1. Where will you place Vermont Teddy Bear on Mcfarlans Strategic Grid?

Vermont Teddy Bear

VTB Present Strategy: Support

Company had purchased separate packages that are connected to each other via middleware. Whenever a vendor released an upgrade, the application softwares such as Circle Commerce which was utilized for order management and fulfillment were installed. Good practices in password and recovery mechanisms. For moving to Strategic Quadrant, which is a long term strategy, the company has to first go through turnaround strategy for well supported IT architecture.

Three Business Challenges that can be improved by IT Capabilities

Business Challenge
1. Delivery of highly perishable fresh

IT Capability that could help VTB

Possible Solution: Better supply chain management software to enable better co ordination between growers, shippers and customers

flowers to the customers

2. Advertising the wrong message to

Possible Solution: Spider Web customer due to difficulty in Connectivity which could serve identifying the customer( i.e. targeting customers across different product young men instead of men in the age lines (bears, pajamas, flowers) across group of 50-55) four different channels (stores, web, telephone, mail)

Contd
Business Challenge
3. Gap between Demand and Supply:

IT Capability that could help VTB

Possible Solution: Marketing data Company might not be able to fulfill warehousing combined with business the increase in demand suddenly as analytics capabilities would help in the Production of pajamas had a lead better prediction of demand because time of six weeks it supports information processing by providing a solid platform of historical data of analysis

CEO John Gilberts highest priority over the summer

To understand the changing trend in the market and design products that meet those demands. Support Bob Stetzels plan to build more robust and adaptable IT platform. To focus plan with CIO for improving supply chain management.

CIO Bob Stetzels highest priority over the summer

To have a stable and reliable ecommerce platform To start looking for options to replace existing legacy system by a full-featured ERP package To better manage and allocate job to his IT workforce To document important knowledge on companys IT applications and infrastructure