The Alorica Brand

STYLE GUIDE 2011

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TABLE OF CONTENTS
A Brief History of Corporate Branding............................... 2 Our Values................................................................. 3 Alorica Logo............................................................... 4  General Logo Usage Guidelines....................................... 4  Clear Space.............................................................. 5  Negative Space.......................................................... 6  Background Colors...................................................... 6  Metallic Inks............................................................. 7  Foil Stamping............................................................ 7  Embossing/Debossing.................................................. 7  Embroidery.............................................................. 7 The Alorica Logo........................................................ 7 Alorica Sub-Brands....................................................... 8 Corporate Color Palette...............................................11 Corporate Typefaces...................................................12 Photography..............................................................13 Collateral & Sales Deck................................................14 Style Guidelines.........................................................16 Guidelines for Email and Voicemail.................................23 Promotional Merchandise.............................................28 Social Media..............................................................29 Contact Us................................................................32

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A BRIEF HISTORY OF CORPORATE BRANDING

The notion of corporate branding originated in the 1800s, when industrialization spawned the mass production of consumer goods. Manufacturers would literally brand their company trademarks on outgoing packages prior to shipping them. In time, as consumers began to recognize products by these trademarks, companies discovered how to differentiate their brands by associating them with certain values, such as trustworthiness, quality, luxury or fun. Thus began the practice of branding that is such a familiar marketing concept today. Since its 19th century roots, corporate branding has evolved into one of the most essential elements of marketing; a universal strategy for promoting proucts and services, increasing consumer trust and recognition, and strengthening marketplace reputation. Through its corporate identity, a company can utilize its vision, philosophy and culture as part of its unique selling proposition. A brand contributes not only to favorable customer perceptions of an organization, but also to favorable perceptions held by its employees, clients, suppliers, partners and even the community. Technically speaking, a corporate brand includes the company name, logo and supporting guidelines which uphold methods for maintaining brand recognition and continuity across all visual representations of the brand. These methods may include approved typefaces, color palettes, and logo placement.

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OUR VALUES
FOCUS ON THE PEOPLE Our people are the source of our success. We actively seek to create opportunity for them to grow and develop. Our people are our strongest ambassadors and advocates for our company. GUARDIANSHIP All employees have a responsibility to protect company and client resources. Our people and teams are strategically allocated to create accountability for maintaining a healthy state of business. DELIVER VALUE & QUALITY As the Voice of the Customer for our clients, we provide the highest level of service delivery and quality possible to satisfy and delight our customers. By creating ongoing, win-win partnerships with our clients, we build strategic relationships that drive Customers for Life. RESPECT FOR EACH OTHER By acting with honesty and integrity, we treat our customers, partners, and each other with dignity and respect. The same holds true for our involvement in the global community as we strive to be a good corporate citizen.

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ALORICA LOGO
GENERAL LOGO USAGE GUIDELINES Contemporary yet professional in style, the Alorica logo is the cornerstone of our visual identity. In order to continue building our brand reputation, it is critical that we apply the logo consistently across all communications and materials. When using our logo, please adhere to the following practices: Do not change the logo  Use official logo artwork files only; do not attempt to recreate or alter the logo. The logo should always appear in full. Do not add any graphics or text to the logo. From a design standpoint, treat the logo with respect Dont crowd the Alorica logo with other graphic elements or text.  Keep the logo a respectable size, so that it is neither hidden nor overly prominent.  Use the 2-color and 1-color versions on a white background whenever possible. Use the logo everywhere The Alorica logo should appear on all Alorica-branded materials.  Always use the Alorica logo in .EPS file format for print purposes and .GIF file format for Interactive Media. Please use the following guidelines for proper logo application using your office personal computer (PC). How to apply a logo to your document:  Save the appropriate logo file to your hard drive or disk. (To obtain logo files, contact your manager or the Alorica Marketing department.) Open the document into which you want to insert the logo. Click Insert menu on toolbar; select Picture and then From File.  Find the logo file in the dialogue box, then click Insert and the logo should appear in your document.

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How to size the logo:  Click once on the logo so the sizing points appear around the perimeter of the image. Click and hold a CORNER sizing point. Drag the point to change the logo size.

USE ONLY THE CORNER SIZING POINTS TO RESIZE THE LOGO. OTHERWISE, THE PROPORTIONS OF THE LOGO WILL BE CHANGED AND THE LOGO WILL APPEAR DISTORTED.

CLEAR SPACE For the Alorica logo to communicate effectively, it must not be crowded or overwhelmed with other visual elements. Maintaining sufficient clear space simply means keeping the area surrounding the logo free of visual distraction. An exception can be made when the Alorica logo is printed over part of a patterned background that does not interfere with the contrast or legibility of the logo. The Alorica logo should always be framed on all four sides with clear space equal to half the height of the logo.

X = SAME HEIGHT AS HALF OF THE LOGOS HEIGHT.

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NEGATIVE SPACE The negative space inside the logo should always be the color of the background on which the logo is displayed. Never fill in, shade, or alter this space in any way. BACKGROUND COLORS Alorica logo should be placed on a white or light-colored neutral background to provide natural contrast with the Alorica colors. When the Alorica logo is printed on a dark background, use the reversed version, which changes the Alorica logo to white. When the background does not provide sufficient contrast for either the Alorica blue or grey, use black, silver/grey, or navy. When using the Alorica logo, the inner portion of the logo should always be the color of the background on which the logo is displayed.

YES

YES

NO

NO

When printing the Alorica logo on a colored background, all sizing guidelines for the elements of the logo apply.
NOTE:

Do not put the Alorica logo in a colored box or other enclosed shape or add any elements or lines.

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METALLIC INKS OR FINISHES Metallic inks may be used when needed. Never mix ranges of color, such as gold, with silver or copper. When needed, use silver/brushed chrome. Examples of appropriate metallic ink applications include invitations or holiday cards. FOIL STAMPING Foil stamping may be used on any material or paper stock. The foils must be exactly the same coloreither gold, silver or copperbut do not use any combination of the three. Special printing may be used with any approved size of the Alorica logo. EMBOSSING/DEBOSSING The preference is to emboss the Alorica logo whenever possible. Debossing should be treated as the alternative when embossing is not possible. EMBROIDERY To reproduce the Alorica logo in embroidery, please use the following thread colors, all in Medeira 30 weight. Acceptable embroidery colors are: Navy Blue, Light Grey, Black, White

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ALORICA SUB-BRANDS
ALORICA LOGO SUB-BRAND GUIDELINES It is essential to our overall branding strategy that we are consistent in the way we present products, services, programs, and business units. To that end, we have created sub-brand logo guidelines to ensure that we leverage the Alorica brand identity whilst highlighting our key products, services, programs, and business units. Sub-brand logos will maintain the whole Alorica logo above the service, product, etc., name. Please see example below:

B2B SOLUTIONS
X = SAME HEIGHT AS HALF OF THE LOGOS HEIGHT.

The tagline should be Arial Regular at 16 pt., kerned to match the length of the primary logo.
NOTE:

ALORICA LOGO CO-BRANDING GUIDELINES In the case of a joint venture with another company, organization, institution, or program, where Alorica is the senior or equal partner, the Alorica logo should appear first (left position in a side-by-side format). All logos must be used in approximately the same size, weight, and proportion. Do not develop a special logo. Display both organizations logos without any alteration or additional branding elements. Add sufficient space to separate the logos to avoid any appearance that Alorica and the partner entity are part of the same organization.

LOGO
X = SAME HEIGHT AS HALF OF THE LOGOS HEIGHT.

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INTERNAL LOGOS All new program logos must be approved by the Marketing department. You may request a new logo by completing the New Program Logo Request form found on the intranet. By following the internal logo guidelines, below, programs will be easily recognizable as an official program.  In naming a new program, be descriptive so that the name is easy to understand. Avoid using acronyms.  Please seek prior approval if using a non-descriptive or an unrelated term. Only in special circumstances will this be allowed. Logos must follow the following structure:

learn
X = SAME HEIGHT AS HALF OF THE LOGOS HEIGHT.

quiz
X = SAME HEIGHT AS HALF OF THE LOGOS HEIGHT.

Internal program logos will retain the first half of the Alorica company logo, intact, followed by the program name in Trebuchet Italic font.
NOTE:

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SPECIALTY LOGOS Please refer to the AloriCares Logo Guidelines in the addendum.

TODAYS HEROS STILL SERVING

X = SAME HEIGHT AS HALF OF THE LOGOS HEIGHT.

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CORPORATE COLOR PALETTE

Consistent application of our standard color palette helps to establish and strengthen the Alorica corporate brand. PRIMARY BRAND COLORS Blue is the color of leadership, strength, reliability and wisdom. It is also the signature color of unity. Orange is timeless, practical, and solid. Screens (shades) of the primary brand colors may be used to add interest and depth to Alorica materials.

Alorica Blue
PMS 2965 RGB: R0 G58 B99 CMYK: C100 M56 Y19 K73 HEX: 003A63

Alorica Orange
PMS 158 RGB: R245 G128 B37 CMYK: C0 M64 Y95 K0 HEX: F58025

ACCENT COLORS Grey, red, and green may be used as an accent colors when appropriate. The overall takeaway of the Alorica brand and branded materials should always be the blue and grey colors.

Alorica Grey
PMS 424 RGB: R99 G99 B99 CMYK: C30 M22 Y19 K53 HEX: 636363

Alorica Light Grey

PMS Cool Gray 4 RGB: R187 G189 B191 CMYK: C27 M20 Y20 K0 HEX: BBBDBF

Alorica Red
PMS 492 RGB: R141 G54 B59 CMYK: C31 M87 Y71 K27 HEX: 8D363B

Alorica Green
PMS 575 RGB: R86 G118 B50 CMYK: C68 M34 Y100 K20 HEX: 567632

Use the formulas to achieve the Alorica corporate color palette on your office personal computer (PC).
NOTE:

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CORPORATE TYPEFACES
Typography is a key vehicle for delivering messages clearly and reinforcing the Alorica brand. Our signature typography was selected for its clean character and definition and should be used in all communication pieces. The preferred font size is 11-point (pt), but may vary as needed. PRIMARY TYPEFACE: Trebuchet MS The Trebuchet MS typeface offers multiple fonts (bold, italic, etc.) whose appearance differ while remaining connected and therefore allow for much design variation within this single typeface. In many cases, the Trebuchet typeface provides sufficient variation to lend interest to a design or publication. SECONDARY TYPEFACE: Arial The Arial typeface is a sans serif font that complements our primary typeface by offering interest, formality and increased legibility in some materials.

Trebuchet

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890

Arial

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890

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PHOTOGRAPHY

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COLLATERAL & SALES DECK

COLLATERAL

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SALES DECK

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STYLE GUIDELINES
LETTERHEAD

alorica.com

Piedras No 623

Piso2 Dto.4

FP
C1070AAM Capital Federal ARGENTINA

Item numbers for letter: 00522LH01500 (500 qty.) 00522LH011000 (1000 qty.) 00522LH012500 (2500 qty.)

Paper specifications: Strathmore Ultimate WW

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#10 ENVELOPE

Piedras No 623

Piso2 Dto.4

C1070AAM Capital Federal

ARGENTINA

alorica.com

Item numbers for #10 window envelope: 00522EN01500 (500 qty.) 00522EN011000 (1000 qty.) 00522EN012500 (2500 qty.)

Item numbers for #10 envelope: 00522EN02500 (500 qty.) 00522EN021000 (1000 qty.) 00522EN022500 (2500 qty.)

FP
Paper specifications: Strathmore Ultimate WW

BUSINESS CARD
Paper specifications: Strathmore Ultimate WW, 110 Ib. Cover

Name
Title 1 Title 2

Address Address Address Address

Line Line Line Line

1 2 3 4

first.last@alorica.com c: 000.000.0000 d: 000.000.0000 f: 000.000.0000

Item numbers for business cards: 00522BC01250 (250 qty.) 00522BC01500 (500 qty.)

O
alorica.com

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FACSIMILE Filename: Alorica_Faxsheet_template.doc

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NOTECARD & ENVELOPE

Piedras No 623

Piso2 Dto.4

C1070AAM Capital Federal

ARGENTINA

Note Card 111811 (Final - For Print).pdf 1 11/18/2011 1:16:49 PM

CM MY alorica.com

CY

CMY

FP
alorica.com

Note Card Envelope Paper specifications: Strathmore Ultimate WW Note Card Paper specifications: Strathmore Ultimate WW

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WALL BANNER
Alorica Wall Banner (3x4) 111711 (option 1).pdf 1 11/17/2011 1:01:37 PM

CM

MY

CY

CMY

Wall Banner Paper specifications: Strathmore Ultimate WW

FP

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POP-UP BANNER

Comprehensive Customer Management Solutions

Services we offer:
Customer Service Technical Support Sales and Retention B2B and B2C Back Office Processing Supply Chain Reverse Logistics Analytics CRM Social Media Solutions

866-ALORICA w w w. a l o r i c a . c o m

Paper specifications: Strathmore Ultimate WW

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ALORICA WEBSITE (REDESIGNED) The following is a screenshot of the redesigned Alorica Website (www. alorica.com), which follows the interactive brand standards as outlined in this guide.

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GUIDELINES FOR EMAIL AND VOICEMAIL

It is important to have a consistent image when communicating internally and externally. Please adhere to the guidelines included in this policy for email signatures and voicemail greetings. EMAIL SIGNATURE STANDARD GUIDELINES Set Up 1. Go to Tools in Outlook 2. Go to Options 3. Go to the tab titled: Mail Format 4. Click on the Signatures box 5. Select NEW if you are creating your first email signature OR click on the signature you want to edit if you are editing an existing signature Contents All email signatures should adhere to the following format: First and Last Name Title | Company | Location | D 123.456.7890 | C 987.654.3210 | Company Website | Email Address Use the following font guidelines for the email signature Font: Trebuchet MS or Arial (if Trebuchet is not available) Font Size: 10-point Font Color: Black (only Name and Title are in BOLD font)  Formatting: To insert the vertical divider line (|) within the email signature press and hold the shift key and hit the key with the backward slash key located above the enter key. There should always be one space before and after each vertical divider. Please Note: Mobile number only needs to be listed when applicable  Offshore employees may list a US Direct Dial number after the mobile number  If appropriate, such as for Human Resources, a fax number may be listed right before the company website  No additional information, logos or quotes should be included in the email signature

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DETAILED INSTRUCTIONS FOR EACH CATEGORY WITHIN THE EMAIL STANDARD SIGNATURE  Name: This should be your first and last name only. Leave one blank line space after your name before you begin the bigger portion of the email signature starting with Title.  Title: Title should generally be listed as level first and then area of responsibility. No comma or the word of in between the level and area of responsibility.
NOTE:

Example Director Human Resources (level is Director, area of responsibility is Human Resources) Manager Training (level is Manager, area of responsibility is Training) Coordinator Payroll (level is Coordinator, area of responsibility is Payroll)  Location: Please list your office/site as one of the following titles for the different locations. Alphaland Contact Center Ames Contact Center Bailey Park Contact Center Cedar Rapids Contact Chino, CA Corporate Headquarters Chino Logistics Facility Citibank Contact Center Clovis Contact Center Colorado Springs Contact Center Cutler Bay Contact Center Durant Contact Center Eastwood Contact Center El Paso Contact Center Fort Myers Contact Center Greenville Contact Center Jacksonville Contact Center Kennesaw Contact Center Kennesaw Corporate Office La Vergne Logistical Facility Lafayette Contact Center Lipa Contact Center Longwood Contact Center Cente Magna Contact Center Miami Lakes Contact Center Norfolk Contact Center North Sioux City Contact Center Opa Locka Fulfillment Center Ortigas Contact Center Palatka Contact Center Plantation, FL Office Saraland Contact Center Sunrise Contact Center Tampa Contact Center Terre Haute Contact Center Topeka Contact Center Tulsa Cityplex Contact Center Tulsa Eastgate Contact Center West Mifflin Contact Center

* For employees in the Philippines that support multiple locations it is appropriate to list the location as: Manila Contact Center

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 Company: Alorica should be the only name listed for the company category for all employees. Example Alorica * Do NOT list Inc. after Alorica  Direct Dial Number: All direct dial numbers (your office or desk number) should be listed with a capitol D space and then the complete number with a period separating the different number sets. Example: D 123.456.7890  Cell Number: If an employee has a cell number they use for work, this number should be listed with a capitol C space and then the complete number with a period separating the area code, prefix and final four digits. Example C 987.654.3210 If appropriate, a US Direct number may be listed for offshore office locations immediately following the cell number in the email signature. This should be listed as US Direct.  Company Website: the Alorica website address should be listed for all employees as such: www.alorica.com Email Address: all employees should list their current work email address. Example Firstname.lastname@domainname.com

CONFIDENTIALITY DISCLAIMER All email signatures must include an italicized confidentiality disclaimer statement below the signature tagline, leave one line space after the email signature tagline before the disclaimer section: NOTICE: This message, and any attachments, contain(s) information that may be confidential or protected by privilege from disclosure and is intended only for the individual or entity named above. No one else may disclose, copy, distribute, or use the contents of this message for any purpose. Its unauthorized use, dissemination, or duplication is strictly prohibited and may be unlawful. If you receive this message in error or you otherwise are not an authorized recipient, please immediately delete the message and any attachments and notify the sender.

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Use the following font guidelines for the disclaimer: Font:Trebuchet MS or Arial (if Trebuchet is not available) Font Size: 8-point, italicized Font Color: Black Formatting: Disclaimer should be left justified, one line space below your signature

Example of a final email signature standard (NOT at Actual size)

John Smith Director Human Resources | Alorica | Chino Corporate Headquarters | D 987.654.3210 | C 123.456.7890 | www.alorica.com | john.smith@alorica.com

NOTICE: This message, and any attachments, contain(s) information that may be confidential or protected by privilege from disclosure and is intended only for the individual or entity named  above. No one else may disclose, copy, distribute, or use the contents of this message for any purpose. Its unauthorized use, dissemination, or duplication is strictly prohibited and may be unlawful. If you receive this message in error or you otherwise are not an authorized recipient, please immediately delete the message and any attachments and notify the sender.

* This email signature should apply to all new email messages and reply email messages.

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VOICEMAIL MESSAGAGING GUIDELINES Please have all voicemail greetings comply with the following standard:  Hello, you have reached the voicemail for (your name here), (fill in your title) with Alorica. I am not available to take your call, but it is important to me. Please leave your name and number and I will get back to you (as quickly as possible -or- by end of the business day). (Insert alternate contact number if desired here). Thank you. Or option B:  Hello, you have reached the voicemail for (your name here), (fill in your title) with Alorica. (Closing of personal choice.) Thank you. If you have any questions, please send an email to aloricabrand@alorica.com and a member of Marketing will respond to your question within 48 business hours. Thank you for complying with Aloricas brand standards.

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PROMOTIONAL MERCHANDISE
Alorica-branded promotional products are available for internal and external purposes. These items serve to promote Alorica and reinforce our brand identity. Therefore, it is important to follow the tips below to produce promotional merchandise in compliance with our brand guidelines. Examples of Alorica promotional merchandise include: pens, USB flash drives, memo pads, and composition books. Do:  Select promotional products which properly portray Alorica (items which are professional, effective, and well-made). Use the approved vendor(s) to produce promotional merchandise. Use official logo artwork files (in .EPS format) only.  The logo should appear in full whenever possible; in instances where space is very limited, the Alorica portion of the logo may be used on its own.  Keep the logo a respectable size so that it is neither hidden nor overly prominent.  Use the 2-color and 1-color versions on a white background whenever possible. Dont: Add any graphics or text to the logo. Attempt to recreate or alter the logo. Print the logo on pink, orange, red, or other clashing backgrounds. Crowd the logo with other graphic elements or text. Place the Alorica logo in a colored box or other enclosed shape. Questions? Send an e-mail to AloricaBrand@Alorica.com for answers to your brand management questions.
NOTE:

Please refer to the logo usage and guidelines section on page 6.

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SOCIAL MEDIA
SOCIAL MEDIA BRANDING GUIDELINES We will update this policy frequently as social media evolves and changes. When setting up a company-sponsored page on social media sites, such as Facebook and Twitter, adhere to our standard logo usage guidelines on page 4. (Social Media Usage Guidelines can be found in the Alorica Employee Handbook.) Each social media site has logo size requirements in which we must follow. Please consult the social media site help section for requirements. For the three most popular sites, the requirements are as follows: Facebook You can upload JPG, GIF or PNG files. File size - 4MB maximum. Pixel size: 180x180.

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Twitter You can upload JPG, GIF or PNG files. File size - no less than 48k and can be up to 700k. Pixel size: Twitter will automatically size the image.

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LinkedIn You can upload JPG, GIF or PNG files. File size - 4MB maximum. Pixel size: 80 x 80 minimum and 500 x 500 maximum.

When using social media logos, ensure their logo guidelines are followed, also. Facebook: http://www.facebook.com/brandpermissions/logos.php Twitter: http://support.twitter.com/forums/26257/entries/77641 LinkedIn: http://developer.linkedin.com/documents/branding-guidelines

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CONTACT US
Need help? We have tried to make these identity standards as easy to underst and as possible; however, we realize you may still have questions or need further guidance. If you need help with a particular project or want to make sure you are following the standards correctly for your specific situation, please dont hesitate to contact us in one of the following ways: Alorica Marketing Division Amit Shankardass Phone: 909.606.3600 Email: amit.shankardass@alorica.com Tammy Weinstein Phone: 407.222.8866 Email: tammy.weinstein@alorica.com

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