Statistic Assignment Minh Tran Question 2: An Operations Manager at a semiconductor company (Hanoi Integrated Technology) is interested in the satisfaction

n level of the firms that buy computer chips from the company. Approximately 1,000 firms buy chips from this company. The manager is interested in finding out how satisfied customers are with the products and service that the company offers. He has asked you to do the following: a) Determine the population of interest (2 marks) b) Decide the sampling strategy to be used for the survey and justify your choice (3 marks) c) Design a simple survey (10 questions or fewer) in order to assess customers opinions about the firm and the products which they sell. (10 marks) d) Write a brief covering letter to accompany your survey requesting the assistance of the firms you are surveying. (10 marks) Answer: a) The population of interest is 1,000 firms which buy chips from this company. b)Sampling strategy: Stratified Sampling divided the 1000 companies in 5 groups using their time of operation: less than 5 years more than 5 years more than 5 years but less than 10 years more than 10 years but less than 20 years more than 20 years

and take a sample of 100 companies in each group. This sampling strategy will provide us with insightful information about how old companies & new companies react to our product & services, we can adjust our sale strategy to increase our customers depends on the surveys result. c) Simple Survey: Companys name: 1. a. b. c. d. 2. How long have your company been using our products? less than 5 years more than 5 years more than 10 years more than 20 years How would you rate our products quality?

Statistic Assignment Minh Tran

Statistic Assignment Minh Tran a. b. c. d. e. 3. a. b. c. d. e. 4. a. b. c. d. e. 5. a. b. c. d. e. 6. a. b. 7. Excellent Good Normal Bad Terrible How would you rate our services quality? Excellent Good Normal Bad Terrible How is our price compared to our competitors in the market? highly reasonable slightly reasonable about as reasonable less reasonable Far less reasonable Are you satisfied with our company? Very satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Very dissatisfied Would you recommend our company to people you know? Yes No What are your recommendations to our company to improve the quality of products & service?

Thank you d) Cover Letter: Dear Sir/ Madam, My name is Minh Tran and I am an Operation Manager at HIT (Hanoi Integrated Technology). For our market research to improve the quality of our products & services, we are doing a mini-survey to assess how our customers feel about our current products & services. I am inviting you to participate in this research study by completing the attached survey. The survey will only require less than 5 minutes to complete. There is no compensation for responding nor there is any known risk. All information taken from this survey will remain confidential and be used strictly for our companys market research purpose. If you choose to participate in this project, please answer all questions as honestly as possible and return the

Statistic Assignment Minh Tran

Statistic Assignment Minh Tran completed survey promptly via interoffice mail. Participation is strictly voluntary and you have the right to refuse to participate. Thank you for taking the time to assist our company in our market research. The data collected will provide useful information to us. If you require additional information or have questions, please contact me at the email listed below. Sincerely, Minh Tran HITs Operation Manager KLalkfjdslafhe@gmail.com

Statistic Assignment Minh Tran