Comm and Engage

Manon Deguire

Consultancy, Coaching, Training, Research

2012

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1920: Morale & Willingness

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WWII: Readiness for combat

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Post war: Employee Engagement

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1980: A Solution?

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1990s: Customer Relationships Marketing

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2000: Customer Engagement

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Experiential

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PMI is a registered trade and service mark of the Project Management Institute, Inc. 2012 Permission is granted to PMI for PMI Marketplace use only.

Stakeholder Expectations

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PMI is a registered trade and service mark of the Project Management Institute, Inc. 2012 Permission is granted to PMI for PMI Marketplace use only.

Shift to:
Customized interactions Stakeholders act on content product development, customer services and the organizations experience Continuing, dialogic, decentralized and personalized experience initiated and led by either party

11 Valense Ltd. 1998-2013 Presentation Title

Managers and Leaders

Need to be engaged Articulate how each role supports the strategy Create an environment where employees are valued
(Welbourne, 2007)

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Key Factors of Employee Engagement

Relationship with immediate supervisor Belief in senior leadership Pride in working for the company 1/3 engaged, 1/3 disengaged Engaged group:
Senior managers under 30 & over 50 College degree & $50K or more
(Dale Carnegie, 2012)

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Other Important Factors

Enabling workers with internal support, resources and tools Creating an environment that is energizing to work in because it promotes physical, emotional and social well-being
(Towers Watson, 2012)

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Top Driver: Leader Characteristics

Effective at growing the business Show sincere interest in employees well being Behave consistently with organizations values Earn employees trust and confidence

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Ambiguity Reduction
Berger & Calabrese 1975 Communication evolves over time Intimacy develops
Commonalities Similarities Connectors Anchors

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Vancouver 2012 James Kane

The best in the science of human relationships!

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Cialdini 2004 - 2008

Shortcuts: 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus

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Reciprocity

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Scarcity

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PMI is a registered trade and service mark of the Project Management Institute, Inc. 2012 Permission is granted to PMI for PMI Marketplace use only.

Authority

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PMI is a registered trade and service mark of the Project Management Institute, Inc. 2012 Permission is granted to PMI for PMI Marketplace use only.

Consistency

23 Valense Ltd. 1998-2013 Presentation Title

Liking
Before negotiation Group 1 Participants asked to first share personal info and find similarities 90% acceptable agreement Group 2 Participants told: Time is money 55% agreement

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Consensus

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Conclusion

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New York

London Geneva Bahrain Pune

Sydney

Manon Deguire, MSc, PMP, MSP Adv. Pract.

+ 44 7930 210 224
manon.deguire@valense.com
http://uk.linkedin.com/pub/manon-deguire/27/7a9/605

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Valense Ltd. 1998-2013