©BJB 2007 ADVERTISING ANALYSER

(BLUE areas can be adjusted) PLEASE ENTER YOUR OWN FIGURES

HERE
A Total Circulation or Media Exposure Number # 50,000 If Multiple issues use totals
B Price paid for this Advertising Exploit $ $2,000.00 Total Spent
C Number of Customers Gained from Advert # 15 Number of Actual Sales
D Total Monies Received from this Advertising $ $7,000.00 Total Cash Taken
E Your Business GP% (Gross Profit Margin) % 33.33 GP

Calculate GP …….Enter your purchase mark-up here 50 Mark Up % PS. On the figures e
automatically Then your selling Gross Profit %age is 33.33 GP %

From the entries made above we can calculate for you that…..

1 Your Advertising was sadly, actually only 0.030% effective

2 From the $2,000.00 you spent, 99.970% was a totally wasted investm

3 From the $2,000.00 you spent, only $0.60 actually worked to gain thes

4 So, of the $2,000.00 you spent, $1,999.40 was a totally wasted expen

Finally, this particular advertising exploit has really cost you $6,000.00 worth of total sales turnov

5 To return you a total of $333.33 after paying for Stock & Advert costs on

This exercise has just COST your business $5,666.67 of earlier Sales Efforts and Cash Reserve

This historical ©Advertising Calculator allows you to quantify exactly how well your latest advertising campaign did.
However, the factors involved that bring about these results can often be substantially improved with a little understa
To help identify who and where your potential customers might be, please make use of our other ©Data Sheet

If you 'play' with this tool extensively you will develop a true awareness and familiarity with the consequences of a

We also have available two complimentary e-books called 'Where are your Customers' and 'Promotion Options
which we will happily email to

To receive your own FREE electronic copies simply send an email to nathan@nathan-howard.com with 'FREE e-BO

Other business data is avialable on http://www.withyoursuccessinmind.com

This calculator is a © product and while the author will allow you to copy, store or share it, absolutely
granted for it to be modified, part obscured, deleted or extended in any way whatsoever, without the express written pe
 Average sale $466.67
Ave GP each $155.56

PS. On the figures entered you actually needed

51.43 CUSTOMERS
and/or
$24,000.00 Of GROSS SALES
Just to Break Even

was a totally wasted investment

actually worked to gain these 15 customers

was a totally wasted expenditure

worth of total sales turnover made earlier

r Stock & Advert costs on the 15 sales just made

Producing
Efforts and Cash Reserves A 283% LOSS
e&oa

advertising campaign did. Use it to test out various options.

roved with a little understanding and planning.
e of our other ©Data Sheets and Planners.

with the consequences of a wrong choice of medium.

and 'Promotion Options & Facts',

hich we will happily email to you without any obligation.

ward.com with 'FREE e-BOOKS' in the subject line

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