GCSE Leisure and Tourism: Monitoring Progress

TASK EVIDENCE MARK MARK

BAND
A description of Basic description of the 4Ps Attempt to show how they 1 1-4
the 4Ps in relation work together
to Thorpe Park and Sound description of the 4Ps Explanation of how they work 2 5-7
how they work together
together to meet
Thorpe Park’s Detailed description of the Through understanding of 3 8-10
objectives 4Ps how they work together
An item of Includes basic Simple design Target market 1 1-6
promotional information not clear
material that you
have produced for Includes all Effective and Target market 2 7-10
Thorpe Park, necessary imaginative identified
designed to attract information
a particular target Well structured Innovative and In-depth 3 11-14
market creative design understanding of
target market
Assess the range Description and Main techniques Descrption and 1 1-5
of promotional some assessment and materials some assessment
techniques and of techniques and of research
materials Thorpe materials methods
Park uses, including Assessment of Main techniques Assessment of 2 6-9
research methods techniques and and materials research
to identify target materials methods
markets Detailed Range of Analysis of 3 10-13
assessment of the techniques and research methods
range of materials, showing
techniques and how they work as a
materials strategy
Comparison of Attempt at camparison Straightforward conclusions, 1 1-5
Thorpe Park’s Rush beetween the two some of which are clearly
Promotional organisations presented
Campaign with the Comparison beetween the Reasoned conclusions which 2 6-9
National Maritime two organisations are usually clearly presented
Museum 2002
Promotional
Campaign Detailed comparison Substantiated conclusions 3 10-13
between the two which consistently are clearly
organisations Presented

TOTAL

Marks for Individual Unit and Grades

U G F E D C B A A*
Under 9 10 15 20 25 30 35 40 45

UNIT 1 EXAM
UNIT 2 MARKETING
UNIT 3 CUSTOMER SERVICE
TOTAL

Marks for all Units and Grades

UU GG FF EE DD CC BB AA A*A*
Under 29 30 45 60 75 90 105 120 135