ACADEMIA DE STUDII ECONOMICE DIN BUCURETI

FACULTATEA DE COMER

DESIGNUL RETRO
- Proiect la Design i estetica mrfurilor -

Coordonator tiinific:
Asist. univ. dr. Smaranda Vian

Studeni:
Achimescu Ruxandra-Georgiana
Blteanu Mihaela-Crina
Blcan Elena-Andreea
Iosif Anamaria-Mdlina
Nicula Iulia
Grupa 341, Seria A, Anul III

Bucureti
2013

Cuprins

Introducere
Designul retro este prezent pretutindeni, fiind folosit de ctre diferite industrii, mai ales
n mod i tehnologie. Elementele sale se concentreaz pe motive de mod veche, tendine
culturale, atitudini i personaliti eseniale din trecutul recent.
Cunoate o popularitate constant n timp, fiind pe placul cosumatorilor datorit
sentimentului de nostalgiei pe care l degaj, astfel crendu-se o conexiune emoional
puternic, ce sensibilizeaz. Aceasta reprezint motivaia folosirii acestui tip de design de ctre
numeroase branduri renumite, la care se adaug i avantajul unui produs difereniat n raport cu
concurena.
Departe de a fi regresiv, designul retro se plaseaz cu fermitate ca un trend al designului
contemporan, ce ncnt prin creativitate i modalitatea de expunere a cunotinelor culturale.
Produsele retro au devenit din ce n ce mai apreciate i dorite, ntruct sunt mbinate
dou caracteristici pe care cosunatorii le apreciaz: familiaritate i inovaie, reuind s
ndeplineasc cerinele referitoare la tehnologie cu cele referitoare la estetic.
Designul retro, ntruct face referire la o perioad trecut, las impresia retririi acelor
momente, strnind totodat i imaginaia, prin impactul pe care l are asupra cumprtorilor din
punct de vedere emoional, aceasta reprezentnd principala motivaie a alegerii acestui tip de
design ca tem a proiectului nostru, la care se adaug i popularitatea de-a lungul timpului.

1. Capitolul 1 Prezentarea general a produselor cu desgin retro

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2. Exemple de produse reprezentative pentru designul retro

Frigiderul SMEG FAB28LCS1
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Smeg este un productor italian de electrocasnice, fondat de Vittorio Bertazzoni, cu sediul n

Guastalla, n partea de nord a rii, avnd 16 filiale n toat lumea, birouri n Honk Kong i
Arabia Saudit i o reea de distribuie extins. De peste 65 de ani, aparatele Smeg au ajuns s
fie privite ca soluii de bun gust i elegan la cerinele contemporane ale pieei, ca urmare a
parteneriatelor companiei cu designeri de renume mondial.
Compania are un departament intern de design, care se ocup de cercetare n domeniul
esteticii i al designului, avnd ca suport designeri de renume mondial, cum ar fi: Guido Canali,
Mario Bellini, studioul Piano Design, Marc Newson i Giancarlo Candeago.
Frigiderele Smeg au fost lansate n anii 90, difereniindu-se prin culorile vii i designul retro
ai anilor 50, cu linii sinuoase i culori vibrante, ce se mbin perfect cu tehnologia de ultim
generaie, trstura de baza a acestei companii evocatoare i electrice, purttoarea standardului
designului de calitate, faimoas n toat lumea pentru amestecul deosebit al artei cu
funcionalitatea.

Frigider Smeg FAB28LCS1

Sursa: http://www.smeg.com/50-s-retro-style/

n a doua jumtate a anilor 50, Smeg a lansat unul dintre primele maini de gtit pe gaz, cu
funcie automat de pornire, o valv de siguran pentru cuptor i un temporizator.
Nowadays, more and more people are creating variety of modern designs, but there are people
who are attracted by the retro designs. Basically retro is a term used to describe, denote or
classify culturally outdated or aged trends, fashion, or fashion, from the overall post-modern
past, but have since that time become functionally or superficially the norm once again.

While several retailers are focusing on keeping their branding techniques on the cutting edge
with the latest and hippest designs, sometimes paying tribute to the classic ad styles of the past is
a much more creative way to connect with buyers. From potato chip bags designed with
packaging from the 1960s to wine bottles outfitted with vintage illustrations, these creatively old
school branding techniques are bringing back advertisement techniques of the past into the 21st
century.

Retro is a term used to describe aspects of modern culture which are consciously derivative or
imitative of those trends, modes, fashions, or attitudes of the recent past which have or had come
to be seen as unfashionable. It generally implies a vintage of at least fifteen or twenty years. For
example, clothing from the 1980s or 1990s could be retro.
Retro product design is an approach that's taken many industries
design elements reflect some old-fashioned motifs, trends, personalities and objects that had
been an essential part of our lives in the past.
nostalgic
to be out of date is to be the height of fashion; a way of displaying cultural knowledge and being
ahead of the pack
placed it firmly as a key trend of contemporary design.
brings together two things that consumers can appreciate: familiarity and innovation.

Tapping into a retro aesthetic is appealing to many based on familiarity and style, and when
executed properly, communicates a more genuine, trustworthy brand message that appeals to
many consumers. This is especially powerful when paired with a product that performs in a
futuristic and technologically advanced way, like the Smeg Oven. Built with incredible features
which made it more energy efficient, this oven was sold with a design that referenced the past.
Simultaneously appealing to consumer's aesthetic preferences while providing the best available
technology, this product offered the best of both worlds.

Bibliografie
1. http://economie.hotnews.ro/stiri-it-14993424-olympus-lansat-aparat-foto-design-retrocare-devine-noul-varf-gama-marcii-preturile-pornesc-4-500-lei.htm
2. http://www.trendreports.com/article/retro-product-design
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