REGISTRATION FORM

Name : ______________________________ ORGANIZED BY

Email : ______________________________ KUALA LUMPUR

MALAY CHAMBER OF COMMERCE
Tel : ______________________________
Fax : ______________________________
Company /
Organization :__________________________
Business Nature : _______________________
Designation : __________________________ DELIVERED BY
Yes, I would like to attend these courses. WORLD TRADE INSTITUTE

(Please tick course to attend)

Dealing With Offensive & Defensive

Interest In Malaysia’s International
Commitments In Trade In Services
A Programme Under
The Service Sector Development Fund of Malaysia
B R A N D I N G Liberalizing The Malaysian Services
Industrial Development Authority
& Sector & Accessing Foreign
INTELLECTUAL PROPERTY Branding & Intellectual Property In
IN TRADE IN SERVICES
Trade In Services

10th - 11th November 2009
Palm Garden IOI Resort
Putrajaya
Please return the duly completed application
form to:
KLMCC
No 79C, Level 3, Damai Complex,
Closing Date : 30th October 2009 (Friday)
Jln Datuk Hj Eusoff,
Participation Fee : Free of Charge
50400 Kuala Lumpur
Attn To : En Khazali / Mr K. Tharmapalan /
Mrs Rusmawati
Registration is based on first come first serve
Email : dpmmkl@tm.net.my, khaz@klmcc.com, basis which limited for 50 participants only
tharma@klmcc.com, ros@klmcc.com
Tel: 03 4042 4711 Fax: 03 4042 1540
 CONTENTS & STRUCTURE CONTENTS & STRUCTURE
TH
Day 1 : 10 November 2009 Day 2 : 11th November 2009
BRANDING & INTELLECTUAL
9.00 am to 4.00 pm 9.00 am to 4.00 pm
PROPERTY IN TRADE IN SERVICES
• Sufian Jusoh, World Trade Institute, Bern

• Dr. Kenneth Sorensen, US Patent Agent, • Sufian Jusoh, World Trade Institute, Bern.

O B J E C T I V E Array Capital Management LLC, New York. • Dr. Kenneth Sorensen, US Patent Agent,

• Affandy Faiz, Francorp Malaysia, Kuala Array Capital Management LLC, New York.
The opening of some segments of the economy to
Lumpur • Affandy Faiz, Francorp Malaysia, Kuala
the “global market” has always been feared
Lumpur
because of its implications on the business of the
INTELLECTUAL PROPERTY AND TRADE IN
industries involved, which are afraid of loosing
SERVICE MANAGING INTELLECTUAL PROPERTY AND
their market position. In reality, the liberalization of
TRADE IN SERVICES
the services does not only mean increased
This part will discuss the general issues on
competition for the domestic industries, but it also
intellectual property, trade marks, patents (such as This part discusses the importance of intellectual
means reduced costs of production and increased
patenting business plans), copyrights, trade property management including what is intellectual
productivity at the domestic level and more
secrets, etc. and the relevant international and property management, how to create an internal
business opportunities abroad.
domestic law on intellectual property. system on intellectual property management
st
In addition, during the 1 day participants will also
Nevertheless, with increased business
discuss: The session also discusses intellectual property
opportunities and competition at home and abroad,
audit and intellectual property valuation in trade in
service providers may have to start differentiating
1. how to protect trade and services mark at services.
themselves from competitors in the same business
the domestic and international levels,
sector through branding which also involve
2. the relevant issues on copyrights and
protection and management of intellectual
trade in services, and
property.
3. the concepts of trade secrets and
confidential information in the domestic
and international frameworks.