IDEA TREE

WALT DISNEY

The mission statement can also be defined as a companys statement of purpose. The current mission statement for the Walt Disney Company is: To be the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The Strategic Advantage is derived from: A vast and diverse portfolio: The Disney brothers began drawing cartoons long before moving to Hollywood. The Missouri natives spent the majority of their lives imagining characters to which to introduce to the world. Along with the Disneys impressive collection of new adaptations of old classics such as Robin Hood, Sleeping Beauty, Peter Pan, and Alice In Wonderland; Diversification Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organizations leading generator of revenue) the company has long since stopped being a typical animation studio or film production company. Incredible Customer Service Disney demands nothing less than stellar customer service from their employees. Acquisition of Pixar Animation Studios In 2006, The Walt Disney Company made an acquisition of Pixar Animation Studios. Because of the partnership involved in these movies, however, Disney had limitations on the rights to use and reuse the characters contained within the films. The Company saw this as a negative. Too, seeing as Disney produces the majority of its films without collaboration or partnership, the Disney-Pixar relationship was an enigma around which to carefully navigate.

Cost Effective Efficient Integration of Functional Areas Long Term Stabilization of operations Supplier Relationship Development

Expanding The Existing Value Aspects

Forging Long Term Relationship

Centralized Control

Value Additions to the Existing Products Expanding Revenue through Cost efficiency

Concept Developmet

Easily Replacable Innovative products Encouraging Creative Development and Technology

First Mover Advantage

Enhancing attractiveness of products through aggressive asset purchase Mergers and Accusations

High Price of Accusations

High Acceptance by Customers

Entering into MOU with media Studios And develop lasting relationship

Independent Material Control

Cost Savings on Project Development