Documente Academic
Documente Profesional
Documente Cultură
Maleeha Tatannum
Table of Contents
1. Context:
Bangladesh is one of the least developed countries in the world. But recently she is going through a growth phase. This economical growth has been driven by two important factors:
o o
#s the RMG sector is growing$ more employment opportunities are being created. %eople are rushing from rural areas to urban areas. &n the contrary$ some people are trying to create employment for themselves as well for others through the creation of M"s. #ll of these are leading to an incremental growth in financial activities li'e money transfer$ loan$ and savings. M!(inancing industry has come at this point to meet the need of financial service of unban'ed as well as ban'ed people via mobile telecommunication technology.
transaction charge0. -n addition$ customers also need to maintain a minimum balance in their accounts which tends to be difficult for rural customers. Moreover$ most of the rural people are not educated and thus cannot write che1ue or sign them. )ue to the absence of the appropriate system to address all the above issues$ the rural unban'ed people of Bangladesh remained isolated from ban'ing facilities and services. Before launching of )BB, Mobile Ban'ing system on March 23$ 4533$ there were no means through which to deliver ban'ing services to the rural$ destitute$ unban'ed people of Bangladesh.
To address this untapped and unprivileged mar'et$ )BB, come up with its innovative Mobile Ban'ing ervice with the aim of financial inclusion. # total number of 667 employees$ 287 9pa:ila offices and 45$;<3 agent points are continuously wor'ing together to meet customer re1uirements. Moreover$ 348 )BB, Branches and 4$255= #TMs are also wor'ing as mobile ban'ing access channel for the customers.
WEAKNESS Capital Culture Capabilities Customer Competitor Collaboration Lack of proper utili%ation of capital Absence of employee-dri$en culture &ailure of ATM system &ailure in categori%ing market &ailure in compete despite being the introducer of ser$ice &ailure in collaboration "ith agents and creati$e media
OPPORTUNITY #o$ernment . N# s/ financial support for M-&inancing to use ser$ice as a de$elopment tool Non-branch banking is getting popularity in )angladesh Many banks are no" offering non-branch banking facilities- A person can "ithdra" or deposit money in any branch of the bank he has account "ith- So mo$ing to mobile banking "ill allo" the banks to offer non-branch banking facilitiesMobile telecom has +,-001 penetration in )angladesh- So a ser$ice offered through the mobile phone "ill be "idely accepted in the near futureSM2s is a social trend RMG sector workers are a potential market Untapped banking market of more than 9 Crore Almost e$eryone o"ns a mobile phone in our country no" Mobile phones does not need to be SMART!H N2 to ha$e access to the ser$ice Soft"are de$eloping industry is a gro"ing industry Technology Capital Collaboration Culture Capabilities
Collaboration
THREAT
Capital
Customers Culture Technology State . Society Capabilities Customers Technology Collaborators State & Society
!eople ha$e concern about security and pri$acy- They like to feel their money "ith their hand- They may percei$e that $irtual money transfer is not actual transfer5n the field of 5T ne" technology is coming e$eryday- ne "hich is $ery popular today might get obsolete tomorro"- So' to ha$e a competiti$e edge o$er the competitors the banks must al"ays update their ser$ices- )ut the challenge is to create a"areness and make it belie$able to potential clientsA mobile handset may not easily be operated to handle banking transactions as most of our people do not ha$e sound technological kno"ledgeHighly dependent on the agents and the telecom partners(ifficulty in determining the "rongdoer in crimes like money laundering' terrorist financing-
5. Two most significant strategic issues DBBL is facing at this point of time:
(.1 T)o Most I'*ortant #trategic Issues:
o o
-t can damage the goodwill of the company -t needs financial costs to re!run the system
o it would have ensured proper maintenance of these #TM booths and #TM
system. -f it were not sure of its capabilities$ it would not have ta'en that strategy at the first place. Ahen it went for this strategy$ it would have ensured proper maintenance. Thus$ )BB, has failed to provide better service through strategic moves as they have failed to properly implement strategies. #s formulation and implementation of different strategies are the responsibility of top management$ the top ?R of )BB, is somehow ineffective.
6. Strategic Move:
+.1 Mo,es to be ta!en for Better To* Manage'ent:
6.1.1 Creation of Talent Pool:
Through collaboration with reputed universities in the country )BB, can create a talent pool. uch talent pool will ensure best human resource whenever is re1uired. )BB, can recruit fresh graduate in the talent pool. This will ensure the best people are at the top positions to move the organi:ation forward.
Bibliogra*.y
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