Annual Management Policy Fiscal 2009

Information contained in this article is at time of release. Please note that it may be outdated due to any reason such as end of life and sale, change of specification, price, organization and contact address. Annual Management Policy Fiscal 2009 Osaka, Japan (January 10, 2008) Matsushita Electric Industrial Co., Ltd. (Matsushita [ !"E symbol# MC$%, best &no'n for its Panasonic brand, today announced its management policy for the fiscal year ending March (), *++, (fiscal *++,%. Company President, -umio .htsubo, today outlined the directions and challenges for the second year of the /P( mid0term management plan to company employees. 1he /P( plan sets out the management goals to be achie2ed by the end of fiscal year *+)+ including )+ trillion yen sales, 3.E of )+4 and reduction of C.* emissions by more than (++,+++ tons compared 'ith fiscal *++5 at its manufacturing operations 'orld'ide 6). 7fter a brief on the progress in the past nine months, .htsubo summarized the fiscal year *++, management policy as follo's#

). 3e2ie'ing of -iscal !ear *++8 *. /oals for -iscal !ear *++, (. Management "logan for *++8 Presentation Materials (P F !18"#) Presentation Materials $it% &ote (P F 1,109"#) '(A )ummary

1. Review of Fiscal Year 2008

Matsushita entered a ne' phase that leads to a full0scale gro'th in 7pril *++5 and made ad2ances to'ard the follo'ing targets#

1) Double-digit Growth in Overseas Sales

1he company is on trac& to accomplish the yen0based target set for o2erseas sales in the first year of the /P( plan. 1he home appliances business, in particular, 'as fortified by sales of high 2alue0added products tailored to customer needs in each regional mar&et.

2) Sales Growth in Four Strategic Businesses

1he company e9ceeded its sales ob:ecti2es in the four strategic businesses o2erall.

3) Selection and Concentration of Businesses and eali!ation of a "anufacturing-oriented Co#$an%

1he company focused on de2eloping plasma display panel (P;P% and semiconductor plants as 'ell as promoting cost reductions and strengthening product competiti2eness.

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2. Goals for fiscal year 2009

-or fiscal year *++, ending March (), *++,, Matsushita aims to achie2e sales gro'th of o2er <4, 3.E of more than 84 and reduction of C.* emissions by )++,+++ tons or more. 1o ma&e steady progress to'ard these goals o2er the ne9t fiscal year, the company 'ill ta&e the follo'ing steps#

1 !ou"le#$igit Growt% in &verseas 'ales

i) Accelerating *ro$t% in #+,-s an. /ietnam In =3ICs and >ietnam, Matsushita aims to achie2e sales of e9ceeding <++ billion yen for fiscal year *++,. In addition, the company 'ill de2elop plans to realize e2en higher sales for fiscal year *+)+. 1hese plans 'ill focus on introducing competiti2e products into the mar&et and strengthening sales and mar&eting. In addition to cutting0edge digital 7> products for the upscale mar&et, Matsushita 'ill introduce products tailored to the customer needs in each region. Matsushita?s sales net'or& 'ill also be e9panded by setting up directly0managed retail stores and reinforcing ties 'ith local mass retailers. 7t the same time, the company 'ill strategically in2est in ad2ertising acti2ities to enhance its brand a'areness across the region. ii) Furt%er 01pan.ing O2erseas #usiness in 3ome Appliances .n the European front, Matsushita 'ill introduce refrigerators and 'ashing machines in fiscal year *++,. -rom fiscal *+)+, the company 'ill e9pand its lineup of home appliances, 'hile mapping out strategies to bring 'hite goods, based on the European models, to other regions such as China and other 7sian countries as 'ell as 7mericas.

2 Four 'trategic (usinesses

i) igital A/ 4usiness Flat5panel 6/s 1o ensure that the company meets an increasing mar&et demand for plasma 1>s, the core of flat0panel 1> business, Matsushita 'ill continue to ma&e large0 scale in2estment in the fifth P;P plant in @apan. Matsushita 'ill also de2elop thinner and more energy0efficient plasma 1>s to lead the rapidly e9panding large0screen flat0panel 1> mar&et. 7t the *++8 International Consumer Electronics "ho' held in Las >egas this

'ee&, Matsushita un2eiled a <+0inch plasma panel 'hich is less than one0inch thic& (*A.50millimeter% and the 'orld0largest )<+0inch diagonal ((.(0meter 'ide and ).,0meter high% plasma panel. Bith its uniCue technology to greatly impro2e luminance efficiency, by 'hich the same brightness as the e9isting panels can be deli2ered 'ith one half of po'er consumption, Matsushita 'ill continue to lead technological inno2ations in flat0 panel 1>s, featuring thinner profiles, larger screens, higher resolutions and lo'er po'er consumption. Matsushita 'ill also mar&et (50inch diagonal LC; 1> models 'orld'ide. 1he company 'ill strengthen its lineups from a strategic perspecti2e in each region, 'ith a possible launch of A+0inch class LC; models. =y increasing its sta&e in IP" 7lpha 1echnology, Ltd., Matsushita 'ill ensure a stable supply of IP"0type LC; panels and promote a shift to a 2ertically0integrated business structure. 1he company 'ill construct a ne' manufacturing plant aiming to start production in fiscal *+)+. 1he ne' plant 'ill also ser2e as a possible base for future de2elopment of large0sized .rganic Light Emitting ;iodes (.LE;% 1>s. igital cameras Bhile further differentiating products in the compact digital camera category, Matsushita plans to launch small and light "L3 models that can deli2er superior Cuality images. 3 camcor.ers Matsushita 'ill strengthen the line0up of "; Memory Card camcorders by introducing ultra0small models. #lu5ray isc (# ) recor.ers an. .ri2es =y introducing more affordable models of =; recorders, Matsushita 'ill ta&e a lead in e9panding the =; mar&et. Matsushita aims to e9pand its digital 7> business by thoroughly promoting connecti2ity bet'een its flat0panel 1>s and the aforementioned 7> products0achie2ing gro'th through synergies. ii) #usinesses pro2i.ing com7orta4le li2ing "ynergies 'ill play an important role in the business of the ne' fiscal year. Matsushita 'ill create ne' products and businesses in collaboration 'ith its subsidiary Matsushita Electric Bor&s, Ltd. (MEB%. In offering a ne' eco0lifestyle, the company 'ill present a ne' trend in &itchen style by integrating induction heating (ID% technology of Matsushita Dome 7ppliances Company 'ith modular &itchen systems of MEB. In the area of security, Matsushita 'ill de2elop and mar&et ne' security systems 'orld'ide, ta&ing ad2antage of the strengths of sur2eillance cameras made by Panasonic "ystem "olutions Company, IP net'or& technology of Panasonic Communications Co., Ltd. and MEB?s crime and disaster0pre2ention sensor technologies. .ther ne' de2elopments and products 'ill be e9plored including# ne' healthcare and 'ellness products by integrating the bio0 sensor technology of Panasonic "hi&o&u Electronics Co., Ltd. and MEB?s beauty productsE and ne' atmospheric lighting systems combining the lighting technologies de2eloped 'ithin MEB 'ith de2elopments 'ithin the Matsushita Electric Industrial Co., Ltd. (MEI% Lighting Company.

iii) Automoti2e electronics 4usiness Matsushita is implementing a pro:ect to achie2e one trillion yen0plus sales in the automoti2e electronics business to fiscal *+)). Bith this pro:ect at its core, the company 'ill accelerate the de2elopment and introduction of ne' products, utilizing the di2erse resources of the Matsushita /roup. In particular, it 'ill emphasize three areas of in0car comfort, safety F security and en2ironmental protection. 1o be more specific, Matsushita 'ill respond to demands for car0mounted high0definition 7> systems, and simple car na2igation systems 'hile aiming to launch products that pro2ide 2ision assistance and po'er management systems. 1he company 'ill also reinforce its common infrastructure such as mar&eting capability, Cuality control and human resources. i2) )emicon.uctors an. ot%er .e2ices 4usinesses Matsushita aims to gro' 'ith its de2ice customers by sharing its product roadmap and responding to consumer e9pectations for technology, Cuality, cost and deli2ery. 1he company 'ill continue to strategically in2est in e9panding its semiconductors business in the ne' fiscal year, building a ne' plant in @apan to produce mainly CC; image sensors for digital cameras.

) Manufacturing#oriente$ *nnovation !ivision

Matsushita coordinates its collaborati2e acti2ities through four subcommittees. 1he subcommittees ha2e pushed for'ard to'ard each of the manufacturing inno2ation goals as follo's# Manu7acturing )u4committee -ocusing on comprehensi2e cost reductions, this subcommittee 'ill introduce a process by 'hich to lo'er costs in initial de2elopmental stages of manufacture. 7s a means of analyzing costs in detail, the group 'ill use the GIta&ona =oardG6* method. 1he board collaborati2ely lists e2ery component of a product. 7nalysts are then able to e9amine the cost structure of each component to determine a2enues 'here costs may be cut on the product. /5Pro.ucts )u4committee 7iming to further strengthen >0products, this subcommittee 'ill establish design centers in London and e' !or& in 7pril *++8 in an effort to impro2e the company?s product designs, a critical factor for product competiti2eness. *lo4al Marketing )u4committee 7iming to impro2e product competiti2eness o2erseas, this subcommittee 'ill dra' up a strategy for further gro'th in the fi2e emerging countries. Management )u4committee Culti2ating the fruit of logistics inno2ation and I1 producti2ity impro2ement. In addition to the abo2e acti2ities, the four subcommittees 'ill cooperate in boosting cost competiti2eness of >0products and strengthening >0products for o2erseas mar&ets.

+ ,co *$eas 'trategy

Hnder the /P( plan, Matsushita is endea2oring to reduce en2ironmental burden in e2ery operation 'hile pursuing steady gro'th 'ith profitability. 1he company 'ill accelerate its en2ironmental management 'ith the follo'ing three eco ideas programs# i) 0co i.eas 7or pro.ucts In fiscal year *++,, Matsushita aims to increase the number of products that can boast top energy efficiency in the industry to more than )<+ models, 'hile reducing products 'ith lo' energy efficiency. =y the end of the fiscal year *+)+, the company 'ill increase the number of top energy0efficient products in the industry to *++ models 'hile completely eliminating products 'ith lo' energy efficiency. ii) 0co i.eas 7or manu7acturing Matsushita 'ill reduce total C.* emissions from its manufacturing operations 'orld'ide by more than )++,+++ tons in fiscal *++,, compared 'ith the pre2ious year. 1o accelerate its efforts to accomplish this goal, the company 'ill add C.* emissions figures to its &ey performance indicators, setting the follo'ing criteria to e2aluate the results achie2ed by domain companies# CCM6( (8+%, sales (*+% and C.* emissions ()+%. iii) 0co i.eas 7or e2ery4o.y, e2ery$%ere Matsushita continues to dri2e deli2ery of a 'ide 2ariety of ecological acti2ities. In fiscal year *++,, the company 'ill spread its GLo2e the Earth CitizensG (LE% campaign, a global C.* reduction campaign. 1he company 'ill also spread the concept of the Geco ideas factory,G aiming to ma&e its factories li2e in harmony 'ith the global en2ironment.

-owar$ .e/t Generation Growt%

1) -reating &e$ #usinesses Matsushita 'ill see& to de2elop ne' businesses through three approaches 0 Greplacement,G Gne' entryG and Gcreation.G +eplacement 3egarding the products that can be commercialized in a relati2ely short time of period 'ithin the business areas of each domain company, the domain company 'ill de2elop the ne' models to replace the current models. &e$ 0ntry 1he e' Entry approach applies to e9isting business areas 'here Matsushita has not yet participated. 1he Matsushita head office 'ill pro2ide a frame'or& for domain companies and 3F; departments to collaborate and accelerate commercialization. -reation 3egarding ne' business areas, the 3F; departments of Matsushita head office 'ill de2elop &ey technologies that cannot be easily copied by its competitors. =ased on such elemental technologies, the 3F; departments 'ill contribute to creating ne' businesses. #usiness areas in $%ic% ne$ 4usinesses $ill 4e create.

Matsushita domain companies 'ill identify business areas that can be created 'here e9isting products are e2ol2ed and fused together in cross0domain areas, such as car electronics, mobile 7> and security products. 1he plan also co2ers the de2elopment and e9pansion of ne' business areas related to e9isting businesses, such as net'or&s, en2ironment and energy, healthcare and de2ices.

2) -%anging company name an. uni7ying corporate 4ran.s Matsushita 'ill change its company name to ?Panasonic Corporation,? and unify its corporate brands under the ?Panasonic? brand 'orld'ide. Bith these changes, the company 'ill unite all its brand promotion efforts under the ?Panasonic? brand, thus enhancing the brand 2alue more efficiently.

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). Management slogan for 2008

1he company belie2es that significant gro'th can be achie2ed by ta&ing up ne' challenges and proacti2ely de2eloping ne' frontiers on its o'n. 1o foster an en2ironment that 'ill inspire the spirit of challenge, Matsushita adopts the same slogan for *++8 as that for *++5.

6)In comparison to the le2els of fiscal year *++5. 6* 1he literal @apanese translation for the 'ord GIta&onaG is Gplates and po'ders.G 1he board has adopted this name as the materials used in the products can be traced bac& to steel plates (ita% and po'ders (&ona%. 6( CCM (Capital Cost Management% is an indicator created by Matsushita to e2aluate return on capital. 7 positi2e CCM indicates that return on in2ested capital meets return e9pected by capital mar&et.

A"out Panasonic

=est &no'n for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a 'orld'ide leader in the de2elopment and manufacture of electronic products for a 'ide range of consumer, business, and industrial needs. =ased in .sa&a, @apan, the company recorded consolidated net sales of H"I55.), billion for the year ended March (), *++5. 1he company?s shares are listed on the 1o&yo, .sa&a, agoya and e' !or& ( !"E#MC% stoc& e9changes. -or more information on the company and the Panasonic brand, 2isit the company?s 'ebsite at http#JJpanasonic.netJ.

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isclaimer +egar.ing For$ar.58ooking )tatements 1his press release includes for'ard0loo&ing statements ('ithin the meaning of "ection *57 of the H.". "ecurities 7ct of ),(( and "ection *)E of the H.". "ecurities E9change 7ct of ),(A% about Matsushita and its /roup companies (the Matsushita /roup%. 1o the e9tent that statements in this press release do not relate to historical or current facts, they constitute for'ard0loo&ing statements. 1hese for'ard0loo&ing statements are based on the current assumptions and beliefs of the Matsushita /roup in light of the information currently a2ailable to it, and in2ol2e &no'n and un&no'n ris&s, uncertainties and other factors. "uch ris&s, uncertainties and other factors may cause the Matsushita /roup?s actual results, performance, achie2ements or financial position to be materially different from any future results, performance, achie2ements or financial position e9pressed or implied by these for'ard0loo&ing statements. Matsushita underta&es no obligation to publicly update any for'ard0loo&ing statements after the date of this press release. In2estors are ad2ised to consult any further disclosures by Matsushita in its subseCuent filings 'ith the H.". "ecurities and E9change Commission pursuant to the "ecurities E9change 7ct of ),(A. h*88E1e ris&s, uncertainties and other factors referred to abo2e include, but are not limited to, economic conditions, particularly consumer spending and corporate capital e9penditures in the Hnited "tates, Europe, @apan, China and other 7sian countriesE 2olatility in demand for electronic eCuipment and components from business and industrial customers, as 'ell as consumers in many product and geographical mar&etsE currency rate fluctuations, notably bet'een the yen, the H.". dollar, the euro, the Chinese yuan, 7sian currencies and other currencies in 'hich the Matsushita /roup operates businesses, or in 'hich assets and liabilities of the Matsushita /roup are denominatedE the ability of the Matsushita /roup to respond to rapid technological changes and changing consumer preferences 'ith timely and cost0effecti2e introductions of ne' products in mar&ets that are highly competiti2e in terms of both price and technologyE the ability of the Matsushita /roup to achie2e its business ob:ecti2es through :oint 2entures and other collaborati2e agreements 'ith other companiesE the ability of the Matsushita /roup to maintain competiti2e strength in many product and geographical areasE the possibility of incurring e9penses resulting from any defects in products or ser2ices of the Matsushita /roupE the possibility that the Matsushita /roup may face intellectual property infringement claims by third partiesE current and potential, direct and indirect restrictions imposed by other countries o2er trade, manufacturing, labor and operationsE fluctuations in mar&et prices of

securities and other assets in 'hich the Matsushita /roup has holdings or changes in 2aluation of long0li2ed assets, including property, plant and eCuipment and good'ill, and deferred ta9 assetsE future changes or re2isions to accounting policies or accounting rulesE as 'ell as natural disasters including earthCua&es and other e2ents that may negati2ely impact business acti2ities of the Matsushita /roup. 1he factors listed abo2e are not all0inclusi2e and further information is contained in Matsushita?s latest annual report on -orm *+0-, 'hich is on file 'ith the H.". "ecurities and E9change Commission.