Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by The

Hershey Company. It was introduced in the United Kingdom in 1905 by and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.

Pre-2007 advertising
Cadbury has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar. In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.

Ingredients Milk**, Sugar , Cocoa Butter , Cocoa Mass , Vegetable Fat, Emulsifiers (E442, E476), Flavourings, Cocoa and Sugar have been traded in compliance with Fairtrade Standards, **The equivalent of 426ml of Fresh Liquid Milk in every 227g of Milk Chocolate, Milk Solids 20% minimum, actual 23%, Cocoa Solids 20% minimum, Contains Vegetables Fats in addition to Cocoa Butter. Suitable for vegetarians. Milk chocolate with an aerated milk chocolate filling. Delicious Cadbury Dairy Milk milk chocolate with bubbles both inside and out! The soft and round chocolate bubbles on the outside sit deliciously in the roof of your mouth whilst the bubbly centre melts into a smooth and creamy chocolate taste you'll love... A smile in every bubble The Fairtrade Mark is your independent guarantee that this product meets international Fairtrade standards. TTYPICAL VALUESPER 100g
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The Idea

The lighter side of life was created and turned into the heart of the campaign. It took people on a magical journey to a whimsical dairy farm where they could discover the secret to Where Cadbury Dairy Milk Bubbly comes from. The television commercial captured the lighter side of what happens when you combine SAs best loved chocolate with a burst of bubbles both inside and out. Green pastures, floating cows and a friendly South Africa farmer told the Bubbly story.

Campaign Results Summary

After its debut in late July, Bubbly started flying off the shelves. Sales figures went through the roof, to the point where Kraft found it difficult to meet consumer

demand. Overall, the campaign was an udder success with 2 500 new fans in the first month and well over 3 000 competition entries from 22 August to 12 September. Views of the bubbly commercial on Youtube shot to 4500 in no time and it seemed as if everyone was intrigued by the new addition to the Cadbury Dairy Milk family.

2205kJ Energy (Kcal) 530kcal Protein 7.5g Carbohydrate 56.9g (of which sugar) 56.6g Total Fat 29.9g (of which saturated fat) 18.5g Fibre 0.7g *Equivalent as salt L VALUESPER 100g

Energy (KJ)2205kJ Energy (Kcal)530kcal Protein7.5g Carbohydrate56.9g (of which sugar)56.6g Total Fat29.9g (of which saturated fat)18.5g Fibre0.7g *Equivalent as salt0.23g