© BJB 2007 ADVERTISING PLANNER

In the blue cells you can ENTER YOUR OWN DATA

My Business Mark-Up on Purchases is 50 % So My Gross Profit Margin is

My Historical Average Sale/Client is $425.00 So This would only leave

I am Considering Spending $1,800.00 on Advertising, (which is The Result Of

My Total Available Audience is 120000 WHICH I HOPE IS TARGETED TO MY BUYERS

A Response of 0.003% will produce 3.6 Customers and a Cash LOSS

A Response of 0.010% will produce 12 Customers and a Cash LOSS
Enter Your Own Trials 0.015% will produce 18 Customers and a Cash 'RECOVERY'
expected buyers

If I get 25 Customers, each Spending $400.00 I will Have a 'RECOVERY'

This result would be a 0.021% ad. response, which statistically is Rather Less Than Likely

To Gain this Gross Sum After Paying for Stock Sold

I will be Satisfied If this Spend Returns $5,000.00 THEN You Will Require 35.29

As this Advertising Expenditure will Effectively Cost $5,400.00 worth of Earlier Sales Profit (which is how it was Accu
You Would Require a Minimum of
50.82 Customers and/or a minimum of $21,600.00 of Gross Sales…..

ASK YOURSELF 1 How can I reduce or control the price I am forced to pay per customer
2 Is there a promotion method that is better targetted to my market, so my efforts are both more
3 Should I pay so much for a short-period of very competitive, low results, 'scattergun' exposure
4 Would a longer and locally targeted exposure not be better for gaining steady 'local' customer
5 How can I reduce the 'uncertainty and risk factors' in my advertising and make it far more pred
6 How can I economically place and hold my business message into the
7 What and where are the best: locations, presentations, methods and supports to suit my custo

Our Free Calculators and E-books have been developed to help business owners test various sums and options b
the most viable methods to promote their business and grow their business profits. It can readily be seen that the
output from this tool that will guide you into reducing your potential for loss through misunderstanding the true cost

If you 'play' with this tool extensively you will develop a true awareness and familiarity with the consequences of a

We also have available two complimentary e-books called 'Where are your Customers' and
 which we will happily email to you witho

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This calculator is a © product and while the author will allow you to copy, store or share it, absolutely
granted for it to be modified, part obscured, deleted or extended in any way whatsoever, without the express writte
G PLANNER

33.33 % GP

$141.67 After Paying for the Stock Sold

$5,400.00 worth of Earlier Sales Efforts)

D TO MY BUYERS ?? (3-6 responses per 100k is a recognised statistic)

of $1,290.00 Cost per Cust = $500.00

of $100.00 Cost per Cust = $150.00
of $750.00 Cost per Cust = $100.00

of $1,533.33 at Cost per Cust $72.00

fter Paying for Stock Sold

Customers at a cost of $51.00 each

And you still have to 'recover' the initial advert cost.

Sales Profit (which is how it was Accumulated), we can calculate that:-

JUST TO RECOVER YOUR INITIAL POSITION AND BREAK EVEN

per customer?
y market, so my efforts are both more economical and effective?
ve, low results, 'scattergun' exposure?
er for gaining steady 'local' customers and easier stock control?
advertising and make it far more predictable?
ssage into the perfect sales demographic for long term results?
methods and supports to suit my customer requirements?

ners test various sums and options before spending, in order to uncover
ofits. It can readily be seen that there are various valuable results
ough misunderstanding the true cost of your advertising.

iliarity with the consequences of a wrong choice of medium.

Customers' and 'Promotion Options & Facts',

ch we will happily email to you without any obligation.

@nathan-howard.com with 'FREE e-BOOKS' in the subject line

ww.withyoursuccessinmind.com

ore or share it, absolutely no permission or right is

hatsoever, without the express written permission of the author.