Case Study

Mu ti! ocation "ou#on Management

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Client

e!uirement

Mu ti! ocation "ou#on Management $%&tem i& an on ine information &ervice that wi enab e %ou to oo' for &a e and offer& whenever and wherever the% are running in %our town b% &im# % &earching for the #roduct& and &ervice& of %our intere&t and getting the de&ired detai &. Be it a &ea&ona ( fe&tive( one!da% or cou#on offer( %ou can now ma'e &ure that information that he #& %ou &ave a few buc'& wi a wa%& be avai ab e an%time and an%where. )he idea i& to grab o##ortunitie& and never et them #a&& %ou b%. Being a #ioneer of information #orta in India( Mu ti! ocation "ou#on Management $%&tem i& one of the arge&t e"ommerce web&ite where %ou get more than 1000 #o#u ar brand& which are running irre&i&tib e &a e and offer&. It*& an idea de&tination for toda%*& neti+en&( who ove not to mi&& an% u#date about an% be&t dai % dea & or be&t cou#on dea & from the comfort of their hou&e. Mu ti! ocation "ou#on Management $%&tem ha& a wide range of #roduct& i'e e ectronic& #roduct&( hea th , beaut% #roduct&( fa&hion( footwear( mu&ic( entertainment( 'id&( movie&( game&( home a## iance& and a ot more. -ith a who e ho&t of #o#u ar brand&( we en&ure that %ou get a the be&t dea & on ine %ou want. Search Page: . u&er can t%#e in hi& de&ired 'e%word& and &earch for an%thing on the &ite. )he re evant re&u t& wi be di&# a%ed in a i&t format with an o#tion to refine the &earch re&u t& with the #re&ence of a /i ter Bo0. .uto!&ugge&t feature to be #rovided acro&& a Page 2 of 5 g oba and oca &earche&. Offer Details Page: )hi& wi be an 1ffer 2etai & Page a ocated to a offer& where detai & i'e 2e&cri#tion( 1ffer Location&( Image3&4( 5eview&( Brand&( and "ontact 6& of that #articu ar offer wi be di&# a%ed. . &hort introduction of the brand and cata og of it& #roduct& and &ervice& wi a &o be avai ab e to the u&er&. Partner Merchant Account: . com#rehen&ive Partner Merchant account with com# ete admini&tration contro & with re&#ect to #artner information( &a e and offer& i&ting( adverti&ing( etc. Site Administration: )he web&ite &hou d be #owered with a com#rehen&ive admini&tration and management &%&tem that contro & a a&#ect&( feature&( #artie& and faci itie& of the #orta . General: )he&e are offer& that a brand wou d i'e to communicate through to the target audience aiming ma0imum reach. )he&e are for both the genera audience and the brand7& own o%a t% member&. mCoupons: "ou#on!ba&ed offer& wi be generated b% brand& e&#ecia % for $a en1ffer&.com u&er&. )he u&er& can down oad the cou#on& on their mobi e& a& an $M$ to be &hown to the vendor& to avai a di&count. )he u&er& &ha be &ent m"ou#on on mobi e a& we a& emai cou#on voucher& to be ab e to #rint in ca&e the% fai to receive an &m&. Group-buying deals: 8rou# dea & from variou& &ite& in different citie& a& we a& $a en1ffer&.com &ha &how dea & ba&ed on grou#&. "u&tomer& can #urcha&e the cou#on&9voucher& 3if from Mu ti! ocation "ou#on Management $%&tem4 or wi be ead to the e0terna &ite3&4( which are &e ing the dea cou#on&. -hen &ucce&&fu % #urcha&ed( the% wi be &ent the cou#on& on both mobi e and emai . Online (ecommerce Mu ti! ocation "ou#on Management $%&tem wi have variou& branded &tore&( which wi be &e ing #roduct& on ine through Mu ti! ocation "ou#on Management $%&tem. 1nce #urcha&ed( Mu ti! ocation "ou#on Management $%&tem &ha have intimation mechani&m where re&#ective #artner& wi be immediate % notified of the #urcha&e and the% can &tart the &hi##ing #roce&&. 1nce the &%&tem i& u#dated that the #roduct& are &hi##ed and de ivered( we &ha #a&& on the mone% to the Partner&.

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Pro&ect

Challenges

"eam faced the follo#ing challenges: .dmin #ane acce&& ba&ed on ro e for Merchant&( Partner& to manage their bu&ine&& and offer&. $ogistic implementations Online payment gate#ay integration Promotiona $M$ and )ran&actiona $M$ integration Integration with )hrid Part% $%&tem& i'e $.P( :5P( Lo%a t% Management $%&tem& 5e#ort& generation ba&ed on offer& with re&#ect to the citie& and merchant& and #artner& . owing the &ite to hand e mi ion& of u&er& at the &ame time without & owing down. Incor#orating web u&abi it% #rinci# e& whi e deve o#ing numerou& feature& de&igned for enhancing the u&er&7 "ommunit% networ'ing e0#erience. ;armoni+ing the &imu taneou& e0ecution of variou& integrated feature& and o#tion& whi e maintaining con&i&tent Load ba ance. "ou#on& had to be redeemed at an% dea er or retai er( It can be &%nchroni+ed with databa&e( account tran&action I27&( web &erver( admini&trative record&( etc. that re<uire& being u#dated during the runtime of each tran&action activitie&. Page 3 of 5 Location /inder( )raceabi it% of "ou#on Locater92ea er( 2evice =otification( 2i&# a%ing of Ma# and 8rid >iew for a u&er&7 viewing and u&abi it% e0#erience. . commencement at the &ame &erver re#roduce& the a## ication need& for u&er and &%&tem.

"echnologies
Operating System

%sed
Linux Cent OS, Multi-Server Architecture with Staging & Production environment through Version controlling releases Load Balancer, Apache optimization, security and SSL implementation, scheduler for backups, alert monitoring system integration, server performance tuning at regular intervals, software firewall configuration and maintenance, email server configuration etc. PHP, Code Igniter, Jquery, Prototype.js, SVN, Solar Search Engine, Third Payment Gateway Integration, SMS Gategway, Logistics Integration Customer Orders etc. MySQL, DB Clustering, DB Optimization, High Availability, Master Slave Replication, Query optimization, Slow Query Optimization, scheduler for backups, Alert Monitoring System integration, Percona Server Integration etc.

Development Environment

Database

Manpo#er
Project Leader 1

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Developers Designers Quality Assurance Testers

4 1 1

Planning
'eeping in mind the enormous structure of the #ebsite and the challenges in(ol(ed a )-tier de(elopment approach #as adopted consisting of: P anned for the #ro#er &%nchroni+ation of the connectivit% and interaction between the web &erver( databa&e( a &erver!where the image& are being # aced. 5e&earch and ana %&i& ha& been &chedu ed in re&#ect to get the actua which i& in the form of different vertica & and bu&ine&& ogic&. eve of out#ut of data(

)he 2ata .cce&& a%er containing the ibrarie& re&#on&ib e for acce&&ing data from the databa&e. )he Bu&ine&& Logic a%er con&i&ting of a #rofi e&( grou#& and regi&tration info etc.
Page ? of 5 bu&ine&& ogic #rocedure& for modu e& i'e u&er

)he 6&er Interface a%er which form& the 8ra#hica 6&er Interface of the web&ite.

Architecture
2e&ign #art wa& &ucce&&fu through P;P and M%$@L through which direct e0ecution from the 6I a%er wa& #o&&ib e. :ffective acce&& to the databa&e in an obAect oriented conte0t wa& im# emented u&ing an interface tran& ating the obAect ogic to re ationa ogic &o a& to

communicate with the re ationa databa&e& in an obAect!oriented manner. .cce&& to the databa&e wa& enab ed through the creation of an intermediar% ab&traction a%er. 1n % the com# e0

retrieva of data from mu ti# e tab e& wa& faci itated through &tored #rocedure& and ever%where e &e conditiona &%nta0 wa& im# emented to en&ure &eam e&& #erformance of the web&ite. Image&( a## ication& and data were ca ed from their re&#ective &erver& 'ee#ing the 6I a%er free of an% bu&ine&& ogic and &ca abi it% wa& guaranteed b% im# ementing &ub!domain& for variou& area& of the web&ite. "odeIgniter framewor' he #ed cu&tomi+ing #art of e!commerce integration with 3rd #art%.

De(elopment *ighlights

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)he &ite architecture enab ed the Bfa&ter to mar'et7 tran&ition which i& high % e&&entia for cou#on& and offer& indu&tr%. It invo ved a the maAor com# e0 <uerie& and a &im# e but e0ten&ive 6&er Interface for admin to dri down and trac' the detai & of each u&er effective %. 1#timi+ed

<uer% feature& offered com#rehen&ive &earch , brow&e o#tion&. -eb u&abi it% guide ine& were &trict % adhered to during the maintenance of e0i&ting and deve o#ment of new feature& and the interface wa& ea&i % navigab e through the Audiciou& u&e of .C.D( "$$ and ;)ML contro &. $earch :ngine 1#timi+ation activitie& were regu ar % re&orted to with a view of en&uring high vi&ibi it% for the &ite over the internet. )he a## ication wa& fu % functiona in the time &#an of 3 month&.

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