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Acknowledgement

Preparing a project of this nature is an arduous task and I was fortunate enough to get support from large number of person . I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge It is my proud and previledge to express my deep regard to Respected Dr. J.P.N . Pandey Principal , Dr Anand Tiwari, Dr. Navin Gidion H.O.D. Department of Business Management, Govt. Girls P.G College of Excellence Sagar, for following me undertake this project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of Mrs. Shikha Urmil guidance while to

Khan. She rendered me all possible help and reviewing the manuscript in finalising this report .

I also extend my deep regards to my teachers , family members, friends and all those whose encouragement has infused courage in me to complete the work successfully.

Ashiya Bagum BBA IIIrd Sem

Declaration
I declare that Project report titled Financial Performance of Birttania Industry Ltd is my own works conducted under the supervision of Mrs. Shikha Urmil Khan, Department of Business Management, Govt. Auto Girls P.G College of Excellence Sagar (M.P.) To the best of my knowledge the report does not contain any work, which has been submitted for the award of any Degree any where.

Ashiya Bagum BBA IIIrd Sem

Certificate
The project report titled Financial Performance of Birttania Industry Ltd is prepared by Miss. Ashiya Bagum B.B.A. (Hons.) IIIsrd SEM under the guidance and supervision of Mrs. Shikha Urmil Khan , fulfillment of the Degree B.B.A. for partial

Signature of supervisor

Signature Of Examiner

Signature of H.O.D.

Preface
I am Pleased to present the project report on Financial

Performance of Birttania Industry Ltd before

my

respected readers. It is a humble attempt from my part to judge the Financial Performance of Birttania Industry Ltd , This study deals with a number of topics that will help the reader understand and learn about company The research starts with a short Introduction History of

Birttania followed by the line of objective and research


methodology Then comes the finding suggestions limitations and conclusions of the research reports. Language to report is sample lucid. Attempts have been made to arrange the subject matter in a systematic and well-knit style. Effort have also been made to deal with all topic precisely and gently.

Ashiya Bagum BBA IIIrd Sem

FINDINGS
In BIL, I Came to Know about the appraisal method of an employee. During my visit at BIL, I found that it works under the guidance of its head office. The Appraisal method of an employee was totally based up on the proper test and interview of an employee. I also found that their appraisal Method was very good. The time period for appraisal is based on quarterly basis. Besides all the above findings I also found that the BIL is the well reputed, well managed and the well built company. The Management of company is very Hardworking in nature and takes care about the well being of their staff and workers. They are provided with all the required facilities. They are goal oriented and work as a team in a whole and the main emphasis of the company is on the quality products manufacturing. I also found that in the last month of the financial year highest production and the highest dispatch was made.

CONCLUSION
At last it is concluded that the company as a whole is a well branded company. The goodwill of the company is very high. After having a

study of the present system of Performance Appraisal system in Britannia Industries Limited Rudrapur I have come up with a conclusion that Britannia industries Limited employees are aware of the system of Performance Appraisal being followed in their organisation i.e. KRA(staff assessment form). Most of the employees hold the view that the system of KRA is effective to evaluate and truly reflects their roles and activity. About the company it is derived that the company is very well managed and its management is highly devoted towards the quality of their products and the well being of their staff members and workers. Staff members and workers are also work very enthusiastically and complete every assignment on time. Every one is very supportive in nature and cooperate each other. They work effectively and efficiently to achieve the company goals and the individual goals. This is the reason that the company is achieving commanding heights and the last month of the financial year 20092010 made the records of highest production and highest dispatch and BRITANNIA as a whole has achieved the Second position in the FMCG sector in India.

BIBLIOGRAPHY

Books PERSONAL MANAGEMENT----------- C.B. MAMORIA ESSENTIALS OF HUMAN RESOURSE MANAGEMENT AND INDUSTRIAL RELATIONS ------------ P.SUBA RAO
MANAGING HUMAN RESOURSE------ R.S. DWIVEDI

Websites o www.britindia.com o www.sidcul.com o www.google.com

OBJECTIVES OF STUDY

Primary Data
To Know About the Product Profile on Britannia Industry Ltd

Secondary Data
To know that how much knowledge do people have about Britannia.. To know the no. of people have knowledge about the different Companies of Britannia . To check awareness level of people about different Companies of Britannia. To check likes and dislikes considered of customers.

Britannia Company Profile


The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. 1. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanised its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. 2. As time moved on, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, 3. Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. 4. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its

new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'. Britannia strode into the 21st Century as one of India's biggest brands and the pre-eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing: the Lagaan Match was voted India's most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India's most successful product launch. In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand.

Today, more than a century after those tentative first steps, Britannia's fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia's shareholders. The company's offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of India's one billion population and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savour the results, happily ever after.

For the year ended 31st March 2008, the Company achieved a sales growth of 17.5% on an expanded base arising from 27.5% growth in the previous year. Net Profit of the Company increased 77.5 % to Rs 1,910 Mn compared with Rs 1,076 Mn in 2006-07. Operating Margin increased by 307 basis points to 7.5%. The Company witnessed all round growth in key categories with Biscuits recording sales of Rs. 23,299 Mn. Bread, Cake and Rusk business crossed the Rs. 2,700 Mn mark during 2007-08. This business has doubled in two years. In an intensely competitive biscuit environment, all Power Brands of the Company recorded double digit growth, with Tiger and Good Day growing in excess of 20%. The Companys innovation forays have successfully addressed new benefit clusters and NutriChoice Digestive has claimed its position in the health and vitality space. The Company continues to maintain its leadership edge in 6 out of 7 key product segments, the only exception being Glucose. The Company introduced several new and renovated offerings in Tiger, Good Day, Treat and MarieGold. The health and nutrition platform was buttressed by Tiger Banana with iron-zor, fortified Milk Bikis, renovated MarieGold and Nutrichoice Digestive. To tap the more indulgent consumers, your Company launched Good Day Classic Cookies, while continuing to roll out individual consumption packs at the highly affordable Rs. 5 price point. The Bread, Cake and Rusk portfolio was strengthened with the successful relaunch of Breads, fortified with vitamins and minerals, positioning them firmly as the healthy start to your day. This innovation combined with

relevant consumer activation in key markets has seen a 30%+ growth in the Bread, Cake and Rusk business. As a Corporate, Britannia worked for the benefit of all stakeholders shareholders, consumers, dealers , suppliers, bankers and employees. It has established an excellent track record in terms of its financial performance and dividends distributed to its shareholders. This has been adequately demonstrated with the Company's topline growing from Rs 10,301 Mn in 1999 to Rs 26,176 Mn in 2008, a growth of 154% over the last 10 years. The net profit grew even more significantly at 382% from Rs 396 Mn in 1998-99 to Rs 1,910 Mn in 2007-08, giving a CAGR of 19.1%. As at 31st March 2008, the issued and paid up capital of Britannia amounts to 23, 890,163 equity shares having a nominal value of Rs 10 each. The shareholder base is about 25,300 in number

SUGGESTIONS

All the product prize and promotion all these feature should be mainly focused to improve them.

The quality of the product is equally important goof quality can force the companies sale but low quality can reduce it to minimum. it is the basic tool to attach them loyal.

Product prize should be competitive to other bounds they should try to minimize the per unit prize of the products so that they can complete with local brands .

The promoting activates of any Product are one of the major reasons of its success. Sound promoting activities are necessary to promote the company sales more the customer gets aware about the product more will be the bound name through different promotions polices i.e. discount offer etc.

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