Email Players Back Issues

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September 2011:
Emails That Cause Wet Dreams
Why you should get extremely personal in your emails (and how to do it)
The art and science of ethically bbing in emails
What afliate marketers can do to start making way bigger prots with email
How plugging your product in the PS can hurt your sales
And more...
October 2011:
2 Ways To Quickly Build A Fat Email List... Using JUST Free Email
How the most connected man on the Internet gets people with big lists to plug his list (and the exact
word-for-word email he uses to connect with them)
A secret way of using your telephone to build your email list
How to use the news media to build your list (including exactly how to pitch them in an email in a way they
love)
How to get almost instant expert status in any market you sell in (even if youre just starting out)
The trick to making yourself virtually impossible to knock off by copycat marketers
A 30-day newbie proof list building strategy
November 2011:
7 Email Secrets That Can Put Money In Your Hot Little Hand Almost Right Away
A sneaky way to prot from your competitors... without them even knowing about it
How to make sales even with terribly written emails
How to hijack the credibility of celebrities to sell your products in emails
How one of the worlds top sales trainers turns his products aws into red hot reasons to buy
The one kind of email guaranteed to get your readers undivided attention
One of the single best ways ever invented for creating irresistible curiosity about your product (do this and they
MUST at least read your ads)
An email lesson from the worlds greatest telephone salesman
December 2011:
Anatomy Of A Mega Successful Product Launch Using Nothing But Lowly Emails...
The cave man simple 4-step formula for launching virtually any product or service with emails (no blogs,
social media, videos or nonsensical hype needed)
A huge swipe le of emails (analyzed and explained) used in one of my most successful product launches
Why mocking your competition can be one of the most protable things you ever do in emails
How to pre-sell your list so they cant wait until you start selling something to them
How to identify exactly who your HOTTEST and most qualied prospects are on your email list
The secret to persuading people to buy who normally wouldnt even think of buying from you
How to use your prospects smart phones to make more sales during a launch
January 2012:
How To Inject Humor And Entertainment Value Into Your Emails
The cruel irony trick for making your emails instantly entertaining
What to write if youre stuck for ideas and cant think of anything entertaining to say (this kind of email is
ALWAYS entertaining, every single time, no exceptions)
How to FORCE your brain to start thinking in terms of being entertaining in your emails (even if you have
a dull personality and are normally a boring person)
How to use email to get inside your readers psychology, and stick in their heads
How to bond with your list in ways your competition will never be able to (making it very easy for people to
know, like and trust you -- not to mention BUY from you)
A fun way to use your TV to write entertaining emails (this is literally cheating, but its 100% ethical and works
like gangbusters)
How Rush Limbaugh entertains his audience in such a way where both his haters and his fans buy from the
commercials on his show each day
February 2012:
How To Prot Like Gangbusters From Afliate Marketing, Solo Email Ads And The Bible
Real life examples of email solo ads -- analyzed and shown
A solo ad service thats great for testing if you sell mass market products
Why obsessing over clickthrus and open rates is usually a waste of time
A powerful solo email format that doesnt look or feel like an ad, but still sells like crazy
What the ancient history email is and why it works so well (regardless of what you sell)
How to use the Holy Bible to increase your sales (even if you sell to hardcore, re breathing atheists)
5 ways to quickly and easily increase your sales when selling afliate offers
An invaluable swipe le of emails (handed to you on a silver platter) selling an afliate product you can study and
model
Should you put someones rst name in the subject line anymore?
Email Players Discount Catalog
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March 2012:
Computer Scientist Discovers Way To Write Capture Pages That Out-Convert Everything Ive Ever Tested
A secret capture page trick (discovered by a computer scientist) that can quickly create a ood of new
conversions (with examples of what these capture pages look like and how to write them for YOUR
products)
How to use misquotes to get more sales from your emails
How to write blatant sales pitch emails your list will love to read (and buy from)
The difference between soft teaching and hard teaching (and why the best email marketers rarely ever hard
teach)
Bonus report: How To Explode Your Opt-Ins (And Your Sales) With A Simple 5-Minute Change To Your
Website
April 2012:
Old School Telephone Selling Techniques For Exploding Your Email Response
A simple phone selling secret for getting almost anyone you want to read your emails (this works even if
they hate you or dont want to read what you have to say -- works for phone and email sales)
How to make out like a bandit by deling your markets sacred cows every chance you get
How to override your readers built-in programming for wanting to delete your emails on sight
A little-known way to recruit celebrities into helping you sell in your emails without them even knowing it
How to arrange it so people will feel they have almost no choice but to open and read your emails
The ghost story secret for getting your emails read (and bought from) used by one of the top direct mail
copywriters who ever lived (the great copywriting legend Jim Rutz -- inventor of the magalog -- taught this, and it
works like crazy in emails for capturing attention)
How to use email to grant yourself instant high value positioning in the marketplace
May 2012:
How To Sell Your Product Without Making A Single Claim Or Mentioning Any Benets
Why you can sometimes sell FAR more effectively by not mentioning any benets whatsoever in your
emails
How potty-mouthed movie geeks write some of the best email subject lines youll ever see (and where to go
online to access a free swipe le of these subject lines)
The for real big secret to writing money-making emails (no hype or nonsense, this is THE secret to
writing not only money making emails, but almost any other kind of ad, too -- yet hardly anyone ever talks
about it...)
How to use vintage ads from 50+ years ago to write extremely protable ads (and fast!) today
The Ben Settle email product launch cheat sheet (in some ways, this could be the most valuable piece of
paper you ever own)
How to judo ip tragedy, despair and bad days into protable emails people love to read and buy from
Email Players Discount Catalog
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June 2012:
How To (Legally) Get Other People To Write Your Emails For You... Without Them Even Knowing About It
A secret technique that lets you (literally) write high converting emails in as little as 4 minutes (if theres a
lazy way to write emails... this is it)
A swipe le of email subject lines you can plunder from one of the greatest copywriting minds who ever lived
2 kinds of email formats that look, feel and smell like hard teaching content, but are really almost pure
selling
How to re-animate an old or dead list to bring in quick cash ow
How to inspire people into buying (no benets, claims or hard selling necessary when you use this kind of
email)
July 2012:
How To Blatantly Pitch Your Product In A Way Where Your Subscribers Love Every Single Word Of It (And
Happily Buy, Too, Of Course...)
How to get away with blatantly pitching in your emails (do this right, and not only will be people not care
youre pitching them, they may even enjoy it...)
How to soften the impact of a blatantly pitched email so its not so obnoxious
How to blatantly pitch in a way where people want to come back for more even if they dont buy
The single most email skill you can learn
Why selling will always make you more money in email (if you do it right) than by giving away free
information
How to tweak your home page to get a virtual tidal wave of new opt ins (this secret is over 10 years old, yet
hardly anyone uses it except a few savvy marketers like the White House, certain marketing gurus and people
who have read this issue... this ONE tip ALONE can pay for the next 10 years of your Email Players
subscription...)
How to inject your emails with the raw selling power of high contrast (another little-known response
booster savvy copywriters have used for years, yet is hardly ever talked about or taught)
August 2012:
What To Do If You Have Multiple Products And Dont Know Which One To Sell Via Your Emails
4 ways to sell multiple products to your list in the most effective and efcient (and protable) way possible
A neurological discovery that lets you sell to your prospects in the EXACT way their brains want you to (making
it very easy to buy from you, only you, and nobody else -- no matter how ashy and fancy their marketing is)
A subject line template that is almost guaranteed to get your email opened by the maximum number of
people (even people who dont usually open your emails!)
How to be entertaining in your emails even if you have the personality of Elmer Fudd
Why giving away too much free information in your emails actually hurts your customers
How to get any politician you want to help you sell your products (and without them even knowing)
Email Players Discount Catalog
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September 2012:
How To Pick Up Chicks (And Lots More New Customers) With Email
A quick-start way to get extremely good (extremely fast) at writing protable emails (perfect for newbies
and also veterans who want to take their email game to the next level)
Why you should not masturbate when learning email marketing (yes, I know that sounds a bit too personal, but
this is a powerful secret few people ever learn)
How to ingrain new email marketing strategies and ideas into your head -- ready to be accessed every
time you sit down to write
How to make sales even from emails that have no lesson, no value and no real sales pitch
A secret website where you can swipe hundreds (maybe even thousands) of stories to use in your emails
How to use Amazon Kindle and the lowly email to explode your sales, leads and product testimonials
Words you can use in your emails to give yourself instantly more credibility (used for hundreds of years by
courts, text books and other sources perceived as credible by the masses)
October 2012:
The Tao Of Email: The 3-Part Email Formula That Almost Cant Fail
The big mistake most online marketers make when starting their emails (just about everyone makes this
fatal mistake, yet all they have to do is this and automatically double their chances of making the sale in
many cases
The law of the jungle rule successful email marketers use that unsuccessful ones dont
How to make more sales by telling people NOT to buy
The big danger in hiding your product plugs in the P.S. of your emails
A secret way to structure your emails that was scientically tested in hundreds of direct response ads by the
great ad man John Caples
November 2012:
7 Badass Email Lessons (You Can Prot From Immediately) From A Punk Rock Legend
A punk rock band whose lyrics are perfect for modeling emails after (weird as it sounds, it was not long
after I started listening to this band while writing emails when I noticed my writing getting... easier, as well
as tighter, more interesting, and having more heart)
How to build a persuasive rhythm & ow in your emails (this secret was used by Winston Churchill in his
speeches... as well as Martin Luther King and many other orators who inspired people to action)
A special way of writing (you can start doing right away) that automatically makes your writing more
interesting, more fun to read and more protable
A powerful email opening that gets readers glued to your emails from start to nish
How mocking your enemies in your emails can make you more sales
How political incorrectness can increase sales when done right (one marketer I know made over $5k in a single
day making a politically incorrect slur -- this issue contains his exact email and why it worked)
Email Players Discount Catalog
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December 2012:
10 Stoopid EffectiveTricks For Doubling Your Email List With Your Existing Trafc
What the ONLY purpose of your website is. (Hint: Its not to brand yourself. Its not to display your
products. Or educate people. Or show off your skillz. Knowing this ONE concept alone can result in adding
many more names to your list than you would otherwise)
A simple design tweak that can add hundreds (even thousands) of names to your email list over time
How I got Seth Godin to help me get more opt ins (and how you can, too, without ever even having to talk
to the man)
A simple change to your opt in forms (without touching the copy) that can sometimes drive up your opt ins the
very same day
How to use your privacy policy to nab more opt ins
How to get the worlds most expensive copywriters and researchers to help you write your emails (free)
Email secrets from the most stolen copywriting book in library history
Why people love (and cling) to their pain, and how to (ethically) use this fact to make more sales
January 2013:
Email Call To Action Swipe File (It Just Dont Get Easier Than This, Boss)
47 different calls to action you can swipe to your hearts content in your emails (if you have trouble
transitioning from the body to the sale, this makes that problem obsolete -- overnight)
Dear Abbys multi-million dollar email secret (this little trick is used by some of the highest producing space ads
and emails that have ever been written -- just do this in some of your emails and watch what happens!)
The one kind of survey that is (1) extremely accurate and (2) almost guaranteed to help you gain the
market intel you need to sell the perfect product to your list
What asshole emails are... and why you writing them whenever you get a lot of new names on your email list at
one time (such as after running an ad, etc) can save you a ton of grief and frustration
February 2013:
How To Make Out Like A Bandit Doing Special Sales With Email
The exact formula I use (and have used well over a dozen times in multiple different markets) for doing
protable sales using nothing but email (perfect if you want a quick cash ow surge or just want to reward
your list while doing very little work)
The take this test email that is both easy (and fun) to write, and is also extremely protable when done the way
described inside
Gary Halberts shameful email secrets (Gary was NOT a big fan of email according to his newsletters --
but when you apply these tips to your emails you are almost guaranteed to see a bump in opens, clicks and
sales)
What to do to the words in your subject line to make your emails more likely to be opened
An almost unknown way to use the electric company to make more sales via email
Email Players Discount Catalog
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March 2013:
A Big Ol Fatty Swipe File Of Email Openings
A swipe le of 64 email openings that can be sued/adapted/swiped for virtually any product or service
Why trying to scientically test emails is (still) a waste of time (from a guy who has designed and built many of
these so-called tests)
How to respond to long rambling complaint emails
A G-rated email tip straight from one of the rst X-rated movies ever made
How one of the worlds highest paid direct mail copywriters persuades even hardcore skeptics to believe
outrageous claims (and how to apply to email)
A free copy of one of the most protable business books Ive ever read
April 2013:
How To Clear 6-Figures Per Year Writing A Couple Emails Per Day
A quickie cheat sheet for getting inside the psychology of your prospects (so you know exactly what to say
to persuade them to buy your products)
How to sell continuity using email (continuity income is the #1 wealth secret taught by both Robert Kiyosaki and
Gary Bencivenga -- as well as other obscenely wealthy entrepreneurs. Heres what to do.)
The only 3 tools you need to create a comfortable lifestyle selling online (one is email -- but you need
these other two as well.)
A great 15 minute sales letter template for people who hate copywriting (literally 15 minutes is all it takes to be up
and running using this format -- even if youre brand spanking new or have never written an ad in your life).
What sequential selling is and why its probably the most reliable online sales formula ever invented. (Its
been used for thousands of years... and most recently adapted by big online companies like Amazon and
Apple. Heres how it works...)
5 ways to build a sales funnel for your product
May 2013:
Does President Obama Really Got Email Game?
An in-depth analysis of Obamas campaign email strategies (they raked in well over $600 million online,
and the majority of that dough was with email, heres how they did it...)
How to prot from dead people (its not as morbid as it sounds)
How to make $$ from people opting OUT of your list
An email format that lets anyone make out like bandits (especially for people who are still terried of pitching in
emails)
Ann Coulters easy email writing secret
Email Players Discount Catalog
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June 2013:
Secrets Of An Entrepreneur Who Sells $30 Million Of Wine Per Year... JUST With Email
A protable kind of email I think every single marketer should send to their list right away. (Based on the 50
Shades book series which have brought in a fortune.)
Why ugly emails often kill it over pretty emails
How to master email copywriting in the fastest time humanely possible (discovered by the worlds greatest living
copywriter and wont cost you a dime)
How to increase sales by making it harder to buy from you
A secret old school copywriters David Ogilvy and Claude Hopkins used that can instantly make ALL your emails
stand out from anything else in your prospects inbox (Hint: Its extremely simple -- even obvious -- but Ive only
heard one copywriting teacher ever talk about this, yet it works way better in emails than all the usual copywriting
chokes and tactics Ive seen)
July 2013:
Why The Talk Radio Email Format Blows All Other Methods Out Of the Water
David Ogilvys bizarre email list building strategy (for all I know, the guy never sent an email in his life
but I have used this technique he invented to exponentially grow my list in the past 16 months without
spending any money or time whatsoever)
A secret way to make your emails stand out in the inbox over and above anyone elses (even if theyre better
copywriters)
How to do special sales without angering those who paid full price
How to recruit high paid Hollywood screenwriters to help you sell your products via email
Plus, a special bonus report showing you how to outwit Google using its own rules to send you oodles of
free (highly targeted and qualied) trafc in as little as 4 weeks by
August 2013:
How To Use Email To Get All The High Paying Clients Your Greedy Little Heart Desires
What exactly to say when selling expensive products or services
How to make sales even from plain vanilla emails
A secret way to turn 1 email into 3, 4, 5 or MORE emails (and make 3, 4, 5 or MORE times more sales)
How to milk money from misery with email (and in a way your customers will love and appreciate you for)
The symptom secret of one of the worlds top direct mail copywriters
A little-known email secret straight from the person once called The most persuasive man of the 20th century
Email Players Discount Catalog
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September 2013:
How To Righteously Mock Your Competition For Fun And Prot
A secret way to use social media to build your email list
Clever (and very sneaky) ways to prot from your competition by brutally mocking them
A Mensa geniuss big secret behind the worlds most protable emails
An ingenious email strategy (used in Stephen Kings highest selling books) that can make your emails more
protable the rst time you use it
The startling reason why you should avoid most auto-responder company email advice (Hint: Their agenda
is NOT the same as yours)
October, 2013:
The (Legal) Million Dollar Email Secret Of A Crooked MLM Company That No Longer Exists
How to sell without selling in emails (perfect for people scared of pitching but still want to get the cash
register singing)
How to make your list instantly more receptive to your offers
How to use email to do fundraisers (and how doing so can grow your business and result in many more
sales of your product)
Special bonus report: How to use email retargeting to haunt your prospects with your ads until they buy (and
even legally sell to them if they opt out from your list)
November, 2013:
9 Ways To Embed Layers Of Ironclad Proof And Credibility Into Every Email You Write
How to sue content thieves for fun and prot
The #1 mistake lots of otherwise smart email marketers make that instantly dries up a customers desire to buy
from you
How to (ethically) control the way people think about you
A secret way to turn your products biggest aws into sales
Why some of the best email marketing teachers are racist, communist, radical feminist and every other
ist you can think of (and yes, I name a few of them but chances are youve never heard of most of
them, so dont expect any IM forum gossip fodder)
Email Players Discount Catalog
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December, 2013:
The Ultimate Email Cheat Sheet: 43 Email Types To Prot Handsomely From All The Rest Of Your Days
How I used email to prot from a wet dream.
The secret of ethically lying in emails.
A little-known way to prot from your competitor's emails! (HINT: I ain't talking about swiping).
How to use other people's credibility to sell your products.
The one kind of email that's impossible to ever bore anyone with (no matter how dull the subject matter,
just do this and they'll perk up like a fat kid in the candy store).
What to say in your subject lines that is virtually guaranteed to get people to want to open and read it (especially
your BEST prospects who are most likely to buy).
How to recruit celebrities to help you sell in your emails without paying them a single penny.
How one of the world's top direct mail copywriters uses ghost stories to almost force people to read his ads (and
how to apply it to your emails).
How to obnoxiously and blatantly pitch in your emails in a way your list will love to read and buy from.
(While your timid competition tiptoes around asking for the sale, you'll scoop up twice as many sales and
have a blast doing it.)
The Gene Schwartz guide to writing hot selling emails. (The late Gene Schwartz probably never even used an
email in his whole life -- but this tip he taught works like gangbusters in email broadcasts and auto-responders.)
How to use humor to sell in your emails using this secret of the world's best stand up comedians.
The exact best time to use asshole emails to (1) get rid of non-buyers (2) make more sales and (3) have a LOT
of fun.
A simple email persuasion structure (used by another one of the world's top direct mail copywriters) that
hits all the right points of your reader's mind to make it a no-brainer to want to buy from you (and only
you).
How to use email to prot from the 50 Shades book series.
A nuclear option email that can make the sale without your reader knowing the price or even what the
product is!
January, 2014:
Anatomy Of An Email That Made A Crap Load Of Money
An email (word for word) that made a small fortune for the subscriber who sent it to me (and how you can
model it for your own products)
When daily emails work AGAINST you
How to use email to nab sales from crappy Clickbank trafc
How to use a 100-year old classied ad to make even your most outrageous claims 100% believable
Gary Halberts ignore proof subject line template
How to trick clients into writing 80% of your emails for you
Email Players Discount Catalog
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February, 2014:
How To Use Email & Marketing To Attract Hot, Sexy Women Into Your Life
How to use email to attract hot, sexy women (or high class customers, if you're a chick or married --
ANYONE can make lots of sales from the info inside)
A simple mindset tweak that will automatically make people want to do more business with you (even if you're
a brand spanking newbie fresh off the turnip truck)
How to emotionally connect with readers (the one thing that separates the men from the boys in
copywriting, marketing, email, negotiation, selling -- and all other forms of persuasion)
How to build Oprah like trust in your prospects so they feel like you're a friend and not just another salesman
trying to work them (I learned this trick from reality TV shows -- and it works like gangbusters every time, for
every market, selling any kind of product)
The #1 way to get a girl's attention (works on prospects for your business, too -- in fact, according to Gary
Halbert this is THE #1 most powerful appeal you can make in advertising)
A counterintuitive way to get someone interested in you (whether romantically or to buy from you -- used by a
guy who sells $30 million per year worth of wine JUST by email)
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