Executive Programme

for the Automotive Industry

Failure to strengthen a company during a downturn can leave it Shorter
in a much weaker position afterwards. More in depth
Focused on
industry needs
2009-2010
 How to build high
performance management
in the automotive industry and
come out of the recession stronger
This is the stated aim of the Solvay Brussels School of Economics and Management
in its latest programme, which has been specially re-designed for automotive
2010 201
industry executives. 1
20 09 2

Like all of our executive education programmes, this course will2be

008led by a team
of top class experienced professionals and leading international academics, Kmh
who understand the skills needed by executives working in companies engaged
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in importing, manufacturing, rental and leasing, distribution and supply in the
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automotive industry. 45454.546.456
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Managing in
a recession
Every industry faces periodic downturns of varying
severity, - but executives with the vision,- ingenuity
and courage to go against the grain of convention
can take their companies to new heights while
competitors are sinking.
Today’-s challenging economy calls for executives who
are able to assume the responsibilities of leadership.
However, such a process can take years of on-the-job
training time, which most companies cannot afford,
particularly in a volatile marketplace like today’s.
That is why the SBSEM has concentrated its
automotive programme in such a way as
• to tackle the key challenges facing the
automotive Iindustry
• and to reduce as much as possible the time
devoted to the Programme
As a consequence, the cost of the programme has
been reduced so as to offer maximum return on
investment.
Programme Content
The programme is characterized by an
excellent balance between state-of-the-art
theory and, lectures given by internationally
renowned academics in sessions chaired
by leaders from the sector: directors from
leading manufacturers, senior figures from the
European Commission and representatives of
international motoring organisations.

The programme will examine key issues for the industry and current trends,
through a programme of five modules:

Module 1 Module 2
What sort automotive industry will The consumer shift
remain after the crisis ?

There will, of course, be a car industry after the recession.
However, there will be a new landscape and one likely to be
very different from the one we are used to.
This module will examine :
What the automotive industry will look like ? Will there be
more or fewer key manufacturers? Who will be the losers
and winners?
What will the car of to-morrow be like? Which
engines and which equipment will be on board ?
Will there be « one new business model « or
several ones?
What will be the new role for importers, distributors, deal-
ers, service points and others in the sector ?
The financial and economic climate of the last 12 months,
increased consumer control, personal empowerment,
advances in technology, and a plethora of devices and ap-
plications have changed the landscape for many marketers.
This shift has been a mixed blessing.
Whilst it has enabled consumers to engage with their world
in a multitude of ways that did not even exist a few years
ago, this consumer evolution has also put increased pres-
sure on brands.
Key issues to be tackled during this session include:
The customer of the future
How to communicate with this new customer
Brand management as a strategic business practice

This module will take place during a residential The new marketing and media ecosystem.
seminar lasting two and half days.
 The European Automotive Industry needs a solid post graduate education programme, fully
dedicated to assisting car executives to cope with the monumental challenges of the future.
Solvay is the ideal partner to offer such a program, being not only one of the leading European
business schools, but also located right at the heart of Europe.
To overcome the current crisis, the best and brightest managers will be needed.
Who, in turn, will require the business education and skills necessary to cope with a
continuously changing and global environment.

Juan José Diaz Ruiz

CEO Diaz Ruiz & Partners, Former Executive Vice
President Toyota Europe, former President of
VW-Audi España, former President of Fiat Auto España

Module 3 Module 4
The car/automotive industry and the The car/automotive industry and the
credit crunch new EU and national regulations

The car industry faces severe challenges on environmental
and safety issues. The financial crisis is amplifying these
difficulties.
How will R&D be financed in order to reconvert the indus-
try for more fuel-efficient engines and safer cars?
How will distributors and dealers finance their operation
in a declining market?
How will consumers buy, lease or rent new cars in a tough
economic environment?
How will consumers finance their mobility?
In « tempore non suspecto » the European Union and
national governments have agreed new regulations with
clear deadlines. What will be the effect of the new rules on
the car industry of tomorrow? Will manufacturers meet the
deadlines?
And at what cost?
Key issues to be tackled during this session include:
Which solutions for CO2, NOX and other emissions? What
about regulations on noise levels and pedestrian safety?
What will be the new EU Block Exemption System? Will it
still exist or will the EU opt for full application of the Treaty
of Rome?
What will be the future of car distribution in the EU?
How to encourage consumers to choose low energy con-
sumption vehicles. (An EU system, or one per country or
even one per region?)

Module 5
Personal project
Participants will be invited to develop a personal project
in line with their company objectives or focused on one
of the programme’s key themes.

Participants who choose to complete a personal project

will benefit from the assistance of a coach chosen for his
competencies in the subject.
 The faculty continually updates the programme, incorporating the latest cases
and teaching materials to address the most recent trends and innovations.
This year’s programme content reflects the current economic climate.

Each academic and expert speaker will provide takeaways to implement in your
daily business and make you stronger at the end of the recession.

For participants, the learning experience is both profound and practical.

Armed with actionable frameworks and tools, they return to their companies
truly transformed to become extraordinary leaders for extraordinary times.

The faculty:
Some of the Solvay Brussels School of Economics and Management
academics who have already taught in our programme :
Bernhard Adriaensens Christian Blümelhuber (Marketing)
(Marketing and Communication) Matthias Schmitt (Finance)
Jean-Pierre Aerts (Marketing) Patricia Garcia (HR)
Claude Boffa (Sales) Paul Verdin (Strategy)

Experts who taught in the 2008 Programme :

Ivan Hodac, Secretary General ACEA (European Automobile Manufacturers Association)

Lars Holmqvist, CEO CLEPA (European Association of Automotive Suppliers)
Juan José Diaz Ruiz, International Automotive Consultant (Consultant to the World Board of Hyundai-KIA
Group, former Senior Marketing Director at Ford, VW, SEAT, Audi, FIAT, and former VP Toyota Motor Europe)
Georgio Elefante & Bart Van Ham, Price Waterhouse Coopers,
Philippe Guillaume, Automotive Consultant (IBM)
Miguel del Marmol, CEO Total Belgium, President Belgian Petrol Federation
Hughes Moonen, CEO Toyota Insurances
J.C. Lievens, Consultant, Former CEO KIA Europe)
Senior civil servants from the European Commission
Practical information
Learning model Admission criteria
With on-campus and residential sessions as well as home-based Holders of a university degree or higher education certificate with 3
work, the programme offers an integrated set of individual and or more years’ professional experience.
classroom components. Professionals with 6 or more years’ experience in the industry.
The programme comprises conceptual courses given by academics, Candidates will be accepted after examination of their application.
presentations by industry leaders, case stories, self-learning and a
final personal project. Participant fee
The programme is organized in such a way as to promote dynamic € 4,490 (+ VAT) for the 4 modules
interchange and shared learning among peers from diverse compa-
10 % discount for:
nies.
Solvay alumni
Participants will have access to a specialised intranet with a wealth FEBIAC-ICHEC automotive programme alumni
of information on the automotive industry. Second and subsequent participants from the same company
The programme objectives € 1,490 (+ VAT) per module
Develop managerial expertise at individual and organizational € 1,000 (+ VAT) for coaching in preparing personal project
levels. € 150 (+ VAT) for defence of project (cost of specialised jury)
Provide in-depth and real life understanding of the challenges fac-
Dates and timetable
ing national, European and global car industry environments.
Autumn 2009 to Spring 2010
Equip managers with an in-depth understanding of the interna-
tional issues necessary to grow in today’s tough environment Contact
Develop practical and actionable “take homes” auto@solvay.edu
Provide new business skills Tél.: 02/650.67.40 - Fax: 02/650.65.43
Reinforce the network and prepare a new generation of leaders for
www.solvay.edu/automotive

in partnership with
the automotive industry.
Academic Director: Bernhard Adriaensens
Language (Contact: Bernhard.adriaensens@ulb.ac.be)
Sessions will mainly be in English
(a good comprehension of English is required).

Executive Programme
for the Automotive Industry

Solvay Brussels School

of Economics and Manangement
Université Libre de Bruxelles
Av. F. D. Roosevelt 19 - CP 145
1050 Brussels, Belgium

www.solvay.edu/automotive