Bibliografie

Volume
Datculescu Petre, Cercetarea de Marketing - Cum ptrunzi n mintea consumatorului, cum msori i analizezi informaia, Bucureti, Brandbuilders Grup, 2006, pp. 35-45, 53-67. Mihai Dinu, Comunicarea Repere Fundamentale, Bucureti, ALL, 2008. Enache Rzvan, Relaiile Publice din perspectiv sociologic, Iai, Institutul European, 2009. Frte Gheorghe-Ilie, Comunicarea, o abordare praxiologic, Iai, Casa Editorial Demiurg, 2004, pp. 1-50. Kotler Philip & Keller Kevin Lane , Managementul Marketingului, Bucureti, Ed. Teora, 2008 varianta ebook. Kotler Philip, Conform lui Kotler:cea mai important autoritate n marketing i rspunde la ntrebri, trad. Liana Tomescu; Lavinia Zamfirescu, Bucureti, BRANDBUILDERS, 2006. Kotler Philip, Despre Marketing:Cum s crem, cum s ctigm i cum s dominm pieele, trad. Liana Tomescu, Bucureti, BRANDBUILDERS, 2003. Percy Larry, Integrated Marketing Communication.Theory and practice, Oxford, Butterworth-Heinemman, 2008 varianta ebook. Iacob Dumitru, Cmaru Diana-Maria, Pricopie Remus, Relaiile Publice.Coeziune i eficien prin comunicare, Ed. a 3-a, rev. , Bucureti, Comunicare.ro, 2011. Pickton David, Broderick Amanda, Integrated Marketing Communication, second edition, Gosport, Ashford Colour Press, 2005, pag 1-286,544-658. variant ebook. Rogojinaru Adela, Relaii Publice. Fundamente interdisciplinare, Bucureti, Ed. Tritonic, 2005. Ries Al, Cele 11 legi imuabile ale internetului, trad. Liana Tomescu, Bucureti, Brandbuilders, 2006. Wilcox Dennis L., Cameron Glen T.,Ault Philip H., Agee Warren K., Relaiile Publice: strategii i tactici, trad. Ion Vaciu, Roxana Onea, Sanda Aronescu, Bucureti, Curtea Veche Publishing, 2009. Yeshin Tony, Integrated Marketing Communication. The holistic approach, Oxford, Butterworth-Heinemman, 1998.

Articole
Dewhirst Timothy, Davis Brad, Brand strategy and integrated marketing communication: A case study of Players Cigarette Brand Marketing, Journal of Advertising 34.4 (Winter 2005), pp. 81-92 proquest.com, Martie 16 2012 10:43. Duffy Margaret, Ten prescription for surviving and thriving in the virtual organization, Public Relation Quarterly (1994), p. 28 proquest.com, Martie 21 2012 16:54. Freedland Jonathan, The blogosphere risks putting off everyoane but point-scoring males: The revolutionary public space that online dabate represents is danger of becoming stale and claustrophobic, The Guardian, 11 apr 2007, p.31 proquest.com, Martie 16 2012 11:08. Fitzpatrick Kathy R., The legal chalenge of the integrated marketing communication: integrating commercial and political speech, Journal of Advertising 34.4, 2005, pp. 93-102 proquest.com, aprilie 05 2012 03:55. Griffiths Mark, Internet abuse and internet addiction in the workplace, Journal of Workplace Learning (2010), pp. 463-472 Martie 21 2012 15:55 Holm Olof, Integrated marketing communication: from tactics to strategy, Corporate communication 11.1 (2006), pp. 23-33 proquest.com, Martie 16 2012 10:41. Hinson Robert; The Internet for academcis: towards a holistic adoption model, Online Information Review (2006), pp. 542-554 proquest.com, Martie 21 2012 15:47. Langlois Ganaele, Elmer Greg, Mckelvey Fenwick, Devereaux Zachary, Networked Publics: The double articulation of code and politics on facebook, Canadian Journal of omuunication (2009), pp. 415-434 - proquest.com, Martie 21 2012 16:49. Lee Fion S. L., Vogel Douglas, Limazem Moez, Virtual community informatics: a review research agenda, JITTA: Journal of Information Technology Theory and Aplication (2003), p. 47 proquest.com, Martie 21 2012 16:56. Levy Moria, Web 2.0 implications on knowledge management, Journal of knowledge Management (2009), pp. 120-134 proquest.com, Martie 21 2012 17:03. Reid Mike, Performance auditing of integrated marketing communications actions and outcomes, Journal of advertising 34.4, 2005, pp. 41-54 proquest.com, Aprilie 05 2012 03:56. Rudman Riaan, Web 2.0 the Internet is versioning, Accountancz SA (septembrie 2007), pp. 24-27 proquest.com, Martie 21 2012 17:02. Stoica Ana Maria, Creoiu Raluca Ionela, Integrated communication creating the right relations with the right customers tittle, Annales Universitatis apulensis: Series Oeconomica, 2009, pp. 1060-1065 proquest.com, Aprilie 05 2012 02:15

Werbin Kenneth, Defiant Public: The unprecedented reach of the global citizen, Canadian Journal Of Communication (2010), pp.179-181 proquest.com, Martie 16 2012 11:08.

Surse online
http://about.hm.com/content/hm/AboutSection/en_us/About/Facts-About-HM/People-andHistory/Our-History.html ora 18:19, 13 mai 2012. http://about.hm.com/content/hm/AboutSection/en_us/About/Facts-About-HM/AboutHM/Expansion-Strategy.html ora 20:03, 15 mai 2012. http://www.wall-street.ro/articol/Marketing-PR/114700/cat-va-fi-piata-de-pr-in-2012-sicare-vor-principalele-tendinte-in-domeniu.html ora 20:19, 11 martie 2012. http://www.researchersworld.com/vol2/issue4/Paper_21.pdf ora 15:25, 25 martie 2012 http://www.ziare.com/internet-si-tehnologie/internet/romania-pe-locul-doi-in-lume-la-vitezade-descarcare-de-pe-internet-1122039 ora 18:44, 30 mai 2012 http://www.ziare.com/internet-si-tehnologie/internet/52-la-suta-dintre-romani-folosescinternetul-sondaj-ires-1081533 ora 10:12, 31 mai 2012 http://media.businesslive.ro/hm-a-cheltuit-150-000-euro-pentru-campania-de-pre-lansaredin-romania/ ora 10:54, 5 mai 2012 http://www.wall-street.ro/articol/Economie/101265/REPORTAJ-Marea-lansare-H-M-inRomania-cozi-ordonate-si-clienti-cunoscatori.html ora 20:44, 4 iunie 2012 http://www.egirl.ro/stiri/mondene/Deschiderea-H-M-in-Romania-cu-coada-pana-la-ZaraNaumovici-A-fost-ca-la-McDonald-s-in-1995-s2011032548.html ora 17:00, 2 iunie 2012 http://www.forbes.ro/Ce-planuri-a-pregatit-nepotul-fondatorului-hm-in-romania_0_693.html ora 11:21, 3 mai 2012. http://alexandrunegrea.ro/2011/03/22/te-a-agresat-cumva-campania-hm.html ora 1:00, 4 mai 2012. http://www.capital.ro/detalii-articole/stiri/primul-magazin-hm-va-fi-in-baneasa-shoppingcity-136362.html ora 12:10, 5 mai 2012. http://www.mediaddict.ro/2011/03/hm-isi-promoveaza-agresiv-lansarea-in-romania-vezicat-costa-reclamele/ ora 6:23, 4 mai 2012. http://www.ziare.com/afaceri/retail/primul-magazin-h-m-din-romania-se-deschide-in-25martie-1072924 ora 12:00, 1 mai 2012. http://www.wall-street.ro/tag/karl-johan-persson.html ora 12:00, 2 mai 2012.

http://www.agentiadepresamondena.com/andreea-banica-nu-a-fost-lasata-sa-intre-ladeschiderea-hm/ ora 14:00, 23 martie 2012.

Surse foto:
http://www.wall-street.ro/articol/Real-Estate/101500/791/9066.html http://www.perfecte.ro/gossip/nebunie-la-deschiderea-primului-magazin-h-m-in-romaniafoto.html