Robert S.

Miller
Ashburn, Virginia 571-243-0772 robertmiller656@gmail.com www.linkedin.com/in/robertsmiller

M ARKETING E XECUTIVE Q UALIFICATIONS S UMMARY

~ Innovative marketing executive combining strategic vision and creative thinking to deliver bottom-line results ~
Highly accomplished leader who creates marketing programs that grow revenue, build strong brands, and improve bottom line profitability in B2B and B2C industries. Thrives on opportunities to collaborate with customers and co-workers; identifies customer needs and develops strategies and tactics that achieve objectives; drives new products and innovations that increase market share. Leadership roles in corporations and ad agencies provide the expertise to develop creative marketing, branding and advertising initiatives that solve strategic business issues.
Strategic Planning Online Marketing Product Development Budget Management Brand Management Social Media Lead Generation Business Development Advertising Media Planning Sales Support Marketing Analytics Marketing Communications Web & Direct Marketing Research & Analysis Project Management

Diverse marketing skills have delivered results in highly competitive B2B and B2C industries: Associations, Consumer Products, Business Services, Financial Services, Hospitality, Retail, Technology, Telecommunications

Professional Experience
Chief Marketing Officer Clear Sky Marketing, Ashburn, Virginia 2013 Present

Lead marketing consultancy delivering full complement of services: marketing strategy, brand management, marketing communications, digital and media advertising, lead generation, and product management.

Redesigned website and developed customer acquisition & retention tactics for corporate catering company. Created marketing strategy and investor presentations for SaaS start-up. Created value proposition, business model canvas, go-to-market strategy, marketing plan and all presentation materials for angel/VC investor meetings. Developed bank marketing plans and tactics for advertising agencys new business presentation.
Chief Marketing Officer Middleburg Bank, Middleburg, Virginia

2006 2013

Recruited to build robust marketing capabilities for $1.2 billion community bank. Delivered marketing innovation, strengthened brand, and accelerated customer acquisition. Boosted market share & captured #1 position in core market. Entrusted to revitalize the brand, accelerate product development, and represent voice-of-the-customer. Accountabilities included marketing leadership, brand strategy, media advertising, social media, website, online marketing, product development, direct marketing, research, budget management, corporate communications, and staff development.

Repositioned brand to capitalize on changing banking environment and crafted distinctive brand identity. Implemented multi-channel marketing programs that increased customer base 22%. Revamped media plan, initiated social media programs, and enhanced electronic banking. Launched e-commerce channel and online marketing strategy to attract new demographic target. Spearheaded vendor evaluation, product design, implementation, and roll-out. Online channel out-performs some bricks-and-mortar branches, accounting for 10% of all new customers with lower acquisition costs. Reduced attrition 32% by launching online/offline loyalty programs tailored to specific customer segments. Conceived, developed and implemented social media program that engaged younger customers & prospects. Guided data-mining initiative that created segmentation strategy for customer cross-sell/up-sell marketing programs. Led companys entry into mobile banking, outpacing local competitors into new low-cost delivery channel. Created product development process that doubled pace of product roll-outs. Led cross-functional teams that developed and launched 9 products in 18 months, adding $90 million in new deposits and $20 million in new loans.

Robert S. Miller Vice President, Marketing NEW Customer Service Companies, Inc., Sterling, Virginia Senior marketing executive for industry-leading provider of extended warranty & product protection programs.

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2001 2006

Led 15-person marketing team and created customized marketing programs that delivered $2 billion in sales for Fortune 100 customers. Responsible for complete marketing mix: brand strategy, marketing communications, sales support, web & online marketing, event marketing, trade shows, PR, product management, market intelligence & analysis. Played key role in growing revenue from $85 million to $425 million. Secured #1 market share, unseating Fortune 50 competitor. Generated over $1 million in first year revenue by identifying/penetrating new market segment. Cut costs over $500,000/year through development of consumer web portal. Site won industrys Innovation Award. Spearheaded product development efforts that added over $20 million in sales for Fortune 50 customer. Vice President, Marketing Communications Teligent, Inc., Vienna, Virginia

1998 2001

Built new brand and led aggressive market launch of international telecommunications company. Brand architect behind explosive growth of B2B start-up, growing revenue to $152 million in 2 years. Accountable for marketing communications and sales support. Developed brand strategy, advertising, direct mail, sales collateral, website, telemarketing, event marketing, and research activities. Scaled marketing team from 2 to 25 people. Defined compelling value proposition for voice and data services targeted to small & mid-sized businesses. Doubled brand awareness through national and local high-impact print, broadcast and online advertising programs. Generated 3,000+ leads per month for sales teams in 42 markets. Increased frequency of local events and promotions over 200% by creating standardized marketing tool kit. Senior Vice President, Group Account Director Doner Advertising, Baltimore, Maryland Led 28-member account management department for nation's largest independent advertising agency. Managed $65 million in agency billings. Led brand strategy, creative development/execution, media planning, and direct marketing on multiple accounts. Managed account P&Ls, solicited new business, and served on agency leadership team. Clients included Teligent, Sylvan Learning Centers, IKON Office Solutions, Jos A. Bank Clothiers, Edison Electric Institute. Created Teligents brand strategy & launch plan. Hired by Teligent to lead their Marketing Communications team. Introduced new clothing line for Jos A. Bank Clothiers. Within 3 months, new line was 14% of company sales. Senior Vice President, Account Director GSD&M Advertising, Austin, Texas

1995 - 1998

1987 - 1995

Directed agency efforts on multiple accounts worth $115 million. Provided strategic leadership, developed senior-level client relationships, secured new business and managed account P&Ls. Clients included Fannie Mae, Coors Brewing Company, Chilis Grill & Bar, Radio Shack, Barqs Root Beer, PGA T OUR. Doubled Coors Lights growth rate and propelled brand to category leadership. Conceived new marketing initiative for Fannie Mae, increasing awareness 52%. Program ran for 10+ years. Reversed sales decline for Chilis Grill & Bar by repositioning brand; efforts improved sales 3% and margins 5%.
Early career included account mangement positions with top national advertising agencies.

Education, Awards & Professional Activities

Bachelor of Arts Texas Tech University

Member Marketing Committee Virginia Bankers Association (VBA) Recognized as Teligent Marketing Hero for creativity and effectiveness of advertising Guest lecturer at University of Texas

Graduate of Center for Creative Leadership Graduate of VBA Executive Leadership Development Winner of Clio and national & local Addy awards Thought leader invited to speak at FORTUNE Communications and Marketing Forum