capa,ilities ( %AP CR& 7.0 -nhancements ( %AP CR& 7.0 .asic %creen -lements
(e)initions
(e)inition SAP CRM
SAP Customer Relationship (SAP CRM) is an application hich pro%ides &est*in*class )unctionalit+ )or mar,eting- sales- and ser%ice. .y supporting customer;facing ,usiness processes across multiple interaction channels, %AP CR& ena&les organi.ations to )ocus on strategies )or customer*dri%en gro th and to di))erentiate themsel%es in the mar,et ,y providing a superior customer e7perience.< %ource1 %AP %ervice mar!etplace, 200=
# $ther Advantages
( ?irst;class functions for mar!eting, sales, and service ( -7tensive analysis as a ,asis for decision ma!ing ( %eamless integration 'ith %AP .usiness %uite solutions and other applications
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%AP
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2ou can find this information of Product Availi,ility &atri7 on the %AP %upport Portal1 https1GG'e,smp"0=.sap;ag.deGpam.
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Agenda
# Course $pening # %AP CR& $vervie'
( %AP CR& )eneral *nformation and Highlights ( %AP CR& 7.0 +ey Capa,ilities ( %AP CR& 7.0 -nhancements ( %AP CR& 7.0 .asic %creen -lements
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%AP
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%AP
":
Ma'or &ene)its
#%elect target groups #&onitor mar!eting costs #Bse mar!eting analytics as a ,asis for ma!ing decisions #$,serve mar!ets and competitors #*dentify customer preferences
%AP
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Ma'or &ene)its
#Control %ales Processes resulting in an increase in revenue #*ncrease up;selling and cross;selling opportunities #Recogni3e profita,ility of each and every customer #Reduce sales costs #Create accurate, real time forecasts
%AP
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Customer service
Sales Cycle
Billing
2"
Ma'or &ene)its
#Achieve higher customer satisfaction through prompt and efficient service #Reduce service costs #Provide relia,le service around the cloc! #Achieve transparency of ,oth service resources and service costs
%AP
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Ma'or &ene)its
#Personali3e each customer0s ,uying e7perience #Provide convenient, easy;to;use, interactive selling and self;service #-na,le end;to;end, order;to;cash processes #*ncorporate partners into your e; commerce strategy #%ignificantly reduce cost of sales
%AP
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SAP CRM Ke+ !*Commerce Capa&ilities < !$ample )or Building Bloc,s
Bro ser
Portal
Catalog Management
%AP
Mar,eting Management
Business Partner
"rder Management
Contract Management
Ser%ice Management
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Ma'or &ene)its
#-asy;to;use agent productivity tools #Portal;,ased access for interaction centre administration, management, and reporting #*ntegrate 'ith interaction centre infrastructure e.g. systems, computer telephony, e;mail, and 5e, servers #Achieve a higher R$*
%AP
2:
Ma'or &ene)its
#.oost Revenues #Reduce Costs #*ncrease Profits #*ncrease Customer %atisfaction #-mpo'er Partners
%AP
2>
# %AP CR& provides companies 'ith a platform to manage channel partner relationships and ena,le partners to sell more effectively ( resulting in a more profita,le indirect channel.
Channel Manager
Channel Partner
Customer
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Ma'or &ene)its
#Centrali3e geographically spread communications for #*n,ound and $ut,ound contacts #$ut,ound &ar!eting Campaigns #&anage Communications across the company
%AP
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6"
Ma'or &ene)its
#&easurement, prediction, planning and optimi3ation of customer relationships
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Ma'or &ene)its
#Addresses uniDue needs and complete, end;to;end reDuirements of all ma4or industries
!$amplesC
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Agenda
# Course $pening # %AP CR& $vervie'
( %AP CR& )eneral *nformation and Highlights ( %AP CR& 7.0 +ey Capa,ilities ( %AP CR& 7.0 -nhancements ( %AP CR& 7.0 .asic %creen -lements
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69
6:
%AP
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Release
# 7sa&ilit+C &ainly considering learn a,ility and understanda,ility # !))icienc+C Reduced num,er of clic!s needed to access relevant functions impact the timel+ &eha%ior # Maintaina&ilit+C &ainly focusing on Changea&ilit+ of the application related to ne' 5e, B* customi3ing # Porta&ilit+C *n terms of Adapta&ilit+ typical of 'e, ,ased user interfaces
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Agenda
# Course $pening # %AP CR& $vervie'
( %AP CR& )eneral *nformation and Highlights ( %AP CR& 7.0 +ey Capa,ilities ( %AP CR& 7.0 -nhancements ( %AP CR& 7.0 .asic %creen -lements
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0ome Page
@he 0ome Page is the starting point for all user in daily ,usiness. *t contains the most important personal in)ormation and access to the most )reFuentl+ used tools.
The Homepage
@he Homepage provides1 # A Duic! $vervie' of the Current ay # Hyperlin!s to more det. information # Predefined content for1 ( &y Appointments today ( &y @as!s today ( 5or!flo' @as!s ( Reports and Applications ( Alerts @he Homepage *s configured per role1 # Availa,le content can ,e personali3ed ,y the user # Content can ,e adapted
8"
# Position of header and navigation area E/;%hapeF are fi7ed, even if Aavigation .ar can ,e hidden # /;shape Contains1 ( %ystem /in!s ( %aved %earches ( 5or! area title ( History ,ac! and for'ard ( Aavigation .ar # 5or! Area contents are dynamic depending on selected contents on navigation area
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L-Shape
0eader Area
.esides displaying the 'or! title area and the Header Area of the 5e, B* provides system lin!s and search functionalities.
aF ,F cF dF
Header Area
aF ,F cF dF
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Da%igation Bar
@he Aavigation .ar is divided into t'o areas1 Aavigation *tems and Kuic! lin!s aF
Navigation Bar
aF
Aavigation items the items you can select and navigate to Ecalendar, email in,o7,LF.
,F
,F Create Kuic! lin!s you can determine freDuently used items as MDuic! lin!s.< cF Recent *tems lists the last vie'ed ,usiness o,4ects
cF
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@or, Center
-very first level menu EAccounts, $rders, ActivitiesL.F item has an individual 'or! center page. *t contains a set of shortcuts and access to all 'or! center;related components.
The Work Center page
# *s opened &+ choosing the )irst* le%el na%igation entry directly, 'ithout selecting a second;level entry # *ncludes important content regarding the current area1 ( %earch /in!s ( Create /in!s ( Reports # Content of the page could ,e customi.ed ithout de%elopment acti%ities
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@or, Area
@he 5or! Area can contains different page types Eentry pages, content pages, support pagesF.
Work Area
# # #
@or, ?ist
@he 'or! list provides a complete overvie' of information pushed to the user. *t is divided in to alerts and 'or!flo' tas!s.
The Work List page
# Contains information a,out alerts and 'or!flo' tas!s pushed to the users # %everal predefined alerts and 'or!flo' are delivered 'ith %AP CR& ECampaign, approval 'or!flo', accept lead 'or!flo', lost opportunity alert, and so onF # 5ithin a role, smaller content areas for alerts and 'or!flo's can ,e em,edded directly in the home page
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"%er%ie
Page
The Overview page
@he "%er%ie Page provides a summary of all important information regarding a single o,4ect Ne.g. Account, Contact, Activity, %ales $rder, %ervice $rderL.O in displa+ mode. # Consist of a header ,loc! 'ith the core information and a set of su,ordinate assignment ,loc!s containing related information # @he information in assignment ,loc!s can ,e displayed 'ith1 ( ?orm Hie's ( @a,les ( Hierarchy trees # Contains the hyperlin!s to navigate to other related o,4ects
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Ad%anced Search
@he advanced search provide the user 'ith comprehensi%e, )le$i&le and eas+ to understand search capa&ilities individually )or e%er+ &usiness o&'ect
The Search page
# Allo's for )le$i&le creation of search model ,y choosing a 'ide range of search criteria # !as+*to*understand operator;,ased search logic # Provide a search result list for getting a Duic! overvie' and easy navigation to detailed information of single o,4ects # $ffer options to create- delete, or perform a mass update EoptionallyF of information directly from the search result list # %aving Search models # $ffers !$port to MS !$cel
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Agenda
# %AP CR& 5e, B*
( Architecture ( B* Concept and B* Component Concept ( Aavigation .ar and .usiness Roles ( B* Configuration ( Personali3ation ( Additional ?eatures ( BOL & GenIL ( Knowledge Check
%AP
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%AP
96
98
9:
S$
#$%&L_B'L_B(' S$( to explore Business Objects and relations S$11) S$1* explore data objects and databases
%AP
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CRM @e&Client
Model
set
?in,s to underl+ing Structure
>ie
Response ata output
0andles >isual "utput
get
Presentation ?a+er
ReFuest
Controller
(ri%es /nteraction ?ogic set
Model
?in,s to underl+ing Structure get
>ie
Response 0andles >isual "utput
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7ser /nteraction
@he figure ,elo' sho's ho' the vie', controller, and model ma!e up the B* layer of the CR& 5e,Client.
CR& 5e,Client
Create Ser%ice Eic,et user input data output
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ReFuest
Controller >ie
". Bser inserts a reDuest Ee.g. Create %ervice @ic!etF 2. Hie' Controller is initiali3ed and reDuest is passed 6. Controller calls underlying data model E.usiness $,4ectsF 8. ata in model is provided ,y .usiness -ngine Edata,aseF and structured in .usiness /ayer 9. Correct data is availa,le in the vie'I 'e, page structure is ,uilt
Model
Response
.usiness /ayer
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CRM AP/ AP/ AP/ /S*7
.usiness -ngine
(m+ SAP CRM- m+SAP !RP- /S*7- etc.)
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%AP
:"
ControllerC Class ER*&P/F ModelC Conte7t and Conte7t Aodes ERC@S@F ControllerC ðods for -vent Handling and Aavigation >ie C /ayout efinition ERhtmF
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Structur e
Component Controller Custom Controller
5indo'
/P
>ie >ie
"P
>ie
>ie Sets
"P
Component ::
# # # # # # #
Root $,4ects Access $,4ects ependent $,4ects %earch $,4ects %earch Result $,4ects Hie' $,4ects ynamic %earch $,4ects
Business "&'ect )roup of unstructured attri,utes, 'hich characteri3e a .usiness o,4ect Ee.g. Accounts, -mployees, $rdersI ActivitiesLF. .$ can ,e hierarchically aggregated in order to create an $,4ect &odel.
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Da%igational ?in,sC escription of Aavigation Component /nter)aceC *nterface of Component -lements to the $utside Component 7sagesC Bsages of EotherF Components
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Agenda
# %AP CR& 5e, B*
( Architecture ( B* Concept and B* Component Concept ( Aavigation .ar and .usiness Roles ( B* Configuration ( Personali3ation ( Additional ?eatures ( BOL & GenIL ( Knowledge Check
Da%igation Bar
Navigation Bar
# Allo's direct navigation to all entry pages # Provides t'o levels of navigation1 "st level navigation 2nd level navigation
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Da%igation Bar and 7ser RolesC Da%igation Bar &+ 7ser Role
Business e!uirement
ifferentiation of User Menu according to user0s Business Role. %ystem functionalities availa,le to users can ,e selected depending on client0s organi3ational reDuirements and needs. ?or e7ample Aavigation .ar can differ ,et'een departments Emar!eting vs. salesF, or depend on positions in organi3ational chart Esales managers vs. agentsF.
Sample
ifferent Aavigation .ar menus ,et'een %ales Professionals and &ar!eting Professionals
Sales Pro)essional
Mar,eting Pro)essional
Tips & Tricks
-arly identification of reDuired roles to determine the different navigation ,ar menus. A limited num,er of navigation ,ar entries helps to avoid relevant maintenance effort.
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Business Role
Da%igation Bar Pro)ile
#@or, Center Pages #@or, Center ?in, Groups #(irect Group ?in,s
EJC CRMCH7/HDB?/DKS
EJC PP"MAHCRM
Role Con)iguration SM:0C Ke+ CRM>H7/HC"D=/G P=CGI Role /( Eechnical Pro)ile ?a+out Pro)ile =unctional Pro)ile
RP?C)1 Profile )enerator 78
EJC P=CG
SM:0C CRM>H7/HPR"=/?!
@he Role;GAavigation .ar Customi3ing controls ,ased on .usiness Role ho' the Aavigation .ar is structured and 'hich lin!s are availa,le on the 5or! Center G Home G Report Pages and in the irect /in! )roup.
Terminolog$
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Agenda
# %AP CR& 5e, B*
( Architecture ( Concept and B* Component Concept ( Aavigation .ar and .usiness Roles ( B* Configuration ( Personali3ation ( Additional ?eatures ( BOL & GenIL ( Knowledge Check
7/ Con)iguration Eool
# @he B* Configuration @ool acts at the level of the vie's and the CR& B* 5e, Client. # *t ena,les advanced users to configure the layout of the vie' 'ithout handling and 'riting H@&/ code # *t ena,les the user to perform ,asic configuration activities. Presentation ?a+er Controller
ReFuest Bser input
(ri%es /nteraction ?ogic
CRM @e&Client
Model
set
?in,s to underl+ing Structure
>ie
Response ata output
0andles >isual "utput
get
2ou can access the B* Configuration @ool in %AP )B* and in the CR& 5e,Client B*. SAP G7/1 Hia the .%P Component 5or!,ench -nter the B* Configuration %tool via the Configuration ta, of the .%P Component 5or!,ench %elect the correct vie' of the component
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PrereFuisiteC @he configuration mode has to ,e activated in the personal settings, other'ise the configure page icons are not availa,le
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o not change the standard configuration ,ut copy it to an o'n configuration and modify that. Configuration can ,e stored according to differentiators, using the follo'ing parameters1
Role Con)iguration Ke+C /ayout Profile +ey contained in .usiness Role Component 7sageC Component 'ith an interface can ,e included in other components and therefore have different usage depending on component "&'ect and "&'ect Su&t+peC Application specific parameters Eallo's to create content type dependent configurationsF
Tips & Tricks
ifferent Configurations can ,e used to display the vie' according user specific parameters. -.g. dependent on the country 'here the system is used different address schemes E -uropean or B% schemeF are used.
>"
Configure an e7isting vie' according customers reDuirements1 Add G remove G shift fields from field set, rename field la,els and set field to mandatory G display only.
1 3 9 : :
". 2. 6. 8.
Create ne' configuration %hift fields Change field properties Add G Remove fields
Tips & Tricks
@he configuration of a vie' can ,e influenced ,y the implementation of field getter methods. -.g. the type of a field Einput, chec!,o7,LF is defined in the properties getter method of the field and the property M isplay only< depends on the implementation of the input;readiness getter method as 'ell.
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7/ Con)iguration
@o adapt the user interface of %AP CR& to customers ,usiness needs a ,undle of frame'or! tools is availa,le. @he figure ,elo' sho's the relationship ,et'een the reDuirements, the corresponding tools and the affected soft'are layer. ReFuirement
?a+out change- e.g. mo%e a )ield Add e$isting )ield to 7/ ?a+er 7/ Con)iguration Eool Business ?a+er (B"?) Add a ne custom )ield to the data model
Custom ?ield .usiness -ngine
Eool
Business !ngine
@a,les
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"&'ects to create
Ea&les &ultiple values ?ree *nput or ropdo'n /ist Chec! ta,le to filter values
>:
EAB?!
Add ne' ta,le 'ith --5. E.P J .usiness @ransactionF @a,les G AP*s are generated Ae' $,4ect G relations in .$/ are generated Create Emanually vie' in Component 5or!,enchF ?ields are availa,le in the field set of the B* Configuration @ool
?ields are availa,le in the field set of the B* Configuration @ool Efor the corresponding vie'F
7/ C"D=/G7RAE/"D E""?
# -na,le the configuration mode in the general settings on the central personali3ation page of %AP CR& # Choose one of the sym,ols for B* configuration in the header area of the application # @o start the Application -nhancement @ool, clic! %ho' -nhancements in the Configurations ,loc!
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# Choose UHie' Configuration0 in the navigation ,ar of the Administration 'or! center Esystem administrator roleF # -nter a B* component, and choose a vie'. # @o start the Application -nhancement @ool, clic! U%ho' -nhancements0.
Navigation Bar
# %tart the Application -nhancement @ool directly in the navigation ,ar of the system administrator role # Choose U-nhance Applications0 in the Administration 'or! center # %earch for enhancements at the %earch page
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# Ke+ =eatures and Bene)itsC # *ncrease efficiency ,y reducing the tas! of maintaining the same field la,els on every vie' they are visi,le # Centrali3ed 'ay to maintain field la,els # Reduce the num,er of fields 'ithin the B* Configuration @ool that are not needed Ee.g. technical fieldsF
="
Con)iguration "%er%ie
Eas,
Configure vie's1 position fieldsGcolumns, add fieldsGcolumns from field set, remove fieldsGcolumns, rename la,els, set fields to mandatoryGdisplay only, and define load option for ,loc!s and more Bse parameters to save your configuration Bse customer;specific fields 'ithin vie' configuration Add customer;specific fields and ta,les to e7isting ,usiness o,4ects *mplement same configuration content for several vie's -asy -nhancement 5or!,ench E--5.F esign /ayer Customi3ing
Eool
B* Configuration @ool
Assign value helps G drop do'n list ,o7es from data dictionary for customer specific fields CreateG -nhance B* components, create o'n vie's, conte7t nodes.. .%P Component 5or!,ench Configure ,uttons, define value helps G drop do'n list ,o7es Change Aavigation .ar E"st J 2nd level navigationF, /ogical /in!s, .usiness Role Customi3ing Add customer;specific fields to e7isting ,usiness o,4ects Aavigation .ar G .usiness Role Customi3ing Application -nhancement @ool EA-@F
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Agenda
# %AP CR& 5e, B*
( Architecture ( B* Concept and B* Component Concept ( Aavigation .ar and .usiness Roles ( B* Configuration ( Personali3ation ( Additional ?eatures ( BOL & GenIL ( Knowledge Check
Personali.ation
# 2ou can use a ,undle of tools and options to set up and personali3e %AP CR& to your individual preferences. # &ost of the functions to personali3e the user interface of %AP CR& are conveniently accessi,le on the central personali3ation page. # ChangeGChec! Personal data, assigned .us.Role. # Change current pass'ord # ChangeGChec! general settings Etime 3one, dateGtime format, currency etc.F # Activate screen reader mode # -na,le Configuration &ode # efine the settings for the group'are integration in %AP CR& Ee.g. &% $utloo!F
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Personali.ation (cont.)
-nter the central personali3ation page #Change /ayout E%!in, @e7tF #Pers. /in!s in Aav. .ar Ee.g. V of recent itemsF %et up personal !ey,oard shortcuts Personali3e your favorites for the home page su,scri,e to your personal feed. -nter the lin! to your feed reader
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Personali.ation (cont.)
5hen you log on, all pages have a particular default layout, ,ut you can personali3e your pages. Hia drag and drop or enter the personal setting options via this &utton $ptions for layout personali3ation1 ( $vervie' page Ee.g. visi,ility and order of Assignment .loc!sF ( @a,les and /ists Ee.g. order and visi,ility of columnsF ( Home page Earrangement of Assignment .loc!sF 2ou can find some e7amples on the ne7t pages. DoteC @he personali3e settings are saved for your personal user account. *n most of the cases the changes can ,e reset to the default settings that are defined 'ithin CR& customi3ing.
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Bser should have the possi,ility to create his o'n @a,le /ayout E'ithin certain degree of freedom defined in configuration ,y system e7pertsF.
Solution
-ach user can define1 # Column to visuali3e E'ithin the ones defined as availa,le in configurationF # Column order # Column 'idth # Aum,er of displayed lines
Bser personali3ation cannot overrule page configuration. @hat means that user can only personali3e ta,les in the ,orders of the given configuration. ?or e7ample they can only sho' or hide fields, 'hich are already availa,le for the screen.
=>
Bser should have the possi,ility to create their o'n Home Page /ayout E'ithin certain degree of freedom defined in configuration ,y system e7pertsF.
Solution
-ach user can define1 # Assignment .loc! to visuali3e E'ithin the ones defined as availa,le in configurationF # Assignment .loc! /ayout
Home page personali3ation could ,e deactivated if users must not have this fle7i,ility Ee.g. to simplify application maintenanceF.
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Agenda
# %AP CR& 5e, B*
( Architecture (L ( B* Configuration ( Personali3ation ( Additional ?eatures
( @ransaction /auncher ( @as! .ased B*
Agenda
# %AP CR& 5e, B*
( Architecture (L ( B* Configuration ( Personali3ation ( Additional ?eatures
( @ransaction /auncher ( @as!ed .ased B*
Eas, Based 7/
2ou can ,uild tas!;,ased user interfaces EB*sF to ma!e it easier for users to perform their daily tas!s. @he user interface dynamically supports users in performing their daily tas!s. # @he user interface is structured in several steps. # -very step represents a small, easy part of the overall tas!. # @he users are guided through these steps to accomplish their tas!. # *n the B* configuration, you can select the vie's that you 'ant to use for the tas!;,ased B*. # 2ou can define the steps of the tas!;,ased B* and define the order of these steps. A vie' can ,e assigned to every step.
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Business ?a+er
@he &usiness la+er consists of the1 # Business "&'ect ?a+er (B"?) @he .$/ stores data of ,usiness o,4ects such as ,usiness partners and sales orders, during runtime of a 5e,Client session. *t 'as implemented to guarantee the separation of the CR& 5e,Client B* and the underlying ,usiness logic. # Generic /nteraction ?a+er (Gen/?) @he )en*/ handles the data transfer from the .$/ to the Application Programming *nterfaces EAP*sF of the underlying ECR&F ,usiness engine Eapplication logic and data,ase ta,lesF. *n other 'ords, the )en*/ connects the .$/ to the underlying ,usiness logic and data,ase through the Application Programming *nterfaces EAP*sF of the underlying application E'hich can ,e even different from %AP -RP %ystems Ee.g. %AP -CC, non; %AP,LF. Business "&'ect )roup of unstructured attri,utes, 'hich characteri3e a .usiness o,4ect Ee.g. Accounts, -mployees, $rdersI ActivitiesLF. .$ can ,e hierarchically aggregated in order to create an $,4ect &odel.
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(ata structures o) the B"? hold Business "&'ects )or CRM e& client sessions Gen/? Model and /mplementation Classes connect B"? to CRM AP/s and (B
e.g. %AP -RP, %AP *%B, &% -7cel, %ie,elL
"0>
G!D/?HM"(!?HBR"@S!R Hisuali3es the .$/ model and the relations ,et'een .$/ o,4ects.
G!D/?HB"?HBR"@S!R @est data retrieval from data,ase to .$/ through the )-A*/. Hery useful for testing Dueries.
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At the conclusion o) this e$ercise- +ou ill &e a&le toC # -7plore the )enil model via the )enil model ,ro'ser # -7amine the )enil data model and the relations ,et'een .$/ o,4ects modeled in the )enil Additional in)ormationC # Ans'er some Duestions to the )enil model ,y using the )enil &odel ,ro'ser.
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At the conclusion o) this e$ercise- +ou ill &e a&le toC # -7plore the .$/ via the )enil .$/ ,ro'ser # -7amine and change the values .$/ o,4ect attri,utes # -7ecute Dueries Additional /n)ormationC # Ans'er some Duestions to different .$/ o,4ects and Dueries ,y using the )enil .$/ ,ro'ser.
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Agenda
# %AP CR& 5e, B*
( Architecture ( B* Concept and B* Component Concept ( Aavigation .ar and .usiness Roles ( B* Configuration ( Personali3ation ( Additional ?eatures ( BOL & GenIL ( Knowledge Check
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"":
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Agenda
# %AP CR& 5e, B*
( Architecture ( B* Concept and B* Component Concept ( Aavigation .ar and .usiness Roles ( B* Configuration ( Personali3ation ( Additional ?eatures ( BOL & GenIL ( Knowledge Check
# KJA
"">
?essons ?earned
# 5e have introduced ourselves and e7changed our e7pectations # 5e have no' a first understanding of %AP CR& 7.0 functionalities # 5e understand 'hich enhancements have ,een introduced 'ith %AP CR& 7.0 # 5e can no' e7plain the concept of CR& 5e, B* # 5e have no' a ,asic understanding ho' to configure the B* and some additional features # 5e can no' e7plain the purpose and the structure of a .usiness Role
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