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What is Rebranding?
2. This may involve radical changes to the brand's logo, brand name, image,
marketing strategy, and advertising themes.
Module 1
Rebranding Project Proposal.
1. You are to develop a report outlining your proposal for the rebranding of a
logo or imagery used to promote a company.
2. Your proposal is for the concept of rebranding and not for any specific
design ideas that you may have.
2. Using the results from your SWOT analysis develop a report for a
rebranding project proposal for your selected "image" that includes the
following information.