Aristotle was the first to develop a communication model.

Today, the Aristotelian model of communication is still widely used and accepted. In this model of communication, the sender sends the message to the receiver in an attempt to influence them to respond accordingly. The message has to be very impressive and convincing. Therefore, the sender must know and understand their audience well. In this model, the sender is an active participant and the receiver is passive. This concept is used in public speaking, seminars, and lectures. Aristotle identified the three critical elements 1.ethos: Appeal to the audience's sense of honesty and/or authority 2.pathos: Appeal to the audience's sense of emotions 3.logos: Appeal to the audience's sense of logic

(1) Ethos
Ethos is a Greek word originally meaning "accustomed place", "custom, habit", equivalent to Latin mores. 1.Ethos forms the root of ethikos, meaning "moral, showing moral character". 2.To the Greeks ancient and modern, the meaning is simply "the state of being", the inner source, the soul, the mind, and the original essence, that shapes and forms a person or animal. 3.Ethos is an appeal to the authority or honesty of the speaker. It is how well the speaker convinces the audience that he or she is qualified to speak on the particular subject. It can be done in many ways: By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject. By having a vested interest in a matter, such as the person being related to the subject in question. By using impressive logos that shows to the audience that the speaker is knowledgeable on the topic. By appealing to a person's ethics or character. (2) Pathos Pathos is one of the three modes of persuasion in rhetoric (along with ethos and logos). Pathos appeals to the audience's emotions. It is a part of Aristotle's philosophies in rhetoric. It is not to be confused with 'bathos', which is an attempt to perform in a serious, dramatic fashion that fails and ends up becoming comedy. Pathetic events in a plot are also not to be confused with tragic events. In a tragedy, the character brings about his or her own demise, whereas those invoking pathos often occur to innocent characters, invoking unmerited grief.

Emotional appeal can be accomplished in a multitude of ways: by a metaphor or story telling, common as a hook, by a general passion in the delivery and an overall number of emotional items in the text of the speech, or in writing. Pathos is an appeal to the audiences ethical judgment. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective when the author connects with an underlying value of the reader. (3) Logos Logos is an important term in philosophy, analytical psychology, rhetoric and religion. Heraclitus (ca. 535475 BCE) established the term in Western philosophy as meaning both the source and fundamental order of the cosmos. The sophists used the term to mean discourse, and Aristotle applied the term to rational discourse. The Stoic philosophers identified the term with the divine animating principle pervading the universe. After Judaism came under Hellenistic influence, Philo adopted the term into Jewish philosophy. Logos is logical appeal, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's topic.