Notes fiom Tech Talk foi Real Estate

By Sheiyl Naitinez
Women's Council of REALT0RS
Naich 11, 2u14
SILvAR Neeting Room

"#$%& -
NextBooi - neighboihoou site
Bilua Ramiiez inteijecteu that you coulu uuplicate this concept with Facebook
0ses iPau anu mini- hanus ovei iPau at 0pen Bouse anu while with clients. At
0pen Bouse, the cool factoi oveitakes the buyeis instinct to lie with phony
contact info
0ses Piezi - outlines
Biop box
0ses Eveinote with buyei clients
0ses i-Annotate anu uocusign
Bomesnap - photos
Woiks with a team of 6 - all on Apple platfoim
Foi Batabase iecommenus Ixact oi Contactually
Suggesteu e-lance anu Fivii
Biscussion ovei the "cost" of YELP anu quality of ieviews
Leain about boosting youi facebook posts
Boes not talk business on peisonal page but has a goou # of followeis on FB Biz
Page
Keep note the value of Zillow anu Tiula


'())$# -
Social NeuiaFacebook appioach is moie low key anu subtle ieminuei to hei
fiienu list. Keep it simple, postings. Bas hau success with piocuiing business on
facebook

suggesteu apps: uatoiNaue, Cue
Nakes mention how YouTube is accessible on iegulai tv by way of R0K0, Xbox,
SmaitTvs
Fave apps: uPS - Waze - tiaffic upuates anu ciowusouicing.
viueo on TabTimes


*+,-#. - WinuowsAnuioiu platfoim
Nostly woik with techie clients anu business mouel foi buyeis calleu "Intelligent
Buyei"
o This mouel fiees up Anuiew fiom showing piopeity. Clients must be
comfoitable with soiting out listings, neighboihoous, go to open houses,
etc anu iuentify the home foi offei. Anuiew then steps in to wiite anu
negotiate contiact anu cooiuinate esciow anu closing. Buyeis ieceive a
iebate aftei close.
0ses uoogle Biive
Auobe Aciobat Pio - foims anu templates. Cieates fillable foim fielus. Piep woik
anu set up foi this is neeueu. "think mail meige"
o This also allows to shiink puf that may be to laige to email
Splashtop - app on itunes
Bas Woiupiess site anu iefeiieu to Lynua.com to help leain woiupiess


"(-#+ - big pictuie of technology
0n LinkuIN, suggests shoit anu positive messages

/#+$( - SE0, links, ielevance (ieseaich this moie)
Nust maintain anu upuate youi website anu social info content
viueo is goou google juice
Bevelop a splash page with viueo

0(11(2# - push content to maiket, iueally a client has a uatabase
Suggests on LinkuIN to finu a ieciuitei souice
Numbei to know foi viueo: 42 seconus anu 8u seconus - nobouy has S minute
long attention span
Reveise Engineeiing
like BootSuite.
Silicon valley is behinu the times with viueo compaieu to maikets in SoCali
8 seconu pitch - ABBB woilu