Type Specimen

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Pinnacle Press Inc.
University of Missouri St. Louis
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designed by lindsay ruck
pinnacle press inc.
Copyright 2013 by Lindsay Ruck
All Rights Reserved. This book or any
portion thereof may not be reproduced
or used in any manner whatsoever
without the express written permission
of the publisher except for the use
of brief quotations in a book review.
isbn Number 0 - 9719857 - 0 - 0
Pinnacle Press Inc.
5900 Berthold Ave.
St. Louis, Missouri 63110
Book design by Lindsay Ruck
Printed in the United States of America
to the night owls you're never alone.
caecilia lt std
1
futura std
11
adobe jenson pro
25
bembo std
43
univers lt std
53
In order to create a beautiful design, one
must fnd a balance between both imagery
and type. Choosing and using typefaces
to compliment images does not always
pose as an easy task. It requires great
design aesthetic, knowledge of various
typefaces and typographers, and how to
compose type so it is both readable and
legible. This book was created to showcase
fve different typefaces and their families.
Ranging from old style to modern, Zen Type
has a typeface for almost every occasion.
9
/
14
f o r e wo r d
caecilia lt std
In 1961, Peter Matthias Noordzij was
born. Growing up in The Hague in The
Netherlands, Noordzij was destined to
be a graphic designer. In the early 1980's,
he studied at the Koninklijke Academie
vor Beeldende Kunsten in The Hauge. There,
he learned lettering under his father, Gerrit
Noordzij, and created the typeface Caecilia.
In 1986, he started working professionally
as a typographer. Soon after, he began
teaching type design at the art academy
in The Hague. In 1991, Noordzij became
responsible for the new Ensched Font
Foundry in Haarlem.
caecilia lt std
roman
9
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14
PETER MATTHIAS
NOORDZIJ
z e n t y p e
4
Caecilia LT Std 45 Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Caecilia LT Std 46 Light Italic
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Caecilia LT Std 55 Roman
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Caecilia LT Std 45 Light
Two things are infnite: the universe
and human stupidity; and I'm not sure
about the universe. Albert Einstein
Caecilia LT Std 46 Light Italic
Limitless undying love which shines
around me like a million suns it calls me on
and on across the universe. John Lennon
Caecilia LT Std 55 Roman
We are an impossibility in an
impossible universe. Ray Bradbury
5
c a e c i l i a l t s t d
Caecilia LT Std 56 Italic
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Caecilia LT Std 75 Bold
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Caecilia LT Std 76 Bold Italic
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Caecilia LT Std 56 Italic
Life is more or less a lie, but then again,
that's exactly the way we want it
to be. Bob Dylan
Caecilia LT Std 75 Bold
Only the hand that erases can write
the true thing. Meister Eckhart
Caecilia LT Std 76 Bold Italic
Flow with whatever may happen,
and let your mind be free: Stay centered
by accepting whatever you are doing.
This is the ultimate. Zhuangzi
caecilia caecilia caecilia
caeci l i a caecilia caeci l i a
caeci l i a caecilia caeci l i a
z e n t y p e
8
Caecilia LT Std 85 Heavy
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Caecilia LT Std 85 Heavy
It is the power of the mind
to be unconquerable.
Lucius Annaeus Seneca
Caecilia LT Std 86 Heavy Italic
Many have died; you also will die.
The drum of death is being beaten.
The world has fallen in love with
a dream. Only sayings of the wise
will remain. Kabir
FUTURA STD
In 1878, in Wernigerode, Germany, Paul
Renner was born. In his early years, he studied
architecture and painting in Berlin, Munich
and Karlsruhe. In 1911, Renner cofounded a
private school for illustration in Munich. In 1926,
at the Frankfurter Kunstschule, he worked as head
of commercial art and typography department.
Soon after, Renner created one of the most well
known typefaces, Futura. In 1933, he was
awarded the Triennales Grand Prix. In his later
years, Renner wrote several publications on
typography, lettering, graphics and color studies.
He died in 1956 in Hdingen, Germany.
futura std
medium
9
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14
PAUL
RENNER
z e n t y p e
14
Futura Std Light Condensed
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When the mind is exhausted of images, it invents its own.
Gary Snyder

Futura Std Light Condensed Oblique
Consider your own place in the universal oneness of which we
are all a part, from which we all arise, and to which we all
return. David Fontana
Futura Std Medium Condensed
Faith gives you an inner strength and a sense of balance
and perspective in life. Gregory Peck
15
f u t u r a s t d
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Life is a balanced system of learning and evolution.
Whether pleasure or pain; every situation in your life
serves a purpose. It is up to us to recognize what that
purpose could be. Steve Maraboli
Futura Std Bold Condensed
Go to heaven for the climate and hell
for the company. Mark Twain
Futura Std Bold Condensed Oblique
Man is the only creature who refuses
to be what he is. Albert Camus
futurafutura futurafutura futurafutura
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futurafuturafuturafuturafutura
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futurafutura futurafutura futurafutura
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futurafuturafuturafutura
z e n t y p e
18
Futura Std Extra Bold Condensed Oblique
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Who we are now is all that
really matters. Amy Joy

Futura Std Extra Bold Condensed
There is nothing either good or bad,
but thinking makes it so.
William Shakespeare

If a cluttered desk is a sign of
a cluttered mind, of what, then,
is an empty desk a sign?
Albert Einstein
19
f u t u r a s t d
Futura Std Light
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Wise men speak because they have
something to say; fools because they
have to say something. Plato
Futura Std Light Oblique
The most beautiful experience we can
have is the mysterious - the fundamental
emotion which stands at the cradle of true
art and true science. Albert Einstein
Futura Std Book
Do not fear to be eccentric in opinion,
for every opinion now accepted was
once eccentric. Bertrand Russell
a geometric
sans
-
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typeface
light condensed
medium condensed
bold condensed
21
f u t u r a s t d
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The more you know, the less you
need. Yvon Chouinard
Futura Std Medium
What we can change is our perceptions,
which have the effect of changing
everything. Donna Quesada
Futura Std Medium Oblique
The object of your desire is not
an object. Jack Gardner
z e n t y p e
22
Futura Std Heavy
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Futura Std Heavy
Just as parents care for their children,
you should bear in mind the whole
universe. Zen Master Dogen
Futura Std Heavy Oblique
The thinking brain inuences the bodys
responses and it makes a neat little
loop. Brad Warner
Futura Std Bold
Maybe everyone can live beyond
what they're capable of.
Markus Zusak
23
f u t u r a s t d
Futura Std Bold Oblique
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Futura Std Bold Oblique
The past has no power over the
present moment. Eckhart Tolle
Futura Std Extra Bold
There are no ordinary
moments. Dan Millman
Futura Std Extra Bold Oblique
The importance and
unimportance of the self
cannot be exaggerated.
R.H. Blyth
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Nicolas Jenson was born approximately in iac. Initially,
Jenson started as the master of the French royal mint
at Tours. In i,s, King Charles VII dispatched Jenson
to Germany to learn the new art of printing. During his
time in Germany, King Charles VII passed away and
King Louis XI took the throne. Unwilling to work under
the new king, Jenson decided not to return to France.
Instead, he ventured to Venice in io; where he
introduced the invention of printing to Italy. Until
his death in isc, Jenson worked in Italy printing and
publishing. Te typefaces he created were said to be
the best of the Renaissance and perhaps of all time.
In i,,,, Robert Slimbach of the Adobe type design
team designed Adobe Jenson Iro, based on Jensons
type, as a part of the Adobe Originals historical revivals.
adobe jenson pro
regular
9
/
14
NICOLAS
JENSON
z e n t y p e
28
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Flow with whatever may happen,
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1is is the ultimate. Zhuangzi
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Te world is lled with love-play, from
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Alan Vilson Vatts
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Unlock the mind and open your heart.
Robin Craig Clark
z e n t y p e
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Regarding the creative: never assume youre
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35
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abcdefgbijklmnopqrstuvwxyz
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AJobe Jenson Pro Bo|J SubheaJ
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Adobe Jenson Pro Bold Caption
Dost thou love life? Ten do not
squander time, for that's the stu
life is made of. Benjamin Franklin
Adobe ]enson Pro Bold
We spend precious bours fearing tbe inevitable.
It would be wise to use tbat time adoring our
families, cberisbing our friends and living
our lives. Maya Angelou
AJobe Jenson Pro Bo|J SubheaJ
I Jon't know who my granJfather was,
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his granJson wi|| be. Abraham Linco|n
z e n t y p e
40
Adobe }enson Pro Bo|d Disp|ay
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Adobe Jenson Pro Bold Italc Capton
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abcdefghjhlmnopqrstuvnxyz
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Adobe }enson Pro Bo|d Disp|ay
In three words I can sun up everything I've
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Adobe Jenson Pro Bold Italc Capton
It s better to be hated for nhat you
are than to be loved for nhat you are not.
Andr Gde
AJole )eusou Pro Bo!J Ito!ic
It Joes uot Jo to Jue!! ou Jreoms
ouJ forget to !ive. ).K. Rou!iug
41
Jo!e )eusou Pro Bo!J Ito!:c Su!|eoJ
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Jo!e )eusou Pro Bo!J Ito!:c Su!|eoJ
Soet:es t|e uest:ous ore co!:coteJ
ouJ t|e ousers ore s:!e. Dr. Seuss
Ao|. }.osoo Pro 8o| lta|:. D:s|ay
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bembo std
Francesco Grifo was born around 1450 in Bologna,
Italy. Grifo worked as a Venetian punch cutter. In
1495, he began working with Aldus Manutius cutting
Greek alphabets. A year later, Grifo cut the alphabet
for Pietro Bembos "De Aetna". In 1503, he cut an
italic typeface for the printer Gershom Soncino. After
working with others, in 1509, Grifo opened his own
printing workshop in Bologna. He then cut his third
italic typeface for his frst publication. The typeface
Bembo was cut by Grifo during his years. He died in
Bologna, Italy in 1518.
bembo std
regular
9
/
14
FRANCESCO
GRIFFO
z e n t y p e
46
Bembo Std Regular
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Bembo Std Italic
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Bembo Std Semibold
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1234567890 1234567890
Bembo Std Regular
Everything you can imagine is real.
Pablo Picasso
Bembo Std Italic
The fear of death follows from the fear of life. A
man who lives fully is prepared to die at any
time. Mark Twain
Bembo Std Semibold
The one you love and the one who
loves you are never, ever the same person.
Chuck Palahniuk
47
b e m b o s t d
Bembo Std Semibold Italic
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1234567890 1234567890
Bembo Std Bold
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1234567890 1234567890
Bembo Std Bold Italic
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Bembo Std Semibold Italic
All the world is made of faith, and trust,
and pixie dust. J.M. Barrie
Bembo Std Bold
The more I see, the less I know
for sure. John Lennon
Bembo Std Bold Italic
Be the change that you wish to see
in the world. Mahatma Gandhi
bembob e mb o bembob e mb o
bembobembobembobembo
z e n t y p e
50
Bembo Std Extra Bold
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1234567890 1234567890
Bembo Std Extra Bold Italic
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Bembo Std Extra Bold
How wonderful it is that nobody need
wait a single moment before starting
to improve the world. Anne Frank
Bembo Std Extra Bold Italic
We have to dare to be ourselves, however
frightening or strange that self may prove
to be. May Sarton
old style
serif
typeface
regular
italic
bold
UNIVERS LT STD
In 1928, in Switzerland, Adrian Frutiger was
born. From 1949 to 1951, Frutiger studied
type and graphics at the Zurich School of Arts
and Crafts. He was taught by two renowned
professors, Alfred Willimann and Walter Kch.
In 1952, Frutiger went to Paris and worked
as typeface designer and artistic manager
at Deberny & Peignot. There he created some
of his rst typefaces. In 1957, he created
Univers from metal and lm. By then he
was internationally recognized as a typeface
designer. He has received several awards
and honors such as the Medal of the Type
Directors Club of New York, Ofcier de lOrdre
des Arts et des Lettres, and Grand Prix
National des Arts Graphiques.
univers lt std
55 roman
9
/
14
ADRIAN
FRUTIGER
z e n t y p e
56
U n i v e r s L T S t d 3 9 T h i n U l t r a C o n d e n s e d
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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1 2 3 4 5 6 7 8 9 0
Un i v e r s LT S t d 4 9 L i g h t Ul t r a C o n d e n s e d
A B C D E F G H I J K L MN OP QR S T UV WX Y Z
a b c d e f g h i j k l mn o p q r s t u v wx y z
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1 2 3 4 5 6 7 8 9 0
Un i ve r s LT St d 59 Ul t r a Co n d e n s e d
ABCDE F GHI J KL MNOPQRSTUVWXYZ
a b c d e f g h i j k l mn o p q r s t u v wx y z
A B C D E F G H I J K L MN O P Q R S T U V WX Y Z
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1234567890
U n i v e r s L T S t d 3 9 T h i n U l t r a C o n d e n s e d
You talk when you cease to be at peace with your thoughts.
Kahlil Gibran
Un i v e r s LT S t d 4 9 L i g h t Ul t r a C o n d e n s e d
Man is the only creature who refuses to be what he is.
Albert Camus
Un i ve r s LT St d 59 Ul t r a Co n d e n s e d
Without deviation from the norm,
progress is not possible. Frank Zappa
57
u n i v e r s l t s t d
Univers LT Std 47 Light Condensed
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Univers LT Std 47 Light Condensed Oblique
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Univers LT Std 57 Condensed
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Univers LT Std 47 Light Condensed
Wise men speak because they have something
to say; fools because they have to say something.
Plato
Univers LT Std 47 Light Condensed Oblique
The past has no power over the present
moment. Eckhart Tolle
Univers LT Std 57 Condensed
A woman has to live her life, or live to repent
not having lived it. D.H. Lawrence
z e n t y p e
58
Univers LT Std 57 Condensed Oblique
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Univers LT Std 67 Bold Condensed
~!?@#$%&*( ){ }[ ]
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Univers LT Std 67 Bold Condensed Oblique
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Univers LT Std 57 Condensed Oblique
A paranoid is someone who knows a little
of what's going on. William S. Burroughs
Univers LT Std 67 Bold Condensed
Those who know do not speak. Those
who speak do not know. Lao Tzu
Univers LT Std 67 Bold Condensed Oblique
The price good men pay for indifference
to public affairs is to be ruled by evil men.
Plato
59
Univers LT Std 45 Light
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Univers LT Std 45 Light Oblique
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1234567890
Univers LT Std 55 Roman
~!?@#$%&*( ){ }[ ]
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Univers LT Std 45 Light
The important thing is not to stop
questioning. Curiosity has its own
reason for existing. Albert Einstein
Univers LT Std 45 Light Oblique
It is an ironic habit of human beings to
run faster when they have lost their way.
Rollo May
Univers LT Std 55 Roman
Expect everything, I always say,
and the unexpected never happens.
Norton Juster
uni ver suniversuniversuniversunivers
uni ver suni ver suni ver s
universuniversunivers
univers universunivers
uni ver suniversuniversuniversunivers
universuniversunivers
univers universunivers
z e n t y p e
62
Univers LT Std 55 Oblique
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Univers LT Std 65 Bold
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Univers LT Std 65 Bold Oblique
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Univers LT Std 55 Oblique
The rst duty of a man is to think
for himself. Jos Mart
Univers LT Std 65 Bold
The most incomprehensible thing
about the world is that it is at all
comprehensible. Albert Einstein
Univers LT Std 65 Bold Oblique
Never let your sense of morals prevent
you from doing what is right.
Isaac Asimov
63
Univers LT Std 75 Black
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1234567890
Univers LT Std 75 Black Oblique
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Univers LT Std 85 Extra Black
~!?@#$%&*( ){ }[ ]
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Univers LT Std 75 Black
Life is really simple, but we insist
on making it complicated."
Confucius
Univers LT Std 75 Black Oblique
I cannot teach anybody
anything. I can only make
them think" Socrates
The smallest minority on earth
is the individual. Those who deny
individual rights cannot claim to
be defenders of minorities.
Ayn Rand
z e n t y p e
64
Univers LT Std 85 Extra Black Oblique
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NOPQRSTUVWXYZ
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Univers LT Std 53 Extended
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
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1234567890
Univers LT Std 53 Extended Oblique
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
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1234567890
Univers LT Std 85 Extra Black Oblique
Trust yourself. You know more
than you think you do.
Benjamin Spock
Univers LT Std 53 Extended
I don't deserve a soul, yet
I still have one. I know because
it hurts. Douglas Coupland
Univers LT Std 53 Extended Oblique
Happiness consists in frequent
repetition of pleasure
Arthur Schopenhauer
65
Univers LT Std 63 Bold Extended
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
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Univers LT Std 63 Bold Extended Oblique
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1234567890
Univers LT Std 73 Black Extended
ABCDEFGHIJKLM
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Univers LT Std 63 Bold Extended
Take it easy, but take it.
Woody Guthrie
Univers LT Std 63 Bold Extended Oblique
Wisest is she who knows
she does not know.
Jostein Gaarder
Univers LT Std 73 Black Extended
There are no ordinary
moments. Dan Millman
~ ! ? @ # $ % & *
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49 Light Ultra Condensed
59 Ultra Condensed
67
Univers LT Std 73 Black Extended Oblique
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Univers LT Std 93 Extra Black Extended
ABCDEFGHIJKLM
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Extended Oblique
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Univers LT Std 73 Black Extended Oblique
Be kind, for everyone you
meet is ghting a hard
battle." Socrates
Univers LT Std 93 Extra Black Extended
The journey is what brings
us happiness not the
destination.
Dan Millman
Extended Oblique
Like all magnicent things,
it's very simple.
Natalie Babbitt
This book was created by Lindsay Ruck under the supervision
of Elaine Coder as an assignment in Typography I in the Fall
semester of the year 2013 at the University of Missouri - St.
Louis. Spreads were composed in Adobe InDesign CC.
Typographic patterns were created in Adobe Illustrator CC.
The typefaces used were Caecilia lt Std, Futura Std, Adobe
Jenson Pro, Bembo Std, and Univers lt Std all varying in
weight and size. The book is printed on 11x17 32lb bright
white laser paper.

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