Documente Academic
Documente Profesional
Documente Cultură
Submitted to:
Mam Qurat-ul-Ain
Submitted by:
Syed Arslan Haider
07010920-059
Shahzad Rasheed
07010920-066
Sara Ayyaz
07010920-027
Amna Naeem
07010920-038
Faisal Akbar
07010920-062
Shafqat Manzoor
07011220-011
Adnan Tariq
07010920-048
ExperienceYoga Centre
Business Plan
Xyz
City: Mumbai
Zip code: 50700
Telephone: +919769001955
E-Mail: pandeyjideepak@gmail.com
Table of Contents
Table of Contents..........................................................................................................................................4
Executive Summary......................................................................................................................................5
General Company Description......................................................................................................................6
Products and Services.................................................................................................................................10
Marketing Plan............................................................................................................................................12
Financial Plan ............................................................................................................................................19
Appendices.................................................................................................................................................24
Executive Summary
About myself:
Personable and passionate Yoga Teacher, dedicated to sharing the Yoga tradition and lifestyle
with a variety of students. Im recognized for ability to conduct warm and inviting classes that
foster an invigorating, centering, and calming environment. Ability to empathize and develop
relationships with people of different abilities and from varying backgrounds. Possess technical
knowledge including active Asthanga Yoga, and restorative, gentle yoga. Core Competencies
include- Anatomy of Yoga Yoga Therapeutics Yoga Philosophy Pranayama Meditation
Mantra & Sanskrit
My teachings emphasize the importance of will, meditation, awareness, love, celebration,
courage, creativity, and humor.
The mission of Ashiyana Yoga Center is to give the opportunity to practice Anusara. It is
our intention to keep the teaching of Anusara as close to the way we have been taught as
possible. It is incumbent for the teacher to always act responsibly and with the student's
interest in mind. No matter what we learn or from whom we learn the real and only
teacher is within.
The focused activity of Anusara is said to:
Increase flexibility
Release tension
Business Philosophy:
The most important thing in our business is to improve the welfare of society.
Company Summary:
The Ashiyana Yoga Center offers Anusara-style Hatha Yoga plus workshops in related yoga
topics. The Yoga Center features well-trained, professional instructors, progressive teaching
methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.
The Ashiyana Yoga Center will be located in the commercial downtown section of Gujrat.
6
Besides the training, the Ashiyana Yoga Center also has a boutique that will sell workshop
clothing and yoga training aides.
The Ashiyana Yoga Center will operate as partnership.
Start-up summary:
The start-up expenses for the Ashiyana Yoga Center are focused primarily on workshop setup and
equipment, and inventory for the boutique. We will invest 6, 00,000. In addition, we will secure
an 8, 00,000 long-term loan.
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Brochures
Insurance
Rent
Expensed Equipment
Total Start-up Expenses
1,0000
1000
8,0000
1,0000
3,0000
20,0000
33,1000
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
66,9000
10,0000
0
30,0000
106,9000
Total Requirements
140,0000
7
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
33,1000
106,9000
140,0000
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
40,0000
66,9000
0
66,9000
106,9000
0
80,0000
0
0
80,0000
Capital
Planned Investment
Jill Gordon
Other
Additional Investment Requirement
Total Planned Investment
60,0000
0
0
60,0000
(33,1000)
26,9000
106,9000
Total Funding
140,0000
Yoga 1/Beginner is an introductory class for students who are new to Yoga. This class
focuses on poses to stretch and strengthen the legs, back, and shoulders. Emphasis is
given to the basic alignment of the standing poses.
Fundamentals of Vinyasa Yoga will prepare students for a vigorous flow style of yoga
(Vinyasa) that synchronizes breath with movement. It will offer a balance of strength,
flexibility, and endurance to challenge the fitness enthusiast. The course will begin with
instruction on the alignment of the poses and move toward linking all the poses together
in a continuous flow by the end of the session.
Gentle Yoga is designed for those who prefer a class less vigorous than Yoga 1. It
includes gentle stretches and breathing as well as simple movements designed to
systematically increase the range of motion of every major joint and increase energy. This
class is ideal for students with chronic symptoms such as muscle/joint pain, stiffness,
weakness, or fatigue.
Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. The emphasis of this
course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. It does
not include the shoulder stand. The basic Anusara Yoga principles of alignment are
presented. This class is suitable for students who have practiced other styles of yoga, but it
is not suitable for those who have never studied yoga before.
Yoga 2/Intermediate focuses on refining the standing poses and learning basic sitting
postures, simple back bending poses, and the shoulder stand using the Anusara Yoga
principles of alignment. It is recommended that students complete both Yoga 1 and Yoga
1-2 before taking Yoga 2.
Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces
full arm balance (handstand), headstand, and forearm balance. Additional back bend poses
are also included. Regular yoga practice outside of class is strongly encouraged.
Permission of the instructor is required.
10
Products
11
Marketing Plan
Market Analysis Summary:
Shadman has emerged as it position as the heart of the city. We believe that a yoga center can be
very attractive to our customers if we create a program that fits the time constraints of their jobs
home free time or exercise timing. Our location is within easy walking distance from most office
buildings downtown. We plan to offer our members a program that will allow them to use their
suitable morning/lunch hours/at evening, to attend workshop.
Timing: 06:00 to 07:30 am
10:00 to 11:30am
05:00 to 6:30pm
Ashiyana will be a positive draw for those who have some experience with yoga instruction. The
key to the success of Ashiyana yoga center will be attracting new people to yoga by creating
awareness of people of their health.
Market Segmentation:
The Ashiyana Yoga Center will focus on two customer groups:
Middle Income Urban Professionals: This group is the core segment of potential students
of Ashiyana Yoga center. Their demographic characteristics are the following:
Ages: 26-40.
Health/Lifestyle Issues: Active individuals that is focused on healthy food and dieting.
Over 70% of this group is members of gyms.
12
Center's selling point: Close to work. The session lowers stress. Can be attended with
workmates as group activity.
Upper Income: The upper income customer is a secondary target group. Their demographic
characteristics are the following:
Ages: 40-60.
Health/Lifestyle Issues: Active individuals those are focused on healthy food and dieting.
Over 90% of these groups are members of gyms.
Competitive Edge:
The competitive advantage of Ashiyana Yoga Center is popularity of yoga, location and the
quality.
Sales Forecast:
The sales forecast outlines sales of instruction time as well as sales of products through the
boutique located in the facility. Instructions are sold in the following three ways:
1. Private lessons;
14
Year 2
Year 3
Sales
Yoga Instruction
Boutique Sales
Other
Total Sales
152,0000
64,0000
0
216,0000
190,0000
85,0000
0
275,0000
240,0000
106,0000
0
346,0000
Year 1
0
20,1500
0
20,1500
Year 2
0
26,0000
0
26,0000
Year 3
0
32,0000
0
32,0000
Our business plan includes complete provisions for plan-vs.-actual analysis, and we will be
holding follow-up meetings every month to discuss the variance and course corrections.
Marketing Mix
Combination of product, price, place and promotion and other activities needed to meet
market objectives.
Product:
Best quality services with best quality yoga related products.
15
SWOT Analysis
Strengths: There is no real competitor, our teachers are highly qualified, we work for
welfare of society.
Opportunities: we have high growth chances because there are no real competitors of
our business.
Threats: In our society the people are narrow minded, so first we have to create
awareness between the people,we have a threat about the new entrant in the yoga
market.
16
Personnel Plan
Shahzad, Amna, Sara, Arslan (doing BBA hons.) the founders of The Ashiyana Yoga Center,
are those who wanted to work for welfare of society. They want to conduct workshops and
teacher trainings nationally and internationally.
In addition they get the productive set of instructions from honorable teachers like Mam
Qurat-Ul-Ain.
ASHIYANA YOGA CENTER started with 6 employee and 20 students. Within three years,
ASHIYANA YOGA CENTER had a staff of 25 and over 1,000 students.
The Ashiyana Yoga Center's personnel will be the following:
Arslan, director;
Amna, Receptionist
Teachers (2);
Personnel Plan
director
Teachers (2)
Boutique manager
Marketing Manager
Receptionist
Total Payroll
Year 1
15,000
54,000
13,000
14,000
13,000
109,200
Year 2
16,000
65,000
13,500
15,000
13,500
123,000
Year 3
17,000
75,000
15,500
16,000
15,500
139,000
17
18
Financial Plan
Break-even Analysis:
Break-even Analysis
14,4920
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
9%
13,1400
Year 1
Year 2
Year 3
216,0000
275,0000
346,0000
20,1500
26,0000
32,0000
0
0
0
20,1500
26,0000
32,0000
Gross Margin
Gross Margin %
195,8500
90.67%
249,0000
90.55%
314,0000
90.75%
109,2000
123,0000
139,0000
24,0000
26,0000
28,0000
2,4000
3,3000
2,4000
16,3800
0
2,4000
3,3000
2,4000
18,4500
0
2,4000
3,3000
2,4000
20,8500
0
157,6800
175,5500
195,9500
Expenses
Payroll
Sales and Marketing and Other
Expenses
Depreciation
Utilities
Insurance
Payroll Taxes
Other
Total Operating Expenses
19
38,1700
40,5700
7,7210
9,1350
73,4500
75,8500
7,2260
19,8670
118,0500
120,4500
6,7100
33,4020
Net Profit
Net Profit/Sales
21,3150
9.87%
46,3570
16.86%
77,9380
22.53%
Year 2
Year 3
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
216,0000
216,0000
275,0000
275,0000
346,0000
346,0000
0
0
0
0
0
0
0
216,0000
0
0
0
0
0
0
0
275,0000
0
0
0
0
0
0
0
346,0000
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Year 1
109,2000
65,4900
174,6900
Year 2
Year 3
123,0000
105,8360
228,8360
139,0000
125,5540
264,5540
0
20
5,1600
5,1600
5,1600
0
0
0
179,8500
0
0
0
233,9960
0
0
0
269,7140
36,1500
103,0500
41,0040
144,0540
76,2860
220,3400
Year 2
Year 3
Assets
Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
103,0500
2,7500
0
105,8000
144,0540
3,5480
0
147,6030
220,3400
4,3670
0
224,7070
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
30,0000
2,4000
27,6000
133,4000
30,0000
4,8000
25,2000
172,8030
30,0000
7,2000
22,8000
247,5070
Year 1
Year 2
Year 3
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
10,3450
0
0
10,3450
8,5510
0
0
8,5510
10,4780
0
0
10,4780
Long-term Liabilities
Total Liabilities
74,8400
85,1850
69,6800
78,2310
64,5200
74,9980
Paid-in Capital
60,0000
60,0000
60,0000
21
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
(33,1000)
21,3150
48,2150
133,4000
(11,7850)
46,3570
94,5710
172,8030
34,5710
77,9380
172,5090
247,5070
Net Worth
48,2150
94,5710
172,5090
Business Ratios:
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7997, Membership Sport and Recreation Club, are
shown for comparison.
Ratio Analysis
Sales Growth
0.00%
27.31%
25.82%
Industry
Profile
15.20%
2.06%
0.00%
79.31%
20.69%
100.00%
2.05%
0.00%
85.42%
14.58%
100.00%
1.76%
0.00%
90.79%
9.21%
100.00%
4.00%
31.80%
40.90%
59.10%
100.00%
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
7.76%
56.10%
63.86%
36.14%
4.95%
40.32%
45.27%
54.73%
4.23%
26.07%
30.30%
69.70%
31.60%
28.00%
59.60%
40.40%
Year 1
Percent of Sales
Sales
Gross Margin
Selling, General &
Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
Current
Year 2
Year 3
73.69%
68.23%
72.30%
2.78%
17.67%
2.91%
26.71%
2.89%
34.12%
2.70%
2.60%
10.23
17.26
21.45
1.23
22
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
9.96
63.86%
63.15%
22.83%
16.85
45.27%
70.03%
38.32%
21.03
30.30%
64.54%
44.98%
Additional Ratios
Net Profit Margin
Return on Equity
Year 1
Year 2
Year 3
9.87%
16.86% 22.53%
44.21% 49.02% 45.18%
n.a
n.a
Activity Ratios
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
3.95
7.33
27
1.62
8.26
12.17
33
1.59
8.09
12.17
27
1.40
n.a
n.a
n.a
n.a
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
1.77
0.12
0.83
0.11
0.43
0.14
n.a
n.a
Liquidity Ratios
Net Working Capital
Interest Coverage
95,4550
4.94
139,0510 214,2290
10.16
17.59
n.a
n.a
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
0.62
8%
9.96
4.48
0.00
0.63
5%
16.85
2.91
0.00
n.a
n.a
n.a
n.a
n.a
0.72
4%
21.03
2.01
0.00
0.83
59.60%
2.80%
6.90%
23
Appendices
Map of Ashiyana yoga centre
Market research questionnaire
Pamphlets
Products and their prices
24
Maps
25
3d Map
Male
Female
26
Rural
Urban
Middle income
Higher income
Age___________________________
Family income___________________
Profession ______________________
1. Do you feel a need for a yoga centre in Gujrat?
a) Yes
b) No
b) No
b) No
b) fresh juice
5. Do you feel that for mental relaxation yoga is a most suitable exercise?
a) Agree
b) Neutral
c) Disagree
6. Do you think 1500 fee is reasonable fee for per month classes?
a) Yes
b) No
b) 45 min
c)
1 hour
27
b) 7am8am
c) 10am11am
d)1pm2pm
e)4pm5pm
f)6pm7pm
b) 6 month
c)
Shadman
b) Margazar
c)
Shadola
d) GT road
b) No
12. Do you think yoga can help in curing muscle pain and fatigue?
a) Yes
b) No
Pamphlets
Ashiyana Yoga Centre
28
A yoga centre is now opening in your own city Gujrat in Shadman Colony.
This yoga centre consists of 2 well lightened and well ventilated halls for yoga
classes. The environment is soothing and refreshing. In Ashiyana yoga centre we
practice the HATHA yoga in Anusara style. Which provide body fitness and mental
relaxation and in addition it is also a cure for muscle pain.
This yoga centre also provides products which help in practicing yoga and fresh
juices are also available there.
The fee is reasonable 1500 rupees/ Per month.
Admissions are open. First 100 admissions are without admission fees. So
join us immediately. For more details please contact us on number
+923328388127.
Yoga straps
Yoga bricks
29
Yoga Books
Exercise bench
Bella bags
Premium Mats
Premium Blankets
Water bottle
Urban mat
Foot wears
30
Balancing balls
31