Open Source Economic Development: Using Data To Guide Conversations

Open Source Economic
Development: Using Data

to Guide Conversations
Ed Morrison
Purdue Center for Regional Development
October 11, 2009
University Economic Development Association | San Antonio
Thursday, October 15, 2009

Open Source Economic
Development: Using Data
to Guide Conversations
Ed Morrison
October 11, 2009
University Economic Development Association | San Antonio

Ed Morrison presented this material
to the University Economic Development Association in San
Antonio, TX on October 11, 2009
This material is copyright Ed Morrison and distributed under a

Creative Commons 3.0 attribution license. That means you are
free to modify, copy and use this material for commercial
purposes provided that you attribute it as follows:
Source: Ed Morrison, Distributed under a Creative Commons

3.0 license.
You can learn more about the Creative Commons license at

www.creativecommons.org

‣ Where we are heading: Open Networks
‣ How to guide conversations: Strategic Doing
‣ New data tools to guide conversations

We now live in a networked world
A global map of Internet connections

We now live in a networked world
A global map of Internet connections

Who makes the iPhone? A network led by Apple
The iPhone
production
network

Grandchildren's Economy: Wealth
created by networks
We are here
Prosperity
Grandfather's Economy: Wealth

created by hierarchies
Time

Grandfather’s Grandchildren’s
Economy Economy
Hierarchies Networks
Command and
Link and leverage
control
Vertically integrate Horizontally connect
Transactions Relationships
Manufacturing
Mass Production
Customization
Strategic Planning Strategic Doing

Our jobs is to find the pathways to our
Grandchildren’s economy...These will not be
lighted highways
Connecting our many

assets with “link and
leverage” strategies

The Five Factor Model of Open Source Economic
Development leads us to focus on 5 types of
networks to drive prosperity
Brainpower Innovation
21 Century Talent Entrepreneurship
Networks
Civic
Collaboration
Quality,
Connected Branding
Places Stories

Innovative Businesses
Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks
Dynamic Clusters
Creative People
Civic
Collaboation
Quality,
Branding
Connected
Stories
Places
Hot Spots

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks
Dynamic Clusters
Creative People
Civic
Collaboation
Quality,
Branding
Connected
Stories
Places
Hot Spots

Tom Peters: “It’s the firm”
Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks
Dynamic Clusters
Creative People
Civic
Collaboation
Quality,
Branding
Connected
Stories
Places
Hot Spots

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks
Dynamic Clusters
Creative People
Civic
Collaboation
Quality,
Branding
Connected
Stories
Places
Hot Spots
Michael Porter:
“It’s the
cluster”

Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks
Dynamic Clusters
Creative People
Civic
Collaboation
Quality,
Branding
Connected
Stories
Places
Hot Spots
Michael Porter:
“It’s the
cluster”
New urbanists:
“It’s the place”
Richard Florida:
“It’s the Innovative Businesses
Creative Class”
Innovation
Brainpower
Entrepreneurship
21 Century Talent
Networks
Dynamic Clusters
Creative People
Civic
Collaboation
Quality,
Branding
Connected
Stories
Places
Hot Spots
Michael Porter:
“It’s the
cluster”
New urbanists:
“It’s the place”
The Five Factor Model works to organize strategies
at different geographic levels
Brainpower Innovation
21 Century Talent Entrepreneurship
Networks
Civic
Collaboration
Quality,
Connected Branding
Places Stories
Region
Cluster
County
Neighborhood


Strategic Planning evolved to handle large
hierarchical organizations

Strategic Planning evolved to handle large
hierarchical organizations
A small group at the top

did the thinking
A larger group at the

bottom did the doing

Strategic planning doesn’t work because networks
have no tops or bottoms

We will find our pathways with Strategic Doing

No Strategy
Action but no plan
Strategic Planning
Plan but no action
Strategic Doing
Plan and action together

Strategic Doing guides conversations...The key
insight: People move in the directions of their
conversations
What Will
We Do?
What Could What Should

We Do? We Do?

Strategic Doing leads to Swarm Innovation...Many
innovations that link and leverage a region’s assets
Disruptive Innovation Swarm Innovation

Water, Water, Water, …
© 2008, Brian D. Thompson, UWM Research Foundation 19 10/6/08

CH2MHILL
Private Sector
Public Sector Federal
• Engineering services
Joy
Bucyrus
Siemens GE
UNDP Government
DNR Veolia Great Lakes Water Advanced ITT
MMSD
• Water treatment equipment
Chemical Systems
• Water utilities
M7/GMC Miller Coors

• Ind. wastewater treatment
City of Utilities • Intake quality, output quality Pentair

Milwaukee • Energy consumption • Filtering & purification
Opportunities Procorp AquaSensors

Thermo Fisher
Scientific
Water Council Water User • Water reuse & softening
Sanitarie
• Phosphate & radium removal
Environmental • Wastewater treatment
• Algae control (& exploitation) design
Municipalities
•
•
Removal of PCBs from lakes & rivers
Storm water containment, Treatment/
• Road salt Processing/ Badger Meter Flygt
•
•
Ship’s ballast – policy/enforcement
Aquaculture Energy/Efficiency Softening Analysis/ • pumps
• Ethanol production efficiency • Water meters
•
•
Lake Michigan contamination
Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems
• Elimination of boiler scaling

• Increasing brewing efficiency Control
• Increased efficiency of water heating
• Speeding treatment for large volumes Pumps/ Valves/ Fall River
UW-Madison
• Increasing treatment efficiency
Components
Bioscience Processing/Treatment
•Municipal wastewater treatment •Reverse Osmosis
–Storm water treatment •Softening
Fluid Transport/
–Reduced use of chemicals
•Industrial wastewater treatment
•Ships ballast - treatment
•Treatment targets AO Smith
–Farm manure, food processing waste, metals –PCBs in sewer pieps
Civil & Ind. Engr. –Utilizing sewer sludge
•Residential Water Treatment
–Desalinzation
–Radium in ground water
• Water heaters
Marquette –Residential water treatment, home filtration

–Residential Water softening without salt
–Pharmaceuticals
–Phosphate Consumer
Detection
Products
Monitoring/Detection
• Water security Kohler
• Real time monitoring • Faucets
WATER Inst. •
•
User detection systems
Real time sensing for life forms
• Materials, coatings, plating
• Casting technology
• Pharmaceuticals
Chem & Biosci Materials
School of Freshwater
Science UWM
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
Academic Institutions Rapid Proto Center
NIH DoD Interior

EPA Greater
Milwaukee
Foundation USDA World Bank
NOAA/DOC International
© 2008, Brian D. Thompson, UWM Research Foundation
Partners Funding Agencies 10/6/08
19

CH2MHILL
Private Sector
Joy
Bucyrus
Siemens GE
UNDP Government
MMSD
Chemical Systems
• Water utilities
M7/GMC Miller Coors



Thermo Fisher
Scientific
Sanitarie
Municipalities
•
•
•
•
•
•

UW-Madison
Components
•Municipal wastewater treatment •Reverse Osmosis
–Storm water treatment •Softening
Fluid Transport/
•Industrial wastewater treatment
•Treatment targets AO Smith
–Farm manure, food processing waste, metals –PCBs in sewer pieps
Civil & Ind. Engr. –Utilizing sewer sludge
•Residential Water Treatment
–Desalinzation
–Radium in ground water
• Water heaters
Marquette –Residential water treatment, home filtration

–Pharmaceuticals
Detection
Products
• Real time monitoring • Faucets
WATER Inst. •
•
• Pharmaceuticals
Science UWM
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
NIH DoD Interior

EPA Greater
Milwaukee
Foundation USDA World Bank
NOAA/DOC International
20

CH2MHILL
Private Sector
Joy
Bucyrus
Siemens GE
UNDP Government
MMSD
Chemical Systems
• Water utilities
M7/GMC Miller Coors



Thermo Fisher
Scientific
Sanitarie
Municipalities
•
•
•
•
•
•

UW-Madison
Components
• Carmen Aguilar – microbiology •Municipal wastewater treatment •Reverse Osmosis
• David Petering –metal metabolism –Storm water treatment •Softening
AO Smith
• Val Klump
• Tim Ehlinger – aquatic systems
Fluid Transport/ •Industrial wastewater treatment
–Farm manure, food processing waste, metals
•Treatment targets
–PCBs in sewer pieps
Civil & Ind. Engr.
• Burlage – PCR environmental
test –Utilizing sewer sludge –Desalinzation • Water heaters
•Residential Water Treatment –Radium in ground water
Marquette • Shangping Xu – safe drinking•
water •
Li, Jin – pollutant transport modeling
Bravo, Hector – hydraulic modeling
–Residential water treatment, home filtration
–Pharmaceuticals
• Christensen, Erik – pollutants in water
Detection
•
•
•
Amano, Ryoichi - CFD
Pillia, Krisna – porous media modeling
Kevin Renken- mass transfer • Joe Aldstadt – analytical methods
Products
• Sobolvev – biproducts utilization • Peter Geissinger – detection
• Doug Cherkauer – groundwater hydrology • Alan Schwabacher– pharmaceuticals in water
• Jim Waples – water aging

• Tom Consi – aquatic robots • Real time monitoring • Faucets
WATER Inst. • Tom Grundle - harbors
• Chen, Junhong – nano materials, sensors

•
•
• Pharmaceuticals
• Rohatgi, Pradeep – adv. castings, lightweight, lead-free
• Aita, Carolyn – advanced coatings
UWM
• Gong, Sarah – polymer materials
Science
CEAS DOE
Physics Funds
Fluid Power
NSF Foundations
MSOE
NIH DoD Interior

Partnerships
• Sponsored Research Proj.
•
•
Shared equipment
Graduates Cluster Effects
EPA Greater
Milwaukee
USDA
• Workforce training • Shared resources/equipment
•
•
Subcontractor/supplier
Extramural grant support • Collaborative grants
• Improved competitiveness
Foundation World Bank
• Philanthropic support
• Translational science NOAA/DOC International
20

At Purdue, we have used Strategic Doing to generate
over 50 initiatives (each with metrics) in four focus
areas...with one administrator
Core Focus
Group 4
Focus
1
Focus Focus
2 3
Initiatives
Initiatives

With Strategic Doing, there’s no separation between
thinking and doing..the strategic conversations are
continuous


Powerful new, on-line data tools inform and guide
strategic conversations, so we can do complex
thinking together

‣ Business Clusters: Finding the Regional Wealth
Generators
‣ Occupational Clusters: Finding Regional Skill

Clusters
‣ Competencies: Defining Core Knowledge, Skills

and Abilities
‣ Regional Innovation Index: Measuring Regional

Innovation

Innovation and new growth is most likely to occur
adjacent to existing clusters within a
region...Example: Milwaukee 7 Water Cluster

Generators

Clusters

and Abilities

Innovation

Occupational clusters enable us to understand the
potential brainpower networks and how to redeploy
and strengthen them for new growth

Generators

Clusters

and Abilities

Innovation

In SE Wisconsin, we are working on competency
analysis to understand how knowledge, skills and
abilities can migrate to high growth occupations

Generators

Clusters

and Abilities

Innovation

The regional innovation index is the first innovation
measure based on county-level analysis
Innovation Index for Three Regions and the United States

Thank you!
Ed Morrison
edmorrison@purdue.edu
www.purdue.edu/pcrd
Gabe Rench
EMSI

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Open Source Economic

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Thursday, October 15, 2009

Thursday, October 15, 2009

This material is copyright Ed Morrison and distributed under a

Source: Ed Morrison, Distributed under a Creative Commons

You can learn more about the Creative Commons license at

Thursday, October 15, 2009

‣ How to guide conversations: Strategic Doing

‣ New data tools to guide conversations

Thursday, October 15, 2009

A global map of Internet connections

Thursday, October 15, 2009

A global map of Internet connections

Thursday, October 15, 2009

Thursday, October 15, 2009

Grandfather's Economy: Wealth

Thursday, October 15, 2009

Vertically integrate Horizontally connect

Thursday, October 15, 2009

Connecting our many

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

‣ How to guide conversations: Strategic Doing

‣ New data tools to guide conversations

Thursday, October 15, 2009

Thursday, October 15, 2009

A small group at the top

A larger group at the

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

Thursday, October 15, 2009

What Could What Should

Thursday, October 15, 2009

Thursday, October 15, 2009

© 2008, Brian D. Thompson, UWM Research Foundation 19 10/6/08

Thursday, October 15, 2009

M7/GMC Miller Coors

City of Utilities • Intake quality, output quality Pentair

Opportunities Procorp AquaSensors

• Elimination of boiler scaling

Marquette –Residential water treatment, home filtration

NIH DoD Interior

Thursday, October 15, 2009

M7/GMC Miller Coors

City of Utilities • Intake quality, output quality Pentair

Opportunities Procorp AquaSensors

• Elimination of boiler scaling

Marquette –Residential water treatment, home filtration

NIH DoD Interior

Thursday, October 15, 2009

M7/GMC Miller Coors

City of Utilities • Intake quality, output quality Pentair

Opportunities Procorp AquaSensors

• Elimination of boiler scaling

• Jim Waples – water aging