Company Name: Universal Robina Corporation Universal Robina Corporation (URC) is among the Philippines' pioneers in the food

manufacturing business having been operating in the country for over 40 years. URC is engaged in manufacturing, marketing and the distribution of a wide range of consumer food products such as snacks, candies, biscuits and crackers, instant coffee, instant noodles, tomato sauces, pasta, and ice cream, among others. URC is like a second home to its employees because of its family-oriented culture. We foster an environment wherein everyone would feel like an important member of one big happy family. We believe that each member has an important role in the family's success. Mission: URC is the customer's FIRST CHOICE in FUN SNACKS. We are the dominant market leader in the Philippine snack food industry. Our leading brands offer consumers the best in enjoyment, quality, value and convenience. Vision: Delighting our consumers with trusted brands of exceptional quality and value, making lives a truly fun experience. Company History: Universal Robina Corporation (URC) traces its beginnings all the way back to 1954. John Gokongwei was doing very well then as a trader/importer. He had learned the trade when his father died before the war, and had worked hard through the war and postwar years to prosper. However, while he thrived, he took a long hard look at his company, and correctly predicted that trading would remain a low-margin business. On the other hand, a successful manufacturer controlling its own production and distribution would command more profitable margins. Mr. John decided to construct a corn milling plant to produce glucose and cornstarch, Universal Corn Products (UCP), the first linchpin of the company that would become the URC we know today. For a time, business was good. However, Mr. John was still looking ahead, working with an eye towards the future. While the business was doing very well, it was producing essentially a commodity, which a customer could easily access elsewhere. To stay ahead in the game, Mr. John

had to diversify by producing and marketing his own branded consumer foods, similar to the multinational companies in the country like Nestle and Procter & Gamble. In a sense, he wanted to put up the first local MNC, borne out of their best practices. Thus, in 1961, Consolidated Food Corporation was born. Their first home run product was Blend 45, the first locally-manufactured coffee blend, dubbed as the Pinoy coffee. This became the largest-selling coffee brand in the market, even beating market leaders Caf Puro and Nescafe. After coffee came chocolates. Nips, a panned chocolate was a staple of Filipino childhood.

In 1963, Robina Farms started operations, beginning with poultry products. This was also the beginning of the vertical integration of the Gokongwei businesses, as the farms would be able to purchase feeds from UCP in the future. Later that decade, Robichem Laboratories would be put up, to cater to the veterinary needs of the farms businesses. Robina Farms expanded as it entered the hogs business in the latter part of the 70s. 1966 saw the establishment of Universal Robina Corporation, which pioneered the salty snacks industry through Chiz Curls, Chippy, and Potato Chips, under the Jack n Jill brand. Other snack products would follow over the years, as the company successfully introduced market leaders like Pretzels, Piattos, and Maxx. The coming decades saw more acquisitions and expansion. In the early 1970s, the family entered the commodities business through the formation of Continental Milling Corporation, for flour milling and production. The late 1980s brought the acquisition of three sugar mills and refineries, under URC Sugar. These two businesses provided stable cash flows, and allowed for further vertical integration in the supply chain, to help URC weather any volatility in the cyclical commodities markets. In line with this strategy, the late 1990s saw the entry of URC into the plastics business, through URC Packaging.

While the businesses became more diversified, the companies were slowly integrated in order to streamline and minimize costs. In 2005, the present structure of the group was completed. All the different companies are now organized under the Universal Robina Corporation umbrella, divided into 3 focused groups:

the Branded Consumer Food Group, comprised of BCFG Domestic (including packaging) and International the Agro-Industrial group, comprised of Universal Corn Products, Robina Farms, and Robichem and the Commodities group, with the Sugar and Flour divisions Core Values: Innovation. We are open to change and respectfully challenge the status quo. We are always learning particularly from our customers. Proactivity. We believe in our ability to act with a sense of urgency and make a difference, and take responsibility for and ownership of the quality of our work. Professionalism. We pursue excellence and self improvement while possessing integrity and discipline. Responsibility. We team up with our co-workers, and together seek mutually beneficial long-term partnerships with the trade suppliers and service providers, government and community. Cost leadership. We are a culture that safeguards our resources against wastage and rewards efficiency. We pursue growth and development opportunities ensuring responsibility in maximizing cost and resource effectiveness.

Target Market: etc.) Health conscious people. Demographics (10-45, M/F, social class ABCD, single/married) Lifestyle (people on the go and on a diet, health conscious, diabetic, athletes and

People who leaves in an urban places.

Generation Y who wants healthy-living needs to stay healthy in both mind and body.

Products:

Existing Brand Logo:

Tagline: No specific Tagline for the Company but their famous tagline from one of their product line is Piatos which is Never had it this good!

Reference: http://impact-ph.jobstreet.com/templates/robina/urcorppha_profile.htm#mis http://en.wikipilipinas.org/index.php?title=Piattos http://www.slideshare.net/liageba_enna/robina http://www2.urc.com.ph/index.html