Supply Chain Management Final Report On Nestle

Submitted to: Sir Aamir Malik Submitted By:

Muhammad Akhtar Mehtab
(Roll No MBED-10-33)

Departme t o! Bu"i e"" Admi i"tratio

BZU
Sub #ampu" Dera $ha%i &ha

PROJECT REPORT
#'M(AN): *NES+,E -A#+'R). &AB/R0A,A1

TAB E OF CONTENTS
12 42 32 92 ;2 <2 =2 ?2 @2 102 112 142 132 192 1;2 1<2 1=2 1?2 1@2 402 412 442 432 492 4;2 4<2 4=2 4?2 4@2 302 / trodu3tio MD5" Me""a6e 7i"io 8 Strate6y #orporate 8 ,e6al 7ie: $lobe Marketi 6 8 Sale" >uma Re"our3e" -a3torie" o! Ne"tle / au6uratio o! &abir:ala -a3tory Supply #hai A6ri SerAi3e" Milk #olle3tio +he Ne"tle Mira3le Milk #olle3tio Sy"tem >elpi 6 the -armer" A Buiet ReAolutio Ne"tle Bra d" Buality A""ura 3e #orporate So3ial Re"po "ibility #reati 6 Shared 7alue E Airo me t >ealth So3iety #ommitme t to $ood ,iAi 6 >eart o! Ne"tle Earth-Buake Relie! $etti 6 #o e3ted #o "umer SerAi3e" -i a 3ial Data Re!ere 3e"

Ne"tlC ha" bee "erAi 6 (aki"ta i 3o "umer" "i 3e 1@??. :he our pare t 3ompa y. the S:it%erla d-ba"ed Ne"tlC SA. !ir"t a3Duired a "hare i Milkpak ,td2 +oday :e are !ully i te6rated i (aki"ta i li!e. a d are re3o6 i"ed a" produ3er" o! "a!e. utritiou" a d ta"ty !ood. a d leader" i deAelopi 6 a d upli!ti 6 the 3ommu itie" i :hi3h :e operate2 0e at Ne"tlC (aki"ta e "ure that our produ3t" are made aAailable to 3o "umer" :hereAer i the 3ou try they mi6ht be2 #o Ae ie 3e i" at the heart o! the Ne"tlC philo"ophy. a d our aim i" to bri 6 produ3t" to peopleE" door"tep"2 A >i"tory o! SerAi3e / li e :ith our pare t 3ompa yE" 6lobal philo"ophy. :e are proud o! our 3ommitme t to eF3elle 3e i produ3t "a!ety. Duality. a d Aalue2 'ur produ3t" 3ater to huma eed". a d :e are a3tiAe i the 3ommu itie" :e "erAe2 -rom "preadi 6 a:are e"" about utritio a d :ell e"" to di66i 6 :ell" i the +har de"ert a d "u33ouri 6 earthDuake Ai3tim". :e are 3ommitted to "erAi 6 our 3ou try a d it" people2 +he 3o "umerE" Aoi3e i" key to Ne"tlC (aki"ta E" Ai"io a d :orki 62 0hether you liAe i the remote"t Ailla6e or the metropoli" o! &ara3hi. our 3o "umer "erAi3e" team "ta d" ready to li"te to your 3o 3er " a d proAide a ":er" about our produ3t" a d 6uida 3e o matter" o! health a d :ell e""2

#ommitme t to eF3elle 3e. 6ood !ood 8 6ood li!e are :ord" that be"t de"3ribe Ne"tlC2 0e at Ne"tlC (aki"ta are a team o! people 3ommitted to addi 6 Aalue to the liAe" o! the (aki"ta i people by helpi 6 them liAe a li!e !ull o! :ell e"" 8 Aitality 2 0e :el3ome you to thi" li!e2 Ne"tlC :ith it" operatio al eF3elle 3e. be"t ma a6eme t pra3ti3e" a d total 3ommitme t to Duality ha" you our 3o "umer at the heart o! eAerythi 6 :e do2 0e "i 3erely tha k you !or belieAi 6 i Ne"tlC a d our produ3t" 8 maki 6 our Gour ey to "u33e"" eAer more po""ible2 'ur aim i" to make our 3o "umer" :ell a:are o! :hat they eat a d ho: to take 3are o! their utritio al eed"2 0e. there!ore. i Aite you to 6et to k o: our produ3t" better a d to look at our u iDue !eature" o thi" :eb"ite :here you :ill di"3oAer i !ormatiAe pie3e" that :ill help you make healthier a d bala 3ed 3hoi3e" i your a d your !amilie" liAe"2 Ne"tlC i" o a33elerated 6ro:th :ith a motto to 3elebrate li!e by proAidi 6 it" 3o "umer" Duality !ood produ3t" that are e""e tial to 6ood liAi 62 E Goy your Ai"it to our Ne"tlC (aki"ta :eb"ite a d :e hope you :ill Ai"it a6ai o!te 2 0e :i"h you $ood -ood $ood ,i!e

/a Hame" Do ald Managing !ire"tor

+he Ne"tlC 6lobal Ai"io i" to be the leadi 6 health. :ell e"". a d utritio 3ompa y i the :orld2 Ne"tlC (aki"ta "ub"3ribe" !ully to thi" Ai"io 2 / parti3ular. :e e Ai"io to: ,ead a dy ami3 motiAated a d pro!e""io al :ork!or3e I proud o! it" herita6e a d bulli"h about the !uture2 Meet the utritio al eed" o! 3o "umer" o! all a6e 6roup" I !rom i !a 3y to old a6e. !rom utritio to plea"ure. throu6h a i oAatiAe port!olio o! bra ded !ood a d beAera6e produ3t" o! the hi6he"t Duality2 DeliAer "hareholder Aalue throu6h pro!itable lo 6-term 6ro:th. :hile 3o ti ui 6 to play a "i6 i!i3a t a d re"po "ible role i the "o3ial. e3o omi3 a d e Airo me tal "e3tor" o! the 3ou try2 0e haAe pro!itable a d diAer"i!ied hi6h Duality !ood a d beAera6e produ3t port!olio. deliAeri 6 <0:90J adAa ta6e to 3o "umer". aAailable a3ro"" all "ale" 3ha el"2 'ur bra d" are the pre!erred 3hoi3e i their 3ate6orie"2 #o "umer i "i6ht driAe" all a"pe3t" o! our marketi 6 a d 3ommu i3atio e!!ort"2 'ur 3ommu i3atio " to the 3o "umer are releAa t. 3utti 6-ed6e. a d adhere to the hi6he"t "ta dard" o! re"po "ible 3ommu i3atio 2 'ur 3ompa y i" "ee a" the No2 1 3areer de"ti atio !or tale ted. motiAated a d ambitiou" pro!e""io al"2 'ur re"ult-orie ted or6a i"atio al "tru3ture e "ure" e!!e3tiAe 3ommu i3atio a d empo:ered "el!-ma a6eme t2 'ur milk 3olle3tio a d a6ri "erAi3e" :ill 3o ti ue to play the primary role i deAelopme t o! the dairy "e3tor i rural (aki"ta 2 'ur proa3tiAe i oAatio a d re oAatio 3ulture i" the key to our "u33e"" i the marketpla3e2 -ully i te6rated "y"tem" (Ne"tlC (aki"ta . "upplier". 3u"tomer") e "ure e!!i3ie t bu"i e"" pro3e""e"2 No -"trate6i3 a3tiAitie" a d produ3t" are out"our3ed or di"3o ti ued2

Ne"tlC (aki"ta ,td i" a "ub"idiary o! Ne"tlC SA. headDuartered i 7eAey. S:it%erla d2 0e are a "ta dard-bearer o! Ne"tlC SAE" 6lobal per!orma 3eK re6i"tered o the &ara3hi a d ,ahore "to3k eF3ha 6e". !or the pa"t !iAe year" :e haAe bee de3lared o e o! the top 4; 3ompa ie" o the &ara3hi Sto3k EF3ha 6e2 >eadDuartered i ,ahore. :e "erAe both (aki"ta a d A!6ha i"ta 2 '! our !iAe produ3tio !a3ilitie". t:o ma u!a3ture a :ide ra 6e o! produ3t"2 +he remai i 6 three produ3e NES+,L (MRE ,/-E2 'ur le6al adAi"or" are #heema 8 /brahim (AdAo3ate"). a d our audit" are per!ormed by &(M$ +a"eer >adi 8 #o (#hartered A33ou ta t")2 Corporate #o$ernan"e Prin"iples 0e are dedi3ated to !ollo:i 6 the be"t pra3ti3e" laid do: by our pare t 3ompa y. Ne"tlC SA2 0e haAe impleme ted the #orporate $oAer a 3e (ri 3iple" e"tabli"hed by Ne"tlC SA. 3oAeri 6 !our 3ore area": N N N

Ri6ht" a d re"po "ibilitie" o! "hareholder" EDuitable treatme t o! "hareholder" Dutie" a d re"po "ibilitie" o! the board o! dire3tor"

N Di"3lo"ure a d tra "pare 3y Corporate %nternal Au&it Re3o6 i"i 6 the eed to mai tai tra "pare 3y a d Aeri!y the appli3atio o! 3orporate "ta dard". Ne"tlC (aki"ta ha" e"tabli"hed a i ter al audit departme t that mo itor" admi i"tratiAe a d operatio al !u 3tio " throu6hout the 3ompa y2 +ha k" to it" operatio ". :e 3a be a""ured that adeDuate i ter al 3o trol" are i pla3e. ma a6eme t i !ormatio i" reliable. re"our3e" are u"ed e!!e3tiAely. a d 3ompa y a""et" are "a!e6uarded2

A" the :orldE" umber o e -ood a d BeAera6e" #ompa y. Ne"tlC i" a 3ompleF or6a i"atio . operati 6 i 3halle 6i 6 a d Aaried bu"i e"" e Airo me t"2 +o !ul!il our 3ommitme t to "erAe our 3u"tomer" better. :e are adopti 6 3ommo bu"i e"" pra3ti3e" i all area" o! bu"i e""2 +hi" Ai"io i" at the heart o! $,'BE I $lobal Bu"i e"" EF3elle 3e. a d Ne"tlC (aki"ta i" proud to be part o! thi" i ter atio al i itiatiAe2 0e k o: that by "ta dardi"i 6 the :ay :e 3apture a d report bu"i e"" data. a d by putti 6 our /+ i !ra"tru3ture o a 6lobal plat!orm. :e 3a be more !leFible a d !o3u"ed o our produ3t" a d bra d". a d there!ore more re"po "iAe to our 3u"tomer"2

# OBE aun"h in Pa'istan

' = -ebruary 400;. the Sy"tem Appli3atio (rodu3t" (SA() impleme tatio proGe3t :a" "u33e""!ully 3o 3luded i (aki"ta 2 All Ne"tlC (aki"ta "ite". i 3ludi 6 the head o!!i3e. !a3torie". di"tributio 3e tre" a d %o al "ale" o!!i3e". mi6rated to SA(. a "tateo!-the-art i !ormatio te3h olo6y "y"tem2 +he Ne"tlC (aki"ta $,'BE team helped "treamli e almo"t eAery area o! operatio . allo:i 6 the 3ompa y to be3ome more e!!i3ie t a" :ell a" more 3o "umer-!o3u"ed2 0ith Ne"tlC (aki"ta 6ro:i 6 at it" pre"e t hi6h rate. the "u33e""!ul impleme tatio o! the $,'BE pro6ramme ha" improAed our bu"i e"" pro3e""e". operatio al e!!i3ie 3y a d 3ommu i3atio O/+ i !ra"tru3ture2 0e 3a o: !o3u" o e "uri 6 a better leAel o! "erAi3e. a d proAidi 6 "ati"!yi 6 a d healthy produ3t" !or our 3o "umer". !or ma y year" to 3ome2

0e :a t Ne"tlC produ3t" to be :ithi rea3h !or eAery "i 6le (aki"ta i2 )et utritio al Aalue a d Duality remai the mo"t e""e tial i 6redie t" i all our bra d"2

'Aer the year". !ood produ3t" haAe eAolAed !rom mere 3ommoditie" to a "tateme t o! li!e"tyle2 A" 3o "umer" 6et more health a d Duality 3o "3iou". 3o "umer empo:erme t "ur6e"2 0e 3o ti ue to play our part i !a3ilitati 6 thi" reAolutio by lau 3hi 6 Aalue-added produ3t" "u3h a" CERELAC. NESTL Raita. NESVITA a d NIDO NNS a d ma y other dairy a d o -dairy produ3t"2 #o "umer" 3a aAail ma y o! our produ3t" :ith bra ded a3tiAe be e!it" that o 3ompetitor produ3t o!!er"2 Ne"tlC bra d" are de"i6 ed to "uit your li!e"tyle a d your eed"2 )ou 3a take adAa ta6e o! the be"t utritio i a :ay that i" "uitable !or your ta"te" a d li!e"tyle2 -or i "ta 3e. you 3a pur3ha"e NESTL Juices i "eAeral di!!ere t "i%e" depe di 6 o your eed": a per"o al-"i%ed 400 ml !or o -the-6o 3o "umptio . or a litre pa3k !or your !rid6e2 All our key bra d" are eDuipped :ith the Nutritio al #ompa"" that e "ure" all the utritio al i !ormatio about the produ3t i" a33e""ible tha k" to our u"er-!rie dly utritio al labelli 6 a d 6uideli e"2 0eEre proud to be amo 6 the o ly 3ompa ie" i (aki"ta to Ae ture out"ide the 3ommer3ial mode o! 3ommu i3atio . o!!eri 6 pro6ramme" 3ateri 6 to better 3hild utritio a d 6ood pare ti 62 0e haAe deAeloped a i te "iAe di"tributio "trate6y that bri 6" our produ3t" to your door. throu6h e!!e3tiAe 3ommu i3atio . door-to-door "ampli 6. a d eF3iti 6 3o "umer promotio "2 0e !o3u" e"pe3ially o (aki"ta E" "maller to: ". :here a3tiAitie" "u3h a" to: "tormi 6. di"tributio driAe" a d i te "iAe di"tributor trai i 6 e "ure that produ3t" are ea"ily a33e""ible a d Ai"ible. 6iAi 6 u" a "tro 6 3ompetitiAe ed6e2 'ur :ide"pread 6lobal et:ork pre"e t" opportu itie" to lear !rom i oAatiAe te3h iDue" u"ed i !ara:ay 3ou trie"2 (aki"ta ha" 3o tributed i a bi6 :ay to:ard" thi" by i trodu3i 6 Ne"tlC NESTL PURE LIFE to the :orld2 (aki"ta 5" !aAourite :ater i" o: aAailable all arou d the :orldP

>R i" dedi3ated to our employee". a d e "ure" that :e haAe all the ri6ht people :ith the ri6ht "kill". i the ri6ht pla3e" at the ri6ht time2 M der"ta di 6 that our people are the bedro3k o! all our bu"i e"" "trate6ie". it i" our ma date to e ha 3e their "kill" :ith 3utti 6ed6e trai i 6 a d proAide them :ith :orld-"ta dard !a3ilitie"2 0e "ele3t !leFible. i oAatiAe people :ho are ready to 3o !ro t e: 3halle 6e" a d make a di!!ere 3e2 'ur 6rou dbreaki 6 Ma a6eme t +rai ee (ro6ramme aim" to deAelop tale ted you 6 me a d :ome a d help them a3hieAe their pote tial i a dy ami3 a d e abli 6 e Airo me t2 'Aer a hu dred people traAel out o! the 3ou try eAery year to take adAa ta6e o! our i ter atio al trai i 6 a d deAelopme t eAe t"2

Fa"tories:
'ur produ3t" are ma u!a3tured i !iAe !a3ilitie" "3attered arou d the 3ou try. !rom /"lamabad i the orth. to &ara3hi i the "outh2 +:o "tate-o!-the-art multipurpo"e !a3torie" are lo3ated i the a6ri3ultural heartla d o! the (u Gab. a d the remai i 6 three are dedi3ated to produ3i 6 our tru"ted bra d" o! bottled :ater2 A" 3iti%e " o! (aki"ta . :e 3o "ider it our duty to make "ure that our ma u!a3turi 6 pro3e""e" are 3lea . hy6ie i3 a d "a!e2 0e are 3o "ta tly :orki 6 to redu3e emi""io " at our !a3torie". redu3i 6 a d treati 6 :a"te:ater. a d maki 6 our pa3ka6i 6 e Airo me tally !rie dly2 Re6ular audit" haAe 3o !irmed that our !a3torie"E e Airo me tal ma a6eme t meet" the Ne"tlC i ter atio al "ta dard2 A" i" the Ne"tlC poli3y arou d the :orld. :e 3are !or our people2 0e uphold the pri 3iple" o! the MN $lobal #ompa3t a d e 3oura6e :ome to parti3ipate2

Shei'hupura Fa"tory
At the Aery heart o! the (u GabE" maGor milk di"tri3t "ta d" our Sheikhupura !a3tory. a Aa"t "tate-o!-the-art operatio that produ3e" ma y o! our mo"t popular produ3t". "u3h a" MILKPAK M>+ milk. lo:-!at hi6h-3al3ium NESVITA produ3t". NESTL PURE LIFE :ater. CERELAC a d yo6urt2 +he !a3tory 3omme 3ed operatio " a" part o! Milkpak ,td i 1@?12 At the time it produ3ed o ly M>+ milk. but by 1@?? had eFpa ded to produ3e butter. 3ream a d 6hee. a" :ell a" !ruit dri k"2 / 1@??. it be3ame part o! the Goi t Milkpak Ae ture. a d. "oo a!ter. NIDO milk po:der "tarted bei 6 produ3ed here2 A" the eed" o! (aki"ta i 3o "umer" 6re:. :e added the 3apa3ity to ma u!a3ture e: produ3t"2 / 1@@? :e "tarted "upplyi 6 dairy miFe" to M3Do aldE"2 A pla t to produ3e the popular Ne"tlC NESTL PURE LIFE bottled :ater :a" al"o 3ommi""io ed2 / re3e t year". the pla tE" 3apa3ity ha" bee e ha 3ed to produ3e !ruit yo6hurt. tea :hite er. 3ream a d raita. a" :ell a" lo:-!at. hi6h-3al3ium dairy produ3t". "old u der the NESVITA bra d2

(a)ir*ala Fa"tory

/ 1@@0. Milkpak a3Duired the &abir:ala !a3tory. lo3ated i &ha e:al di"tri3t o! the (u Gab. a" a "ub"idiary2 By 1@@= it :a" a !ully o: ed u it o! Ne"tlC (aki"ta ,td2 Soo a!ter it :a" a3Duired. :e be6a up6radi 6 it" 3apa3ity2 / 1@@4 :e added a MAGGI N !les pla t :a" added a d 1@@< "a: a additio al o! a milk po:der2 'Aer the year". the &abir:ala !a3tory :a" 3o "ta tly e ha 3ed2 EVER"DA" tea :hite i 6 po:der :a" i trodu3ed i 4004 a d reAolutio i"ed tea a d 3o!!ee dri ki 6 i home" a d o!!i3e" arou d the 3ou try2 / 400;. the !a3tory 3o ti ued to make otable a3hieAeme t"2 400< ha" "ee the 3omme 3eme t o! &abir:ala EFte "io (roGe3t that :ould be 3ompleted i April 400= at a 3o"t o! about R"2 920 billio 2 +he proGe3t ha" "ee eFpa "io o! milk pro3e""i 6 3apa3ity to triple it" 3urre t "i%e. both !or po:der a d liDuid2 +he !a3tory /" al"o 3urre tly produ3i 6 Nido ("tarted i 1@@?) a d Milkpak M>+ ("tarted i 400<)Q

%slama)a& Fa"tory

/ 4001 :e a3Duired the AVA :ater !a3tory i /"lamabad2 /t be3ame a !ully o: ed u it i 4003. a d :e immediately i "tituted a pro6ramme o! maGor improAeme t to bri 6 the !a3ility o par :ith i ter atio al "ta dard"2 'Aer the year". better a d more e!!i3ie t ma3hi ery ha" bee i trodu3ed2 +hi" ha" helped u" "peed up produ3tio . a d proAide our 3o "umer" :ith their !aAourite bra d" o! bottled :ater i 3o Ae ie t pa3ka6e "i%e"2 0e are proud that the /"lamabad !a3tory ha" made e!!ort" to bri 6 (aki"ta i :ome i to the :ork!or3e. by proAidi 6 a 3om!ortable a d e abli 6 :ork e Airo me t2 / deed. :e :ere amo 6"t the !ir"t to employ !emale operator" :orki 6 alo 6"ide me i our produ3tio departme t2

#o ti ui 6 it" pa"t traditio o! eF3elle 3e. Ne"tlC (aki"ta ope ed the lar6e"t milk pla t o! A"ia a d al"o the lar6e"t milk re3eptio amo 6 Ne"tlC 0orld at &abir:ala o Mar3h 1<. 400=2

+he i au6uratio 3eremo y :a" pre"ided oAer by (re"ide t o! (aki"ta . $e eral (erAe% Mu"harra! a d atte ded by #hairma a d #E' o! Ne"tlC Mr2 (eter Brabe3k-,etmathe2 Amo 6 the other di"ti 6ui"hed 6ue"t" at the 3eremo y $oAer or (u Gab ,t2 $e (Retd2) &halid MaDbool. #hie! Mi i"ter (u Gab #h (arAe% Elahi a d -ederal Mi i"ter !or / du"trie" Mr2 Heha 6ir +aree :ere promi e t2 (re"ide t o! (aki"ta lauded the "erAi3e" bei 6 re dered by Ne"tlC !or the deAelopme t o! dairy "e3tor i (aki"ta a d al"o appre3iated the i Ae"tme t bei 6 brou6ht i to the market2 A e"timated MS R 3=1 millio :ill be pumped i to the e3o omy by 4019. o! :hi3h more tha MS R =0 millio haAe bee "pe t to "ee the &abir:ala milk pla t to it" 3ompletio 2 (re"ide t Ao:ed to :ork eFte "iAely :ith the 3ompa y to e "ure Duality "ta dardi%atio a d proAide !armer" :ith re"our3e" to be able to a33e"" the market a d take be e!it !rom their produ3e2 Speaki 6 at the o33a"io . Mr2 (eter Brabe3k-,etmathe. tha ked the (re"ide t "pe3i!i3ally.

a d $oAer me t o! (aki"ta i 6e eral !or their i Ae"tme t !rie dly poli3ie" a d i itiatiAe"2 >e termed the eAe t a" a Shi"tori3 "tep5 "i 3e Ne"tlC5" arriAal i (aki"ta i market2 +hi". he "tated. :a" made po""ible by poli3ie" "u3h a" %ero rati 6 o dairy i du"try a d other mea"ure" !or deAelopi 6 the "e3tor2 Mr2 Rola d De3orAet. Ma a6i 6 Dire3tor. Ne"tlC (aki"ta outli ed the a3hieAeme t" by Ne"tlC (aki"ta a d reiterated the 3ommitme t to e 6a6e :ith all "takeholder" a d :ork to:ard" the be e!it o! dairy i du"try i (aki"ta 2 >e al"o termed the outlook !or doi 6 bu"i e"" i (aki"ta a" po"itiAe a d "hared hi" lo 6 term Ai"io !or the 3ompa y2 >e al"o empha"i%ed upo the eed to re6ulate the "e3tor i term" o! Duality to help 3o "umer" aAoid harm!ul. lo: Duality produ3t"2 +he (la t i au6uratio :a" !ollo:ed by the $raduatio 3eremo y o! ,ady ,iAe"to3k 0orker" u der Ne"tlC I MND( #ommu ity DeAelopme t (roGe3t :hi3h :a" al"o atte ded by Re"ide t Repre"e tatiAe o! MND( i (aki"ta 2 Mr2 (eter Brabe3k-,etmathe. "peaki 6 at the o33a"io rea!!irmed Ne"tlC5" 3ommitme t to the 3ommu itie" :here Ne"tlC operate"2 >e al"o tha ked MND( !or tru"ti 6 Ne"tlC :ith the proGe3t a d eFpre""ed hope that the proGe3t :ill a3hieAe it" obGe3tiAe" a d 3ooperatio bet:ee MND( a d Ne"tlC :ill 3o ti ue beyo d thi" proGe3t2

Ne"tlC (aki"ta E" "upply 3hai make" "ure that Ne"tlC produ3t" are aAailable. o matter :here you are i (aki"ta 2 0e i te6rate pro3e""e" !rom the !arm to market". a d e "ure produ3t" are deliAered to you at the ri6ht time. the ri6ht 3o"t a d i the ri6ht Dua titie"2 / the !ir"t Duarter o! 400< alo e. :e deliAered a a"to i"hi 6 13< millio k6 o! Ne"tlC produ3t" i (aki"ta 2 Supply 3hai :a" e"tabli"hed a" a "eparate departme t i 40012 Si 3e the . :eEAe a3hieAed a umber o! mile"to e". i 3ludi 6 a 3old-3hai i 4004. 3e trali"ed dema d a d "upply pla i 6 i 4003. a d impleme tatio o! $,'BE i 400;2 0e :ere "ele3ted !or a Be"t i #la"" repo"itory "tudy. a d three o! our be"t pra3ti3e" :ere "ub"eDue tly i 3orporated i to the Be"t (ra3ti3e" ,ibrary2 'ur mi""io i" to: N 'ptimi"e a d 3o "olidate re"our3e" a d pro3e""e" !or a lo:3o"t but e!!i3ie t2 N DeAelop a d ma a6e "impli!ied a d e!!e3tiAe "upply et:ork to a3hieAe a hi6h leAel o! "erAi3e2 N #reate a 3o ti uou" improAeme t 3ulture driAe per!orma 3e mea"ure" a d re:ard2 by

Ne"tlC ha" a lo 6 traditio o! helpi 6 the !armer" :ho proAide our ra: material2 Ne"tlC (aki"ta i" 3ommitted to 3o ti ui 6 thi" traditio K :e 3o "ider it a :ay o! e 6a6i 6 i a mutually pro!itable part er"hip :ith our "upplier"2 +hu". eAer "i 3e :e took oAer the milk 3olle3tio "y"tem i 1@@4. our A6ri3ultural SerAi3e" haAe e deaAoured to help the !armer" o! the milk di"tri3t :ith their hu"ba dry2 Better a imal" mea " there :ill be better milk2 0e 6ai a reliable "upply o! hi6h Duality milk. but the 6reate"t be e!it". both immediate a d lo 6-term. are to the !armer" them"elAe"2

'ur proude"t a3hieAeme t i" our i ter atio ally a33laimed deAelopme t o! the (u GabE" milk di"tri3t2 >u dred" o! thou"a d" o! "mall !armer" liAe oAer a area o! 100.000 "Duare kilometre" i 3e tral (u Gab2 '! the"e !armer". mo"t haAe o ly a !e: head o! bu!!alo I yet (aki"ta i" the :orldE" !i!th lar6e"t produ3er o! milk2 Milk i" Aery !ra6ile i our hot 3limate. a d di"tributio hi"tori3ally depe ded o a et:ork o! "upplier" a d middleme 2 0ithout re!ri6eratio . the milk arriAed i to: " already "oured or adulterated :ith pre"erAatiAe". "u3h a" Ae6etable oil or 3au"ti3 "oda2 0he Milkpak ,td2 be6a operatio ". "u3h :a" the "tate o! a!!air" that thou6h the milk :a" 3lea ed. pa"teuri"ed. homo6e i"ed a d "terili"ed at the Milkpak !a3tory i Sheikhupura. it" "hel!li!e i "ummer :a". at mo"t. !our :eek"2 By 3o tra"t. i Europe M>+ milk had a "hel!-li!e o! "iF mo th"2 Somethi 6 had to be do e2 Milkpak immediately took mea"ure" to improAe milk Duality a d the 3olle3tio "y"tem. a d :he Ne"tlC e tered i 1@??. the"e e!!ort" :ere "tepped up2

Milkpak "et up re3eptio 3e tre" :ith 3ooli 6 !a3ilitie" :here !armer" a d dodhie". "malltime milk mer3ha t". 3ould bri 6 their :are"2 /t :a" a "imple "olutio . but di!!i3ult i pra3ti3e: importi 6 the "tai le"" "teel 3hilled 3o tai er" reDuired :a" prohibitiAely eFpe "iAe2 By 1@??. the 3ompa y pur3ha"ed 140 to " o! milk a day !rom 4<.000 !armer"2 A!ter a3Duiri 6 a "hare i Milkpak ,td i 1@??. Ne"tlC immediately be6a i Ae"ti 6 i milk 3ooli 6 ta k"2 Bet:ee 1@?? a d 1@@4. 100 milk ta k" :ere i "talled2 1@@4 o :ard". :ith !ull "upport !rom the Ne"tlC headDuarter" i S:it%erla d. reor6a i"atio o! the milk 3olle3tio operatio a d the proAi"io o! a6ri3ultural te3h i3al a""i"ta 3e be3ame top prioritie"2 +he i Ae"tme t paid o!!2 0ithi a de3ade. Ne"tlCE" pur3ha"e o! !re"h milk had Duadrupled. a d the umber o! "mall !armer" "elli 6 milk to Ne"tlC tripled2

-ollo: the "tory o! Ne"tlCE" dairy produ3t". !rom humble be6i di"tri3t. all the :ay to your tableP Step +

i 6" o ti y !arm" i Sheikhupura

A "mall !armer i rural Sheikhupura di"tri3t milk" hi" bu!!alo t:i3e a day a d take" about 9 litre" to o e o! Ne"tlCE" ;00 7illa6e Milk #olle3tio #e tre"2 Step , At the 7illa6e Milk #olle3tio #e tre the !armerE" milk i" poured i to alumi ium 3hur "2 +he a6e t 3he3k" the milkE" !re"h e"" a d purity. a d e ter" the Dua tity i to the !armerE" lo6book2 >e take" it to o e o! Ne"tlCE" 130? Se3o dary Re3eptio a d #ooli 6 Statio ". about 4-9 kilometre" a:ay2 Step +he Se3o dary Re3eptio Statio ha" a lar6e ele3tri3ally po:ered 3ooli 6 ta k2 A milk i "pe3tor mea"ure" the !at 3o te t. the o -!at "olid" 3o te t. a d the milkE" a3idity2 ' 3e "ati"!ied. he take" the milk to o e o! 4= Mai Re3eptio a d #ooli 6 Statio "2 Step . At the Mai Re3eptio a d #ooli 6 Statio " the milk i" poured i to hu6e ta k" a d i" thorou6hly 3he3ked !or Duality2 +he milk i" di"pat3hed to the !a3torie"2 Step / At the Sheikhupura a d &abir:ala !a3torie". the milk i" pro3e""ed a d pa3ked i to the !amiliar Ne"tlC 3arto " you 3a !i d i your 6ro3ery "tore2 /t i" 3he3ked !or Duality thri3e be!ore bei 6 relea"ed !or "ale2 Some i" pro3e""ed i to yo6hurt. po:dered milk. or other dairy produ3t"2

EAe be!ore 3alli 6 Ne"tlC i . Milkpak ,td2 had tried to e "ure that milk 3o:" :ere 6iAe !re"h !odder duri 6 the "ummer2 'ur team" are al:ay" prepared to o!!er pra3ti3al adAi3e2 0e haAe pla ted a Aariety o! !odder 3rop". :hi3h :e demo "trate to !armer" o !ield day"2 0e al"o proAide trai i 6 o be"t pra3ti3e" i a imal hu"ba dry2 -or i "ta 3e. :e "tre"" the importa 3e o! 6iAi 6 3attle e ou6h :ater. a d trai !armer" i hy6ie e a d milki 62 i$esto"' Bree&ing 0 1ealth (aki"ta E" Aa"t milk produ3tio 3ome" lar6ely !rom bu!!aloe". de"pite their "mall yield2 'ur a6ro omi"t" haAe "ho: that :ith arti!i3ial i "emi atio :e 3a a3tually triple milk produ3tio 2 )et arti!i3ial i "emi atio i" "till ot :idely u"ed2 / 1@@<. our Aet" a d a6ro omi"t" i depe de tly !ormed a N$' to promote arti!i3ial i "emi atio u"i 6 hi6h Duality "eme 2 +oday. :ith help !rom Ne"tlC a d other". they haAe e"tabli"hed a trai i 6 pro6ramme !or i "emi ator". a d proAide hi6h Duality imported "eme at lo: 3o"t to !armer"2 0e 3o 3e trate o preAe tatiAe mea"ure" a6ai "t the mo"t 3ommo di"ea"e" that a!!li3t 3attle i (aki"ta 2 -armer" k o: that they 3a 3all o our trai ed Aet" :he eAer e3e""ary2 Better E2uipment 'ur a6ri3ultural "erAi3e" "ta!! haAe dra: up te3h i3al pla " !or 3o:"hed". :hi3h are proAided !ree o! 3har6e2 'ur me3ha i3" haAe al"o deAeloped prototype" o! ma3hi e" to 3ut !odder Dui3kly a d i eFpe "iAely2 Starti 6 4009. :e :e t a "tep !urther a d propo"ed a "y"tem o! "mall loa " !or !armer" :ho :a ted to make improAeme t" to their !arm". "u3h a" buildi 6 3o:"hed"2 0e dre: up the "ample "pe3i!i3atio " !or a model !arm to be pre"e ted to the ba k" di"bur"i 6 the loa "2 +he SerAi3e eAe help" !armer" !ill out appli3atio " !or loa "2

A"i! /kram i" a typi3al "mall !armer2 >e o: " t:o he3tare" o! la d a d liAe" i a mud hou"e i a Ailla6e o! 1?00 people2 >e ha" ele3tri3ity but o ru i 6 :ater2 A"i! a d hi" !amily :ork their la d them"elAe"2 +he o ly eDuipme t they o: are ha d tool". thou6h A"i! hire" a tra3tor :he eeded2 >e re3e tly bou6ht him"el! a bi3y3le a d a teleAi"io 2 A"i! o: " three bu!!aloe". o! :hi3h t:o are i la3tatio 2 0ith Ne"tlCE" help he pla " to apply !or a loa to build a 3o:"hed. but !or o:. the a imal" liAe i hi" 3ourtyard2 A"i!E" bu!!alo" produ3e te litre" o! milk a day2 >e take" "iF litre" o hi" e: bi3y3le to a 7illa6e Milk #olle3tio #e tre a kilometre a:ay2 EAery +ue"day. he re3eiAe" payme t at publi"hed rate"2 <0T o! the !amily i 3ome deriAe" !rom Ne"tlCE" milk pay2 Q/ tha k $od that o:. !or the !ir"t time i my li!e. / "leep i pea3e2 / o lo 6er !ear !or my !amilyE" !uture.1 he "ay"2 +he aboAe eF3erpt i" a eFtra3t !rom ENe"tlC i (aki"ta 1@??-4009: +he DeAelopme t o! a Milk Di"tri3tE. by RCmy Mo taAo 2

/ 400; :e re"tru3tured our a6ri3ultural "erAi3e" "o that they o: 3o "i"t o! oAer thirty !ulltime a6ro omi"t". Aet" a d a6ri3ultural e 6i eer" to help the !armer" o! the (u Gab :ith their milk produ3tio 2 )et there i" a other 3ru3ial "takeholder i eAery milk-produ3i 6 !arm: the !armerE" :i!e2 0e haAe 3reated "eAe team" o! three :ome "pe3iali"t" i a imal hu"ba dry2 ea3h. all trai ed Aet". "o3iolo6i"t" a d

+heir ta"k i" to meet !armer"E :iAe" a d empo:er the throu6h trai i 6 i milk produ3tio . a imal hu"ba dry. a d hy6ie e. a d to 6iAe them a u der"ta di 6 o! Ne"tlCE" milk 3olle3tio "y"tem2 / e!!e3t. thereE" a Duiet reAolutio 6oi 6 o i (aki"ta E" milk di"tri3t2

/ Ne"tlCE" Aie:. it mu"t be !ully i te6rated i the "o3ial. 3ultural a d e3o omi3 !abri3 o! the 3ou trie" i :hi3h it operate"2 +hu" o matter :hi3h 3ou try it operate" i . it i" 3ommitted to "tre 6the i 6 lo3al 3ommu itie"2 At Ne"tlC (aki"ta :e are :holeheartedly 3ommitted to meet our obli6atio " to (aki"ta i "o3iety a d be a 6ood 3orporate 3iti%e o! the 3ou try2 0e !ollo: the 3ode o! 3orporate 6oAer a 3e "tri3tly. a d try to deal !airly :ith all "takeholder". o matter their a6e. ba3k6rou d or 6eo6raphi3al lo3atio 2 0e take our re"po "ibility to our 3o "umer" Aery "eriou"ly2 Community Ser$i"e 'ur Ai"io o! #orporate So3ial Re"po "ibility 6uide" all our operatio "2 0e !eel that bu"i e""e" a d "o3iety are part er": i! o e !louri"he". "o doe" the other2 0e are deeply i AolAed i phila thropi3 i itiatiAe". !rom huma itaria relie! to "po "ori 6 "3hool" a d do ati 6 to ho"pital" a d :el!are pro6ramme"2 At the "ame time. :e try to make "ure that our o: bu"i e"" pra3ti3e" are 6ood !or our "o3iety2 'ur Milk #olle3tio Sy"tem i" a 6lo:i 6 eFample o! our dedi3atio both to our 3ommu ity a d our 3o "umer"2 / the year" "i 3e :e be6a operatio " i the (u GabE" milk!armi 6 re6io . lo3al !armer" haAe "ee their liAe" improAe. :hile 3o "umer" 6et "a!e. hi6h Duality milk produ3t"2 0e !ollo: a 3ode o! 6ood 3orporate pra3ti3e "o that our operatio " 3reate po"itiAe "o3ial a d e Airo me tal impa3t"2 Re3o6 i"i 6 that the 3urre t 6e eratio i" the 6uardia o! (aki"ta E" !uture. :e at Ne"tlC (aki"ta adhere "tri3tly to e Airo me tally "a!e i du"trial pra3ti3e"2 0e are a3tiAe i So3ial A3tio (ro6ramme" !or di"adAa ta6ed (aki"ta i". a d :holeheartedly "upport the pri 3iple" o! the

M ited Natio " $lobal #ompa3t2 Our Consumers +he 3ou tle"" (aki"ta i" :ho 3hoo"e Ne"tlC k o: that they 3a rely o u"2 0e proAide the !i e"t Duality. :hile 3o "ta tly rei Ae ti 6 our "el! a d our produ3t" to "uit 3o "umer eed" better2 0e try to make our produ3t" a33e""ible to eAery 3o "umer2 0hether you eed Gu"t a dri k o! :ater o a 3ri3ket !ield. or a :eekE" pure :ater !or your :orkpla3e. NESTL PURE LIFE i" aAailable i a "i%e to "uit your eed"2 +o help you lead a more !ul!illi 6 li!e. our re"ear3h 3e tre" arou d the :orld are 3o "ta tly deAelopi 6 e: :ay" to make the !ood you eat a d the beAera6e" you dri k healthier a d rei !or3ed :ith Aital utrie t"2 +hi" 3o 3er !or your :ell e"" eFte d" beyo d our i -hou"e bra d" I our 0ell e"" team i" al:ay" there to help 6uide you to a healthier li!e"tyle !or you a d your loAed o e"2 )our Aie:" a d eed" are 3e tral to Ne"tlC (aki"ta E" operatio "2 +hatE" :hy :e haAe a dedi3ated #o "umer SerAi3e" team ready to a ":er Due"tio ". adAi"e you about your !amilyE" utritio al reDuireme t". or "imply help you :hip up a Dui3k. deli3iou" meal2

$ood -ood. $ood ,i!e: the key to health. utritio a d :ell e""2 0ith oAer 190 year" o! eFperie 3e a d eFperti"e. :e take 6reat pride i bri 6i 6 you the be"t produ3t" be3au"e happy. healthy 3o "umer" are importa t to u"2 0e deAelop our produ3t" keepi 6 your pre!ere 3e". ta"te" a d eed" i mi d2 0e u der"ta d that you. alo 6 :ith millio " o! other 3o "umer". k o: that you 3a tru"t our produ3t" to deliAer purity. Duality. 3o Ae ie 3e a d utritio 2 'ur produ3t" are 3are!ully ali6 ed to (aki"ta i ta"te" a d eed"2 0eEre al:ay" tryi 6 hard to deAelop e: produ3t" a d improAe eFi"ti 6 o e". a d "erAe our 3o "umer" better2 +hatE" :hy throu6h 3o "ta t re oAatio a d i oAatio :eEre al:ay" te"ti 6 or lau 3hi 6 Aalue added produ3t" a d maki 6 them aAailable i "i%e" that :ill "uit eAery reDuireme t2 So eFplore the :orld o! health :ith Ne"tlC produ3t". a d !i d out :hat "uit" your !amilyE" eed"P

'ra 6e Hui3e. (i eapple Ne3tar. Apple Ne3tar. Red $rape" Ne3tar. #hau "a Ne3tar. $uaAa Ne3tar. Ma 6o 8 Ma 6o-'ra 6e2 AAailable i 1000ml bri3k 8 400ml :ed6e pa3k"

aAailable i 1000ml. ;00ml 8 4;0ml

Stra:berry. Ma 6o 8 (ea3h aAailable i ready-to-"erAe 1006 3up"

Pa'istan3s Fa$ourite 4ater

0hether itE" i a re"taura t. a 3a!C. a u iAer"ity or a o!!i3e. :e haAe a ra 6e o! "olutio " to !it your eed". !rom e3o omi3al bulk pa3ka6i 6 to ready-to-"erAe i diAidual "erAi 6"2 'ur -oodSerAi3e" team i" there to help bu"i e""e" a d !ood a d beAera6e pro!e""io al"2 0e proAide hi6h Duality "olutio " that are 3o Ae ie t. e3o omi3al a d ea"y to u"e2 0e add Aalue by o!!eri 6 the ideal "olutio !or your bu"i e""2 'ur diAer"e produ3t" are k o: !or their 3o "i"te t Duality a d are de"i6 ed to optimi"e o utility a d u"a6e2 0he you part er :ith u". you :ork :ith a 3ompa y :ith 10 year" o! eFperti"e. tru"t a d the 3redibility o! bei 6 the umber 1 !ood a d beAera6e "olutio " proAider i the :orld2 Ne"tlC -oodSerAi3e" operate" i more tha <0 3ou trie" :orld:ide. o all = 3o ti e t"2

Buality i" the !ou datio o! our -ood. Nutritio . >ealth a d 0ell e"" #ompa y At Ne"tlC (aki"ta . :e 3o "ider our"elAe" the "ta dard bearer" o! our !ou der >e ri Ne"tlCE" 3are !or "a!ety a d Duality2 +hu". Ne"tlC (aki"ta ha" a ab"olutely o - e6otiable 3ommitme t to produ3t Duality a d !ood "a!ety2 0e take our motto o! $ood -ood. $ood ,i!e Aery "eriou"ly2 At eAery "tep. !rom 3olle3ti 6 ra: material" !rom rural !armer" to di"tributi 6 !i i"hed 6ood" i 3ity "upermarket". our employee" are trai ed a d retrai ed to u der"ta d their role i e "uri 6 that 3o "umer" e Goy !ood a d beAera6e item" o! the hi6he"t Duality2 +he Ne"tlC ame o a produ3t i" a promi"e to 3o "umer" that: %t is sa5e to "onsume /t 3omplie" :ith all releAa t la:" a d re6ulatio " a d meet" hi6h "ta dard" o! Duality2 / additio . :e 3o "ta tly try to improAe a d ti6hte eFi"ti 6 re6ulatio "2 0e :i"h to e "ure the hi6he"t po""ible be e!it" a d prote3tio !or our 3o "umer"2 -or thi" rea"o . :e a3tiAely parti3ipate i the reAi"io o! !ood "ta dard" :ith the 6oAer me t2 6uality is to *in "onsumer trust an& pre5eren"e 0e are 3ommitted to o!!eri 6 produ3t" a d "erAi3e" to our 3u"tomer" that meet their eed" a dOor pre!ere 3e a d proAide "ou d utritio 2 6uality is e$ery)o&y3s "ommitment 'ur ma a6eme t take" the lead. "et" the obGe3tiAe" a d demo "trate" it" 3ommitme t to:ard" Duality2 All Ne"tlC !u 3tio " a3ro"" our 7alue #hai are !ully re"po "ible to !ollo: ma datory orm" a d i "tru3tio " !or mai tai i 6 a6reed Duality

"ta dard"2 0e !ollo: the "tri 6e t i ter atio al "ta dard" o! the 0orld >ealth 'r6a i"atio E" #odeF Alime tariu" o !ood produ3tio 2 All !a3tory laboratorie" operate a33ordi 6 to $ood ,aboratory (ra3ti3e" 6uideli e"2 'ur Sheikhupura a d &abir:ala laboratorie" haAe lo 6 e Goyed a EEF3elle tE rati 6 i the :orld:ide pro!i3ie 3y te"t" 3o du3ted by Ne"tlC SA (S:it%erla d). a d atte"t to the :orld-3la"" Duality o! our !a3torie"2 6uality is to stri$e 5or 7ero &e5e"t an& no *aste 0e !o3u" o !a3t" a d re"ult" a d :e "triAe !or %ero de!e3t a d eF3elle 3e i eAerythi 6 :e do2 0e adopt a * o :a"te attitude1 a d 3o "ta tly look !or 3ompetitiAe e"" a d opportu itie" !or #o ti uou" /mproAeme t o! the Duality "ta dard" deliAered to our 3o "umer"2 6uality is to guarantee 5oo& sa5ety an& 5ull "omplian"e A "olid Duality ma a6eme t "y"tem mu"t rely o a "tro 6 a d !ully empo:ered Duality !u 3tio 2 0e e !or3e !ull 3omplia 3e :ith the ma datory "ta dard" a d pri 3iple" o! our Buality Ma a6eme t Sy"tem. :hi3h i 3lude -ood Sa!ety. Re6ulatory a d Buality reDuireme t" i eAery "tep o! our 7alue #hai 2 +he Ne"tlC Buality Ma a6eme t Sy"tem build" o the eFi"ti 6 Ne"tlC Buality Sy"tem a d add" a "tro 6 ma a6eme t 3ompo e t to it2 +he e: dime "io i" the ma a6eme t o! Duality i all the releAa t bu"i e"" pro3e""e" !rom Consumer Re2uirement to Consumer Satis5a"tion2

0e belieAe that eAery "i 6le 3ompa y. o matter :here i the :orld it operate". ou6ht to be !ully i te6rated i to the lo3al "o3ial. 3ultural 8 e3o omi3 li!e2 0e mu"t be 6ood 3orporate 3iti%e ". a d 6iAe ba3k to the "o3ietie" to :hi3h :e belo 62 +here are t:o :ay" o! !ul!illi 6 our re"po "ibility a d pra3ti"i 6 3orporate So3ial Re"po "ibility: N +hrou6h "o3ial i Ae"tme t": 6iAi 6 to 3haritie". leadi 6 a d "upporti 6 3ultural or :el!are i itiatiAe"2 N +hrou6h the reali"atio that bu"i e""e" 3reate "o3ial a d e Airo me tal impa3t". both po"itiAe 8 e6atiAe. throu6h the daily operatio " o! their Aalue 3hai 2 'ur operatio " throu6hout the :orld are 3ommitted to maki 6 !ull u"e o! the"e tool"2 +hu" Ne"tlC people eAery:here are i AolAed i the ma y pro6ramme" a d proGe3t" :e haAe de"i6 ed to "tre 6the lo3al 3ommu itie" a d atio "2 0e are heaAily i AolAed i proGe3t" relati 6 to our o: area" o! eFperti"e. "u3h a" utritio edu3atio 8 re"ear3h. health proGe3t". a d a6ri3ultural a""i"ta 3e2 / time" o! 3ri"i" :e are o!te amo 6"t the !ir"t o the "3e e to help :ith huma itaria relie! aid a d !ood do atio "2 +o help 3ulture 8 "o3iety !louri"h. :e do our be"t to e 3oura6e a ho"t o! other a3tiAitie": :e "upport 3haritie". edu3atio a d trai i 6 i itiatiAe". art a d 3ultural eAe t". "port eAe t" a d >/7OA/DS preAe tio 2

/ our 190 year" o! eFperie 3e. :e haAe lear t that bu"i e""e" a d the "o3ietie" i :hi3h they operate are i a "ymbioti3 relatio "hip2 /! "o3iety !louri"he". bu"i e"" i" 6ood2 /! a bu"i e"" doe" :ell. it bri 6" :ealth a d "tability to a "o3iety2 -rom thi" or6a i3 i terdepe de 3e 3ome" our 3o 3eptio 3orporate So3ial Re"po "ibility (#SR)2 2 o!

0e try to #reate Shared 7alue at eAery "tep o! our Aalue 3hai . to e "ure that our a3tio " be e!it ot o ly the 3ompa y. but al"o "o3iety at lar6e2 Both are. a!ter all. i terdepe de t2 +hi" 3o "ideratio a!!e3t" all our 3orporate i itiatiAe"2

/ li e :ith Ne"tlCE" 6lobal 3ommitme t. Ne"tlC (aki"ta i" dedi3ated to playi 6 it" role i helpi 6 to prote3t the e Airo me t2 0e 3omply :ith the E Airo me tal A3t (1@@=). a d try to e "ure that at eAery "ta6e o! our operatio ". the e Airo me tal impa3t i" mi imal2 ,ear more about our Re"po "ibility to the E Airo me t proGe3t": 'ur E Airo me tal #ommitme t i A3tio 'ur e Airo me tal 3ommitme t eFte d" to eAery part o! our Aalue 3hai 2 +hu". at the ra: material" "ta6e. :e "upport "u"tai able a6ri3ultural a d dairy !armi 6 pra3ti3e". i 3ludi 6 e Airo me tal prote3tio 2 0he it 3ome" to produ3tio . all our !a3torie" try to maFimi"e e3oe!!i3ie 3y. i2e2 i 3rea"e produ3tio :hile mi imi"i 6 re"our3e 3o "umptio . :a"te a d emi""io "2 'ur !a3torie" are eDuipped :ith 3omplete te"ti 6 a d mo itori 6 !a3ilitie" !or :a"te a d air emi""io "2 +o elimi ate air pollutio . :e haAe "topped u"i 6 heaAy !uel oil i our !a3torie". :hi3h are o: ru o 3lea atural 6a"2 +hi" ha" redu3ed our emi""io " i to the atmo"phere to :ell belo: the le6al limit"2 'ur Sheikhupura 8 &abir:ala !a3torie" haAe elaborate :ater treatme t "y"tem" to preAe t :a"te:ater !rom polluti 6 the e Airo me t2 / 400;. :e up6raded our :a"te:ater treatme t pla t" i both !a3torie"2 +hatE" ot allK :e are 3o ti ually redu3i 6 our 3o "umptio o! ra: :ater per to o! produ3tio 2 /rre"po "ible pa3ka6i 6 3a haAe a heaAy impa3t o the e Airo me t2 +o redu3e the amou t o! material u"ed :ithout Geopardi"i 6 the "a!ety

a d Duality o! our produ3t". :e are al:ay" :orki 6 o e: pa3ka6i 6 "olutio " that haAe mi imal :ei6ht a d Aolume a d 3a be ea"ily re3y3led2 0e eAe operate a 3olle3tio "y"tem !or u"ed pa3ka6i 62 Solid :a"te i" 3olle3ted at "our3e a d the reu"ed. re3y3led or di"po"ed i a e Airo me tally !rie dly :ay2 Natural 6a" i 3i erator" at our Sheikhupura 8 &abir:ala !a3torie" are u"ed to "a!ely di"po"e o! material that 3a ot be re3y3led 8 dumped2 'ur !a3torie" haAe e Airo me t 3ommittee" to ma a6e routi e e Airo me t i""ue" a d reAie: per!orma 3e2 E Airo me tal impa3t a""e""me t i" do e i adAa 3e !or eAery e: proGe3t a d mea"ure" are adopted to mi imi"e adAer"e impa3t" o the e Airo me t2 'ur employee" re6ularly u der6o trai i 6 to i 3ul3ate a:are e"" about e Airo me t-!rie dly pra3ti3e"2

Ne"tlC (aki"ta i" i AolAed i a :ide ra 6e o! pro6ramme" a d proGe3t" i te ded to improAe the liAe" o! u derpriAile6ed (aki"ta i"2 E!!ort" are !o3u""ed o : 4ell an& 1an&8Pump %nstallation Pro9e"ts (otable :ater i" a ba"i3 huma e3e""ity. yet it i" de ied to millio " o! (aki"ta i"2 0e haAe helped alleAiate rural "u!!eri 6 by u dertaki 6 tube-:ell a d ha d pump i "tallatio "3heme" i "ele3ted area"2 'ur !ir"t tube-:ell :a" 3ompleted i 4004 i a Ailla6e o! 3000 i habita t" i +eh"il Du yapur. &ha e:al2 A "e3o d o e :a" 3ommi""io ed i 400; ear #hi"htia 2 Si 3e the 300 ha d pump" haAe bee de"ert" o! +har a d #holi"ta 2 i "talled i the arid

MoreoAer. the re"ide t" o! Ailla6e" :hi3h ho"t our milk re3eptio 3e tre" k o: that they 3a al:ay" make u"e o! our :ater pump"2 1elp Centre 5or Farmers 'ur Milk #olle3tio a d A6ri3ultural SerAi3e" Departme t proAide" !ree adAi"ory a d "upport "erAi3e to dairy !armer"2 0e 6iAe trai i 6 i a imal hu"ba dry pra3ti3e". Aa33i ate a d treat their mil3h a imal". help !armer" buy !eed "uppleme t" a d !odder "eed". a d a""i"t i breed improAeme t2 +hi" tra "late" i to i 3rea"ed milk produ3tio . better i 3ome. a d a better li!e !or !armer"2

+aki 6 the Ne"tlC 3o 3ept o! 3orporate So3ial Re"po "ibility to heart. :e are deeply i AolAed i "o3ial i Ae"tme t a d huma itaria aid2 0e are 3ommitted to (aki"ta E" lo 6-term betterme t. a d "tri3tly !ollo: the 3ode o! 3orporate 6oAer a 3e2 0e deal !airly :ith "takeholder"2 0e "erAe our 3o "umer" throu6h "a!e. hi6h Duality produ3t" 8 3ommu i3ate :ith them re"po "ibly2 0e try to be e!it our 3o "umer" by "preadi 6 a:are e"" about healthy utritio a d li!e"tyle" a" :ell a" 3o "ta tly deAelopi 6 or improAi 6 eFi"ti 6 produ3t" !or health. utritio a d :ell e""2 Duri 6 our ma u!a3turi 6 pro3e"" :e are 3are!ul to mi imi"e e Airo me tal impa3t a d Aalue employee :el!are hi6hly2 0e are a3tiAely i AolAed i "eAeral "o3ial a3tio pro6ramme" (SA(") to improAe the liAe" o! our 3ou tryE" u der-priAile6ed people2 0e o!!er 6e erou" !i a 3ial "upport to ho"pital" a d or6a i"atio " that are dedi3ated to proAidi 6 "erAi3e" to the poor2 ' ly re3e tly. :e do ated a mobile di"pe "ary to A(0A !or it" medi3al outrea3h pro6ramme i a remote 3ommu ity ear >ub. Si dh2 0e adhere to the 6lobal Ne"tlC philo"ophy o! #reati 6 Shared 7alue2 'ur dairy "upplier" i the (u GabE" milk di"tri3t 3a atte"t to the a6ri3ultural a d te3h i3al "upport :e o!!er them2 0e haAe al:ay" re"po ded 6e erou"ly :ith a""i"ta 3e to Ai3tim" o! atural di"a"ter". "u3h a" !lood". earthDuake" a d drou6ht"2 0he the '3tober 400; earthDuake hit A%ad &a"hmir a d the N0-(. :e lo"t o time i rea3hi 6 out to the a!!e3ted :ith do atio " o! !ood produ3t" :orth millio " o! rupee"2

#o "umer Relatio "hip Marketi 6 lie" at the heart o! Ne"tlC #o "umer SerAi3e"2 0e "triAe to build a lo 6-term. "u"tai able relatio "hip o! tru"t a d loyalty2 'ur 3u"tomer "ta!! "ta d" ready to help 3o "umer" :ith a y Duerie" or 3omplai t" re6ardi 6 our produ3t". a d dra:" upo Ne"tlC (aki"ta E" Aa"t i -hou"e re"our3e" to a ":er Due"tio "2 Re3e tly. :e lau 3hed a adAa 3ed 3o "umer 3o ta3t ma a6eme t "y"tem 3alled #'NS'J2 +hi" i" a "pe3iali"ed pro6ramme "pe3i!i3ally de"i6 ed to help u" deal :ith 3o ta3t ma a6eme t a d a aly"i" a d !orm 3lo"er tie" :ith our 3o "umer"2 0e 3a better deAelop our produ3t" ba"ed o 3o "umer ta"te" a d pre!ere 3e". :hile 3o "umer" them"elAe" be e!it !rom our 3u"tomi"ed "erAi3e" a d 3ommitme t to deliAeri 6 :ell e""

-ood a d beAera6e" play a i 3rea"i 6ly importa t role i peopleE" liAe"2 0hat people eat a d dri k I a d ho: I a!!e3t" ho: they liAe their liAe"2 MoreoAer. ea3h per"o E" utritio al a d "o3ial reDuireme t" are di!!ere t2 +hu". our 3o "umer" be e!it 6reatly !rom Ne"tlCE" 3ommitme t to proAidi 6 produ3t" that 6o beyo d ta"te a d 3o Ae ie 3e. a d i te6rate health. utritio a d :ell e"". at eAery "ta6e i li!e2 0e haAe 3reated t:o key u it" to !urther thi" proGe3t: the #orporate 0ell e"" M it a d Ne"tlC Nutritio 2 +he #orporate 0ell e"" M it driAe" the health. utritio a d :ell e"" dime "io by proAidi 6 :ell e""-related tool" a d "olutio "2 0e haAe deAi"ed the :orldE" !ir"t 6lobal utritio al labelli 6 "y"tem: the Nutritio al #ompa""2 ((lay a imatio belo: to "ee a eFample o! the Nutritio al #ompa"" i pra3ti3e2) Already pri ted o !ood a d beAera6e pa3k" a33ou ti 6 !or hal! our 6lobal "ale". it 6iAe" our 3o "umer" releAa t i !ormatio o utritio al 3o te t. a" :ell a" utritio al tip" a d 3o ta3t i !ormatio !or our 3o "umer "erAi3e"2 Ne"tlC Nutritio !o3u"e" o three mai area": / !a t Nutritio . >ealth#are Nutritio a d (er!orma 3e Nutritio 2 /t aim" to lau 3h i oAatiAe "3ie ti!i3ally ba"ed produ3t". "u3h a" #li utre repair. a utritio al "uppleme t that aid" :ou d heali 62 0e hope to 3ater to the "pe3i!i3 eed" o! eAery 3o "umer. to e able them to lead healthy.

produ3tiAe a d e Goyable liAe"2

At Nestl, our principal commitment is to our consumers

Ne"tlC #o "umer SerAi3e" i" the mai i ter!a3e bet:ee you a d the 3ompa y. a d :e make eAery e!!ort to e "ure that your Aoi3e i" heard2 A!ter all. itE" your "ati"!a3tio that really 3ou t"2 0he >e ri Ne"tlC prepared hi" !ir"t boFe" o! i !a t !ormula !or "ale. he put hi" addre"" o the pa3ka6e"2 +oday. the Nutritio al #ompa"" o our pa3ka6i 6 e 3oura6e" 3o "umer" to +alk to Ne"tlC. eFpre""i 6 the "ame belie! i ope e"" a d a33e""ibility2 0e :a t to build a lo 6-term relatio "hip o! tru"t a d loyalty :ith you2 +hi" help" e "ure that you. our 3o "umer". are happy. "ati"!ied a d able to liAe !ul!illi 6 liAe"2 A33ordi 6ly. Ne"tlC repre"e tatiAe" are poi"ed to proAide prompt "erAi3e a d releAa t i !ormatio :he eAer eeded2 0e try to talk to you. but more. :e li"te to you2 ' ly by heari 6 :hat you "ay 3a :e u der"ta d :hat you :a t a d eed2 ' ly by u der"ta di 6 your eed" 3a :e "erAe you to the !ulle"t a d help you a3hieAe your a"piratio "2 #o "umer SerAi3e" doe" Et Gu"t proAide u" :ith !eedba3k o our 3ompa y. bra d" a d produ3t"2 /t help" u" 6ai importa t 3o "umer i "i6ht": :hat are the releAa t Aalue" you hold dearU 0hat do you look !or i our produ3t"U 'ur philo"ophy a d "trate6y

0i 3o "umer"E tru"t2

M der"ta d 3o "umer"E utritio al a d emotio al pre!ere 3e"2

SerAi 6 our 3o "umer" a d improAi 6 their Duality o! li!e2

'ur "trate6y "tart" a d e d" :ith the 3o "umer2 0e :ork i !our key area" !ire"t Conta"t: ' ly by 3omi 6 to you a d a"ki 6 you 3a :e u der"ta d a d !ul!ill your eed"2 Sharing Re"ipes: )our !aAourite !ood 8 beAera6e item". prepared

the :ay you like them2 Consumer Care: By har e""i 6 "tate o! the art te3h olo6y. :e try to build a lo 6-term relatio "hip :ith you2 %t;s All A)out <ou: 0e are there to li"te to you Aie:" a d deAelop produ3t" a33ordi 6 to your 3ha 6i 6 eed"2

Si 3e our !ou di 6. health. utritio a d :ell e"" haAe bee 3e tral to the Ne"tlC Ai"io 2 190 year" a!ter >e ri Ne"tlC. utritio i". more tha eAer. the key to our 3ompa yE" !uture2 EAe a" :e e ter the e: mille ium a d adapt to the 3ha 6i 6 eed" o! our 3o "umer". :e remai loyal to >e ri Ne"tlCE" ideal"2 'ur bu"i e"" i" ot Gu"t :hat :e make. but the role the"e produ3t" play i maki 6 our 3u"tomer"E liAe" better2 / deed. 3o "umer" are at the heart o! all that Ne"tlC doe"2 +hi" philo"ophy i" "ummed up i !our :ord": $ood -ood. $ood ,i!e2 / our Due"t to be3ome the :orldE" leadi 6 health. utritio a d :ell e"" 3ompa y. :e do eAerythi 6 :e 3a to help people liAe more !ul!illi 6 liAe"2 #oo& Foo&= #oo& i5e >e ri Ne"tlC 3ho"e hi" o: 3oat o! arm" to repre"e t the 3ompa yE" philo"ophy: a birdE" e"t. :ith a mother !eedi 6 her you 62 +he ima6e repre"e t" our 3ore Aalue": 3are. !amily Aalue". utritio . healthy 6ro:th. "a!ety a d 3om!ort2 /t i" a 6uara tee o! Duality a d a 3ommitme t to our re"po "ibilitie" a" a !ood 3ompa y a d eFpert" i utritio 2 'Aer the year" :e haAe rea!!irmed our 3ommitme t to :ell e"". helpi 6 our 3o "umer" to liAe lo 6er. healthier. a d more produ3tiAe liAe". o matter their a6e. 6e der or "o3ioe3o omi3 "tatu"2 #oo& %ngre&ients +hree Aital i 6redie t" lie at the heart o! Ne"tlC a d 3ome to6ether i our bra d": our people. our re"ear3h a d deAelopme t. a d our 3ommitme t to Duality2 +he 4;0.000 dedi3ated people :ho make up the Ne"tlC !amily are our "our3e o! "tre 6th a d e er6y2 Reali"i 6 thi". :e o!!er them 3o "ta t pro!e""io al deAelopme t. a d !eel our 3ultural diAer"ity i" o e o! our 6reate"t a""et"2 +oday. :e are o e o! the lar6e"t i Ae"tor" i !ood te3h olo6y2 R8D i" the 3or er"to e o! the Ne"tlC 6uara tee o! Duality2 0e 3o "ider Duality i three key dime "io ": health. "e "ory plea"ure. a d "o3ial appli3ability2 +hu" :e try to proAide utritiou". ta"ty meal" that o!!er Aalue a d are 3ulturally releAa t2

#oo& Pra"ti"es A" the :orld 3ha 6e". :e at Ne"tlC eAolAe a d adapt to e: 3ir3um"ta 3e" a d e Airo me t"2 NeAerthele"" our bu"i e"" pra3ti3e" are !ou ded o 3ertai te et" that re!le3t the ba"i3 idea" o! !air e"". ho e"ty. a d 3o 3er !or people2 0e are 3ommitted to the !ollo:i 6 bu"i e"" pri 3iple" i all 3ou trie". taki 6 i to a33ou t lo3al le6i"latio . 3ultural a d reli6iou" pra3ti3e": N Ne"tlCE" bu"i e"" obGe3tiAe i" to ma u!a3ture a d market the #ompa yE" produ3t" i "u3h a :ay a" to 3reate Aalue that 3a be "u"tai ed oAer the lo 6 term !or "hareholder". employee". 3o "umer". a d bu"i e"" part er"2 N Ne"tlC doe" ot !aAour "hort-term pro!it at the eFpe "e o! "u33e""!ul lo 6-term bu"i e"" deAelopme t2 N Ne"tlC re3o6 i"e" that it" 3o "umer" haAe a "i 3ere a d le6itimate i tere"t i the behaAiour. belie!" a d a3tio " o! the #ompa y behi d bra d" i :hi3h they pla3e their tru"t. a d that. :ithout it" 3o "umer". the #ompa y :ould ot eFi"t2 N Ne"tlC belieAe" that. a" a 6e eral rule. le6i"latio i" the mo"t e!!e3tiAe "a!e6uard o! re"po "ible 3o du3t. althou6h i 3ertai area". additio al 6uida 3e to "ta!! i the !orm o! Aolu tary bu"i e"" pri 3iple" i" be e!i3ial i order to e "ure that the hi6he"t "ta dard" are met throu6hout the or6a i"atio 2 N Ne"tlC i" 3o "3iou" o! the !a3t that the "u33e"" o! a 3orporatio i" a re!le3tio o! the pro!e""io ali"m. 3o du3t a d the re"po "ible attitude o! it" ma a6eme t a d employee"2 +here!ore. re3ruitme t o! the ri6ht people a d o 6oi 6 trai i 6 a d deAelopme t are 3ru3ial2

/ '3tober 400;. the bi66e"t atural 3alamity i our hi"tory "tru3k (aki"ta 2 +hou"a d" died a d millio " :ere le!t homele"" a!ter a ma""iAe earthDuake hit our mou tai ou" orther area"2 / "tep :ith the re"t o! the atio . Ne"tlC (aki"ta re"po ded immediately. putti 6 it" i !ra"tru3ture a d re"our3e" to :ork i the a!!e3ted area"2 First Responses 0he the earthDuake "tru3k. Ne"tlC (aki"ta re"po ded i "ta tly. eAe be!ore the ma6 itude o! the di"a"ter had da: ed upo the atio 2 0e immediately do ated !ood a d beAera6e item"2 0ithi t:o day". :e had e"tabli"hed a 3ri"i" 3ommittee u der the "uperAi"io o! our Ma a6i 6 Dire3tor2 +he "ame day. the ma a6eme t team le!t to Ai"it the a!!e3ted area". a d by 11 '3tober. the !ir"t "iF Ne"tlC tru3k" le!t our !a3torie". beari 6 bottled :ater. po:dered a d M>+ milk a d ready-to-3ook MAGGI oodle"2 / "tead o! burde i 6 the 6oAer me t a d relie! a6e 3ie". :e a66re""iAely rea3tiAated our o: "hattered di"tributio 3ha el" to bri 6 "upplie" to the people :ho eeded them mo"t a d e"tabli"hed "iF 3amp" to di"tribute relie! 6ood"2 De"pite blo3ked road". 6raAe lo6i"ti3al 3halle 6e" 8 a atmo"phere o! !ear a d "u!!eri 6. our team". 3o "i"ti 6 o! about !orty Ne"tlC employee" a d di"tributor". :e t out a d di"tributed Ne"tlC produ3t" to the a!!e3tee"2 0ithi t:o day" our team" rea3hed the :or"t-hit area" arou d Mu%a!!arabad. Ba6h a d Ma "ehra2 +hey :orked i 3ollaboratio :ith the (aki"ta Air -or3e a d arra 6ed !or "upplie" to be airdropped to the mo"t i a33e""ible area"2 'ther team" o! Ne"tlC Aolu teer" "upported relie! :ork u dertake by other a6e 3ie" arou d the a!!e3ted area"2

A" a re"ult o! our ":i!t a d 3are!ully pla ed a3tio . :e :ere able to di"tribute ?0 tru3k" o! 6ood". :orth R" 40 millio 2 +:o 10-to tru3k" o! dri ki 6 :ater :ere di"pat3hed to Mu%a!!arabad >o"pital. a d our Aolu teer team" e "ured that 6ood" :ere di"tributed !airly a d e!!i3ie tly to tho"e :ho eeded them mo"t2 A5termaths A!ter the 3ri"i" 3ome" a time !or rebuildi 6 "hattered liAe"2 Amo 6 our re3o "tru3tio e!!ort" are the !ollo:i 6 i itiatiAe": N 0e haAe allo3ated a amou t o! R" 40 millio . rai"ed throu6h employee 3o tributio ". mat3hi 6 6ra t" a d 3o tributio " !rom other Ne"tlC market"2 +hi" amou t :ill be u"ed to adopt a d re3o "tru3t a model Ailla6e i A%ad &a"hmir2 N 0e are tha k!ul that o Ne"tlC employee :a" per"o ally a!!e3ted. thou6h a !e: lo"t !amily member" a d property2 0e haAe 3ompe "ated all employee". di"tributor" a d their "ta!! !or home" de"troyed. to the tu e o! R" 921 millio 2 N 0e i te d to build a orpha a6e i the a!!e3ted area" !or the hu dred" o! 3hildre :ho lo"t their pare t" i thi" di"a"ter2 N 0e are i itiati 6 a liAe"to3k health improAeme t pro6ramme to help the lo3al" rebuild their "hattered liAe"2 N 'ur pare t 3ompa y. Ne"tlC SA ha" do ated a additio al R" 1< millio !or re3o "tru3tio a d rehabilitatio :ork2 Pit"hing %n Ne"tlC employee" :orked tirele""ly to bri 6 aid to earthDuake Ai3tim"2 0e are immea"urably proud o! our people !or their 3o tributio ": N Ne"tlC employee" do ated R" 323 millio "alarie"2 N Ne"tlC employee" i other 3ou trie" al"o "tepped !or:ard a d do ated to the Ne"tlC relie! !u d2 N -iAe team" o! "ta!! Aolu teer" :orked day a d i6ht i the a!!e3ted area" to e "ure that relie! 6ood" 6ot :here they :ere eeded2 N A medi3al detaili 6 team :orked :ith the "tude t" o! &i 6 Ed:ard Medi3al M iAer"ity. ,ahore. to 3olle3t medi3i e" !rom their o:

:orth R" 1=;.0002 N 'ur pare t 3ompa y. Ne"tlC SA ha" do ated a additio al R" 1< millio !or re3o "tru3tio a d rehabilitatio :ork2

Dire3t 3o ta3t :ith 3o "umer" i" at the heart o! our Ai"io 2 -or ma y people arou d the 3ou try. our !ield "ta!! i" the !a3e o! Ne"tlC2 +he"e dedi3ated !ield "ta!! i Aite 3o "umer". mo"tly homemaker". to Ne"tlC a3tiAitie"2 0e i Aite our 6ue"t" to lear more about Ne"tlC a d it" philo"ophy a d brie! them about our bra d"2 0e try to 6iAe them Aital i !ormatio about health a d :ell e"". to help their !amilie" liAe a better li!e"tyle2 At the"e "e""io " homemaker" haAe the opportu ity to lear about a 3ompa y that produ3e" ma y o! their !aAourite !ood" a d beAera6e". 6lobally a d lo3ally2 +hey al"o haAe the 3o !ide 3e o! k o:i 6 that a y 3o 3er " re6ardi 6 their !amilyE" utritio . health a d :ell e"" :ill be 3apably a ":ered2 +hey k o: that they 3a rely o Ne"tlC2

At Ne"tlC. our 3hie! 3ommitme t i" to our 3o "umer". a d :e make eAery e!!ort to make "ure that their Aoi3e" are heard2 0he >e ri Ne"tlC prepared hi" !ir"t boFe" o! i !a t !ormula !or "ale. he put hi" addre"" o the pa3ka6e"2 +oday. our #o "umer Relatio "hip (a el eFhort" people to Q+alk to Ne"tlCQ. eFpre""i 6 the "ame belie! i ope e"" a d a33e""ibility2 'ur 3o "umer "erAi3e" departme t i" "ta!!ed by eFpert" i eAery area related to our produ3t" a d :ell e"". a d i" poi"ed to proAide prompt a d releAa t "erAi3e to our 3o "umer"2 0e belieAe that 3o "umer "erAi3e" reDuire" u" to talk to 3o "umer" a d al"o. aboAe all. to li"te to them2 ' ly by li"te i 6 to :hat people "ay 3a :e u der"ta d :hat they :a t a d eed2 ' ly by u der"ta di 6 their eed" 3a :e "erAe our 3o "umer" to the !ulle"t2

Re5eren"es: :::2 e"tle2pk :::26oo6le23om2pk ,o3al market Ne"tle -a3tory &abir:ala