Plan 309/646 Site Planning and Design Studio 2010

Global Village
King Street, Waterloo
Professor: Dr. John Lewis Submitted By: Melissa Broad, Lisa Hong, Zoey Leung, Divyesh Mistry, Wilson Shek

PLAN 309/646 TABLE OF CONTENTS

Uptown Global Village

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1.0 Introduction 1.1 Project Overview 1.2 Design Brief 1.3 Global Village, Dubai 1.4 Global Village, Uptown 2.0 Design Program 2.1 Goal Statement 2.2 Urban Studio 2.3 Objectives 3.0 Constraints Analysis 3.1 Specification Standards 3.2 Performance Standards 4.0 Site Plan 4.1 Implement a Fusion of Arts and Culture 4.2 Create More Opportunities for Social Interaction 4.3 Incorporating Historical Context with Mixed Use Intensification 4.4 Promote Pedestrian and Transit Oriented Movement 5.0 Perspectives 6.0 Elevations 7.0 Planting Plan 7.1. Global Greenhouse 7.2 Plant Types 8.0 Conclusion Works Cited List of Figures Appendix I Waterloo Official Plan Policies Appendix II Planting Plan Design Planting Plan Chart Endnotes

PAGE 3 3 4 4 5 7 7 9 10 11 11 11 13 13 15 16 17 18 19 19 19 21 22 24 25 26 26 29 29 29 34

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1.0 INTRODUCTION
Uptown Waterloo has enormous potential to become the leading attraction in the City of Waterloo for students, local residents, businesses, and tourists. Uptown, in its current condition, does not present itself as a vibrant downtown core because of the lack of amenities, monotonous streetscape, minimal commercial/retail shops, and limited opportunities for social interaction. Overall, Uptown lacks the presence of an arts and cultural district. Without doubt, the City of Waterloo is known for its continuing accomplishments in technology and innovation, however, this city is lacking the physical and social environment that promotes vibrancy and the opportunities for diverse social interaction, which ultimately attracts and retains young and talented individuals (i.e. The Creative Class). According to Richard Florida, a community that facilitates a strong sense of arts and culture in the physical and social environment will flourish in attracting and retaining talent, which in turn will create strong sustainable future growth within the local community. Having a strong sense of arts and culture within the community will complement the existing industry of technology - technological and economic creativity are nurtured by and interact with artistic and cultural creativity."(Florida, 2002)

1.1 Project Overview

This report is created to state our proposal of the Global Village and how it will revitalize Uptown Waterloo into the vibrant urban core that the City of Waterloo strongly needs. Hence, the purpose of this report is two-fold: 1) Describe the concept of the Global Village and the design philosophy that guided us to our

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proposed ideas with regard to the current condition of Uptown Waterloo and 2) Describe our proposal ideas for revitalizing Uptown Waterloo into an arts district that will attract young and talented individuals, students and residents; and stimulate investment into the area.

1.2 Design Brief

Our design philosophy is based on various concepts of reputable authors such as Richard Florida, Allan Jacobs, and Jane Jacobs. The primary focus of our design is based on Floridas concept of attracting and retaining The Creative Class into the local community which in turn will stimulate investment and encourage businesses to relocate within the community. Florida mentions that the physical and social environment within the local community must facilitate an atmosphere of tolerance for creativity, self-expression and diverse culturesi. Members of The Creative Class are attracted to communities where they can connect with like-minded people-highly-educated, creative, talented, and skilled- as Florida states that *The Creative Class] gravitate to stimulating creative environments-to places that offer not only opportunities and amenities, but openness to diversity, where they feel they can express themselves and validate their identities." (Florida, 2002) Uptown can be revitalized into a vibrant community that would attract The Creative Class by implementing various amenities, interactive public art, revised transit lines for public transit and private automobiles, and mixed use intensification. Attracting The Creative Class to the community will stimulate investments and attract businesses to relocate within the proximity which in turn, the City of Waterloo will gain a competitive economic advantage as there will be more highly-qualified candidates seeking employment within the city.ii

1.3 Global Village, Dubai

Our design philosophy draws inspiration from the successful Global Village in Dubai that attracts millions of visitors annually from across the globe. The Global Village in Dubai was developed with the goal of promoting and encouraging the arts industries from diverse cultures across the

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globe. They have held shows and festivals from countries such as the US, France, Bulgaria, Hawaii, Philippines, South Asia, Brazil and many more that attracted millions of visitors each season. This development concept started in 1996 which started simply as a small site along the Dubai creek with small kiosks selling products and handicrafts from different countries. More than 500,000 visitors graced the Village during its first year., then over the years, the number of visitors increased to more than 4 million and more than 39 countries participating (Village, 2009). Furthermore, this Global Village offers dramatic pavilions where pedestrians can purchase various merchandise from across the globe. The pavilions offer various retail and commercial shops for pedestrians while they take part in international events and cultural activities. Although the City of Waterloo is a mid-sized city compared to the large high density of Dubai, an Uptown Global Village will draw a significant number of visitors relative to the limited facilities and space currently available. Despite the lower density and scale of Waterloo, the concept of the Global Village in Uptown will still be successful as an arts and culture district will be in high demand in the City of Waterloo.

1.4 Global Village - Uptown

Our design concept is derived from the term Global Village coined by Marshall McLuhan, which states that communities are becoming more connected

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Figure 1 - Global Village, Dubai

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through the presence of the internet and emerging technologies (Zingrone, 2010). From our perspective, our concept of the Global Village is intended to create a vibrant community that celebrates diverse cultures from across the globe through the arts and technology. Since the City of Waterloo has a competitive economic advantage in technology and innovation, it would be very beneficial to infuse a strong sense of arts and culture into a high-tech community as Florida states Today, it seems, leading creative centers provide a solid mix of high-tech industry, plentiful outdoor amenities, and an older urban center whose rebirth has been fuelled in part by a combination of creativity and innovative technology, as well as lifestyle amenities. (Florida, 2002). Based on Richard Florida, the existing community would benefit from an infusion of arts and technology and from creating more opportunities for social interaction between different cultures and amenities. Also stated in a recent article from The Record regarding arts and culture, Communities need to invest in the arts to keep people. Thats going to make it a better place for us and a better place to bring in that money. Cheryl Ewing, a Kitchener arts consultant at the Grand River Watershed heritage day conference in Cambridge, informed nearly 200 people at the Cambridge Centre for the Arts that arts and heritage can blend to create a special place if you nurture it. (Swayze, 2010) Based on the perspectives from these reputable authors and local community officials, it is evident that Uptown would benefit greatly from an infusion of arts and culture into the existing technology-oriented community. As mentioned by Tim Jackson of the Waterloo Region prosperity council, Cultural vitality is critical to attracting smart workers and investors to keep the local economy growing. (Swayze, 2010) and he further explains that music, arts and theatre fires the mind and promotes innovation, but its still a hard sell to some of the new, high-tech companies in the region (Swayze, 2010). Tim Jackson explains that such companies tend to have young employees and managers focused on the short term, unlike conventional companies where there is a culture of employees encouraged to support the arts community. He further explains this

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is why it is necessary that taxpayers need to fund cultural activities as an investment to strengthen the local economy (Swayze, 2010). Overall, a Global Village represents the ideal concept for revitalizing Uptown as it will create a strong environment that would promote arts and culture, attract and retain The Creative Class and stimulate investment.

2.0 DESIGN PROGRAM

2.1 Goal Statement

To create a vibrant Global Village that attracts The Creative Class by implementing the fusion of arts and culture into a high-tech community.

Our design philosophy for the Uptown revitalization involves creating a vibrant community that celebrates diverse cultures from across the globe through the arts and technology. By implementing a Global Village concept, the area will be identified as an arts district where there will be rich opportunities for social interaction among various diverse arts and cultural activities, festivals and events from across the globe. Uptown will have its own distinctive sense of place while preserving heritage buildings and enhancing the visual appearance of the streetscape through mixed use intensification.

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The proposed site will promote pedestrian-oriented movement and the increased use of public transit as opposed to private automobile. The width of the sidewalks will be widened, with interactive street art and street furniture that will promote walkability and social interaction. Furthermore, there will be attractive redevelopments within the site that will contain an anchor building and an indoor open greenhouse. The anchor building will serve multiple purposes as an arts exhibition hall, studios, and also as the new facility for the University of Waterloos Faculty of Fine Arts, with residential units connected to the building from behind. The indoor open greenhouse will serve multiple purposes as a small performance hall for artists and musicians; an open space for the general public for relaxation and social interaction; and also as a greenhouse that will have various plants and trees from across the globe. Overall Uptowns Global Village will provide a physical and social environment that facilitates diverse arts and cultural activities and opportunities for social interaction that will appeal to the general public and The Creative Class. The proposed site will have a distinct street-level culture and rich opportunities for social interaction and activities which will certainly attract The Creative Class as Florida mentioned.iii

Figure 2 - Public Street Art

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2.2 Urban Studio

To supplement our design philosophy of the Global Village, we have proposed the theme of the Urban Studio. Although the Global Village is sufficient in providing more opportunities in social interaction through arts and cultural activities, much of the activities are strictly within the boundaries of indoor space. The purpose of the Urban Studio is to promote more active uses of outdoor amenities that will enhance streetFigure 5 Museum Subway Station, Toronto

level culture. Urban Studio will consist of various design elements such as a public graffiti wall, sidewalks that allow for public art as well as specific sections that will allow for more permanent street art in the form of company, community or organization logos in an artistic form (see Fig. 3), street furniture and design materials that express multiculturalism. Furthermore, one major design element would be the "Cultural Columns" which will be installed along the sidewalks of King Street. Inspired by the decorative columns at the Museum Subway Station in Toronto (see Fig.5), our version of the "Cultural Columns" will be public street
Figure 3 and 4 - Public Street Art

art in the form of columns on each lamp post, which will enhance the aesthetics of the

streets and will be representative of the diverse cultures that exist within this community. These elements will promote opportunities for social interaction in arts and cultural activities and enhance street-level culture. A mosaic mural will be displayed in the foyer of the Waterloo Fine Arts building combined of photographs contributed by students and the surrounding community to bring identity and kinship to the area, as well as

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an interactive art experience for the community to share and bring together as a whole (see Fig.4). The theme of the Urban Studio supplements the design concept of the Global Village as it provides more pedestrian interaction not only within indoor space but also on street-level. Overall, the revitalized Uptown will be based on a higher degree of pedestrian-oriented design that facilitates rich diverse arts and cultural activities. Uptown will have an enhanced sense of place that will strongly represent the image of the City of Waterloo as a global leader in technology and innovation and also as an art district that is a desirable place to live, work, and play.

2.3 Objectives
1) Implement a Fusion of Arts and Culture 2) Create More Opportunities for Social Interaction 3) Incorporating Historical Context with Mixed Use Intensification 4) Promote Pedestrian and Transit Oriented Movement To implement the Global Village, our design philosophy has four main objectives. Each objective is aimed at incorporating the historical and future context of the city, emphasize interaction, encourage creativity and innovation, and also to infuse a sense of diversity in artistic and cultural expression. Overall, the objectives are aimed at creating a distinctive sense of place and in essence, the objectives act as place-making principles. The objectives are in compliance with the policies in the Waterloo Official Plan. With these design elements, there would be a good mixture of different cultures and activities that would attract local students and pedestrians to the area. More specifically, these amenities would attract The Creative Class, which in turn will strengthen the local economy and create a distinct sense of place for the community. All the objectives are well suited to comply with the policies in the Waterloo Official Plan, specifically with policy 3.2.2.10iv

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3.0 CONSTRAINTS ANALYSIS

3.1 Specification Standards
A few major concerns regarding specification standards affected our design process, specifically the policies regarding the building line set back on King Street (see Appendix I, policy 8.9). Due to this policy, we have limited the number of new buildings and instead most of the existing buildings will be revamped with new facades and intensified. In regards to our proposal of the anchor building at the corner of King Street and Bridgeport Road, there were policies under Section 14 under Zoning By-Law No. 1418, specifically policies 14.4, 14.5, and 14.8 (see Appendix I) that came to our concern, which affected our design of the anchor building. Lastly, we had to consider proposing residential units behind the anchor building and had to refer to policies under Section 27D, which essentially allows the addition of mixed use residential units with commercial and institutional use as stated in policy 27D.1 (see Appendix I).

3.2 Performance Standards

In our design process, there were several performance standards within the Waterloos Official Plan that we considered in our design. These policies did not restrict our ideas but in fact helped guide our design philosophy of the Global Village. According to policies under the Urban Design section 2.8.3 (see Appendix I), the design principles in nodes and corridors shall encourage an enhanced streetscape that encourages pedestrian movement, interconnectivity between other nodes and corridors, appealing facades and streetscape, and also public art. Section 2.8.3 encouraged us to incorporate design elements that would enhance the streetscape through interactive public art and improved facades which in turn would promote pedestrian movement.

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In terms of our objective to incorporate historical context with mixed use intensification, we found policies 2.9.2.1, 2.10.1, and 2.10.4 (see Appendix I) relevant to our design philosophy. As part of our design philosophy, our initial decisions were to preserve the heritage buildings as these buildings proved to reflect the historic character of the city and also because they act as retail and commercial amenities for the general public. Aside from preserving these heritage buildings, our design philosophy was based on revitalizing the entire site, through mixed intensification, to be more visually appealing and contain more opportunities for social interaction which in turn would reflect our theme of the Global Village in celebrating a diversity of cultures. These two policies allowed us to propose our initial plans of preserving heritage, implement mixed use intensification and also to enhance the overall appeal of the streetscape. Our initial decision in our design process was to propose an anchor building that would serve multiple purposes as an institutional facility, arts exhibition hall, with social and cultural facilities within the building with a mid-density residential apartment building attached to it from behind. Under the Major Institutional section 3.2.2, the policies enabled us to propose such an idea with all aspects of this policy accounted for (see Appendix I). In addition, we found policy 2.8.2.3 (see Appendix I) under the Urban Design section to complement our design philosophy as the existing site contains a relatively large asphalt parking lot that is visually unappealing. In terms of our objective of promoting pedestrian movement within our site, we found the policies under the Transportation and Land Uses section to be supportive of our plan to reduce the flow of traffic and to promote public transit and in turn, promote pedestrian movement. According to policies 4.2.2 and 4.4 (see Appendix I), public transit is to be promoted as the alternative to private automobile use where higher densities of employment and offices are located along primary and collector roads.

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However, there were some discrepancy within the policies as section 4.7.1 (see Appendix I) states that adequate parking areas or facilities are to be provided for new developments or redevelopments. Whereas policy 4.7.4 (see Appendix I) states that parking areas or facilities are to be eliminated where, in the advice of the city council, that there are adequate parking facilities are available within the area. With our design philosophy of revitalizing the site into a pedestrian-oriented vibrant core, we believe that providing adequate parking areas for the new residential developments and our proposed idea of having designated lanes for buses and private automobiles would be prove to be a sufficient argument against policy 4.7.1. In addition, we believe that our proposals are aligned with the Regions goal in reducing the share of auto travel from 84% to 77% by 2016, according to The Region of Waterloo Transportation Master Plan.v

4.0 SITE PLAN

4.1 Implement a Fusion of Arts and Culture
For interactive public street art, we are implementing distinct artwork installations along both sidewalks throughout the site where the artwork acts as a whole to portray a story that is universal to all cultures and society. The story will be about the morals of family, friendship, hard work, and home. Each artwork will portray a moral, whether a pedestrian walk from either end of the street to the other end, the art pieces will still be able to portray a story in a logical sequence. The reasons for implementing this artwork are to enhance the image of the streetscape in terms of aesthetics and also to promote the diversity of cultures through the arts. There will be adequate provision of art galleries, concert halls, theatres and a diversity of commercial/retail shops and restaurants as well as an outdoor theatre space to enhance the theme of the Urban Studio.

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Site Plan
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1:750
40 Proposed Buildings Existing Buildings Median Residential Mixed Use Trees Global Greenhouse Outdoor Theatre Anchor Building 20 0 40 80 120 160

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With the presence of artists and musicians, the community will have an enhanced sense of the arts and aesthetics that will attract The Creative Class. With more unique retail shops and restaurants as well as the unique cultural columns, people will be more attracted to experience the Global Village and its attractions. We have designated different sections of our site to portray different cultural architecture and public art styles to help promote the Global Village atmosphere. The sections will be themed as follows; 1) European, 2) Modern, 3) Oceania, 4) African, 5) Latin American, and 6) Asian and Middle Eastern. (see Fig. 6).

4.2 Create More Opportunities for Social Interaction

The anchor building will contain a large arts exhibition, large studios and workshops and will be connected to a mid-density residential apartment with adequate parking spaces on the main level. The site of the current post office located at the corner of Bridgeport Road and King Street will be demolished and redeveloped into this anchor building. The anchor is chosen for this location as the current site has a large asphalt parking lot which is unattractive for the streetscape. This anchor building will be zoned as a major institutional building which will be
Figure 6 Global Village Cultural Sections

permitted to have residential units and also contain commercial uses and parking facilities. Furthermore, this anchor building is located adjacent to a major arterial road (King Street) and also planned transit is located within close proximity. The large studios and workshops will provide adequate space for a variety of uses such as dancing, fine arts, music, and performances. The anchor building will act as the primary site that will facilitate the activities and events related to arts and culture. The primary function of this facility is to serve as the new campus building for University of Waterloos Faculty of Arts as their current buildings seem to lack emphasis in attracting and encouraging the arts. Overall, this

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anchor building will serve multiple purposes in holding lectures, classes and workshops in the arts, music and dance, and also serve as a major venue for arts exhibitions, concerts and related events. The indoor greenhouse will be an open space that will act as a large opportunity for public social interaction and relaxation. This open space will have a diversity of trees and plants that are from across the globe in essence that it will promote cultural diversity and meanwhile promoting green space in the community. There will be an Oak tree approximately 50 feet tall that will serve as the focal point of the greenhouse. Also, this greenhouse will have a secondary function in providing a small scale concert hall for musicians for performances and shows. There will be a small performance stage, adequate tables and sitting spaces for a small crowd.

4.3 Incorporating Historical Context with Mixed Use Intensification

All the redevelopments will not exceed a height of four stories. Current uses of some buildings within the site will be redeveloped to residential units. With reference to Allan B. Jacobs, To the extent that incremental building and change do bring the diversity and sense of history that can give body and substance to a street, it may be argued that smaller, rather than larger, building parcels help (Jacobs, 1995), the new redevelopments will be designed accordingly to incorporate the presence of the heritage buildings and also to enhance the public appreciation and visibility of the surrounding environment. We propose that the University of Waterloo consider purchasing the current Perimeter Institute Building on King Street that will soon be vacant, as it would be the perfect location for the University of Waterloos planning

Figure 7 Perimeter Institute King Street Location

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department studios to be located (see Fig. 7). Having the Planning Studios in the Uptown Waterloo Core would allow for the community to view the current projects students are working on which may not only help to involve the community but may also help to bring new and innovative ideas from the students to the citys attention.

4.4 Promote Pedestrian and Transit Oriented Movement

To achieve this objective, the current sidewalks on both streets will be widened to 3 meters wide to allow pedestrians to comfortably walk through the corridor. As for vehicle movement, there will be designated lanes for public transit and private automobiles. The designated lanes will in essence reduce traffic congestion, allowing public transit to operate more efficiently and ultimately promote the use of public transit and pedestrian movement in the King Street corridor. There will be a median in the middle of King Street to enhance the image of the streetscape and act as an opportunity to add green space. These design elements are in essence to discourage residents to travel to the Uptown core with their private automobiles and travel by public transit as the alternative. To further promote pedestrian movement and the use of public transit, the designated lanes for private automobiles around the King Street corridor will be closed off on all weekends. To note, the surface material on the roads will be the same as the sidewalks to promote continuity on weekends when used as a public walk. Also, if necessary, the bus routes can be rerouted around King Street for special street festivals and events.

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5.0 PERSPECTIVES

Figure 9 Anchor Building at the Corner of King Street and Bridgeport

Figure 8 Princess Twin Theatre along King Street North

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Figure 10 Global Greenhouse along King Street North

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This design element will be effective in promoting the concept of the Global Village as this would allow the possibility of attracting large street festivals and events in terms of physical feasibility. On the other hand, this will allow pedestrians to experience a greater degree of arts and culture as the corridor will be designated to pedestrians and public transit.

6.0 ELEVATIONS

Figure 11 Elevation of West Side of King Street North

7.0 PLANTING PLAN

7.1 Global Greenhouse
The Planting Plan in Figure 12 shows the concept of a Global Greenhouse that will provide horticulture from all around the world. The Global Greenhouse is intended to attract an artistic multi-cultural population in a harmonious gathering place. It will be divided into sections designated for the six main cultures chosen to be represented in our community. The Sections will be divided as shown in Figure 13.

1 2 European Latin American

3 Asian

4 Middle Eastern

5 Oceania

6 African

Figure 13 - Global Greenhouse Cultural Sections

Figure 12 - Global Greenhouse Cultural Sections

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The entire building will be well lit from the outside and inside and will be made of glass with a height of 16 m and a curved roofline. The side glass walls and back wall will be a mirrored glass to give the illusion of a larger green space within the enclosed space. The glass wall at the front of the building will be entirely translucent and may be opened in the hot summer months but will have strict regulations as to time, length and maintenance. Some of these regulations may include the following; the doors may only stay open for a maximum of 5 hours at a time to reduce the possibility of invasive species. The doors may not be opened on days with extensive winds exceeding 25 km/h as this would increase the chance of invasive species spreading as well as cause a potential concern for tropical species within the Greenhouse. The property will be monitored and maintained by the city and locked from midnight until 7am to discourage the use as a shelter or to promote unwanted illegal activities. A stage is provided in the far right corner to promote concerts, coffee houses and other musical or artistic occasions and community events. At the back of the stage is an interactive digital graffiti wall (see Fig. 14) that can be used during the day as interactive entertainment for children, adults, artists and anyone interested in experimenting with this new technology in an artistic way. This screen can also be used to show movies and cinematography. The space can be booked out by community members at various times for meetings, gatherings or social events.

Figure 14 - Digital Graffiti Wall

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7.2 Plant Types

Because we are dealing with an indoor greenhouse, we have the ability to use invasive tropical plants that will help to achieve the global concept of our design. There will be heat lamps provided throughout the greenhouse that can be used as needed in colder months as well as for plants that prefer a more tropical climate. In the back of the greenhouse we have placed the tropical, warmer climate species as they prefer warm, dry, enclosed areas. And the plants that prefer a slightly cooler climate are located closer to the front. Fans will be installed to ensure the environment is maintained to the best suitable environment for optimum growth productivity. To ensure the feasibility of the various plants species, we have provided a detailed analysis of each section (see Appendix II).

Figure 15 - Planting Plan

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Figure 16, 17 and 18 - Tropical Trees

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8.0 CONCLUSION
By revitalizing Uptown Waterloo into a Global Village, the area will be identified as an art district and therefore create a more vibrant community for students and local residents of diverse cultures. With the City of Waterloo recognized as a global leader in technology and innovation, the concept of the Global Village will enhance the character of the city as the concept infuses a diverse sense of arts and culture together with the already existing background of advancing technology. According to the ideals of Richard Florida, the Uptown Global Village will attract the young and talented demographic, which in turn will stimulate investment and attract businesses to relocate within the area. As Florida states, The Creative Class is strongly oriented to large cities and regions that offer a variety of economic opportunities, a stimulating environment and amenities for every possible lifestyle. (Florida, 2002) The Creative Class are attracted to reside and work in communities that contain physical and social environments that are tolerant of diverse cultures, creativity and technology. It would be in the interest of the City of Waterloo to implement the concept of the Global Village as it will stimulate economic growth as Florida states that, " economic growth was occurring in places that were tolerant, diverse and open to creativity-because these were places where creative people of all types wanted to live" (Florida, 2002). Furthermore, The Global Village will fulfill the Citys vision statement within Project 2007 and Beyond viand also the policies within the Waterloos Official Plan (see Appendix I) in creating a distinct and vibrant Uptown that incorporates the historical context of the city and also stimulate economic growth.

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The design elements in our proposal of the Global Village concept create the physical and social environment that will facilitate a district of diverse arts and cultural activities. The major design elements in our proposal that fulfilled our goal statement is the anchor building, and the indoor open greenhouse primarily because they are able to facilitate numerous opportunities for social interaction. The anchor building is the primary attraction within the site as it facilitates the University of Waterloos Faculty of Arts and as Florida states, In short, the university comprises a potential and, in some places, actual creative hub that sits at the center of regional development. It is a catalyst for stimulating the spill over of technology, talent, and tolerance into the community. (Florida, Gates, Knudsen, & Stolarick, 2006) Also, other design elements such as mixed use intensification and the enhanced streetscape with interactive public art, widened sidewalks and designated bus lanes contributed in fulfilling the concept of the Global Village as altogether they create an interesting physical and social environment that would attract pedestrians to interact within our proposed amenities. Overall, the design elements that we are proposing enhance the image of City of Waterloo; incorporate the historical context of the site with mixed use intensification; emphasize social interaction through arts and cultural activities; encourage a culture of creativity and innovation; and also to promote pedestrian and public transit movement. As Richard Florida states, "As the great urbanist Jane Jacobs pointed out long ago, successful places are multidimensional and diverse-they don't just cater to a single industry or a single demographic group; they are full of stimulation and creativity interplay." (Florida, 2002) The concept of the Global Village is the ideal proposal for the City of Waterloo to revitalize Uptown as this proposal will incorporate the characteristics of the city and infuse it with a diversity of arts and cultural activities from across the globe, making Uptown into a pedestrian-oriented multidimensional urban core.

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Works Cited
Cafferty, S. (Ed.). (2005). Firefly Encyclopedia of Trees. Buffalo (NY): Firefly Books Inc. Farrar, J.L. (2007). Trees in Canada. Ottawa (ON): Fitzhenry & Whiteside Limited. Broad, M. Greenhouse Sections. Global Village. University of Waterloo, Waterloo. Florida, R. (2002). The Rise of The Creative Class. New York: Basic Books. Florida, R. (2002, May 1). Washington Monthly. The Rise of The Creative Class , p. 7. Jacobs, A. B. (1995). Great Streets. Cambridge: The MIT Press. Swayze, K. (2010, February 16). The Record. Arts and Culture Key to Boosting Local Economy, Conference Told , pp. 1-2. Village, G. (2009, Dec. 1). Global Village. Retrieved March 25th, 2010, from Global Village: http://www.globalvillage.ae/Home.aspx Waterloo, C. o. (2004, April 30th). Official Plan Review Documents. Retrieved March 30th, 2010, from City of Waterloo: http://www.waterloo.ca/Portals/57ad7180-c5e7-49f5-b282-c6475cdb7ee7/DS_COMMUNITYPOLICY_documents/OP1990.pdf Waterloo, C. o. (2009, April 20). Zoning By-Law 1418. Waterloo, Ontario, Canada. Waterloo, R. o. (2007). The Region of Waterloo Transportation Master Plan. Waterloo: Region of Waterloo. Waterloo, T. C. (2007). Project 2007 and Beyond. Waterloo: City of Waterloo. Zingrone, F. D. (2010, Jan. 1). Herbert Marshall McLuhan. Retrieved March 30, 2010, from The Canadian Encyclopedia: http://www.thecanadianencyclopedia.com/index.cfm?PgNm=TCE&Params=A1ARTA0004993

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List of Figures
Figure 1 - http://4.bp.blogspot.com/_Hq0IJdSo9-4/SUoFLjL5a2I/AAAAAAAABw0/Mu2z38KaJWo/s1600-h/Global+Village+i.jpg Figure 2 - http://www.newwr.ca/SiteCollectionImages/Content/49RegWaterlooCitySet2-049.jpg - http://commons.wikimedia.org/wiki/File:Hydraulophone_water-pipe-organ-flute_as_public_interactive_art.jpg - http://www.moreland.vic.gov.au/arts-and-festivals/public-art/morelands-public-art-collection/public-art-coburg-moreland.html Figure 3 - http://www.european-street-painting.com/images/street%20art.jpg Figure 4 http://www.thedisplacedafrican.com/2008/08/in-what-areas-do-we-as-african-immigrants-need-to-record-and-share-our-successes/ Figure 5 - http://joeclark.org/appearances/atypi/2007/TTC/inscribed/images/MuseumRenaissance_Museum_III.jpg Figure 7 - http://maps.google.ca/ Figure 14 - http://www.eventspotting.net/pictures/YrWall/2.JPG Figure 16 - http://images.mooseyscountrygarden.com/mooseys-garden-tour/driveway-garden/ Figure 17 - http://www.biodieselsmarter.com/archives/2008/10/moringa_the_new_jatropha_1.php Figure 18 - http://gislab.fiu.edu/treesofmiami/trees/scientific_names.html

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Appendix I
Waterloo Official Plan Policies
1.7.3.18 To foster the development of a built environment which incorporates and utilizes heritage resources. 1.7.3.35 To minimize vehicular traffic impacts. 1.7.3.36 To promote the development and revitalization of the City Commercial Core/Uptown Area and improve its identity as the major business and commercial centre in the City. 1.7.3.37 To provide and maintain adequate social, recreational, open space and cultural facilities and services. 1.7.3.39 To encourage the development/reuse of vacant lands or buildings to accommodate activities of value or benefit to the community. 2.8.2.3 to reduce the visual impact of parking areas and asphalt within the City Commercial Core/Uptown Area through efforts to "Green" or soften the urban landscape; 2.8.3 It shall be policy of the City of Waterloo to encourage development in designated Nodes and Corridors that is consistent with the following design principles: 2.8.3.1 design that encourages pedestrian movement; 2.8.3.2 design that promotes connectivity between Nodes; 2.8.3.3 design that creates visual interest and interesting spaces in Nodes; 2.8.3.4 design that creates an interesting city skyline; and 2.8.3.5 design that incorporates public art. 2.9.2.1 to encourage mixed use development where complementary with existing uses, higher density compact development where appropriate, and infilling of existing urban locations as a means of conserving energy;

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Uptown Global Village

Winter Term 2010

2.10.1 The City of Waterloo supports the identification and sensitive management of local heritage resources. Further, the City of Waterloo encourages the restoration, protection, maintenance, and enhancement of heritage resources which include, but are not necessarily restricted to buildings, structures, artifacts, districts and archaeological sites of architectural or historical significance. 2.10.4 Council will encourage measures which enhance public appreciation and visibility of interesting buildings, structures, or landscapes of historic, archaeological or scenic value. 3.5.1 The Major Institutional designation shown on Schedule 'A' is a category in which the predominant use of land is institutional. Lands shall be designated as such by virtue of a concentration of institutional uses in one area, a large area of institutional uses, or the impact such uses may have on adjacent uses. Major Institutional uses include public buildings, universities and colleges, social and cultural facilities, hospitals, and other institutional uses of a major nature. 3.5.2 Complementary uses of land may be permitted provided their function will not conflict or interfere with the satisfactory operation and development of areas for institutional purposes. Such uses may include convenience commercial uses, residences, and park and recreational facilities accessory to the institutional use. Commercial uses will be permitted only if they directly serve the institutional use. Residential uses will be permitted where they are intended to provide accommodation for persons associated with the Major Institutional uses. 3.5.3.2 Major Institutional uses shall be encouraged to locate adjacent to Regional or City Arterial and Collector Roads; and 3.5.3.3 where possible, Major Institutional uses shall be encouraged to locate in close proximity to existing or planned transit routes. 4.4.1 Council supports the wider use of public transit as an alternative to the private automobile by encouraging the location of higher densities, offices and employment centres along Primary and Collector Roads, within convenient walking distance of major transit routes, transit stops, or transfer points. 8.9 Street Lines The building line set back on the streets hereinafter set forth as required in the applicable zones, shall be measured from the street line which is hereby fixed for the purposes of this by-law as follows: Street Albert Street Bridge Street Street Line Measured from Centre Line of Street 12.0m 12.0m B/L 3020,S.3, O.M.B. Mar.18/69

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PLAN 309/646 Bearinger Road Columbia Street Erb Street Hallman Road King Street Lexington Road Northfield Drive (Road 50) Westmount Road (Waterloo C. o., Zoning By-Law 1418, 2009)

Uptown Global Village 12.0m B/L 3020,S.3,O.M.B. Mar.18/69 12.0m B/L 2160,S.2,O.M.B. Mar.18/69 12.0m 15.0m B/L 3020,S.3,O.M.B. Mar.18/69 15.0m 10.0m 12.0m 15.0m B/L 3020,S.3,O.M.B. Mar.18/69 By-Law No. 1505, S.4, O.M.B. Approval Dec. 14, 1961.

Winter Term 2010

14.4 Lot Area There shall be a minimum Lot Area of nine hundred metres squared (900sq.m). 14.5 Lot Frontage There shall be a minimum Lot Frontage of thirty metres (30m). 14.8 Coverage The maximum Coverage of the Lot by all Buildings shall be thirty-five percent (35%). 27D.1 No person shall erect, enlarge or use any building or structure in whole or in part, nor use any land in whole or in part within the MXR Zone for any purpose other than one or more of the following: 27D.1.1 Commercial Uses 27D.1.2 Residential Uses 27D.1.3 Institutional Uses

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PLAN 309/646

Uptown Global Village

Winter Term 2010

Appendix II
Planting Plan Design
Section 1 was placed outside of the greenhouse as all of these plants are native to Canada and their ideal climate is already provided by our natural environment and the Greenhouse would be too warm for the species to strive. A great white Oak tree is placed in the center of the space in front of the Green house as a symbol to our German heritage. The Oak tree is the mightiest tree and represents strength and courage and is a symbol often seen in German military and cherished by German cultures. The black cherry trees and native garden mark the starting point to our heritage in Waterloo. The large tree in section 2 is most prominent in South America as a street tree but is common in most warm climates. The tree also provides pink blossoms that mimic and resemble the Japanese cherry blossom tree that carries great cultural meaning and significance for many Japanese people and thus is placed next to section 3 to provide for both cultures and transition into the next section. In section 3 an Asian pond has been incorporated into the layout. Behind the pond is an Asian garden including Bamboo, a Katsura Tree and a Horseradish tree along with other flowers and native Asian plants. The Padouk Redwood in Section 4 is a flowering tree used as an ornamental tree. The red dye this tree produces is widely used as a mark of caste by Hindus. The Mesua Ironwood is often planted on sacred ground in Sri Lanka, India and produces tiny flowers that have some medicinal properties. The three palm trees provide unity through the layout but are a common species found in many warm and tropical areas around the world including India, Africa and many Oceania countries. In section 6 of the planting plan, the African garden provides some semi-tropical plants. The Bird of Paradise tree brings in large banana like leaves emphasizing a jungle like feel as in some parts of South Africa. The proteas tree on the opposite corner of the African garden in a tree that produces a large Water-lily like flower. The shrubs in this area are tropical plants that prefer a water enriched soil and jungle like feel that coincides with section 5, although section 5 provides a slightly warmer environment.

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Uptown Global Village

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Planting Plant Chart

Picture Section 1: Europe Quercus alba L. White Oak 35-50 m Medium-large sized tree CZ4 Grows in a variety of soils, moderately shade tolerant, grows well with black cherry Canada Neutral Botanical Name Common Name Maximum Height Form Climate Growing Conditions Native Country Level of Dominance

Prunus serotina

Black Cherry

22 m

Oval crown, dense

CZ 3

Deep, moist, fertile soil Full sun to part shade, salt tolerant, grows well with White Oak

Canada

Low

Amelanchier alnifolia

Saskatoon Serviceberr y

3 15 ft.

Large shrub to small tree.

CZ 1

Prefers well drained soils Full sun to Full shade

Canada

Low

Buxus semperviren s Section 2: Latin America Saxegothaea

Boxwood

1-9m

Small evergreen shrub

CZ 3-4

Prefers dry or welldrained soils

West and South Europe

Neutral

Prince Albert Yew

13 m

Conical evergreen

CZ 8

Prefers warmer, dry climates or in shelters

Chile

Low

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PLAN 309/646 Picture Botanical Name Jacaranda mimosifolia Common Name Jacaranda Maximum Height 15 m

Uptown Global Village Form Ornamental pinkish purple blooms Climate CZ 8 -9 Growing Conditions Dry warm climate, often used as a street tree.

Winter Term 2010 Native Country The Americas Level of Dominance Medium

Sotol

Dasylirion

3-4 m

Grass-like leaves

CZ 8-9

Prefer dry soils, and warm climate.

Mexico and South America

Low

Drimys

Winters Bark

8-15 m

Small white flowers

CZ 4-8

Dry warm climates

South America

Low

Section 3: Asia Bambuseae Bamboo Up to 85 m can be cut &maintained at any height 8m Hollow stemmed grass CZ 6-10 Warm climates, well drained, Ideal near water sources (ponds, river etc.) Warm climates, often grows near a water source, seeds help to purify water. Prefer rocky/sandy soils. Asian and Middle Eastern Countries Asia Neutral

Moringa

Horseradi sh tree

Bloated white trunk

CZ 9-10

Neutral

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PLAN 309/646 Picture Botanical Name Cercidiphyll um Common Name Katsura tree

Uptown Global Village Maximum Height Up to 30 m in native environment Up to 15 m in cultivation Form Heart-shaped leaves, grows tall. Climate CZ 6 Growing Conditions

Winter Term 2010 Native Country May grow in semi shade China and or full sun. Prefers moist Japan fertile soils. Hardy in warm temperature zones but can survive spring frost. Level of Dominance Neutral

Section 4: Middle East Bambuseae

Bamboo

Up to 85 m can be cut &maintained at any height 12 m

Hollow stemmed grass Ornamental or shade tree with yellow pea like flowers. Large showy red/orange flowers, tropical evergreen

CZ 6-10

Warm climates, well drained, Ideal near water sources (ponds, river etc.) Warm climates

Asian and Middle Eastern Countries India

Neutral

Pterocarpus santalinus

Padouk Redwood

CZ 9-10

Medium

Mesua

Ironwood

10 m

CZ 9-10

Ideal in tropical warm climates

India, Sri Lanka and Indomala ysia

Low

Section 5: Oceania Amhertsia Pride of Burma 10 m 1 m long leaves, large tropical pink flowers CZ 9-10 Warm, dry climates Tropical Islands and some countries in Asia Low

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PLAN 309/646 Picture Botanical Name Ficus elastica Common Name Rubber shrub Maximum Height 3-4 m

Uptown Global Village Form Round rubber like leaves Climate C8-10 Growing Conditions Warm, frost-free climates, dry soils

Winter Term 2010 Native Level of Country Dominance Hawaii, Neutral Caribbean and North East India South Africa Low

Section 6: Africa Strelitzia Bird of Paradise 1-2 m Large banana leaves CZ 8 Warm, Well-drained soils.

Protea

Proteas

4m

Water lilly-like flowers

CZ 9

Warm climates

South Africa

Medium

Ensete

Abyssinian Banana

10-12 m

Banana like leaves from1-3 m Not trees Feather-like foliage

CZ 9-10

Warm, dry climates ideal in tropical conditions

South Africa

Low

Arenga pinnatae

Sugar Palm

2-20 m

CZ 9-10

Warm climate, dry soils

Tropical Low Countries, Australia, Malaysia & part of India

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Winter Term 2010

Endnotes
i

"For now, our measures should be looked at as leading indicators of creative ecosystems-habitats open to new people and ideas, where people network easily and offbeat ideas are not stifled but are turned into new projects, companies and growth. Regions and nations that have such ecosystems are likely to do the best job of tapping the diverse creative talents of the most people, and thus gain competitive advantage." (Florida, The Rise of The Creative Class, 2002)
ii

"In this environment, it is geographic place rather than the corporation that provides the organizational matrix for matching people and jobs. Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking. It determines where companies will choose to locate and grow, and this in turn changes the ways cities must compete." (Florida, The Rise of The Creative Class, 2002)
iii

*The Creative Class+ favour active, participatory recreation over passive, institutionalized forms. They prefer indigenous street-level culture---a teeming blend of cafes, sidewalk musicians, and small galleries and bistros, where it is hard to draw the line between performers and spectators. They crave stimulation, not escape. They want to pack their time full of dense, high-quality, multidimensional experiences. (Florida, Washington Monthly, 2002)
iv

This Plan shall reinforce and strengthen the City Commercial Core/Uptown Area by promoting the development of social and cultural activities, tourist and entertainment facilities, and public amenity/open space areas. (Waterloo C. o., 2004)
v

The Region of Waterloo Transportation Master Plan includes an objective of reducing the share of auto travel from 84% to 77% by 2016, which requires a more than doubling of transit ridership. Future high frequency service available through a rapid transit (RT) service would assist in reducing the demand for parking in the Uptown. In addition, new residential development on the Canbar, Seagram and Bauer properties will serve to provide the opportunity for improved live/work relationships and new Uptown customers who will not need Uptown parking spaces. (Waterloo R. o., 2007)
vi

Project 2007 and Beyond Vision Statement The City of Waterloo is committed to work in partnership with the community to: 1) Create a distinctive Uptown that provides a safe, lively, accessible and attractive place to live, learn, work, shop and play in all seasons. 2) Achieve a sense of place in which future growth develops in harmony with the Citys historic character and attributes. 3) Guide our actions by considering what is beneficial for people and their environment. 4) Achieve this vision which will require the collective efforts of all its citizens to build consensus and create momentum toward a vibrant, people oriented, city core. (Waterloo T. C., 2007)

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