Boonyong Tansakul

Singer Thailand Public Company Limited

Singer

is a pioneer operating in hire purchase with a large distribution network company

2

Singer Thailand Public Company Limited

Background & Milestone (1)

1889
First Business in the Kingdom of Thailand
Kiem Hua Heng was appointed to be the distributor for Singer Sewing Machines in Siam

1925
The first Company which introduced the Hire Purchase business

1957
Expanded business of home appliances by distributing top - quality refrigerators

1984
Listed on the SET, June 28 1984

1889

1925

1957

1984

19961997

2004

2005

Singer Thailand Public Company Limited

Background & Milestone (1)

2004
His Majesty the King bestowed the Garuda Emblem to Singer Thailand PCL. on May 24, 2004

1996 - 1997
Made record annual sales of 8,524 mil THB Total customer base reached 831,000 installment accounts

2005
Focused on motorcycle sales, representing 61% of total sales, with home appliances at 39%

1889

1925

1957

1984

1996 1997

2004

2005

Singer Thailand Public Company Limited

Background & Milestone (2)

2007 2008 2006
Business loss from provisions, write-offs

2009
Re-focus on sales of electrical home appliances with a replacement market by developing a trade-in approach

Turnaround plan
Credit Improvement: 1. Credit Approval Procedures 2. Receivable & Collection

2006

2007-2008

2009

2010

2011

2012-2013

Singer Thailand Public Company Limited

Background & Milestone (2)

2010
TRANSFORMING THE SINGER BUSINESS Changed the product line from Household to Commercial Products First Profit in last 5 years

2011
First Dividend payment in last 5 years Expend the products Line Commercial products (MMM) Household products Changed from home customer to entrepreneur

2012-2013

Set up its subsidiaries company

Singer Leasing (SLL) - Hire purchase Business Spin-off Singer Service Plus (SSPL) - Service at Home (Changed name from Singer Industrial)

2006

2007-2008

2009

2010

2011

2012-2013

Singer Thailand Public Company Limited

Singer Thailand Public Company Limited

Singer Thailand Public Company Limited

Tree

Brands

Financial Services People Customer Systems Service Distribution

Singer Thailand Public Company Limited

Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Credit and Receivable

Credit Approval Flow

Filter I

-Sales Agent Screening -Occupation -Income -Accommodation -Assets Security -Guarantors Apply for HP

Filter II

Filter III

-Credit Control Officer Screening -Credit Scoring -Black List -NCB

-Branch Mgr. Review -All applications From S/A must be Reviewed by Shop Manager -AC Pre-Checking

Approve HP

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Credit and Receivable

Singer Call Center : Roles and Responsibilities

Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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For Household

For Commercial

Singer Thailand Public Company Limited

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 To Entrepreneur

From Home Network

 To Entrepreneur Network

Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Singer Thailand Public Company Limited

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Our Strong Distribution Networks

North 22.64%

Northeast 27.36 %

Of Total Sales, ~ 72% comes from the Central, Northeast and North provinces of Thailand

Central 21.70 %

East 11.80 %

Total Shop : 212 Branches (with 51 own premises) Total Sales Agents : 3,500 Persons

South 16.50 %

Singer Thailand Public Company Limited

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New Shop Banner

Singer Thailand Public Company Limited

Products Preparation

Singer Thailand Public Company

Canvassing

Singer Thailand Public Company Limited

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Sales Breakdown by Segment

Commercial 16.5%
Beverage Cooler 11% Wine Cellar 0.5%

2007

Commercial 17.5%
Beverage Cooler 12% Wine Cellar 0.5%

2008

Freezer 5%

Household 83.5%

Freezer 5%

Household 82.5%

Commercial 25%
Beverage Cooler 11%

2010

Commercial 20%
Beverage Cooler 14% ATVM 1%

2009

ATVM 10%

Household 75%
Freezer 4% Singer Thailand Public Company Limited Freezer 5%

Household 80%
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2013 YTD Mar

For Household

For Commercial
Singer Thailand Public Company Limited 32

Sales Breakdown Q1/2013

Others 8%

Sewing Machine 3%

Petrol Vending Machine 8%

Air Time Vending Machine 13% Washing Machine 12%

TV 8%

Refrigerator 8% Freezer 26% Air 14%

Singer Thailand Public Company Limited

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SINGER THAILAND GROUP

Singer Thailand PCL..
(STL)

SINGER LEASING (THAILAND) CO., LTD.

(SLL)
-99.99% Ownership-

SINGER SERVICE PLUS (THAILAND) LTD. CO., LTD.

SINGER INDUSTRIES

SINGER (BROKER) LTD.

(SITL) (SSPL)

(SBL)
-99.70% Ownership- Insurance Broker

- Hire Purchase of Electrical Home Appliance, Sewing Machine, Air Time Vending Machine and Other Products

Singer Thailand Public Company Limited

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Total Sales and Interest from Installment Sales 2007 Q1/2013

Million Baht

3,500 3,000 2,500 2,000 1,500

+23.80 % -8.50%
-19.50%

+14.40 %

+15.0%

1,000
500 Total

Y2007 2,467

Y2008 2,257

Y2009 1,818

Y2010 2,079

Y2011 2,383

Y2012 2,950

Q1/2013 923

Singer Thailand Public Company Limited

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Profit (Loss): 2001- Q1/2013

(Million Bath) Y2001 Y2002 Y2003 Y2004 Y2005 Y2006 Y2007 Y2008 Y2009 Y2010 Y2011 Y2012 Q1/2013

400.0 200.0 0.0

167.7 197.0

240.0

184.2 88.0 -9.9 89.4

142.5

226.2 89.3

-200.0
-400.0 -600.0 -800.0 -1000.0 -1200.0

-81.6

-500.0

-1233.0
-1400.0

Singer Thailand Public Company Limited

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(Million Bath)

Retained Earnings: 2001 Q1/2013

Y2002 Y2003 Y2004 Y2005 Y2006 Y2007 Y2008 Y2009 Y2010 Y2011 Y2012 Q1/2013

Y2001 1,800.0 1,600.0 1,400.0 1,200.0 1,000.0 800.0 600.0 400.0 200.0 -

1,653.5 1,529.6 1,433.8

1,702.7 1,712.4

479.4 227.0 316.6

490.2

580.0

137.6

-20.9

-200.0

-102.5

Singer Thailand Public Company Limited

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170,000

3,000

NO.OF ACCOUNTS (000)

165,000

AMOUNT REC.INST.GROSS (MB)

163,986

163,122

159,968

155,000

161,534

163,153

161,881

162,598

164,596

160,000

167,868

2,500

150,000

144,298

140,000

146,949

150,072

145,000

153,834

156,498

158,132

2,000

1,500

1,000

135,000

130,000 500 125,000

120,000

Jan-12

Feb-12 Mar-12

Apr-12 May-12 Jun-12

Jul-12

Aug-12 Sep-12

Oct-12

Nov-12 Dec-12

Jan-13

Feb-13 Mar-13

SET Symbol SINGER

Currency Thai Baht

Price 24.40

24.40

41 Singer Thailand Public Company Limited

Tree

Brands

Financial Services People Customer Systems Service

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Singer Thailand Public Company Limited

Distribution

Singer Thailand Public Company Limited

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