OBJECTIVE: To understand the perception of people about the premium prices of Apple products.

POPULATION: A population can be defined as including all people or items with the characteristic one wishes to understand. SAMPLE: A sample is a subset of the population being studied. It represents the larger population and is used to draw inferences about that population. 55 is the sample subset for this analysis. SAMPLE TECHNIQUES: There are several different types and ways of choosing a sample from a population, from simple to complex. 1. Non- Probability sampling: Non-probability sampling is a sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected. 2. Probability sampling: Probability sampling is a sampling technique where the samples are gathered in a process that gives all the individuals in the population equal chances of being selected. a. Simple Random sampling: The simple random sample is the basic sampling method assumed in statistical methods and computations. To collect a simple random sample, each unit of the target population is assigned a number. A set of random numbers is then generated and the units having those numbers are included in the sample. b. Systematic sampling: In a systematic sample, the elements of the population are put into a list and then every kth element in the list is chosen (systematically) for inclusion in the sample. c. Stratified sampling: A stratified sample is a sampling technique in which the researcher divided the entire target population into different subgroups, or strata, and then randomly selects the final subjects proportionally from the different strata. This type of sampling is used when the researcher wants to highlight specific subgroups within the population. d. Cluster sampling: Cluster sampling may be used when it is either impossible or impractical to compile an exhaustive list of the elements that make up the target population. Usually, however, the population elements are already grouped into subpopulations and lists of those subpopulations already exist or can be created. e. Multi stage sampling: Complex form of cluster sampling in which two or more levels of units are embedded one in the other. SAMPLE DESIGN: METHODS: Research data may be collected in various ways. Some of these methods depend on the methodology and the theoretical assumptions used in the research. There is a tendency for researchers in the functionalist, positivist paradigm to collect hard objective numbers. We have used questionnaire to collect the data. QUESTONNAIR:

1. Please select your age group. 20-25 25-30 30-35 35 ABOVE

2. Do you own an Apple product? a. YES b. NO 3. If Yes, please select the product/s you own from the following list. a. Ipod b. Iphone c. Ipad d. MAC e. Apple TV 4. Would you be willing to spend Rs40000+ for a phone? a. Yes b. No 5. Do you feel that Apple products offer better features than other companies products which is the reason for its premium prices? a. Yes b. No 6. If Yes, please name your favorite features 7. If no, which of the following do you think is the reason for premium prices of Apple products a. Brand Apple b. High R&D expenditure. 8. What makes apple products different from other brand products? a. Features b. Services c. Accessories d. Looks 9. Where would you rank an Apple product on a scale of 1 5?

a. Most Likely b. Likely c. Neutral d. Disliked e. Most disliked 10. Where would you usually shop for Apple product? a. Online b. Apple Store 11. Your opinion on the following will be deeply appreciated a. Is apples rigidity of keeping its ecosystem closed the reason for many customers not to buy an apple product? i. Strongly Agree ii. Agree iii. Neutral iv. Disagree v. Strongly Disagree b. Apples premium prices in the after sales market (app market) prove to be a dream destination for developers, making the Apples app store the best in the world. Will this convince one to pay a premium over other products? i. Strongly Agree ii. Agree iii. Neutral iv. Disagree v. Strongly Disagree c. Does Apples incompatibility with most of the third party cost effective accessories turn down the will to own an Apple product? i. Strongly Agree ii. Agree iii. Neutral iv. Disagree v. Strongly Disagree 12. How willing are you to pay more for higher branded products?

a. Very Likely b. Likely c. Neutral d. Unlikely e. Very Unlikely 13. When buying products from Apple do you prefer the adaptation of their current brand ideas or their new innovation e.g. Apple Mac (adaptation) and iPad (Innovation)? a. Adaptation b. Innovation c. Both DATA ANALYSIS: 1. Willingness to spend 40000 for a phone. Descriptive Statistics N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c Would you be willing to spend Rs40000 + for a phone? Valid N (listwise) 55

Statisti c 1.22

Statisti c 1.403

.417

Std. Erro r .322

Statisti c -.033

Std. Erro r .634

55

Minimum statistics is No Maximum statistics is Yes Mean is 1.22 Std. Deviation is very less i.e. 0.026 Skewness: skewness is asymmetrically distributed as has a positive value and the deviation is 0.403 which is means slightly tilted towards left which shows yes most of the people are willing to spent Rs. 40,000+ for a phone. Kurtosis: As the stardard Error is more than 0.5 kurtosis is irrelevant.

This histogram shows there are 38 Yes and 17 No. The tilt of the 2. Reason for the premium price of Apple? N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic

is due to the skewness.

Skewness

Kurtosis

Statisti c which of the following do you think is the reason for premium prices of Apple products ? 55

Statisti c 2.00

Statisti c .000

.903

Std. Erro r .322

Statisti c -1.803

Std. Erro r .634

Valid N (listwise)

55

Minimum statistics is Brand Apple Maximum statistics is Brand Apple and High R&D Expenditure Mean is 2.00 Std. Deviation is high i.e. 0.403 negatively Skewness: A symmetrical distribution as the skewness is zero. Kurtosis: As the stardard Error is more than 0.5 kurtosis is irrelevant.

This histogram shows there are 22 Brand Apple, 11 High R&D Expenditure and 22 Both. As the skewness is zero there is no deviation in the

3. What makes apple product different from other products. N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c What makes Apple products different from other brand products ? Valid N (listwise) 55

Statisti c 6.24

Statisti c .067

14

4.032

Std. Erro r .322

Statisti c -1.384

Std. Erro r .634

55

Minimum statistics is Features Maximum statistics is Services, Accessories and Looks Mean is 6.24 Std. Deviation is Skewness: A symmetrical distribution as the skewness is 0.067 slightly more than zero positively so there will be a left deviation. Kurtosis: As the stardard Error is more than 0.5 kurtosis is irrelevant.

This histogram shows 4. Rank of apple from 1 to 5 N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c rank an Apple product on a scale of 15 Valid N (listwise ) 55

Statisti c 1.84

Statisti c 1.240

1.151

Std. Erro r .322

Statisti c .575

Std. Erro r .634

55

o o

Minimum statistics is Most Disliked Maximum statistics is Most Liked

o o o o

Mean is 1.84 Std. Deviation is 1.151 Skewness: Kurtosis: As the stardard Error is more than 0.5 kurtosis is irrelevant.

5. Willingness to pay on a higher brand product N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c How willing are you 55

Statisti c 1.98

Statisti c 1.079

1.209

Std. Erro r .322

Statisti c .212

Std. Erro r .634

to pay more for higher branded products ? Valid N (listwise)

55

6. Current brand ideas or new innovation N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c

Statisti c

Statisti c

Std. Erro r

Statisti c

Std. Erro r

When buying products from Apple do you prefer the adaptation of their current brand ideas or their new innovation e.g. Apple Mac (adaptation) and iPad (Innovation) ? Valid N (listwise)

55

2.58

.629

-1.246

.322

.504

.634

55

7. Apples rigidity N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c Is apples rigidity of keeping its ecosystem closed the reason for many customers not to buy an apple product? Does Apples incompatibility with most of the third party cost effective accessories tu rn down the will to own an Apple product? Apples premium prices in the after sales market (app market) prove to be a dream destination for developers, making the Apples app store the best in the world. Will this convince one to pay a premium over other products? Valid N (listwise) 55

Statisti c 2.76

Statisti c .383

1.527

Std. Erro r .322

Statisti c -1.356

Std. Erro r .634

55

3.07

1.476

-.058

.322

-1.410

.634

55

1.93

1.120

1.297

.322

1.215

.634

55

8. Do you own a apple product N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewnes s Statistic Std. Erro r .322 Kurtosi s Statisti c -1.482 Std. Erro r .634

Statisti c Do you own an Apple product ? Valid N (listwise ) 55

Statisti c 1.33

.474

.757

55

9. Difference preference with respect to age group N Minimu m Statistic Maximu m Statistic Mean Std. Deviatio n Statistic Skewness Kurtosis

Statisti c Age Group Valid N (listwise ) 52 52

Statisti c 1.21

Statisti c 1.455

.412

Std. Erro r .330

Statisti c .120

Std. Erro r .650

CORRELATIONS: 1. Age group and owning and apple product Age Group Do you own an Apple product? Correlations Age Group Age Group Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed)
.899

Mean 1.21 1.33

Std. Deviation .412 .474

N 52 55

1 52 -.018

Do you own a Apple product?

Do you own an Apple product? -.018 .899 52 1

N Non parametric correlation

52

55

Age Group

Do you own an Apple product? -.018 .899 52 1.000

Spearman's rho

Age Group

Correlation Coefficient Sig. (2-tailed) N Correlation Coefficient Sig. (2-tailed) N

1.000 . 52 -.018

Do you own an Apple product?

.899 52

. 55

2. Age group and willing to spend 40000 rs. Descriptive Statistics Age Group Would you be willing to spend Rs40000+ for a phone? Correlations Age Group Would you be willing to spend Rs40000+ for a phone? -.133 .346 52 1 Mean 1.21 1.22 Std. Deviation .412 .417 N 52 55

Age Group

Would you be willing to spend Rs40000+ for a phone?

Pearson Correlation Sig. (2-tailed) N Pearson Correlation

1 52 -.133

Sig. (2-tailed)

.346

N Non Parameteric Correlations

52

55

Age Group

Spearman's rho

Age Group

Would you be willing to spend Rs40000+ for a phone?

Correlation Coefficient Sig. (2-tailed) N Correlation Coefficient

1.000 . 52 -.133

Would you be willing to spend Rs40000+ for a phone? -.133 .346 52 1.000

Sig. (2-tailed) N

.346 52

. 55

3. Age group with repect to ranking the product Descriptive Statistics

Age Group rank an Apple product on a scale of 1 5 Correlations

Mean 1.21 1.84

Std. Deviation .412 1.151

N 52 55

Age Group Age Group Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Non parameteric Correlations Age Group 1 52 .145 .305 52

rank an Apple product on a scale of 1 5

rank an Apple product on a scale of 1 5 .145 .305 52 1

55

Spearman's rho

Age Group

rank an Apple product on a scale of 1 5

Correlation Coefficient Sig. (2-tailed) N Correlation Coefficient Sig. (2-tailed) N

1.000 . 52 .088

rank an Apple product on a scale of 1 5 .088 .536 52 1.000

.536 52

. 55

4. Owning a apple product with respect to features offered

Descriptive Statistics Do you own an Apple product? Apple products offer better features than other companies products which is the reason for its premium prices Correlations Do you own an Apple product? Apple products offer better features than other companies products which is the reason for its Mean 1.33 1.33 Std. Deviation .474 .474 N 55 55

Do you own an Apple product?

Pearson Correlation Sig. (2-tailed) N Pearson Correlation

premium prices .505** .000 55 1

Apple products offer better features than other companies products which is the reason for its premium prices

55 .505**

Sig. (2-tailed) N

.000 55

55

5. Owing a product and rating it

Descriptive Statistics Mean Std. Deviation N

Do you own an Apple product? rank an Apple product on a scale of 1 5 Correlations

1.33 1.84

.474 1.151

55 55

Do you own an Apple product?

Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N

Do you own an Apple product? 1

rank an Apple product on a scale of 1 5 .406** .002 55 1

rank an Apple product on a scale of 1 5

55 .406** .002 55

55

REGRESSION

CROSSTAB 1. Age group and own a apple product Do you own an Apple product? YES NO 29 12 8 3 37 15

Age Group Total Chi-Square Tests Value Pearson ChiSquare Continuity Correctionb Likelihood Ratio Fisher's Exact Test Linear-byLinear Association N of Valid Cases .017a .000 .017

20-25 25-30

df 1 1 1

Asymp. Sig. (2-sided) .897 1.000 .896

Exact Sig. (2sided)

Exact Sig. (1sided)

1.000 .017 1 .898

.608

52

Symmetric Measures Value Nominal by Nominal Phi Cramer's V Contingency Coefficient Pearson's R Spearman Correlation -.018 .018 .018 -.018 -.018 52 .137 .137 -.127 -.127 Asymp. Std. Errora Approx. Tb Approx. Sig. .897 .897 .897 .899c .899c

Interval by Interval Ordinal by Ordinal N of Valid Cases

2. Age group and willing to spent rs 40000 on a phone Would you be willing to spend Rs40000+ for a phone? YES NO Total

Age Group Total Chi-Square Tests

20-25 25-30

32 10 42

9 1 10

41 11 52

Value Pearson ChiSquare Continuity Correctionb Likelihood Ratio Fisher's Exact Test Linear-byLinear Association N of Valid Cases Symmetric Measures .923a .281 1.056

df 1 1 1

Asymp. Sig. (2-sided) .337 .596 .304

Exact Sig. (2sided)

Exact Sig. (1sided)

.668 .906 1 .341

.314

52

Value Nominal by Nominal Phi Cramer's V Contingency Coefficient Pearson's R Spearman Correlation -.133 .133 .132 -.133 -.133 52

Asymp. Std. Errora

Approx. Tb

Approx. Sig. .337 .337 .337

Interval by Interval Ordinal by Ordinal N of Valid Cases

.110 .110

-.951 -.951

.346c .346c

3. Age group and ranking apple product 4. Owning a apple product and apple provide better features than other companies is the reason for its premium price 5. Owning a apple product and ranking apple product from 1-5 6.