Documente Academic
Documente Profesional
Documente Cultură
Table of Contents
1 1.1 1.2 1.3 1.4 2 2.1 2.2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 5.1 5.2 5.3 5.4 6 6.1 6.2 6.3 7 7.1 7.2 7.3 7.4 7.5 8 8.1 8.2 Forword Learning Objectives Using the handbook Course of the Seminar Stock Price Your Tasks Farewell Letter from the previous CEO Overview of Decisions Business Banking Unit Decision: Lending Business Interest from Investment Other Decisions in Business Banking Investment Banking Unit Decisions: Securities (Nostro or Own) Hedging Bond Issue Business Financial Management Shareholder Policy Equity Capital Policy Long term outside financing Interbank Business Wealth Management Unit Asset Management Business Custody Business Sample Calculation: Wealth Management Human Resources & Logistic Human Resources Employee Capacities & Workload Logistic Business (PT / IT) Logistic Units Indexes in the Human Resource and Logistic Business Marketing Business Decision: Marketing Sample Advertising Calculation 1 1 1 2 2 5 5 6 7 8 10 10 11 11 13 13 16 16 17 18 19 21 21 23 25 26 26 28 29 30 31 33 33 34
Foreword
First of all, we want to welcome you to TOPSIM Universal Banking. Business simulations build a bridge between Business theory and experience. The following simulation creates a realistic model of a Bank and offers participants a: Fast Risk-free Long lasting collection of business experience
It is understood that a simulation can not completely simulate all of a companys complexities. Because of professional reasoning it is necessary to make the simulation easier (Complexity reduction), to avoid participants losing all oversight of the Simulation and therefore not getting any use from the game. TOPSIM Universal Banking is an interactive and learning through action game, that follows the motto:
1.1
Learning Objectives
Recognizing individual factors that effect the success value of a bank Identifying and integration of various refinancing options Leading different divisions within a bank in a near-realistic competitive environment Understanding the relations of different business aspects in a financial institution Making goals and strategies in a competitive environment Understanding business reports and making decisions within a team Managing difficult and complex decisions even in periods of uncertainty Deepening the business thought-process
1.2
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1.3
Besides the decisions that are made, many other transactions and activities in the just finished period are simulated on the computer. The results of the each period can not be calculated until every team has submitted their decisions for the period. To maintain a fair competition, it is important to submit all decisions to the instructor in a timely fashion.
Every team will receive their results (reports), which should be used as the main framework for making decisions in the following periods. In the beginning of every period, you will also receive business news, which will provide information about the entire economic situation. This information provide further clues to making successful decisions, for example, for your condition and personnel politics. In contrast to a real-life bank, the simulation provides the advantage of receiving the results about decisions within a short time-frame.
The following course of actions will be visualized with this basic information:
Introduction Decisions
Submission of decisions
Evaluation
Simulation
1.4
Stock Price
For ever bank in the simulation, a separate share price will be determined. This will provide the quality measurement for the banks performance. In determining the price per share, the following factors will affect the share price, each with a different weight:
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Balance Sheet Total Return on Equity Net losses (in %) of equity capital Bridging credit as % of balance sheet total Depot Performance-Index (Wealth Management) Planning quality factor Service level index Sum of advertising expenses as % of balance sheet total Direct earnings per shares (after tax) Shortage of regulatory necessary equity capital Shortage liquidity statement II: Overall liquidity Employee satisfaction Share price previous period Market share loan and deposit business
Share Price
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Introduction
SavingsBank
The Bank of your Choice
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2 2.1
SavingsBank
The Bank of your Choice
Dear Successor,
My management team and I want to welcome you and wish you a great first day at the SavingsBank Corp. As you already know, the previous management team has decided to step down, to make room for young and fresh talent. In the past, we have successfully worked in the national and international bank market. Last year alone, we achieved a profit after tax of 105 million Euros. The future for banks with great service looks very bright; this caused a study over the predicted market, as follows: The competitive situation of many companies has been marked by cost-pressure and market cultivation. These developments are clearly apparent in the drastic decrease of margin in the interest business and can lead to further concentration in the market To create a successful handover, we will leave all information regarding the company and results of the previous business year. We wish you much success in the future! Kind Regards,
Robert F. Chairman
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2.2
Overview of Decisions
The complexity of the standard-scenario in Universal Banking increases in every period throughout the simulation. The following summary gives you an overview of the individual modules available:
Standard Scenario Module 1 Business Banking Lending- / Deposit-Business Additional Operating Costs Investment Banking Securities Trading Business (Nostro) Bond Issue Business Wealth Management Fixed Asset Management (Customer type balanced) Marketing Marketing Decisions Human Resources / Logistic Automatically generated hires or dismissals Easy HR Financial Management Shareholder Policy Equity Capital Policy Long-term debt financing Interbank business Pre-calculation Allow Pre-calculation X X X X X X X X X X X X X 2
X X
X X
X X
X X
X X
X X
X X
X X
X X X X X X
X X X X
X X X X
The individual modules can be turned on and off as desired by your instructor. The same holds true for the modules that may not appear in the standard-scenario. In this situation, it can happen that the values in the initial scenario (period 0) deviate slightly from the standard-scenario initial situation.
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3.1
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3.1.1
3.1.2
Description
Best Rating. The company is highly capable of paying interest and making repayments. The company is capable of paying interest and making repayments. The company has a good creditworthiness, which, however could be negatively influenced by external political or economic factors. The chances for timely repayment are good. Changes in the economic conditions could, however, impact the ability to repay. The chances that the customer can repay the loan long-term are somewhat small.
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3.2
3.3 3.3.1
3.3.2
Planning Values
Participant Decision: Deciding on planning values for the balance sheet sum, net profit, lending and deposit business (all in millions of Euros). In the participant system, planning tools are at your disposal. These give you the chance, with the general knowledge of the development of the market (scenario texts) and assessment of competitors (Market and Research Report) And your own decisions, to lead a planning analysis. Each runthrough of the planning values cost 0.1 million Euro (in period 1). The final values are automatically used by the decision system, so that the values which have been entered into the planning tool do not have to be entered again. In each periods Planned / Actual analysis, a quality of planning will be assessed by a simple calculation. The quality of planning will affect your banks share price. A good planning is of special importance when it comes to resource planning (advertising, logistic, human resources, etc).
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4.1
Domestic money market Foreign money market Domestic shares Foreign shares Domestic bonds Foreign bonds
Participant Decision 1: Make decisions in each asset category concerning the purchase / sale (in million Euro). Information regarding individual asset categories can be found in the next chapter. Participant Decision 2: Make a decision, if your price risk (in the stock and bond market) and exchange rate risk (for investments in USD), should be hedged or not. You make the decision to protect securities from price losses (line HEDGING Price) and/or foreign currency risk (line HEDGING USD) by selecting either No/ Yes (double click in the specific box or entering Y/N).
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More information regarding hedging can be found in section 4.2. Additional notes regarding the exchange rate and the foreign currency can be found in the scenario text.
4.1.1
Money Market
Money market investments are short term investments with a maximum maturity date of 12 months. The money market investments from the previous period will be repaid at the beginning of the following period. For this reason, only the purchase of such investments can be made. There are domestic as well as foreign money markets available for purchase.
4.1.2
Stocks
The owner of a share of stock is automatically a partial owner of the company. The share entails ownership and participation rights. Investments in Stocks are usually riskier than money markets and bond investments. Domestic as well as foreign shares are available for purchase. Note: The purchase and sale of stock always takes place at the closing price of the previous period.
4.1.3
Bonds
Bonds are fixed securities, which are commonly used for long-term investments by large companies. Bonds usually carry lower risk than stocks. But the owner of a bond is susceptible to changes in the interest rate. Both domestic and foreign bonds are available for purchase. The purchase of bonds is always done at par (100% of the bond). Because the bonds interest rates are fixed, their value is influenced by changes in interest rates. Note: Purchases are made at the closing value of the previous period and they follow FIFO.
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4.2
Hedging
Hedging transactions are financial transactions executed to protect against unfavourable exchange rate developments or price risks. In TOPSIM Universal Banking, you can insure against the above-mentioned risks by purchasing PUT options. A PUT option is the right to sell securities or foreign currencies at a later date for a price that was determined in advance. The hedging takes place at the beginning of the periods. Hedging transactions protect the investments during the valuation for the final balance sheet against any foreign currency and exchange rate losses. To protect against financial risks again in the following year, the specific boxes must be marked once again, otherwise no protection against unfavourable exchange rate developments or price risks exists in this year. To protect individual fixed assets, the following cost should be included in the calculation:
INVESTMENT COST OF PROTECTION
3% 2% 2%
4.3
The rating provides information regarding the quality of the issuer. The worse the rating, the higher the likelihood that the outstanding bond will not be fully covered by customers.
4.3.1
Participant Decision 1: You decide on the interest rate (in %) of the bond emission. It is necessary to orient oneself at the requirements of the capital market as well as the rating of each issuer.
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Participant Decision 2: You need to determine the price for which you would carry over the whole amount. The emission amount is 100%. The given minimum price can not be undercut. If you do not want to participate in the bidding process, then the underwriting price should be left at 0%. The difference between the emission value (100%) and the lower underwriting price should at least cover the costs that the bank is incurring.
4.3.2
If the total issue cannot be placed completely (subscription rate less than 100%), the unsold amount will be sold immediately at a reduced rate (difference between the issue price and lower stock exchange price).
4.3.3
4.3.4
In this example, both banks expected to receive the entire award, but because both banks selected an interest rate lower than the current market interest rate, both parties incurred an overall loss.
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Per % difference of interest The subscription quota decreases by ...% Interest difference (%) Subscription quota (%)
Bank 1 has won the award, but it is not able to place the entire bond on the markets, which causes it to accept a deal. The loss is the higher the lower the subscription quota. Bank 2 has also participated in trying to get the emission and therefore must also carry the fixed costs. If bank 2 had gotten the award, then it would have had -10.26 million Euro loss, even though it can almost place the entire volume. Bond earnings (m EUR) Deal (m EUR) Variable Costs (mEUR) Fixed Costs (m EUR) Profit/Loss of the Bond Issue Business 100.00 -16.38 -20.00 -10.00 53.62 20.00 -0.26 -20.00 -10.00 -10.26
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Financial Management
The Financial Management business deals with the banks shareholder policies, equity capital policies and liquidity planning.
5.1
Shareholder Policy
Participant Decisions: You must decide, if and how much of the previous years profit (or a portion of other reserves) you would like to return to shareholders. The bank may disburse its profits in the form of a dividend. The shareholder policies impact the share price on the one hand, but also the banks equity Publicly traded companies usually avail themselves of a dividend to disburse profits from the prior year (or a part thereof) to the shareholders. Even if the bank incurred losses during the prior year, it may still disburse dividends and take it from the Other Reserves. The dividend policy has an effect on the stock price of individual banks, the liquidity, and the equity capital and therefore also the Return on Equity (RoE). Keeping profits in the bank increases the equity capital.
Example of a dividend disbursement: DIVIDEND DISBURSEMENT Equity Capital (mEUR) Nominal Share Value (EUR) Number of Shares Net Earnings (Prev. Yr. / mEUR) Share Price (Beginning of Period / EUR) Dividends per Share (Decision EUR) 800 20.00 40,000,000 150 100 1.20
6.0 0.9
1)
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5.2
5.2.1
Participant Decision: You must decide how much you would like to increase (+) or repay (-) equity capital (in mEUR)
5.2.2
ISSUE INFORMATION INCREASE IN CAPITAL Issue price of new shares (% of share price previous reporting period) Maximum increase in capital (% of equity capital of previous reporting period) Nominal share value (EUR) 60 % 50 % 20.00
CALCULATION EXAMPLE FOR AN INCREASE IN CAPITAL Increase in capital (Decision / mEUR) through issuing 12,500,000 shares with a nominal value of 20 EUR each Share price (Previous period in EUR) Issue price per share (60 % of EUR 80) Offering premium per share (EUR 48 EUR 20) ADDITIONAL CAPITAL THROUGH INCREASE IN CAPITAL Increase in equity capital (Mio. EUR) (12,500,000 shares x EUR 20 nominal) + =
1)
1)
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5.2.3
Repayment of Capital
A repayment of capital makes sense, when overcapitalization should be stopped. The bank is overcapitalized, if the ratio of capital to potential risk is too high. Overcapitalization negatively influences the banks profitability and the profit rate per share, which can have a negative impact on the share price. If the bank generates the same profits with less capital, the capital profitability increases. CALCULATION EXAMPLE FOR REPAYMENT OF CAPITAL Repayment of capital (Decision / mEUR) with the withdrawal of 5,000,000 shares with a nominal value of 20 EUR each Share price (previous period / EUR) Nominal share value (EUR) CAPITAL REDUCTION THROUGH CAPITAL REPAYMENT Reduction of equity capital (mEUR) (5.000.000 shares x EUR 20 nominal) + = Reduction of reserves (mEUR (5.000.000 shares x EUR 60) TOTAL CAPITAL REDUCTION (mEUR) / shares at par value) - 100 - 300 - 400 - 100 80.00 20.00
Please note: that enough liquidity has to remain when decreasing the equity capital.
5.3
5.3.1
The bank can issue bonds with a maturity of 10 periods and a fixed interest rate to obtain long term outside financing. A bond is a security that allows a middle or long term increase in capital. A bond is a security used to obtain medium or long refunds on the capital market. The bond purchaser receives annual interest payments. The borrowed amount is repaid at the end of the term. The interest rate is determined by the current demand in the capital market; it can be called in early based on the economic situation in each period. In addition, the following must be noted: The decision of the current period is additive to the previous periods. Per period, a certain volume of bonds issued in the past will mature. (For repayment amounts, please refer to the balance sheet appendices) INFORMATION REGARDING BONDS Maximum issue volume (mEUR) Maturity (periods) 1,000 10
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5.3.2
In the event of a liquidation or bankruptcy of the issuer, the claims of holders of subordinate bond issues are subordinate to the claims of non-subordinate holders. The banks can include subordinate bonds in their supplementary capital (up 50% of the total capital) according to Basel II- regulations. Subordinate bonds can therefore be used to fulfil the regulatory capital requirements. INFORMATION REGARDING SUBORDINATE BONDS Interest margin in comparison to the bond issue Maximum issue volume (mEUR) Maturity (years) Maximum total subordinated bonds of required capital (max. % core capital) + 0,50 % 1,000 10 50 %
5.4
Interbank Business
The term interbank business is used to describe banking transactions between commercial banks. Interbank transactions constitute a large part of the money and capital market. Commercial banks involved in interbank transactions assume a very small counterparty risk. Both parties must be profitable and have a very good liquidity, in order to perform interbank business. The interbank business is an important reference point in regards to the customer business. Banks will not incur customer businesses at conditions which are worse for the bank than the conditions in the interbank business.
5.4.1
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The old management has the following assets in the interbank business (period 0): Due from banks on demand Due from banks at term 600 mEUR 6,500 mEUR
5.4.2
The interest rates directly impact the market behaviour of the other banks. Therefore the rate of interest is the determining factor of the amount of interbank business you will receive. Banks like to get high interest rates; therefore you will generally get more business with a high interest rate. But, the amount of interbank investment also depends on the interest rates of your competitors, as they may steal business from you by having better interest rate conditions than your bank.
5.4.3
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6.1 6.1.1
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INVESTMENTS Domestic money market Foreign money market Domestic shares Foreign shares Domestic bonds Foreign bonds
Participant Decisions: You will allocate percentages of the customer assets managed by the bank to individual asset types. You have to comply with the mandatory minimum and maximum volumes established by your banks management. In total, 100% of all the money must be invested. Investments are bought and sold at the beginning of each reporting period for the prices from the end of the previous period. Hints regarding the further development of the market can be found in the economics news. Private banking (Asset Management) refers to the diversification of monetary investments, the allocation of the invested assets to various investment types (bonds, shares, money market papers, currencies etc). The total yield and total risk of a portfolio can be managed by changing the asset allocation. This can be done by redistributing the assets among the portfolio's individual asset categories.
6.1.2
Decision: Hedging
Participant Decision: You must decide if you would like to insure your customers money against exchange loss (in all investment areas) and/or market price risks (in stock and bonds business). If you would like to hedge the investment you have made for your customers, then place a check mark in the appropriate box in the decision screen. The costs of hedging are taken from wealth management deposits and have a negative impact on the performance of these deposits. The costs for hedging are the same as in the investment banking business (see sect. 4.2).
6.1.3
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6.1.4
6.1.5
PI =
A high performance index in comparison to your competition leads to a high market share in the wealth management business.
6.2
Custody Business
In the custody business, the bank gives customers the opportunity to access stock markets on their own responsibility. The decision regarding which securities get bought and sold remains with the customers. In the introduction period of the custody business, customers deposits amount to 50.000 mEUR.
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6.2.1
6.2.2
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6.3
Custody Business: Volume Stock market turnover volume Depot Fees (Participant Decision) Brokerage fee (Participant Decision) Income from the Depot Business (50,000 * 0.2 % + 50,000 * 40 % * 0.8 %) Commission income from securities and investment business
516 mEUR
Commission Expenses: Commission Expenses Wealth Management (Volume of Wealth Management & Depot Business) Total Commission Expenses (0.4 % * 62,800 m EUR)
0.4 %
251 mEUR
Return from securities and investment business (profit and loss statement)
265 mEUR
Personnel Expenses: Personnel Wealth Man. (Assumption): Salary per Employee (Example) Additional Personnel Costs Total Personnel Expenses (1,600 * 92,000 EUR * 1.1)
103 mEUR
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7 7.1
Investment Banking
Wealth Management
As a member of the simulated banks management team, you are responsible for all HR-related issues for the five business units listed above.
7.1.1
Participant Decision: You make decisions regarding the number of hirings (+) and dismissals (-) in each individual business unit. Hiring new employees is necessary when the current personnel resources are not sufficient and the bank has to pay costly overtime to current employees or even hire temporary workers. Dismissals make sense when there are idle employees in the bank, and therefore unnecessary costs are incurred. When hiring new employees, it must be considered that they require a vocational adjustment period during the first year, during which they cannot work productively. Employing and dismissing personnel is therefore very cost-intensive. Figures regarding employments and dismissals can be found in sect. 7.1.5.
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7.1.2
In future periods, this decision can also be made in additional business areas within the bank (such as Wealth Management).
7.1.3
7.1.4
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In addition, a bonus that is higher than the bonus paid by a competitor may attract qualified employees, which, in turn, positively impacts the educational status of your banks employees. The old management has made the following decisions in period 0: AREA Bonus (in % of base salary) LENDING BUSINESS 4 4 2 DEPOSIT BUSINESS LOGISTIC
7.1.5
Employment Costs (EUR) Dismissal Costs (EUR) Training Period (Hours) Salary and Wages (EUR) Temporary worker compensation (EUR/Hour)
Industry salaries are average salaries in the different business units. The yearly salaries can be found in the economics section of the scenarios. Costs for overtime hours are 25% of the salaries.
7.2
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Example (Employments / Dismissals not automated): General Figures: Total Hours worked per year (WPY): Hours per day (WT): Induction time new employees (ITE): Acquisition, Mentoring, Consulting: Training (Train): 1,825 Hours 8.2 Hours 500 Hours 0 % each 4 Days
Decisions:
So, the total number of hours available for each employee are: 100% 100% Acqu% Mentoring% Consul%
WPY
WT * Train ITE
= 1825
100% 100% 0% 0% 0%
When the bank has 5,000 employees, 6,461,000 hours are available. Yet, when 7,000,000 hours are necessary, an additional 539,000 hours are needed.
418 more employees would need to be hired. This number is calculated automatically by the system in case the Hiring / Dismissals are automated (Overtime is not taken into account). To calculate the expected workload and necessary number of employees, a planning tool is available in the participants system.
7.3
7.3.1
Branch Network
The bank in the simulation has 20 branches. Additional branches may increase the service quality. This would have a positive impact on the acquisition of new customers. From past periods, the following information is available:
INFORMATION REGARDING BANK BRANCHES
20 90.0 10.0
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7.3.2
Participant Decision: Decide if you would like to open new bank branches, and if so, how many (standard scenario). Depending on the adjustments made by the trainer new branches might also be rented. The bank network can be expanded. New branches are open for business immediately without any delay. Closing already open branches is not possible due to clauses in the contract.
FIGURES REGARDING BANK BRANCHES
Investment costs for new branches (mEUR) Rental costs per year, per branch (mEUR) Operating costs per new branch (mEUR)
The operating costs are incurred every year, not just for new branches but also for already existing branches as well.
7.4
Logistic Units
The banks logistics units include all investment and operating items required for regular business operations. Included in this are things such as IT and Online Banking. The current status of the logistics units is reflected by the automation level index, which can be influence by further investments in logistics. The previous management did not fully realize the savings potential that could be obtained when making proper investments in the IT department. With proper investments, a large savings potential could be realized.
INFORMATION REGARDING LOGISTIC UNITS (FROM PAST PERIODS)
Number of logistics units Value of assets (mEUR) Depreciation rate (%) Annual operating costs (Mio. EUR) Automation level (Index)
7.4.1
Investments in Logistic
Participant Decision: Decide if you will purchase logistic units (standard-scenario) and if so, how many. Depending on the adjustments made by the trainer new branches might also be rented.
You may improve your banks automation status by making additional net investments into new logistics units. Logistics units may be purchased (standard-scenario) or leased.
INFORMATION REGARDING LOGISTIC UNITS
Investment costs per logistics unit ( mEUR) Leasing cost (Leasing rate & Amortization / %) Operating cost per logistics unit (mEUR)
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The following information is available regarding the impact of net investments in automation:
NUMBER OF LOGISITC UNITS AUTOMATION LEVEL
10 50 66 77 87 94 100
ASSESSMENT OF AUTOMATION
7.5
The productivity level is determined separately for each business unit. The pertinent information can be found in the participation report Human Resources.
Training Status The training status is influenced by the factors such as training time and bonus.
ASSESSMENT OF THE TRAINING LEVEL
The training level is determined separately for each business unit. The pertinent information can be found in the participation report 12.1 Human Resources.
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Service Quality For a service company, high quality service is one of the main success factors and leads to a high market share. The quality of the banks' service is influenced by the following 5 factors: Training Level Employee Satisfaction Number of Hours Worked by Temporary Staff (not relevant if employments / dismissals are determined automatically) Service Level Number of Branches
ASSESSMENT OF THE SERVICE QUALITY LEVEL
SERVICE QUALITY INDEX 0 49 50 64 65 79 80 89 90 100 can be found in the participation report 12.1 Human Resources.
The service quality level is determined separately for each business unit. The pertinent information
Employee Satisfaction High employee satisfaction increases employee motivation and consequently the service quality of the bank. The following 6 factors have a direct impact on employee satisfaction: Additional staff costs (not relevant in the standard-scenario) Incentive Bonus Number of Training Days Work-time per year (not relevant in the standard scenario) Proportion of overtime work (not relevant in the standard scenario) Hours worked by temporary employees (not relevant in the standard scenario)
ASSESSMENT OF THE EMPLOYEE SATISFACTION LEVEL
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Marketing Business
The term Marketing refers to the banks activities intended for the current and future markets with the ultimate goal of satisfying customer needs in the long run and achieving competitive advantages. Marketing therefore is concerned with understanding customer needs and meeting those needs. In this simulation, four different customer segments exist. Each segment has its own needs and characteristics which become apparent in the separation of volume in the segments. (see Market Data Report):
CUSTOMER SEGMENTS ABBREVIATION
Countries & State-owned enterprises Large enterprises Small and mid-sized enterprises Private customers
8.1
Decision: Marketing
Participant Decision: Regarding marketing decisions, you are able to determine your marketing strategy. The market strategy determines how much money should be spend on the advertising of individual products / rating groups and services. To make decision, you will determine a budget (in mEUR), which you can distribute over the various segments based on priorities. By assigning priorities you decide how you want to deal with the individual customer groups. Use whole numbers from 0 to 3 (0, 1, 2, 3) on the decision form to determine your priorities. You may assign the same values several times.
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VALUE
PRIORITIES
0 1 2 3
The advertising budget for money transfer only has an effect on the money market and current account.
8.2
Then the advertising budget gets divided up as follows: States Customer rating +++ Customer rating ++ Customer rating + 1 mEUR 3 mEUR -LE 4 mEUR 6 mEUR SME -2 mEUR
The advertising budget for customer rating +++ totals 3 million Euro and sum of the priorities is 3. Therefore, 1 million Euros goes to the states and 2 million Euros goes towards large enterprises (LE).
The advertising budget for customer advertising is 3 million Euros and the sum of the priorites is 3. Therefore 1 million Euros goes towards the customer rating + and 2 million to customer rating +++.
The advertising budget of 5 million Euros in customer rating does not get allocated, as no priorities were set. Advertising generally has a positive effect on your publicity and the market share of the individual product / rating (i.e. the customer groups). Please note the effect of each additionally invested Euro has less of an effect than the previous one. Also, make sure that the impact of your decisions is also dependent on the decisions of your competitors.
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