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Open Source Economic

Development: Using Data


to Guide Conversations

Ed Morrison
Purdue Center for Regional Development
October 11, 2009
University Economic Development Association | San Antonio

Thursday, October 15, 2009


Open Source Economic
Development: Using Data
to Guide Conversations

Ed Morrison
Purdue Center for Regional Development
October 11, 2009
University Economic Development Association | San Antonio

Thursday, October 15, 2009


Ed Morrison presented this material
to the University Economic Development Association in San
Antonio, TX on October 11, 2009

This material is copyright Ed Morrison and distributed under a


Creative Commons 3.0 attribution license. That means you are
free to modify, copy and use this material for commercial
purposes provided that you attribute it as follows:

Source: Ed Morrison, Distributed under a Creative Commons


3.0 license.

You can learn more about the Creative Commons license at


www.creativecommons.org

Thursday, October 15, 2009


‣ Where we are heading: Open Networks

‣ How to guide conversations: Strategic Doing

‣ New data tools to guide conversations

Thursday, October 15, 2009


We now live in a networked world

A global map of Internet connections

Thursday, October 15, 2009


We now live in a networked world

A global map of Internet connections

Thursday, October 15, 2009


Who makes the iPhone? A network led by Apple

The iPhone
production
network

Thursday, October 15, 2009


Grandchildren's Economy: Wealth
created by networks

We are here

Prosperity

Grandfather's Economy: Wealth


created by hierarchies

Time

Thursday, October 15, 2009


Grandfather’s Grandchildren’s
Economy Economy
Hierarchies Networks

Command and
Link and leverage
control

Vertically integrate Horizontally connect

Transactions Relationships

Manufacturing
Mass Production
Customization
Strategic Planning Strategic Doing

Thursday, October 15, 2009


Our jobs is to find the pathways to our
Grandchildren’s economy...These will not be
lighted highways

Connecting our many


assets with “link and
leverage” strategies

Thursday, October 15, 2009


The Five Factor Model of Open Source Economic
Development leads us to focus on 5 types of
networks to drive prosperity

Brainpower Innovation
21 Century Talent Entrepreneurship
Networks

Civic
Collaboration

Quality,
Connected Branding
Places Stories

Thursday, October 15, 2009


Innovative Businesses

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks

Dynamic Clusters
Creative People

Civic
Collaboation

Quality,
Branding
Connected
Stories
Places

Hot Spots

Thursday, October 15, 2009


Innovative Businesses

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks

Dynamic Clusters
Creative People
Civic
Collaboation

Quality,
Branding
Connected
Stories
Places

Hot Spots

Thursday, October 15, 2009


Tom Peters: “It’s the firm”

Innovative Businesses

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks

Dynamic Clusters
Creative People
Civic
Collaboation

Quality,
Branding
Connected
Stories
Places

Hot Spots

Thursday, October 15, 2009


Tom Peters: “It’s the firm”

Innovative Businesses

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks

Dynamic Clusters
Creative People
Civic
Collaboation

Quality,
Branding
Connected
Stories
Places

Hot Spots
Michael Porter:
“It’s the
cluster”

Thursday, October 15, 2009


Tom Peters: “It’s the firm”

Innovative Businesses

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks

Dynamic Clusters
Creative People
Civic
Collaboation

Quality,
Branding
Connected
Stories
Places

Hot Spots
Michael Porter:
“It’s the
cluster”
New urbanists:
“It’s the place”
Thursday, October 15, 2009
Tom Peters: “It’s the firm”

Richard Florida:
“It’s the Innovative Businesses

Creative Class”
Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks

Dynamic Clusters
Creative People
Civic
Collaboation

Quality,
Branding
Connected
Stories
Places

Hot Spots
Michael Porter:
“It’s the
cluster”
New urbanists:
“It’s the place”
Thursday, October 15, 2009
The Five Factor Model works to organize strategies
at different geographic levels
Brainpower Innovation
21 Century Talent Entrepreneurship
Networks

Civic
Collaboration

Quality,
Connected Branding
Places Stories

Region
Cluster
County
Neighborhood

Thursday, October 15, 2009


‣ Where we are heading: Open Networks

‣ How to guide conversations: Strategic Doing

‣ New data tools to guide conversations

Thursday, October 15, 2009


Strategic Planning evolved to handle large
hierarchical organizations

Thursday, October 15, 2009


Strategic Planning evolved to handle large
hierarchical organizations

A small group at the top


did the thinking

A larger group at the


bottom did the doing

Thursday, October 15, 2009


Strategic planning doesn’t work because networks
have no tops or bottoms

Thursday, October 15, 2009


We will find our pathways with Strategic Doing

Thursday, October 15, 2009


No Strategy
Action but no plan

Strategic Planning
Plan but no action

Strategic Doing
Plan and action together

Thursday, October 15, 2009


Strategic Doing guides conversations...The key
insight: People move in the directions of their
conversations

What Will
We Do?

What Could What Should


We Do? We Do?

Thursday, October 15, 2009


Strategic Doing leads to Swarm Innovation...Many
innovations that link and leverage a region’s assets
Disruptive Innovation Swarm Innovation

Thursday, October 15, 2009


Water, Water, Water, …

© 2008, Brian D. Thompson, UWM Research Foundation 19 10/6/08

Thursday, October 15, 2009


Water, Water, Water, …
CH2MHILL
Private Sector
Public Sector Federal
• Engineering services
Joy
Bucyrus
Siemens GE
UNDP Government
DNR Veolia Great Lakes Water Advanced ITT
MMSD
• Water treatment equipment
Chemical Systems
• Water utilities

M7/GMC Miller Coors


• Ind. wastewater treatment

City of Utilities • Intake quality, output quality Pentair


Milwaukee • Energy consumption • Filtering & purification

Opportunities Procorp AquaSensors


Thermo Fisher
Scientific
Water Council Water User • Water reuse & softening

Sanitarie
• Phosphate & radium removal
Environmental • Wastewater treatment
• Algae control (& exploitation) design

Municipalities


Removal of PCBs from lakes & rivers
Storm water containment, Treatment/
• Road salt Processing/ Badger Meter Flygt


Ship’s ballast – policy/enforcement
Aquaculture Energy/Efficiency Softening Analysis/ • pumps
• Ethanol production efficiency • Water meters


Lake Michigan contamination
Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems

• Elimination of boiler scaling


• Increasing brewing efficiency Control
• Increased efficiency of water heating
• Speeding treatment for large volumes Pumps/ Valves/ Fall River
UW-Madison
• Increasing treatment efficiency
Components
Bioscience Processing/Treatment
•Municipal wastewater treatment •Reverse Osmosis
–Storm water treatment •Softening

Fluid Transport/
–Reduced use of chemicals
•Industrial wastewater treatment
•Ships ballast - treatment
•Treatment targets AO Smith
–Farm manure, food processing waste, metals –PCBs in sewer pieps
Civil & Ind. Engr. –Utilizing sewer sludge
•Residential Water Treatment
–Desalinzation
–Radium in ground water
• Water heaters

Marquette –Residential water treatment, home filtration


–Residential Water softening without salt
–Pharmaceuticals
–Phosphate Consumer
Detection
Products
Monitoring/Detection
• Water security Kohler
• Real time monitoring • Faucets

WATER Inst. •

User detection systems
Real time sensing for life forms
• Materials, coatings, plating
• Casting technology

• Pharmaceuticals
Chem & Biosci Materials

School of Freshwater
Science UWM
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
Academic Institutions Rapid Proto Center

NIH DoD Interior


EPA Greater
Milwaukee
Foundation USDA World Bank
NOAA/DOC International
© 2008, Brian D. Thompson, UWM Research Foundation
Partners Funding Agencies 10/6/08
19

Thursday, October 15, 2009


Water, Water, Water, …
CH2MHILL
Private Sector
Public Sector Federal
• Engineering services
Joy
Bucyrus
Siemens GE
UNDP Government
DNR Veolia Great Lakes Water Advanced ITT
MMSD
• Water treatment equipment
Chemical Systems
• Water utilities

M7/GMC Miller Coors


• Ind. wastewater treatment

City of Utilities • Intake quality, output quality Pentair


Milwaukee • Energy consumption • Filtering & purification

Opportunities Procorp AquaSensors


Thermo Fisher
Scientific
Water Council Water User • Water reuse & softening

Sanitarie
• Phosphate & radium removal
Environmental • Wastewater treatment
• Algae control (& exploitation) design

Municipalities


Removal of PCBs from lakes & rivers
Storm water containment, Treatment/
• Road salt Processing/ Badger Meter Flygt


Ship’s ballast – policy/enforcement
Aquaculture Energy/Efficiency Softening Analysis/ • pumps
• Ethanol production efficiency • Water meters


Lake Michigan contamination
Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems

• Elimination of boiler scaling


• Increasing brewing efficiency Control
• Increased efficiency of water heating
• Speeding treatment for large volumes Pumps/ Valves/ Fall River
UW-Madison
• Increasing treatment efficiency
Components
Bioscience Processing/Treatment
•Municipal wastewater treatment •Reverse Osmosis
–Storm water treatment •Softening

Fluid Transport/
–Reduced use of chemicals
•Industrial wastewater treatment
•Ships ballast - treatment
•Treatment targets AO Smith
–Farm manure, food processing waste, metals –PCBs in sewer pieps
Civil & Ind. Engr. –Utilizing sewer sludge
•Residential Water Treatment
–Desalinzation
–Radium in ground water
• Water heaters

Marquette –Residential water treatment, home filtration


–Residential Water softening without salt
–Pharmaceuticals
–Phosphate Consumer
Detection
Products
Monitoring/Detection
• Water security Kohler
• Real time monitoring • Faucets

WATER Inst. •

User detection systems
Real time sensing for life forms
• Materials, coatings, plating
• Casting technology

• Pharmaceuticals
Chem & Biosci Materials

School of Freshwater
Science UWM
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
Academic Institutions Rapid Proto Center

NIH DoD Interior


EPA Greater
Milwaukee
Foundation USDA World Bank
NOAA/DOC International
© 2008, Brian D. Thompson, UWM Research Foundation
Partners Funding Agencies 10/6/08
20

Thursday, October 15, 2009


Water, Water, Water, …
CH2MHILL
Private Sector
Public Sector Federal
• Engineering services
Joy
Bucyrus
Siemens GE
UNDP Government
DNR Veolia Great Lakes Water Advanced ITT
MMSD
• Water treatment equipment
Chemical Systems
• Water utilities

M7/GMC Miller Coors


• Ind. wastewater treatment

City of Utilities • Intake quality, output quality Pentair


Milwaukee • Energy consumption • Filtering & purification

Opportunities Procorp AquaSensors


Thermo Fisher
Scientific
Water Council Water User • Water reuse & softening

Sanitarie
• Phosphate & radium removal
Environmental • Wastewater treatment
• Algae control (& exploitation) design

Municipalities


Removal of PCBs from lakes & rivers
Storm water containment, Treatment/
• Road salt Processing/ Badger Meter Flygt


Ship’s ballast – policy/enforcement
Aquaculture Energy/Efficiency Softening Analysis/ • pumps
• Ethanol production efficiency • Water meters


Lake Michigan contamination
Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems

• Elimination of boiler scaling


• Increasing brewing efficiency Control
• Increased efficiency of water heating
• Speeding treatment for large volumes Pumps/ Valves/ Fall River
UW-Madison
• Increasing treatment efficiency
Components
Bioscience Processing/Treatment
• Carmen Aguilar – microbiology •Municipal wastewater treatment •Reverse Osmosis
• David Petering –metal metabolism –Storm water treatment •Softening
–Reduced use of chemicals
AO Smith
• Val Klump
•Ships ballast - treatment
• Tim Ehlinger – aquatic systems
Fluid Transport/ •Industrial wastewater treatment
–Farm manure, food processing waste, metals
•Treatment targets
–PCBs in sewer pieps
Civil & Ind. Engr.
• Burlage – PCR environmental
test –Utilizing sewer sludge –Desalinzation • Water heaters
•Residential Water Treatment –Radium in ground water
Marquette • Shangping Xu – safe drinking•
water •
Li, Jin – pollutant transport modeling
Bravo, Hector – hydraulic modeling
–Residential water treatment, home filtration
–Residential Water softening without salt
–Pharmaceuticals
–Phosphate Consumer
• Christensen, Erik – pollutants in water
Detection



Amano, Ryoichi - CFD
Pillia, Krisna – porous media modeling
Kevin Renken- mass transfer • Joe Aldstadt – analytical methods
Products
• Sobolvev – biproducts utilization • Peter Geissinger – detection
Monitoring/Detection
• Doug Cherkauer – groundwater hydrology • Alan Schwabacher– pharmaceuticals in water

• Jim Waples – water aging


• Water security Kohler
• Tom Consi – aquatic robots • Real time monitoring • Faucets

WATER Inst. • Tom Grundle - harbors

• Chen, Junhong – nano materials, sensors




User detection systems
Real time sensing for life forms
• Materials, coatings, plating
• Casting technology

• Pharmaceuticals
Chem & Biosci Materials
• Rohatgi, Pradeep – adv. castings, lightweight, lead-free
• Aita, Carolyn – advanced coatings

School of Freshwater
UWM
• Gong, Sarah – polymer materials

Science
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
Academic Institutions Rapid Proto Center

NIH DoD Interior


Partnerships
• Sponsored Research Proj.


Shared equipment
Graduates Cluster Effects
EPA Greater
Milwaukee
USDA
• Workforce training • Shared resources/equipment


Subcontractor/supplier
Extramural grant support • Collaborative grants
• Improved competitiveness
Foundation World Bank
• Philanthropic support
• Translational science NOAA/DOC International
© 2008, Brian D. Thompson, UWM Research Foundation
Partners Funding Agencies 10/6/08
20

Thursday, October 15, 2009


At Purdue, we have used Strategic Doing to generate
over 50 initiatives (each with metrics) in four focus
areas...with one administrator

Core Focus
Group 4
Focus
1

Focus Focus
2 3

Initiatives
Initiatives

Thursday, October 15, 2009


With Strategic Doing, there’s no separation between
thinking and doing..the strategic conversations are
continuous

Thursday, October 15, 2009


‣ Where we are heading: Open Networks

‣ How to guide conversations: Strategic Doing

‣ New data tools to guide conversations

Thursday, October 15, 2009


Powerful new, on-line data tools inform and guide
strategic conversations, so we can do complex
thinking together

Thursday, October 15, 2009


‣ Business Clusters: Finding the Regional Wealth
Generators

‣ Occupational Clusters: Finding Regional Skill


Clusters

‣ Competencies: Defining Core Knowledge, Skills


and Abilities

‣ Regional Innovation Index: Measuring Regional


Innovation

Thursday, October 15, 2009


Innovation and new growth is most likely to occur
adjacent to existing clusters within a
region...Example: Milwaukee 7 Water Cluster

Thursday, October 15, 2009


‣ Business Clusters: Finding the Regional Wealth
Generators

‣ Occupational Clusters: Finding Regional Skill


Clusters

‣ Competencies: Defining Core Knowledge, Skills


and Abilities

‣ Regional Innovation Index: Measuring Regional


Innovation

Thursday, October 15, 2009


Occupational clusters enable us to understand the
potential brainpower networks and how to redeploy
and strengthen them for new growth

Thursday, October 15, 2009


‣ Business Clusters: Finding the Regional Wealth
Generators

‣ Occupational Clusters: Finding Regional Skill


Clusters

‣ Competencies: Defining Core Knowledge, Skills


and Abilities

‣ Regional Innovation Index: Measuring Regional


Innovation

Thursday, October 15, 2009


In SE Wisconsin, we are working on competency
analysis to understand how knowledge, skills and
abilities can migrate to high growth occupations

Thursday, October 15, 2009


‣ Business Clusters: Finding the Regional Wealth
Generators

‣ Occupational Clusters: Finding Regional Skill


Clusters

‣ Competencies: Defining Core Knowledge, Skills


and Abilities

‣ Regional Innovation Index: Measuring Regional


Innovation

Thursday, October 15, 2009


The regional innovation index is the first innovation
measure based on county-level analysis

Innovation Index for Three Regions and the United States

Thursday, October 15, 2009


Thank you!
Ed Morrison
edmorrison@purdue.edu
Purdue Center for Regional Development
www.purdue.edu/pcrd

Gabe Rench

EMSI

Thursday, October 15, 2009